{"componentChunkName":"component---src-components-template-tsx","path":"/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","result":{"pageContext":{"id":58102,"title":"Overview","fullPath":{"site":"/master-programs","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/masters","page":"/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","compose":"/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/"},"locale":"en","languageId":1,"theme":"default-theme","siteMetadata":{"siteUrl":"/master-programs","title":"Master Programs","favicon":"https://images.thesaurus.ie.edu/categorycorporate-stylefull-white-variantfilled-c8e52b66-dbf1-45eb-8e51-bd4a2fe5efc8"},"pageMetadata":{"title":"MIM + Master Market Research & Consumer Behavior | IE Dual Degree","description":"This unique combination unites a top-quality Management degree with a Master in Market Research and Consumer Behavior will make you a professional expert.","canonical":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","locale":null,"url":null,"index":"index","follow":"follow","translate":"","metasAdvanced":"","pageLanguages":[{"siteId":3,"languageId":1,"pageId":58102,"title":"Dual Degree Master in Management + Master in Market Research and Consumer Behavior","locale":"en","isLive":true,"draftFromPage":null,"path":{"site":"/master-programs","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/masters","page":"/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","compose":"/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/"},"url":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/"}],"metaKeywords":""},"openGraph":{"type":"website","title":"IE Dual Degree Master in Management + Master in Market Research and Consumer Behavior","description":"The Dual Degree in Management (MIM) and Master in Strategic Marketing & Communication trains students to master the new channels of communication.","image":"https://images.thesaurus.ie.edu/f/jpg/w/1280/h/768/dual-degree-master-in-management-master-in-market-research-and-consumer-behavior-social-media","twitterImage":"https://images.thesaurus.ie.edu/f/jpg/w/1280/h/768/dual-degree-master-in-management-master-in-market-research-and-consumer-behavior-social-media"},"socials":{"instagram":"https://www.instagram.com/iebusiness/","linkedIn":"https://www.linkedin.com/company/740718","facebook":"https://www.facebook.com/iebusinessschool","twitter":"https://twitter.com/iebusiness","youTube":"https://www.youtube.com/user/IEBusinessSchool","flicker":"","tiktok":"https://www.tiktok.com/@ieuniversity","snapchat":"","newsletter":""},"siteLangs":[{"id":1,"locale":"en","language":"English","label":"EN","path":"/masters","isDefault":true,"domain":{"id":2,"url":"https://www.ie.edu","slug":"/pro-ie-edu"},"home":"https://www.ie.edu/masters"},{"id":2,"locale":"es","language":"Spanish","label":"ES","path":"/es/masters","isDefault":false,"domain":{"id":2,"url":"https://www.ie.edu","slug":"/pro-ie-edu"},"home":"https://www.ie.edu/es/masters"}],"cloudinaryName":null,"siteOptions":{"useMetaTitle":false,"useMetaKeywords":false,"showBasicMetaRobots":true,"avoidHrefLangsOnCanonicals":false,"avoidSelfReferenceCanonicals":false,"avoidHrefLangXDefault":false,"avoidDebugMetas":false},"griddoVersion":"12.14.0","renderDate":"Fri Nov 06 2026 05:33:52 GMT+0100 (Central European Standard Time)","siteScript":"<!-- Google Tag Manager - Google Tag Gateway -->\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\nj=d.createElement(s),h=location.hostname,dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\n'https://'+h+'/alrhqmat/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n})(window,document,'script','dataLayer','GTM-G47LS');</script>\n<!-- End Google Tag Manager - Google Tag Gateway -->\n\n<script>\n\n(function () {\n  var injected = false;\n\n  function hasConsent() {\n    var consent = (\n      window.OptanonActiveGroups &&\n      /C0003/.test(OptanonActiveGroups) \n    );\n    return consent;\n  }\n\n  function oneTrustReady() {\n    var ready = typeof window.OptanonActiveGroups === 'string';\n    return ready;\n  }\n\n  function loadMunchkin() {\n    if (injected) {\n      return;\n    }\n    injected = true;\n\n    var didInit = false;\n    function initMunchkin() {\n      if (didInit === false) {\n        didInit = true;\n        console.log('Executing Munchkin.init');\n        Munchkin.init('928-JRO-529');\n      }\n    }\n\n    var s = document.createElement('script');\n    s.type = 'text/javascript';\n    s.async = true;\n    s.src = '//munchkin.marketo.net/munchkin.js';\n\n    s.onreadystatechange = function () {\n      if (this.readyState == 'complete' || this.readyState == 'loaded') {\n        initMunchkin();\n      }\n    };\n\n    s.onload = function() {\n      initMunchkin();\n    };\n\n    s.onerror = function() {\n      console.error('Critical Error: Marketo JS file could not be loaded.');\n    };\n\n    document.getElementsByTagName('head')[0].appendChild(s);\n  }\n\n  function deleteMktoCookie() {\n    if (document.cookie.indexOf('_mkto_trk') === -1) {\n      return;\n    }\n    var domain = location.hostname.split('.').slice(-2).join('.');\n    document.cookie =\n      '_mkto_trk=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/; domain=.' + domain;\n    document.cookie =\n      '_mkto_trk=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/;';\n\n    console.log('Munchkin cookie detected and DELETED due to lack of consent on domain: .' + domain);\n  }\n\n  function handleConsent() {\n    if (hasConsent()) {\n      loadMunchkin();\n    } else if (oneTrustReady()) {\n      deleteMktoCookie();\n    }\n  }\n\n  var original = window.OptanonWrapper;\n  window.OptanonWrapper = function () {\n    if (typeof original === 'function') {\n      original();\n    }\n    handleConsent();\n  };\n\n  if (oneTrustReady()) {\n    handleConsent();\n  }\n})();\n\n</script>\n\n<script src=\"https://assets.adobedtm.com/c319523f1a52/ab7bad6f65a9/launch-aea4bf039dca.min.js\" async></script>","header":{"id":103,"type":"header","isDefault":false,"language":1,"component":"Header","title":"Header no sticky","note01":{"title":"","text":"To configure social links go to settings/general/social. To activate search feature go to settings/actionables. The Results Page must be previously created."},"showTopNavigation":true,"topNavigationContent":["showSocialMedia","showBot","showEnglishLanguage","showSpanishLanguage"],"school":"UNI","primaryLink":{"component":"Link"},"secondaryLink":{"component":"Link"},"setAsDefault":false,"topMenu":{"id":7,"site":3,"language":1,"name":"TopMenu","title":"Top Menu","component":"MenuContainer","type":null,"layout":null,"elements":[{"id":216660,"label":"Registrar's Office","url":{"href":"https://www.ie.edu/registrar-office/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0},{"id":216661,"label":"Donate","url":{"href":"https://www.ie.edu/ie-foundation/givetoie/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0},{"id":216662,"label":"Corporate Relations","url":{"href":"https://www.ie.edu/corporate-relations/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0},{"id":216663,"label":"Alumni","url":{"href":"https://www.ie.edu/alumni/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0},{"id":216664,"label":"Blog","url":{"href":"https://www.ie.edu/uncover-ie/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0}]},"mainMenu":{"id":8,"site":3,"language":1,"name":"MainMenu","title":"Main Menu","component":"MenuContainer","type":null,"layout":null,"elements":[{"id":341536,"label":"About","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341537,"label":"About IE","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":41,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/masters/about-ie/","redirectedTo":41},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341538,"label":"Members of CIVICA","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":17302,"newTab":true,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/civica/","redirectedTo":17302},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":2,"parentEditorID":1,"isExpanded":true,"hasChildren":false,"depth":2,"index":0}],"type":"link","headerStyle":"","footerStyle":"","editorID":1,"parentEditorID":0,"isExpanded":true,"hasChildren":true,"depth":1,"index":0,"verticalMenu":true},{"id":341539,"label":"Our Spaces","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":44,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/masters/our-spaces/","redirectedTo":44},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":3,"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":1,"index":1,"verticalMenu":true},{"id":341540,"label":"Recognition & Rankings","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":38,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/masters/recognition-and-rankings/","redirectedTo":38},"component":"Menu","auxText":"","image":null,"config":{"type":"link"},"special":false,"children":[],"type":"link","editorID":4,"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":1,"index":2,"verticalMenu":true},{"id":341541,"label":"Liquid Learning","url":{"href":"https://www.ie.edu/liquid-learning/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":5,"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":1,"index":3,"verticalMenu":true},{"id":341542,"label":"Faculty","url":{"href":"https://www.ie.edu/university/about/faculty/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":6,"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":1,"index":4,"verticalMenu":true}],"type":"group","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"depth":0,"index":0,"verticalMenu":true},{"id":341543,"label":"Programs","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"S002"},"special":false,"children":[{"id":341544,"label":"Professional Pathways","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"S002"},"special":false,"children":[{"id":341545,"label":"Programs in Business & Management","url":{"href":"https://www.ie.edu/programs/programs-in-business-management/?filterTag-our-programs-singles=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":9,"parentEditorID":8,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341546,"label":"Programs in Design & Architecture","url":{"href":"https://www.ie.edu/programs/programs-in-design-architecture/?filterTag-our-programs-singles=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":10,"parentEditorID":8,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341547,"label":"Programs in Finance, Economics & Trade","url":{"href":"https://www.ie.edu/programs/programs-in-finance-economics-trade/?filterTag-our-programs-singles=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":11,"parentEditorID":8,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341548,"label":"Programs in Law, International Affairs & Public