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Bachelor in Business Administration
DURATION
4 years
LANGUAGE
English
CENTRES OF STUDY AND NUMBER OF PLACES
Centro de Estudios Superiores IE
Centro de Estudios Superiores IE (Madrid) – 800 places
Facultad de Ciencias Humanas, Sociales y de Comunicación (Segovia) – 400 places
CREDITS
Total number of credits: 240 ECTS*
Distribution of credits and subjects**:
Core subjects – 60 ECTS
Mandatory subjects – 102 ECTS
Elective subjects – 66 ECTS
Final Project – 12 ECTS
AREA OF KNOWLEDGE
Economic Sciences, Business Administration, Marketing, Trade, Accounting and Tourism
TEACHING METHODOLOGY
Face-to-face
DEGREE DATA INTERNAL QUALITY ASSURANCE SYSTEM
Regulation and Quality
SPANISH MINISTRY’S REGISTRY OF UNIVERSITIES, CENTRES AND DEGREES
ASSURANCE AGENCY
ACSUCYL*** – Buscador Títulos Oficiales
*European Credit Transfer System
**El carácter de las materias está definido por la normativa española
***Agencia de Calidad del Sistema Universitario de Castilla y León
*European Credit Transfer System
**The character of the subjects is defined by the Spanish legislation
***Quality Assurance Agency for the University System in Castilla y León
FINAL REPORT ON SUBSTANTIAL MODIFICATION OF OFFICIAL UNIVERSITY DEGREE(2024)
FINAL REPORT ON SUBSTANTIAL MODIFICATION OF OFFICIAL UNIVERSITY DEGREE(2023)
REPORT ON THE PROPOSAL TO MODIFY THE OFFICIAL TITLE (2022)
REPORT ON THE PROPOSAL TO MODIFY THE OFFICIAL TITLE (2021)
RESOLUCIÓN VERIFICIACIÓN DEL TITULO (2019)
Suggestions, Complaints, and Comments
If you have any suggestions, complaints, or comments, remember that you can contact us at ieuvoice@ie.edu. You may also reach out directly to the director of your degree program.
If your concern is related to discrimination or harassment, click on this link for direct assistance or contact the Director of the Diversity Office by email.
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GENERAL COMPETENCES
•Analyze companies’ needs to adapt instruments, products and services to their specific features.
•Organize and plan for situations that pose a challenge for decision-making in light of a company’s internal problems.
•Collect, analyze and summarize information from different sources in order to later apply it to business management.
•Ability to communicate in English orally and in writing.
•Adapt a company’s products and services using data analysis instruments.
•Define mechanisms enabling adaptation to new situations in the business environment.
PROGRAM-SPECIFIC COMPETENCES
•Apply solutions that are efficient in a competitive market based on national and international economic knowledge.
•Manage a small company or organization, understanding its competitive and institutional position and identifying its strengths and weaknesses.
•Understand the duties of the different management bodies of a medium or large company or organization in order to perform the management tasks entrusted to it.
•Evaluate a company’s current situation and foreseeable future in terms of specific situations and markets, using relevant records to enable decision-making.
•Create management projects for a company as a whole or its different functional units, identifying relevant economic information sources and their contents.
•Recognize a company’s economic, global and structural situation within the labor market in which it operates, including the subject and/or the company.
•Interpret the current socioeconomic context based on basic historical, philosophical and political knowledge.
•Apply the appropriate business diagnostics tools and techniques to each stage of development in order to obtain better evaluation and decision-making at a company.
•Use the most appropriate models and research methods for a given company in light of its context and normal spheres of business development.
•Use knowledge of information and communication technologies in all professional activities.
•Apply professional judgment based on using technical instruments to analyze problems.
•Identify and manage the conditions enabling employees’ personal development in everyday strategic business settings.
•Identify the differences, problems and needs present within an organization in order to properly manage them.
•Access, recognize and use relevant data and information in business settings.
•Create recommendations for action by applying the legal framework in force.
•Use cost accounting to make company decisions in collaboration with different corporate stakeholders.
•Apply novel business ideas in order to design an entrepreneurial reality.
•Use market strategies in different sectors analytically.
•Compile, distribute and present statistical data for software development in economics settings.
•Apply IT solutions to corporate issues, taking the latest advances in the sector into consideration.
TRANSVERSAL COMPETENCES
•Identify the main cultural identity traits that characterize today’s world by understanding the main contemporary ideological trends.
•Behave professionally in accordance with the core principles and ethics of the profession. Manage unforeseen situations by being able to adapt to organizational changes.
•Use knowledge of the discipline to analyze and evaluate current situations.
•Form a part of interdisciplinary and multicultural teams to achieve shared goals in a diverse environment.
•Work actively in an international context.
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The Bachelor in Business Administration in Digital Business, Analysis and Operations provides you with the necessary skills to master business and technology management. You will acquire knowledge of programming, business and software analytics, artificial intelligence, cybersecurity and decision-making in online businesses. Not only will you gain a broad view of the role of technology in the business ecosystem, but also a deep appreciation of the key factors behind its implementation and management. This way, you’ll be equipped to face the digital transformation of the business world—and even to become a driving force behind it.
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Choosing your own path and personalizing your program is an essential part of your learning experience in the Global BBA. Our eight concentrations represent key business pathways, allowing you to adapt your education to your goals and career aspirations.
In every concentration, you’ll learn directly from industry experts, top academics, and real-world professionals who will help you shape a specialized profile capable of addressing the most complex challenges in your chosen field.
If you already have a clear vision for your future, you’ll start exploring your interests during the first two years through specific activities, career guidance, and seminars. By the third year, you’ll select electives that align with your ambitions. Then, in the final year, you’ll commit to a concentration, diving deeper into your area of specialization and preparing to stand out in the global marketplace.
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To meet this challenge, companies need executives who understand how their customers think and what their needs and expectations are. The purpose of the Bachelor in Business Administration in Product Management and Service Design is precisely to teach students to seek out new ways to provide value to consumers. In this concentration, you will study the concept of customer experience in great depth and discover its implications for companies. You’ll graduate with the ability to design synchronized and seamless customer experiences across products, services, organizations and companies.
When a company creates unique experiences, it strengthens its relationship with consumers and boosts loyalty. This concentration teaches you how to design products and services from a customer experience point of view in order to maximize your company’s potential for success. You will also better understand how consumers think, discover the best strategies and channels for engaging with them and become the kind of manager increasingly in demand by companies large and small.
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This concentration provides you with the tools, knowledge and skills that enable business administration and management professionals to develop a strategic mindset that will contribute to the growth of their organization. It delves into advanced business concepts and explores the most critical strategic management theories for the international environment. It also puts into practice leadership, communication and teamwork skills that are essential for working in strategic and corporate environments.
If you choose this concentration, you will learn to think strategically, identify the best alternatives for achieving your organization’s growth objectives through the use of internal or external resources, and analyze the factors that determine whether an implementation will be successful. You will discover how to design strategies that consider key resources and business objectives, and you will be able to plan implementation and track outcomes, using data to optimize the process.
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This means that there is an increasing demand for professionals who have mastered all aspects of ESG and who know how to integrate these elements into business strategy, creating long-term value for shareholders and society as a whole. There is an increasing demand for professionals prepared to lead the mitigation of impacts and adaptation to new environmental challenges, individuals who know how to improve the resilience of communities and organizations based on the most effective governance models.
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