Policy","url":{"href":"https://www.ie.edu/programs/programs-in-law-international-affairs-public-policy/?filterTag-our-programs-singles=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":12,"parentEditorID":8,"isExpanded":true,"hasChildren":false,"depth":2,"index":3},{"id":341549,"label":"Programs in Leadership & Talent Development","url":{"href":"https://www.ie.edu/programs/programs-in-leadership-talent-development/?filterTag-our-programs-singles=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":13,"parentEditorID":8,"isExpanded":true,"hasChildren":false,"depth":2,"index":4},{"id":341550,"label":"Programs in Marketing, Communication & Sales","url":{"href":"https://www.ie.edu/programs/programs-in-marketing-communication-sales/?filterTag-our-programs-singles=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":14,"parentEditorID":8,"isExpanded":true,"hasChildren":false,"depth":2,"index":5},{"id":341551,"label":"Programs in Science, Technology & Data ","url":{"href":"https://www.ie.edu/programs/programs-in-technology-data/?filterTag-our-programs-singles=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":15,"parentEditorID":8,"isExpanded":true,"hasChildren":false,"depth":2,"index":6}],"type":"group","headerStyle":"S002","editorID":8,"parentEditorID":7,"isExpanded":true,"hasChildren":true,"depth":1,"index":0,"verticalMenu":true},{"id":341552,"label":"Schools","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"S002"},"special":false,"children":[{"id":341553,"label":"School Architecture & Design","url":{"href":"https://www.ie.edu/school-architecture-design/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":17,"parentEditorID":16,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341554,"label":"Business School","url":{"href":"https://www.ie.edu/business-school/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":18,"parentEditorID":16,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341555,"label":"School of Politics, Economics & Global Affairs","url":{"href":"https://www.ie.edu/school-politics-economics-global-affairs/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":19,"parentEditorID":16,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341556,"label":"School of Science & Technology","url":{"href":"https://www.ie.edu/school-science-technology/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":20,"parentEditorID":16,"isExpanded":true,"hasChildren":false,"depth":2,"index":3},{"id":341557,"label":"Law School","url":{"href":"https://www.ie.edu/law-school/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":21,"parentEditorID":16,"isExpanded":true,"hasChildren":false,"depth":2,"index":4},{"id":341558,"label":"Summer School","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95551,"newTab":true,"noFollow":false,"title":"Graduate summer program","linkToURL":"https://www.ie.edu/ie-summer-school/university/university-summer-program/","redirectedTo":95551},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":22,"parentEditorID":16,"isExpanded":true,"hasChildren":false,"depth":2,"index":5}],"type":"group","headerStyle":"S002","editorID":16,"parentEditorID":7,"isExpanded":true,"hasChildren":true,"depth":1,"index":1,"verticalMenu":true},{"id":341559,"label":"INTERDISCIPLINARY PROGRAMS","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341560,"label":"Master in Product Management & Design Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":127513,"newTab":null,"noFollow":false,"title":"Master in Product Management & Design Innovation","linkToURL":"https://www.ie.edu/masters/master-product-management-design-innovation/","redirectedTo":127513},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":0,"tagNew":true}],"type":"group","headerStyle":"","footerStyle":"","depth":1,"index":2,"verticalMenu":true,"tagNew":true},{"id":341561,"label":"Dual Degrees","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49447,"newTab":null,"noFollow":null,"title":"Dual Degrees","linkToURL":"https://www.ie.edu/masters/dual-degrees/","redirectedTo":49447},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341562,"label":"Dual Degrees with International MBA","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":113261,"newTab":null,"noFollow":false,"title":"Dual Degrees with International MBA","linkToURL":"https://www.ie.edu/masters/dual-degrees/international-mba-specialized-program/","redirectedTo":113261},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":24,"parentEditorID":23,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341563,"label":"Dual Degrees with Master in Management","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":113396,"newTab":null,"noFollow":false,"title":"Dual Degrees with Master in Management","linkToURL":"https://www.ie.edu/masters/dual-degrees/master-in-management-specialized-program/","redirectedTo":113396},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":25,"parentEditorID":23,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341564,"label":"Specialized Dual Degrees","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":113398,"newTab":null,"noFollow":false,"title":"Dual Degrees - Specialized combinations","linkToURL":"https://www.ie.edu/masters/dual-degrees/specialized-combinations/","redirectedTo":113398},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":49,"parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341565,"label":"Dual Degrees IEU + IENYC","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119639,"newTab":null,"noFollow":false,"title":"Dual Master’s Degrees IEU + IENYC","linkToURL":"https://www.ie.edu/masters/dual-degrees/ie-university-and-ienyc-global-partnership/","redirectedTo":119639},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":3}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":23,"parentEditorID":7,"isExpanded":true,"hasChildren":true,"depth":1,"index":2,"verticalMenu":true}],"type":"group","headerStyle":"S002","parentEditorID":null,"isExpanded":true,"hasChildren":true,"depth":0,"index":1,"verticalMenu":true},{"id":341566,"label":"Admissions & Financial Aid","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341567,"label":"Admissions Process","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24209,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/admissions/masters/admissions-process/","redirectedTo":24209},"component":"Menu","auxText":"","image":null,"config":{"type":"link"},"special":false,"children":[],"editorID":27,"parentEditorID":26,"isExpanded":true,"hasChildren":false,"depth":1,"index":0},{"id":341568,"label":"Admissions Tests","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24210,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/admissions/masters/admissions-process/admissions-test/","redirectedTo":24210},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":28,"parentEditorID":26,"isExpanded":true,"hasChildren":false,"depth":1,"index":1},{"id":341569,"label":"Financial Aid","url":{"href":"https://www.ie.edu/financial-aid/masters/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":29,"parentEditorID":26,"isExpanded":true,"hasChildren":false,"depth":1,"index":2},{"id":341570,"label":"Student Services","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":79195,"newTab":true,"noFollow":false,"title":"Master's","linkToURL":"https://www.ie.edu/student-services/masters/","redirectedTo":79195},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341571,"label":"Calculate your cost of living","url":{"href":"https://calculator.ie.edu/?lang=en","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":0}],"type":"link","headerStyle":"","footerStyle":"","editorID":30,"parentEditorID":26,"isExpanded":true,"hasChildren":false,"depth":1,"index":3,"verticalMenu":true}],"type":"group","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"depth":0,"index":2,"verticalMenu":true},{"id":341572,"label":"Life at IE","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341573,"label":"Alumni","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":53,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/masters/alumni/","redirectedTo":53},"component":"Menu","auxText":"","image":null,"config":null,"special":false,"children":[],"editorID":32,"parentEditorID":31,"isExpanded":true,"hasChildren":false,"depth":1,"index":0},{"id":341574,"label":"Talent & Careers","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":52,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/masters/talent-and-careers/","redirectedTo":52},"component":"Menu","auxText":"","image":null,"config":null,"special":false,"children":[],"editorID":33,"parentEditorID":31,"isExpanded":true,"hasChildren":false,"depth":1,"index":1},{"id":341575,"label":"Campus Life","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":51,"newTab":false,"noFollow":false,"title":"Student Experience","linkToURL":"https://www.ie.edu/masters/student-experience/","redirectedTo":51},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":34,"parentEditorID":31,"isExpanded":true,"hasChildren":false,"depth":1,"index":2},{"id":341576,"label":"Entrepreneurship","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/masters/entrepreneurship/","redirectedTo":49},"component":"Menu","auxText":"","image":null,"config":null,"special":false,"children":[],"editorID":35,"parentEditorID":31,"isExpanded":true,"hasChildren":false,"depth":1,"index":3},{"id":341577,"label":"Chat with Students and Staff","url":{"href":"https://www.ie.edu/chat-students-staff/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":36,"parentEditorID":31,"isExpanded":true,"hasChildren":false,"depth":1,"index":4},{"id":341578,"label":"Campus Tour","url":{"href":"https://campustour.ie.edu/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":37,"parentEditorID":31,"isExpanded":true,"hasChildren":false,"depth":1,"index":5}],"type":"group","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"depth":0,"index":3,"verticalMenu":true},{"id":341579,"label":"News & Events","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341580,"label":"News","url":{"href":"https://www.ie.edu/university/news-events/news/?page=1","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":39,"parentEditorID":38,"isExpanded":true,"hasChildren":false,"depth":1,"index":0},{"id":341581,"label":"Events","url":{"href":"https://events.ie.edu/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":40,"parentEditorID":38,"isExpanded":true,"hasChildren":false,"depth":1,"index":1},{"id":341582,"label":"Open House","url":{"href":"https://www.eventbrite.com/cc/ie-open-house-1625969","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":41,"parentEditorID":38,"isExpanded":true,"hasChildren":false,"depth":1,"index":2},{"id":341583,"label":"Insights","url":{"href":"https://www.ie.edu/insights/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":42,"parentEditorID":38,"isExpanded":true,"hasChildren":false,"depth":1,"index":3}],"type":"group","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"depth":0,"index":4,"verticalMenu":true},{"id":341584,"label":"Uncover IE Blog","url":{"href":"https://www.ie.edu/uncover-ie/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341585,"label":"IE Core","url":{"href":"https://www.ie.edu/uncover-ie/ie-core/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":44,"parentEditorID":43,"isExpanded":true,"hasChildren":false,"depth":1,"index":0},{"id":341586,"label":"Student Life","url":{"href":"https://www.ie.edu/uncover-ie/student-life/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":45,"parentEditorID":43,"isExpanded":true,"hasChildren":false,"depth":1,"index":1},{"id":341587,"label":"Career Paths","url":{"href":"https://www.ie.edu/uncover-ie/career-paths/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":46,"parentEditorID":43,"isExpanded":true,"hasChildren":false,"depth":1,"index":2},{"id":341588,"label":"Learning & Academics","url":{"href":"https://www.ie.edu/uncover-ie/learnings-academics/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":47,"parentEditorID":43,"isExpanded":true,"hasChildren":false,"depth":1,"index":3},{"id":341589,"label":"Becoming an IE Student","url":{"href":"https://www.ie.edu/uncover-ie/becoming-an-ie-student/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":48,"parentEditorID":43,"isExpanded":true,"hasChildren":false,"depth":1,"index":4}],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"depth":0,"index":5,"verticalMenu":true}]},"sticky":false,"navigationBannerIcon":null,"navigationBanner":false,"navigationBannerText":"lorem ipsum","navigationBannerLink":{"component":"Link"},"navigationBannerBGColor":"#50ABFF","thumbnail":{"id":176268,"name":"navigation-thumbnail.png","title":"Thumbnail for Header no sticky","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/navigation-thumbnail_1009","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/navigation-thumbnail_1009","publicId":null,"damId":"navigation-thumbnail_1009","published":"2024-09-20T10:40:40.348Z","size":9180,"width":880,"height":93,"orientation":"L","site":3},"navigationLanguages":[{"navigationId":103,"languageId":1,"locale":"en","language":"English"}],"orderSocialIcons":false},"footer":{"id":5,"type":"footer","isDefault":true,"language":1,"component":"Footer","title":"Footer-masters","showWebLinks":true,"claim":"IE - FOSTERING POSITIVE CHANGE","link":{"component":"Link"},"copyrightText":"IE University 2026","school":"IE","elements":[{"anchorID":null,"verticalSpacing":"small","component":"Principles","theme":"default","title":null,"subtitle":null,"detail":null,"auxTitle":null,"collapsedByDefault":true,"auxSubtitle":null,"sectionTitle":null,"cards":[{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":4,"parentEditorID":3,"file":{"id":195100,"name":"footer1.jpeg","title":"footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","description":"","alt":"A diverse group of people posing together in a professional setting.","tags":["people","diversity","professional","group photo","collaboration"],"url":"https://images.thesaurus.ie.edu/footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","publicId":null,"damId":"footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","published":"2026-06-02T14:17:06.304Z","size":301845,"width":4400,"height":1175,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"<h3><strong>Built to Transform People. And Through Them, the World.</strong></h3>\n<p><em>Our purpose is to foster positive change. Rooted in a belief in human potential, we exist to shape extraordinary individuals who go on to transform their communities, their industries, and the world through education, research, and innovation. Extraordinary, to us, means going beyond the ordinary: a step further in thinking, in action, and in impact. </em><br> <br><em>Extraordinary doesn't just happen. It's earned through effort, resilience, and courage. It breaks barriers, values knowledge, art, and creativity, and sees the full power of humanity. It takes action. </em><br> <br><em>To tackle the challenges of today, and drive the progress of tomorrow. That is what we ask of ourselves, and what we build together.</em></p>\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":5,"parentEditorID":3},"editorID":3,"parentEditorID":2,"isRelevant":true,"cardSelectBackground":{"component":"Image","editorID":6,"parentEditorID":3},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":7,"parentEditorID":3}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":9,"parentEditorID":8,"file":{"id":195060,"name":"502x420-3.jpeg","title":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","description":"","alt":"A motivational phrase encouraging individuals to empower their entrepreneurial spirit.","tags":["empower","entrepreneurial","spirit","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","publicId":null,"damId":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","published":"2026-06-01T14:20:32.325Z","size":53711,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"<h3><strong>Empower Your Entrepreneurial Spirit</strong></h3>\n<p><em>Think big, act bold. Seize opportunities and push boundaries with accountability and ownership in pursuit of positive change. 25% of IE University alumni go on to found their own companies.</em></p>\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":10,"parentEditorID":8},"editorID":8,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":11,"parentEditorID":8,"file":{"id":195060,"name":"502x420-3.jpeg","title":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","description":"","alt":"A motivational phrase encouraging individuals to empower their entrepreneurial spirit.","tags":["empower","entrepreneurial","spirit","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","publicId":null,"damId":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","published":"2026-06-01T14:20:32.325Z","size":53711,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":12,"parentEditorID":8}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":14,"parentEditorID":13,"file":{"id":195062,"name":"502x420-1.jpeg","title":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","description":"","alt":"A motivational quote encouraging innovation with a proactive mindset.","tags":["innovation","proactive","mindset","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","publicId":null,"damId":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","published":"2026-06-01T14:20:36.859Z","size":69441,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"<h3><strong>Drive Innovation with a Proactive Mindset</strong></h3>\n<p><em>Questioning how learning works, how knowledge is created, and how institutions should operate. Rigor and experimentation are not in tension here. They require each other.</em></p>\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":15,"parentEditorID":13},"editorID":13,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":16,"parentEditorID":13,"file":{"id":195062,"name":"502x420-1.jpeg","title":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","description":"","alt":"A motivational quote encouraging innovation with a proactive mindset.","tags":["innovation","proactive","mindset","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","publicId":null,"damId":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","published":"2026-06-01T14:20:36.859Z","size":69441,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":17,"parentEditorID":13}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":19,"parentEditorID":18,"file":{"id":195063,"name":"502x420 (2).jpeg","title":"502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","description":"","alt":"A message emphasizing the importance of cherishing diversity in people, mind, and experience.","tags":["diversity","inclusion","people","mind","experience"],"url":"https://images.thesaurus.ie.edu/502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","publicId":null,"damId":"502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","published":"2026-06-01T14:20:38.460Z","size":52573,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"<h3><strong>Cherish Diversity of People, Mind and Experience</strong></h3>\n<p><em>Embrace complexity over conformity. Better thinking comes from genuine difference. We use diverse perspectives as a driver of intellectual rigor, innovation, and growth.</em></p>\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":20,"parentEditorID":18},"editorID":18,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":21,"parentEditorID":18,"file":{"id":192525,"name":"502x420.jpeg","title":"502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","description":"","alt":"A graphic design emphasizing the importance of cherishing diversity among people, minds, and experiences.","tags":["diversity","inclusivity","graphic design","people","mind","experience"],"url":"https://images.thesaurus.ie.edu/502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","publicId":null,"damId":"502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","published":"2026-03-04T08:59:11.325Z","size":19107,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":22,"parentEditorID":18}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":24,"parentEditorID":23,"file":{"id":195061,"name":"502x420-2.jpeg","title":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","description":"","alt":"This image features a motivational phrase emphasizing a humanistic approach in a stylish font.","tags":["motivation","humanistic","approach","text","design"],"url":"https://images.thesaurus.ie.edu/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","publicId":null,"damId":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","published":"2026-06-01T14:20:33.915Z","size":48010,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"<h3><strong>Cultivate the Humanistic Approach</strong></h3>\n<p><em>Champion your own growth while supporting others. Uphold the highest standards of ethics and take a deep interest in art, culture, and the human condition.</em></p>\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":25,"parentEditorID":23},"editorID":23,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":26,"parentEditorID":23,"file":{"id":195061,"name":"502x420-2.jpeg","title":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","description":"","alt":"This image features a motivational phrase emphasizing a humanistic approach in a stylish font.","tags":["motivation","humanistic","approach","text","design"],"url":"https://images.thesaurus.ie.edu/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","publicId":null,"damId":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","published":"2026-06-01T14:20:33.915Z","size":48010,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":27,"parentEditorID":23}}],"layout":"L002","showNumbers":false,"editorID":2,"parentEditorID":0}],"setAsDefault":true,"footerMenu":null,"legalMenu":{"id":9,"site":3,"language":1,"name":"FooterMenu","title":"Footer Menu","component":"MenuContainer","type":null,"layout":null,"elements":[{"id":257252,"label":"Legal Notice","url":{"href":"https://www.ie.edu/legal-notice/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":0},{"id":257253,"label":"Privacy Policy","url":{"href":"https://www.ie.edu/privacy-policy/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":1},{"id":257254,"label":"Cookie Policy","url":{"href":"https://www.ie.edu/cookie-policy/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":2},{"id":257255,"label":"Security Policy","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":102982,"newTab":true,"noFollow":true,"title":"Security Policy","linkToURL":"https://www.ie.edu/security-policy/","redirectedTo":102982},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":3},{"id":257256,"label":"International Offices","url":{"href":"https://www.ie.edu/international-offices/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":4},{"id":257257,"label":"Communications Team","url":{"href":"https://www.ie.edu/communications-team/","anchor":null,"subSlug":null,"linkTo":null,"newTab":null,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":5},{"id":257258,"label":"Student Academic Standards","url":{"href":"https://www.ie.edu/student-academic-standards/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":6},{"id":257259,"label":"Contact","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":440,"newTab":true,"noFollow":false,"title":"Contact Us","linkToURL":"https://www.ie.edu/contact/","redirectedTo":440},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":7},{"id":257260,"label":"IE Jobs","url":{"href":"https://www.ie.edu/jobs/","anchor":null,"subSlug":null,"linkTo":null,"newTab":null,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":8},{"id":257261,"label":"IE Store","url":{"href":"https://store.ie.edu/?_gl=1*12z5l27*_gcl_aw*R0NMLjE3NTA5MzE1MjYuQ2p3S0NBanczX1BDQmhBMkVpd0FrSF9qNGt1SDhhUzdSdXJjQ0drZmtZY0JKMWNVY2JDOWN1Z3NpRWVKVFhfQkVGSlR5LXJibUJjMmVob0NkRFFRQXZEX0J3RQ..*_gcl_dc*R0NMLjE3NTA5MzE1MjYuQ2p3S0NBanczX1BDQmhBMkVpd0FrSF9qNGt1SD","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":9},{"id":257262,"label":"Donate","url":{"href":"https://www.ie.edu/ie-foundation/giving/","anchor":null,"subSlug":null,"linkTo":null,"newTab":null,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":10},{"id":257263,"label":"Compliance Channel","url":{"href":"https://whistleblowersoftware.com/secure/canalcompliance","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":0,"index":12},{"id":257264,"label":"Site Map","url":{"href":"https://www.ie.edu/masters/sitemap/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":false,"depth":0,"index":11}]},"theme":"accent","thumbnail":{"id":195393,"name":"navigation-thumbnail.png","title":"Thumbnail for Footer-masters","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/navigation-thumbnail-f8ee668b-4cdf-40bf-bd80-eb996432743c","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/navigation-thumbnail-f8ee668b-4cdf-40bf-bd80-eb996432743c","publicId":null,"damId":"navigation-thumbnail-f8ee668b-4cdf-40bf-bd80-eb996432743c","published":"2026-06-08T11:56:29.210Z","size":19220,"width":698,"height":332,"orientation":"L","site":3,"folder":null},"orderSocialIcons":false,"navigationLanguages":[{"navigationId":5,"languageId":1,"locale":"en","language":"English"},{"navigationId":162,"languageId":2,"locale":"es","language":"Spanish"}]},"page":{"id":58102,"entity":"7937b0e2-6262-404e-ba05-dd74d8d2d155","site":3,"title":"Overview","slug":"/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","language":1,"originalLanguage":1,"canBeTranslated":false,"theme":null,"customizeThemes":false,"headerTheme":null,"footerTheme":null,"author":16,"isHome":false,"canonicalURL":"","parent":49571,"component":"GlobalPage","deleted":false,"follow":true,"header":103,"footer":5,"isIndexed":true,"liveStatus":{"id":3,"title":"Live","status":"active"},"locale":null,"metaDescription":"This unique combination unites a top-quality Management degree with a Master in Market Research and Consumer Behavior will make you a professional expert.","metaTitle":"MIM + Master Market Research & Consumer Behavior | IE Dual Degree","metaKeywords":[],"metasAdvanced":"","socialTitle":"IE Dual Degree Master in Management + Master in Market Research and Consumer Behavior","socialDescription":"The Dual Degree in Management (MIM) and Master in Strategic Marketing & Communication trains students to master the new channels of communication.","socialImage":{"id":32338,"url":"https://images.thesaurus.ie.edu/dual-degree-master-in-management-master-in-market-research-and-consumer-behavior-social-media"},"template":{"type":"template","templateType":"ProgramDetail","showPagination":false,"data":{"quantity":1,"mode":"navigation","order":"recent-asc"},"abstract":"<p>A top-quality dual degree that imparts the flexibility, versatility and creativity to drive a successful career in management, business or market research. Take a practical approach with labs, consulting projects and collaborative forums.</p>\n","heroSection":{"component":"Section","name":"Hero Section","modules":[{"anchorID":null,"component":"HeroProgram","title":{"content":"Title","tag":"h2"},"subtitle":null,"image":{"component":"Image","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","veil":50,"file":{"id":2082,"name":"Header_Dual-degree_MIM-MCMC.jpg","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","description":"","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","tags":[],"url":"https://images.thesaurus.ie.edu/header-dual-degree-mim-mcmc","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-dual-degree-mim-mcmc","publicId":"thesaurus/Header_Dual-degree_MIM-MCMC_bb33ffef-3a8a-4315-83ff-cbff0eb88184","damId":"header-dual-degree-mim-mcmc","published":"2021-08-06T12:09:35Z","size":287052,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":161,"parentEditorID":160},"logos":[],"editorID":160,"parentEditorID":159,"noShowTitle":false,"imageMobile":{"component":"Image","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","veil":50,"file":{"id":2082,"name":"Header_Dual-degree_MIM-MCMC.jpg","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","description":"","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","tags":[],"url":"https://images.thesaurus.ie.edu/header-dual-degree-mim-mcmc","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-dual-degree-mim-mcmc","publicId":"thesaurus/Header_Dual-degree_MIM-MCMC_bb33ffef-3a8a-4315-83ff-cbff0eb88184","damId":"header-dual-degree-mim-mcmc","published":"2021-08-06T12:09:35Z","size":287052,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":162,"parentEditorID":160}}],"sectionPosition":4,"key":"heroSection"},"documentDownloadSection":{"component":"Section","name":"Document Download","modules":[],"sectionPosition":4,"key":"documentDownloadSection"},"programQuickFactsSection":{"component":"Section","name":"Quick Facts Section","modules":[{"anchorID":null,"component":"ProgramQuickFacts","theme":"default","title":{"content":"Program quick facts title"},"elements":[{"component":"QuickFactElement","title":"duration","detail":"23 months*","editorID":166,"parentEditorID":165,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":167,"parentEditorID":165,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":168,"parentEditorID":165,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"September","editorID":169,"parentEditorID":165,"icon":"calendar"},{"component":"QuickFactElement","title":"Mode of Study","detail":"Full-Time","editorID":170,"parentEditorID":165,"icon":"device"},{"component":"QuickFactElement","title":"Format","detail":"In person","editorID":171,"parentEditorID":165,"icon":"device"}],"editorID":165,"parentEditorID":164}],"sectionPosition":4,"key":"programQuickFactsSection"},"programTabsSection":{"component":"Section","name":"Program Tabs Section","modules":[{"anchorID":null,"component":"ProgramTabs","theme":"defaultAlt","submenuColor":"inverse","hasGriddoMultiPage":true,"elements":[{"component":"ProgramTabElement","title":"Overview","elements":[],"sectionSlug":"/","componentModules":[{"component":"IntroForm","title":{"content":"DUAL DEGREE MASTER IN MANAGEMENT + MASTER IN MARKET RESEARCH AND CONSUMER BEHAVIOR","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>The dawn of the information age has been a true game changer for the business world. Intricate networks of data, demand and online transactions are making it difficult for traditional business models to keep up. More than ever before, consumers drive the economy. Businesses have only recently started to catch on, and they’re beginning to rely on a new breed of specialists to channel the voice of the modern consumer. IE University’s Dual Degree program combining the Master in Management and the Master in Market Research and Consumer Behavior will give you the skills to fulfill this increasingly crucial need.<br><br>The key to modern business is to ground yourself in the present, while setting your sights on the future. Businesses have always needed experts in sales and entrepreneurship to inspire innovation—but now this demand has skyrocketed. Take your career one step further, directly to the border between today and tomorrow. In order to stay at the forefront of the business world, you’ll need to know how to create policies that are guided by consumer psychology and behavior, and backed up by market analytics.<br><br>Above all, this Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.</p>\n","detail":"<p><em>*The duration of the dual degree varies depending on the intake selected</em></p>\n","elements":[],"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":177,"parentEditorID":176},"editorID":176,"parentEditorID":175,"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"},"editorID":175,"parentEditorID":174},{"anchorID":null,"verticalSpacing":"medium","component":"RequestInfoCollection","highlight":false,"elements":[{"component":"RequestInfoCard","image":{"component":"Image","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","alt":"A smiling woman with long hair wearing a patterned shirt.","veil":50,"file":{"id":197159,"name":"orianna-cirigliano-ie.webp","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","description":"","alt":"A smiling woman with long hair wearing a patterned shirt.","tags":["woman","smile","patterned shirt","long hair","portrait"],"url":"https://images.thesaurus.ie.edu/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","publicId":null,"damId":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","published":"2026-08-05T10:22:56.484Z","size":10496,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":180,"parentEditorID":179,"name":"Oxygen-image","gifImage":false},"name":"Orianna Cirigliano","role":"Program Specialist","title":{"content":"ANY DOUBTS?","tag":"h2"},"subtitle":"<p>Schedule a personal consultation call with our Program Specialist and solve all your questions!</p>\n","detail":null,"showIntro":true,"hasMeeting":true,"hasWhatsapp":true,"meetingLink":"https://outlook.office.com/book/MasterinDigitalMarketingCallwithyourprogramspecialist@iebs.onmicrosoft.com/?ismsaljsauthenabled=true","whatsappLink":"https://wa.me/34649769694","meetingLinkCTA":"Book a Call","whatasppLinkCTA":"Click to Whatsapp","whatsappMsg":"Thank you for your interest!","intro":null,"componentModules1":{"component":"IntroFormElement","formTitle":"Any doubts?","hasImage":false,"formImage":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"publicId":"dx-placeholders/oxygenbg"},"editorID":182,"parentEditorID":181},"editorID":181,"parentEditorID":179,"scriptCodePortalId":"","scriptCodeFormId":"","formId":"1121","typeofDualMastersdegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"scriptForm":null,"typeOfDualMastersDegrees":null,"formType":"type3"},"componentModules2":{"component":"IntroFormElement","formTitle":"Any doubts?","hasImage":false,"formImage":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"publicId":"dx-placeholders/oxygenbg"},"editorID":184,"parentEditorID":183},"editorID":183,"parentEditorID":179,"scriptCodePortalId":"","scriptCodeFormId":"","formId":"1123","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"},"editorID":179,"parentEditorID":178,"whatsappLinkCTA":"Click to whatsapp","description":null}],"theme":"defaultAlt","editorID":178,"parentEditorID":174},{"anchorID":null,"verticalSpacing":"medium","component":"CardCollection","kind":"BasicBoxedCard","title":{"content":"WHO IS THIS PROGRAM FOR","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"BasicBoxedCard","title":{"content":"FOR INDIVIDUALS WHO ARE…","tag":"h4"},"tag":null,"subtitle":null,"description":"<p>recent graduates and young professionals.</p>\n","auxInfo":null,"link":{"component":"Link","editorID":187,"parentEditorID":186},"link2":{"component":"Link","editorID":188,"parentEditorID":186},"media":{"image":{"component":"LinkableImage","editorID":189,"parentEditorID":186},"video":{"component":"Video","editorID":190,"parentEditorID":186}},"editorID":186,"parentEditorID":185},{"component":"BasicBoxedCard","title":{"content":"  LOOKING FOR…","tag":"h4"},"tag":null,"subtitle":null,"description":"<p>an intensive, career-focused program to ignite their passions and project them into a new era of business.</p>\n","auxInfo":null,"link":{"component":"Link","editorID":192,"parentEditorID":191},"link2":{"component":"Link","editorID":193,"parentEditorID":191},"media":{"image":{"component":"LinkableImage","editorID":194,"parentEditorID":191},"video":{"component":"Video","editorID":195,"parentEditorID":191}},"editorID":191,"parentEditorID":185},{"component":"BasicBoxedCard","title":{"content":"  TO BECOME…","tag":"h4"},"tag":null,"subtitle":null,"description":"<p>the bridge between companies and consumers:</p>\n<ul>\n<li>Consumer behavior analysts</li>\n<li>Market research analysts</li>\n<li>Consultants</li>\n<li>Brand managers</li>\n</ul>\n","auxInfo":null,"link":{"component":"Link","editorID":197,"parentEditorID":196},"link2":{"component":"Link","editorID":198,"parentEditorID":196},"media":{"image":{"component":"LinkableImage","editorID":199,"parentEditorID":196},"video":{"component":"Video","editorID":200,"parentEditorID":196}},"editorID":196,"parentEditorID":185}],"groupingLink":{"component":"Link","editorID":201,"parentEditorID":185},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","editorID":185,"parentEditorID":174},{"component":"ProgramDistributor","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L002","title":{"content":"FIND OUT MORE ABOUT THIS DUAL DEGREE","tag":"h2"},"subtitle":"<p>This Dual Degree is a combination of the two following programs. Explore their websites for more details.</p>\n","detail":null,"data":{"mode":"manual","fixed":[28772,23828],"fullRelations":false,"site":28},"noResultsText":"Sorry, no results were found.","filterByDay":false,"selectProgram":"futures","cardTitleTag":"h3","titlesLink":false,"linkText":null,"linkDirection":"pageOfCanonical","applyButton":false,"groupingLink":{"component":"Link","editorID":203,"parentEditorID":202},"carouselOnMobile":false,"editorID":202,"parentEditorID":174,"additionalButton":"downloadBrochure"},{"anchorID":null,"verticalSpacing":"medium","component":"ProgramsPresentationAuto","title":{"content":"Discover Related Programs","tag":"h1"},"data":{"mode":"manual","fixed":[35702,35690,28771],"fullRelations":false},"linkDirection":"pageOfCanonical","subtitle":null,"detail":null,"showImage":false,"image":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"categories":[],"quizCard":false,"cardTitleTag":"h3","groupingLink":{"component":"Link","editorID":205,"parentEditorID":204},"quizCardImage":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"quizCardTitle":{"content":"Not sure what to study?","tag":"h1"},"quizCardSubtitle":"Discover de right program for you.","quizCardLink":{"component":"Link","text":"Take a quiz","style":"primary","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"editorID":206,"parentEditorID":204},"landingPage":false,"additionalButton":"downloadBrochure","ctaAllPrograms":{"component":"LinkModal","style":"primary","link":{"text":"More information","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":208,"parentEditorID":207}}},"editorID":207,"parentEditorID":204},"showLogos":false,"schoolImage":false,"showSpecializations":false,"specializationsLabel":"Specializations","auxiliaryText":null,"theme":"defaultAlt","editorID":204,"parentEditorID":174},{"anchorID":null,"verticalSpacing":"medium","component":"FeaturedBlock","icon":{"id":15086,"name":"Style=Style4-47.png","title":"official degree icon","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/stylestyle4-47","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/stylestyle4-47","publicId":"thesaurus/Style_Style4-47_67af8c79-d4b9-4bda-b675-570b600045b5","damId":"stylestyle4-47","published":"2022-11-08T09:50:02.423Z","size":5212,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"title":{"content":"OFFICIAL DEGREE","tag":"h3"},"text":"<p><strong>The Master in Management is an official degree program. </strong>Students must fulfill the following <a href=\"https://www.ie.edu/registrar-office/\" target=\"_blank\">requirements</a> to be able to request the issuance of the Official University Degree upon completion of the Master Program. <strong>If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.</strong></p>\n","primaryLink":{"component":"DescriptionButton","editorID":210,"parentEditorID":209,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"secondaryLink":{"component":"DescriptionButton","editorID":211,"parentEditorID":209,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"layout":"L002","theme":"default","editorID":209,"parentEditorID":174},{"anchorID":null,"verticalSpacing":"medium","component":"FeaturedBlock","icon":{"id":19710,"name":"business icon offcial degree module.png","title":"","description":"A simple blue emblem of a stylized snowflake in a circle on a black background.","alt":"","tags":["blue","emblem","snowflake","circle","black background"],"url":"https://images.thesaurus.ie.edu/business-icon-offcial-degree-module","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/business-icon-offcial-degree-module","publicId":"thesaurus/business_icon_offcial_degree_module_7e86b523-b4f3-4801-8813-17892c02d118","damId":"business-icon-offcial-degree-module","published":"2022-11-30T15:27:43.020Z","size":5212,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"title":{"content":"UNIVERSITY PRIVATE DEGREE","tag":"h3"},"text":"<p><strong>Master in Market Research and Consumer Behavior </strong>is a University Private Degree from IE Universidad*, and taught in IE Business School. <a href=\"https://www.ie.edu/official-and-private-degrees/\" target=\"_blank\"><strong>More information</strong></a>  on what earning a University Private Degree from IE Universidad entails.</p>\n<p>*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.</p>\n","primaryLink":{"component":"DescriptionButton","editorID":213,"parentEditorID":212,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"secondaryLink":{"component":"DescriptionButton","editorID":214,"parentEditorID":212,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"layout":"L002","theme":"default","editorID":212,"parentEditorID":174},{"anchorID":null,"verticalSpacing":"medium","component":"FeaturedBlock","icon":null,"title":{"content":"Regulations and quality","tag":"span"},"text":"<p>Learn more about our regulations and educational quality in Madrid and Segovia.</p>\n","primaryLink":{"component":"DescriptionButton","style":"primary","editorID":216,"parentEditorID":215,"showLeftIcon":false,"showRigthIcon":false,"auxText":null,"link":{"text":"DISCOVER MORE ABOUT REGULATIONS & QUALITY","linkType":"url","url":{"href":null,"linkToURL":"https://www.ie.edu/university/regulations-quality/","linkTo":87,"newTab":true,"noFollow":false,"redirectedTo":87},"modal":{"requestInfo":{"component":"RequestInfo","editorID":217,"parentEditorID":216},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":218,"parentEditorID":216},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":219,"parentEditorID":216},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":220,"parentEditorID":216}}}},"secondaryLink":{"component":"DescriptionButton","editorID":221,"parentEditorID":215,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"layout":"L002","theme":"defaultAlt","editorID":215,"parentEditorID":174},{"anchorID":null,"verticalSpacing":"medium","component":"BlogDistributor","theme":"defaultAlt","title":{"content":"Read more about our dual degrees","tag":"h2"},"subtitle":null,"data":{"mode":"auto","quantity":5,"order":"recent-DESC","filter":[{"id":30203,"label":"Dual Degrees","source":"BLOGS"},{"id":30349,"label":"marketing","source":"BLOGS"},{"id":1466,"label":"Uncover IE","source":"BLOGS"},{"id":37556,"label":"Business and Management","source":"BLOGS"}],"fullRelations":false,"allLanguages":false,"sources":[{"structuredData":"BLOGS","filters":[{"id":30203,"label":"Dual Degrees","source":"BLOGS"},{"id":30349,"label":"marketing","source":"BLOGS"},{"id":1466,"label":"Uncover IE","source":"BLOGS"},{"id":37556,"label":"Business and Management","source":"BLOGS"}]}]},"groupingLink":{"component":"Link","editorID":223,"parentEditorID":222},"detail":null,"editorID":222,"parentEditorID":174}],"editorID":174,"parentEditorID":173,"metaTitle":"MIM + Master Market Research & Consumer Behavior | IE Dual Degree","metaDescription":"This unique combination unites a top-quality Management degree with a Master in Market Research and Consumer Behavior will make you a professional expert."},{"component":"ProgramTabElement","title":"The Program","elements":[],"sectionSlug":"/the-program","componentModules":[{"component":"IntroForm","title":{"content":"A Closer Look","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>This Dual Degree program is designed to give you a head start in your career by teaching you how to navigate the complex relationships between businesses and consumers. By pursuing both programs in quick succession, you’ll be able to unite diverse perspectives on business and market research, in order to truly stand out from the crowd.</p>\n<p>This rigorous program prepares students for the fast-paced and constantly changing professional environment, while also connecting them to successful IE University alumni who will become future guides and mentors. In just a year and a half, they acquire extensive knowledge and experience both inside and outside the classroom, and learn to transition between diverse disciplines with ease. If you want to enhance your business expertise and learn how to gauge what consumers really want, this Dual Degree is for you.</p>\n","detail":null,"elements":[],"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","veil":50,"file":{},"editorID":227,"parentEditorID":226,"title":""},"editorID":226,"parentEditorID":225,"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"},"editorID":225,"parentEditorID":224},{"component":"CardCollection","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","layout":"L001","kind":"BasicBoxedCard","title":{"content":"WHEN TO START?","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"BasicBoxedCard","title":{"content":"SEPTEMBER | 23-MONTH JOURNEY","tag":"h4"},"tag":null,"subtitle":null,"description":"<p>Available for all combinations.</p>\n","auxInfo":null,"link":{"component":"LinkModal","style":"link","link":{"text":"See more","linkType":"url","url":{"href":"http://static.ie.edu/marketing/DD_duration_graphics/MASTER_IN_MANAGEMENT_DUAL_DEGREE_SEPTEMBER_23_MONTH_JOURNEY.pdf","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":231,"parentEditorID":230},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":232,"parentEditorID":230},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":233,"parentEditorID":230},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":234,"parentEditorID":230}}},"editorID":230,"parentEditorID":229,"showIcon":false},"link2":{"component":"LinkModal","editorID":235,"parentEditorID":229},"media":{"image":{"component":"LinkableImage","editorID":236,"parentEditorID":229,"title":"master-in-management-dual-degree-september-23-month-journey-page-0001-1-1-d6d6ae31-66dd-4051-a134-706fdb4f9fd0","alt":"A timeline illustrating the 23-month journey of a dual degree in management, outlining key stages and milestones.","veil":0,"file":{"id":191438,"name":"MASTER_IN_MANAGEMENT_DUAL_DEGREE_SEPTEMBER_23_MONTH_JOURNEY.jpeg","title":"master-in-management-dual-degree-september-23-month-journey-page-0001-1-1-d6d6ae31-66dd-4051-a134-706fdb4f9fd0","description":"","alt":"A timeline illustrating the 23-month journey of a dual degree in management, outlining key stages and milestones.","tags":["timeline","management","dual degree","education","journey"],"url":"https://images.thesaurus.ie.edu/master-in-management-dual-degree-september-23-month-journey-page-0001-1-1-d6d6ae31-66dd-4051-a134-706fdb4f9fd0","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/master-in-management-dual-degree-september-23-month-journey-page-0001-1-1-d6d6ae31-66dd-4051-a134-706fdb4f9fd0","publicId":null,"damId":"master-in-management-dual-degree-september-23-month-journey-page-0001-1-1-d6d6ae31-66dd-4051-a134-706fdb4f9fd0","published":"2026-10-06T11:45:16.482Z","size":145801,"width":2500,"height":1817,"orientation":"L","site":"global","folder":null,"position":"center"},"gifImage":false,"url":{"href":""}},"video":{"component":"Video","editorID":237,"parentEditorID":229}},"editorID":229,"parentEditorID":228}],"groupingLink":{"component":"Link","editorID":238,"parentEditorID":228},"titlesLink":false,"decoration":false,"editorID":228,"parentEditorID":224,"showCarousel":false},{"component":"BasicContent","anchorID":null,"theme":"accent","verticalSpacing":"medium","layout":"L005","title":{"content":"Save the Date","tag":"h2"},"subtitle":"<p>Open House at Madrid: Don't miss the opportunity to engage with top faculty &amp; connect with a powerful alumni network</p>\n","content":null,"primaryLink":{"component":"LinkModal","style":"primary","link":{"text":"Register here","linkType":"url","url":{"href":"https://www.eventbrite.com/cc/ie-open-house-4191423","linkToURL":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":241,"parentEditorID":240},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":242,"parentEditorID":240},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":243,"parentEditorID":240},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":244,"parentEditorID":240}}},"editorID":240,"parentEditorID":239,"showIcon":false},"secondaryLink":{"component":"LinkModal","editorID":245,"parentEditorID":239},"additionalContent":{"image":{"component":"LinkableImage","title":"ieu-oh-header-masters-eventbrite-792x514-1","alt":"A promotional graphic for an open house event featuring master's programs at a university.","veil":0,"file":{"id":182305,"name":"IEU_OH_Header_Masters_Eventbrite_792x514 1.png","title":"ieu-oh-header-masters-eventbrite-792x514-1","description":"A promotional graphic for an open house event featuring master's programs at a university.","alt":"A promotional graphic for an open house event featuring master's programs at a university.","tags":["open house","master's programs","university","promotion"],"url":"https://images.thesaurus.ie.edu/ieu-oh-header-masters-eventbrite-792x514-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ieu-oh-header-masters-eventbrite-792x514-1","publicId":null,"damId":"ieu-oh-header-masters-eventbrite-792x514-1","published":"2025-03-31T14:14:41.387Z","size":30310,"width":792,"height":514,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":246,"parentEditorID":239,"url":{"href":"https://www.eventbrite.com/cc/executive-open-house-4138963","newTab":true}},"video":{"component":"Video","editorID":247,"parentEditorID":239},"card":{"component":"CTACard","editorID":248,"parentEditorID":239},"basicCard":{"component":"BasicCard","editorID":249,"parentEditorID":239},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":250,"parentEditorID":239},"imageCard":{"component":"ImageCard","editorID":251,"parentEditorID":239},"iconCard":{"component":"IconCard","editorID":252,"parentEditorID":239},"basicIconCard":{"component":"BasicIconCard","editorID":253,"parentEditorID":239},"logoCard":{"component":"LogoCard","editorID":254,"parentEditorID":239},"addressCard":{"component":"AddressCard","editorID":255,"parentEditorID":239}},"editorID":239,"parentEditorID":224},{"component":"Spacer","size":"s","theme":"default","decorations":"none","editorID":256,"parentEditorID":224},{"anchorID":"studentsexperience","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"MAKING EVERY MINUTE COUNT ​","tag":"h4"},"size":"big","content":null,"link":{"component":"Link","editorID":259,"parentEditorID":258},"backgroundImage":{"component":"Image","editorID":260,"parentEditorID":258},"editorID":258,"parentEditorID":257,"textPosition":"bottom"},{"component":"LinkableImage","title":"Abha Kiran | IE Business School","alt":"Abha Kiran | IE Business School","veil":0,"file":{"id":14435,"name":"Cabecera-story-MIM.jpeg","title":"Abha Kiran | IE Business School","description":"A person writing on a notepad at a wooden desk with a coffee cup in the background.","alt":"Abha Kiran | IE Business School","tags":["writing","notepad","desk","coffee","pen","paperwork"],"url":"https://images.thesaurus.ie.edu/cabecera-story-mim","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/cabecera-story-mim","publicId":"thesaurus/Cabecera-story-MIM_e0b94f8f-a9fc-465d-b052-357f86791d02","damId":"cabecera-story-mim","published":"2022-11-02T10:23:52.976Z","size":53212,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":261,"parentEditorID":257}],"editorID":257,"parentEditorID":224},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L004","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"defaultAlt","title":{"content":"AN EXPERIENCE LIKE NO OTHER​","tag":"h4"},"size":"medium","content":"<p>Finding the right path for you goes beyond the classroom. A journey of discovery requires curiosity and a sense of adventure – and no city caters to those needs better than Madrid.  ​</p>\n<p>Famed for its student-friendly environment, Spain’s capital offers everything you’d expect of a global city with an international outlook. A wealth of bars and restaurants combine with an all-night culture to make for a vibrant nightlife scene, while affordable and efficient public transportation makes it easy to get around. From food to sports to culture, Madrid is the ideal place to indulge your interests and discover new ones. And as a hub for the offices of giants like Apple, Microsoft and Google, there’s no shortage of places to indulge your ambition too.  ​</p>\n<p>The Master in Management is an exploration of who you are and who you want to become. Make that journey inside the classroom and out.</p>\n","textPosition":"center","link":{"component":"Link","editorID":264,"parentEditorID":263},"backgroundImage":{"component":"Image","editorID":265,"parentEditorID":263},"editorID":263,"parentEditorID":262},{"component":"FeaturedText","theme":"accent","title":{"content":"","tag":"h4"},"size":"big","content":"<p></p>\n","textPosition":"bottom","link":{"component":"Link","editorID":267,"parentEditorID":266},"backgroundImage":{"component":"Image","editorID":268,"parentEditorID":266,"file":{"id":20248,"name":"01_Outside_classroom.jpeg","title":"Outside_classroom MIM","description":"Nighttime view of a bustling city intersection with illuminated buildings and busy traffic captured in long exposure.","alt":"","tags":["cityscape","night","traffic","long exposure","buildings","lights","urban"],"url":"https://images.thesaurus.ie.edu/01-outside-classroom","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/01-outside-classroom","publicId":"thesaurus/01_Outside_classroom_845d1a61-04e5-41a5-ab7b-3aa4d4ede938","damId":"01-outside-classroom","published":"2022-12-14T15:07:24.949Z","size":87460,"width":2000,"height":1297,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Outside_classroom MIM","alt":"","veil":22},"editorID":266,"parentEditorID":262},{"component":"FeaturedText","theme":"accent","title":{"content":"","tag":"h4"},"size":"big","content":"<p></p>\n","textPosition":"bottom","link":{"component":"Link","editorID":270,"parentEditorID":269},"backgroundImage":{"component":"Image","editorID":271,"parentEditorID":269,"file":{"id":14571,"name":"Cabecera-tim.jpeg","title":"Tim Kleinpeter | IE Business School","description":"A vibrant abstract painting featuring a sweeping spectrum of rainbow colors with bold brush strokes.","alt":"Tim Kleinpeter | IE Business School","tags":["abstract","painting","rainbow","colors","brush strokes","art","vibrant"],"url":"https://images.thesaurus.ie.edu/cabecera-tim","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/cabecera-tim","publicId":"thesaurus/Cabecera-tim_2a307a21-0098-4ed5-a9a7-517ea76230c9","damId":"cabecera-tim","published":"2022-11-03T08:11:02.373Z","size":308875,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Tim Kleinpeter | IE Business School","alt":"Tim Kleinpeter | IE Business School","veil":0},"editorID":269,"parentEditorID":262}],"editorID":262,"parentEditorID":224},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L005","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"","tag":"h4"},"size":"big","content":"","textPosition":"bottom","link":{"component":"Link","editorID":274,"parentEditorID":273},"backgroundImage":{"component":"Image","editorID":275,"parentEditorID":273,"file":{"id":20249,"name":"02_New_Horizons.jpeg","title":"New_Horizons MIM","description":"A scuba diver swimming alongside a school of fish underwater.","alt":"","tags":["scuba diver","fish","underwater","ocean","diving","marine life"],"url":"https://images.thesaurus.ie.edu/02-new-horizons","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/02-new-horizons","publicId":"thesaurus/02_New_Horizons_ba61f8c0-a7c9-4272-ba24-dfb750dc8548","damId":"02-new-horizons","published":"2022-12-14T15:07:44.099Z","size":93419,"width":2000,"height":1297,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"New_Horizons MIM","alt":"","veil":22},"editorID":273,"parentEditorID":272},{"component":"FeaturedText","theme":"defaultAlt","title":{"content":"CHASING NEW HORIZONS​","tag":"h4"},"size":"medium","content":"<p>The IE Business School campus is more than just a place to study. In the Master in Management, you’ll be joining a unique ecosystem situated in the heart of Madrid’s business district – a cosmopolitan hub that will stimulate your creativity just as much as your work ethic. Offering access to the latest technology and ample spaces to workshop your entrepreneurial vision, our campus has everything you need to explore the career pathways that lay before you.<br>Outside the classroom, the Campus Life office is the beating heart of your experience, coordinating a huge range of activities to enable you to broaden your personal horizons and discover passions you never knew you had. And with plenty of opportunities for networking, there’s no better way to connect with peers from a diverse range of backgrounds. From taking part in campus TEDx talks to scuba diving in Alicante, with more than 120 student clubs to choose from, there’s an adventure waiting just for you.<br></p>\n","textPosition":"center","link":{"component":"Link","editorID":277,"parentEditorID":276},"backgroundImage":{"component":"Image","editorID":278,"parentEditorID":276},"editorID":276,"parentEditorID":272}],"editorID":272,"parentEditorID":224},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L004","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"defaultAlt","title":{"content":"NURTURING YOUR ENTREPRENEURIAL SPIRIT ​","tag":"h4"},"size":"medium","content":"<p>It’s our mission to provide you with the opportunities for discovery that help define the best direction for you – then equip you with the tools to get you there. IE’s Entrepreneurship &amp; Innovation Center is designed to do exactly that, creating a space where you can connect with investors, mentors and a worldwide network of successful entrepreneurs, providing inspiration and know-how in equal measure.  ​</p>\n<p>At Area 31, IE’s in-house incubator, you’ll find a dedicated workspace for startups at every stage of development. Whether you’re still honing your entrepreneurial vision or looking for hard-earned experience from the real world, you’ll find the people and the expertise you need to help you turn plans into action.</p>\n","textPosition":"center","link":{"component":"Link","editorID":281,"parentEditorID":280},"backgroundImage":{"component":"Image","editorID":282,"parentEditorID":280},"editorID":280,"parentEditorID":279},{"component":"FeaturedText","theme":"accent","title":{"content":"","tag":"h4"},"size":"big","content":"<p></p>\n","textPosition":"bottom","link":{"component":"Link","editorID":284,"parentEditorID":283},"backgroundImage":{"component":"Image","editorID":285,"parentEditorID":283,"file":{"id":20250,"name":"03_Outside_Entrepreneurial_Spirit.jpeg","title":" outside_Entrepreneurial_Spirit MIM","description":"A group of people engaging in conversation outdoors.","alt":"","tags":["people","conversation","outdoors","group","casual"],"url":"https://images.thesaurus.ie.edu/03-outside-entrepreneurial-spirit","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/03-outside-entrepreneurial-spirit","publicId":"thesaurus/03_Outside_Entrepreneurial_Spirit_7bd78efd-abe6-4676-b7e6-5b6935a772a5","damId":"03-outside-entrepreneurial-spirit","published":"2022-12-14T15:08:01.576Z","size":95703,"width":2000,"height":1297,"orientation":"L","site":"global","folder":null,"position":"center"},"title":" outside_Entrepreneurial_Spirit MIM","alt":"","veil":22},"editorID":283,"parentEditorID":279},{"component":"FeaturedText","theme":"accent","title":{"content":"","tag":"h4"},"size":"big","content":"<p></p>\n","textPosition":"bottom","link":{"component":"Link","editorID":287,"parentEditorID":286},"backgroundImage":{"component":"Image","editorID":288,"parentEditorID":286,"file":{"id":14571,"name":"Cabecera-tim.jpeg","title":"Tim Kleinpeter | IE Business School","description":"A vibrant abstract painting featuring a sweeping spectrum of rainbow colors with bold brush strokes.","alt":"Tim Kleinpeter | IE Business School","tags":["abstract","painting","rainbow","colors","brush strokes","art","vibrant"],"url":"https://images.thesaurus.ie.edu/cabecera-tim","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/cabecera-tim","publicId":"thesaurus/Cabecera-tim_2a307a21-0098-4ed5-a9a7-517ea76230c9","damId":"cabecera-tim","published":"2022-11-03T08:11:02.373Z","size":308875,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Tim Kleinpeter | IE Business School","alt":"Tim Kleinpeter | IE Business School","veil":0},"editorID":286,"parentEditorID":279}],"editorID":279,"parentEditorID":224}],"editorID":224,"parentEditorID":173,"metaTitle":"The Program  | MIM + Master Market Research & Consumer Behavior","metaDescription":"Join dual degree program MIM & Master in Market Research and Consumer Behavior to learn how to navigate the relationships between businesses and consumers."},{"component":"ProgramTabElement","title":"Admissions","elements":[],"sectionSlug":"/admissions","componentModules":[{"component":"IntroForm","title":{"content":"The Admission process","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>The IE University admissions process is simple yet rigorous—and carried out entirely online. While the particulars may change depending on your chosen program, it always follows a similar format, which you can discover below. With our rolling admissions process, there’s no application deadline. But spaces are limited so we recommend that you apply as soon as possible.</p>\n<p>While the particulars may change depending on your chosen program, it always follows a similar format, which you can discover below. With our rolling admissions process, there’s no application deadline. But spaces are limited so we recommend that you apply as soon as possible.</p>\n","detail":"<p><em>If you are non-EU candidate, we encourage you to confirm your place and begin your visa process as early as possible. Keep in mind that depending on your region, visa-related deadlines may apply. For more information, feel free to contact</em><a href=\"mailto:student.services@ie.edu\" target=\"_self\"><em><ins> student.services@ie.edu</ins></em></a><em> or visit our </em><a href=\"https://www.ie.edu/student-services/masters/full-time-programs/non-european-union-students/\" target=\"_blank\"><em><ins>dedicated page.</ins></em></a>&nbsp;</p>\n","elements":[],"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","veil":50,"file":{},"editorID":292,"parentEditorID":291,"title":""},"editorID":291,"parentEditorID":290,"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"},"editorID":290,"parentEditorID":289},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L003","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"Tuition","tag":"h4"},"size":"big","content":null,"link":{"component":"Link","editorID":295,"parentEditorID":294},"backgroundImage":{"component":"Image","editorID":296,"parentEditorID":294,"file":{"id":21080,"name":"abstract img for tuition.jpeg","title":"","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/abstract-img-for-tuition","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/abstract-img-for-tuition","publicId":"thesaurus/abstract_img_for_tuition_4aec9278-8b60-4c69-ba05-76eb99c71fa0","damId":"abstract-img-for-tuition","published":"2023-01-13T09:05:05.488Z","size":840913,"width":3456,"height":5184,"orientation":"P","site":"global","folder":null,"position":"center"},"title":"","alt":"","veil":0},"editorID":294,"parentEditorID":293,"textPosition":"center","textHorizontalPosition":"left"},{"component":"FeaturedText","theme":"accentLight","title":{"content":"September: 78,300€*","tag":"h4"},"size":"medium","content":null,"textPosition":"center","link":{"component":"Link","editorID":298,"parentEditorID":297},"backgroundImage":{"component":"Image","editorID":299,"parentEditorID":297},"editorID":297,"parentEditorID":293},{"component":"FeaturedText","theme":"accent","title":{"content":"January: 75,870€*","tag":"h4"},"size":"medium","content":null,"textPosition":"center","link":{"component":"Link","editorID":301,"parentEditorID":300},"backgroundImage":{"component":"Image","editorID":302,"parentEditorID":300},"editorID":300,"parentEditorID":293}],"editorID":293,"parentEditorID":289,"noImageOnMobile":false},{"anchorID":null,"verticalSpacing":"small","component":"Intro","title":null,"caption":null,"subtitle":"<p><em>* Conditions:</em></p>\n<ul>\n<li><em>Special Conditions for IE Alumni, please contact your admissions advisor for more information.</em></li>\n<li><em>To become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation. This is a single payment of €1,200 to be made during the enrollment process.</em></li>\n</ul>\n","detail":null,"theme":"defaultAlt","editorID":303,"parentEditorID":289},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L004","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accentLight","title":{"content":"What are WE looking for","tag":"h4"},"size":"big","content":"<p>We particularly value dedicated and talented individuals who come from diverse backgrounds and possess a global mindset.</p>\n<p>Alongside your strong interpersonal skills and innovative outlook, you thrive under an intensive academic workload, considering it an opportunity to share new experiences and create unique approaches to problem-solving.</p>\n","link":{"component":"Link","editorID":306,"parentEditorID":305},"backgroundImage":{"component":"Image","editorID":307,"parentEditorID":305},"editorID":305,"parentEditorID":304,"textPosition":"center"},{"component":"LinkableImage","title":"","alt":"","veil":22,"file":{"id":19044,"name":"law-students-discover-new-career-opportunities-virtual-space.jpeg","title":"","description":"A woman sitting in a chair using a laptop with a window background","alt":"","tags":["woman","laptop","chair","window","smiling","indoor","technology","casual wear"],"url":"https://images.thesaurus.ie.edu/law-students-discover-new-career-opportunities-virtual-space","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/law-students-discover-new-career-opportunities-virtual-space","publicId":"thesaurus/law-students-discover-new-career-opportunities-virtual-space_670604d0-5f6b-4070-ab69-866be097e6d9","damId":"law-students-discover-new-career-opportunities-virtual-space","published":"2022-11-27T10:43:37.874Z","size":39172,"width":1200,"height":580,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":308,"parentEditorID":304}],"editorID":304,"parentEditorID":289},{"component":"Timeline","anchorID":"admissionprocess","theme":"defaultAlt","verticalSpacing":"medium","featured":true,"title":{"content":"ADMISSIONS PROCESS","tag":"h2"},"subtitle":"","detail":null,"elements":[{"component":"Milestone","pretitle":null,"title":{"content":"STEP 1: START YOUR ONLINE APPLICATION FORM","tag":"h3"},"detail":"<p>Candidates must complete the sections that appear in the <a href=\"https://my.ie.edu/en/applymas/?program=DDMIMMRCB\" rel=\"noopener noreferrer\" target=\"_blank\">online application form</a>. Additionally, they must provide the required documents and essential information as follows:</p>","description":"<ul><li>Bachelor degree from an accredited university*</li><li>Official university transcripts (certified translation into English or Spanish)</li><li>1 page CV/Resume. See the example <a href=\"https://docs.ie.edu/IE-CV-for-Admissions.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">here.</a></li><li>Personal statement</li><li>Contact information of two relevant academic or professional references.</li><li>English language certificate – we accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score 130) or a Cambridge Advanced level. A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English speaking country, or if you have extensive professional experience in English. Nevertheless, should the Admissions Committee find it necessary, they may request one of the certificates mentioned above** .</li><li>Photocopy of current passport</li><li>Passport size picture</li></ul><p><br></p><p>Application fee: 150€ (fee is not refundable)</p><p><em>*Possible additional legalization and/or translation requirements might be applicable.</em></p><p><em>Please </em><a href=\"https://www.ie.edu/registrar-office/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>click here</em></a><em> for more info.</em></p><p><em>*The Online Application Form is only the first step. An entrance exam is required to students. More details on “Entrance exam”.</em></p><p><em>**The validity of all previously mentioned English language certificates for IE University's admissions process is two years from the date you took the exam. </em></p>","link":{"component":"Link","editorID":311,"parentEditorID":310},"featured":false,"editorID":310,"parentEditorID":309,"image":{"id":6507,"name":"admission-step-1.jpeg","title":"Admissions step 1","description":"","alt":"Admissions step 1","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-1","publicId":"thesaurus/admission-step-1_52d5a1be-17b3-4f08-a317-9540cb1f8672","damId":"admission-step-1","published":"2022-08-05T12:07:31.049Z","size":1594,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}},{"component":"Milestone","pretitle":null,"title":{"content":" STEP 2: ADMISSIONS TEST","tag":"h3"},"detail":"<p>Candidates are required to take either the <a href=\"https://www.ie.edu/admissions/masters/admissions-test/\" rel=\"noopener noreferrer\" target=\"_blank\">ieGAT</a> (IE Global Admission Test), <a href=\"https://www.gmat.ie.edu/\" rel=\"noopener noreferrer\" target=\"_blank\">GMAT</a> or GRE tests.</p>","description":null,"link":{"component":"Link","editorID":313,"parentEditorID":312},"featured":false,"editorID":312,"parentEditorID":309,"image":{"id":6508,"name":"admission-step-2.jpeg","title":"","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-2","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-2","publicId":"thesaurus/admission-step-2_6e223552-aa33-4bd1-a3a8-1360cc72a0e1","damId":"admission-step-2","published":"2022-08-05T12:07:40.592Z","size":1398,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}},{"component":"Milestone","pretitle":null,"title":{"content":"STEP 3: ONLINE ASSESSMENT","tag":"h3"},"detail":"<p>Once you have submitted your online application and paid the application fee, you will receive a link to answer three live questions, two in video format and one in written format. This way, our admissions team will be able to meet you virtually and evaluate your capacity to respond in real time and under pressure.</p>","description":null,"link":{"component":"Link","editorID":315,"parentEditorID":314},"featured":false,"editorID":314,"parentEditorID":309,"image":{"id":6509,"name":"admission-step-3.jpeg","title":"Admissions step 3","description":"","alt":"Admissions step 3","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-3","publicId":"thesaurus/admission-step-3_ebde7951-cf40-45ba-a0ca-aa623df543a0","damId":"admission-step-3","published":"2022-08-05T12:07:50.255Z","size":1690,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}},{"component":"Milestone","pretitle":null,"title":{"content":"STEP 4: PERSONAL INTERVIEW","tag":"h3"},"detail":"<p>You will have a personal interview (face-to-face or via online) with a manager of the Admissions Team.</p>","description":null,"link":{"component":"Link","editorID":317,"parentEditorID":316},"featured":false,"editorID":316,"parentEditorID":309,"image":{"id":6510,"name":"admission-step-4.jpeg","title":"admission step 4","description":"","alt":"admission step 4","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-4","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-4","publicId":"thesaurus/admission-step-4_37714a0a-ed3a-40d8-8a83-2dec900abe7b","damId":"admission-step-4","published":"2022-08-05T12:07:58.826Z","size":1846,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}}],"groupingLink":{"component":"Link","editorID":318,"parentEditorID":309},"editorID":309,"parentEditorID":289},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L003","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"defaultAlt","title":{"content":"<strong data-renderer-mark=\"true\" id=\"isPasted\">Summer Programs for Master’s Students</strong>","tag":"h4"},"size":"big","content":"<p>Complement your master’s studies with one of our specialized Summer Programs, designed to deepen your knowledge in specific areas and connect you with IE’s international community.</p>\n","link":{"component":"Link","text":"Summer Programs","style":"primary","url":{"href":"https://www.ie.edu/ie-summer-school/university/","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"editorID":321,"parentEditorID":320},"backgroundImage":{"component":"Image","editorID":322,"parentEditorID":320},"editorID":320,"parentEditorID":319,"textPosition":"top","textHorizontalPosition":"left"},{"component":"Video","thumbnail":{"component":"Image","editorID":324,"parentEditorID":323},"url":"https://youtu.be/BKPhuC7NdYU?si=ENXBLfpzIsuey4Rr","automaticSubtitles":false,"autoplayVideo":true,"editorID":323,"parentEditorID":319}],"editorID":319,"parentEditorID":289},{"anchorID":null,"verticalSpacing":"medium","component":"Intro","title":{"content":"ADMISSIONS COMMITTEE FINAL DECISION","tag":"h2"},"caption":null,"subtitle":"<p>The Admissions Department will contact you with the final resolution of your Admissions process. Your entire application will be evaluated holistically and will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision. Admissions are valid for the intake you apply to and the following one.</p>\n","detail":null,"theme":"defaultAlt","editorID":325,"parentEditorID":289},{"anchorID":"IEGAT ","component":"FeaturedAudiovisual","layout":"L005","elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"NEED TO TAKE THE IEGAT?","tag":"h4"},"size":"big","content":"<p>Learn all you need to know about the IE Global Admissions Test.</p>\n","textPosition":"center","link":{"component":"Link","editorID":328,"parentEditorID":327},"backgroundImage":{"component":"Image","editorID":329,"parentEditorID":327},"editorID":327,"parentEditorID":326},{"component":"Video","thumbnail":{"component":"Image","editorID":331,"parentEditorID":330,"file":{"id":184988,"name":"thumbnail-iegat-gateaway.jpeg","title":"thumbnail-iegat-gateaway","description":"","alt":"Need to take the ieGAT","tags":[],"url":"https://images.thesaurus.ie.edu/thumbnail-iegat-gateaway","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/thumbnail-iegat-gateaway","publicId":null,"damId":"thumbnail-iegat-gateaway","published":"2025-06-25T09:06:11.080Z","size":52008,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"thumbnail-iegat-gateaway","alt":"Need to take the ieGAT","veil":30},"url":"https://www.youtube.com/watch?v=W59QUC_arRM","editorID":330,"parentEditorID":326,"automaticSubtitles":false,"autoplayVideo":false}],"autoHeight":false,"editorID":326,"parentEditorID":289,"noImageOnMobile":false},{"anchorID":"admission-tips","verticalSpacing":"medium","component":"VideoPlaylist","theme":"defaultAlt","title":{"content":"ADMISSION TIPS","tag":"h2"},"subtitle":null,"typeLinks":true,"elements":[{"component":"VideoTitle","title":"General Admissions Process","url":"https://www.youtube.com/watch?v=zPeki5SMV2w&feature=emb_logo","thumbnail":{"component":"Image","editorID":334,"parentEditorID":333},"editorID":333,"parentEditorID":332,"automaticSubtitles":false},{"component":"VideoTitle","title":"Online Application","url":"https://www.youtube.com/watch?v=Ppz5etA8eUc&feature=emb_logo","thumbnail":{"component":"Image","editorID":336,"parentEditorID":335},"editorID":335,"parentEditorID":332,"automaticSubtitles":false},{"component":"VideoTitle","title":"Entrance Exams","url":"https://www.youtube.com/watch?v=eR-KMvuOYu4&feature=emb_logo","thumbnail":{"component":"Image","editorID":338,"parentEditorID":337},"editorID":337,"parentEditorID":332,"automaticSubtitles":false},{"component":"VideoTitle","title":"English Test","url":"https://www.youtube.com/watch?v=Ak6XM5FTjBc&feature=emb_logo","thumbnail":{"component":"Image","editorID":340,"parentEditorID":339},"editorID":339,"parentEditorID":332,"automaticSubtitles":false},{"component":"VideoTitle","title":"Online Assessment Video","url":"https://www.youtube.com/watch?v=p7nNsnSeGOY","thumbnail":{"component":"Image","editorID":342,"parentEditorID":341},"editorID":341,"parentEditorID":332,"automaticSubtitles":false},{"component":"VideoTitle","title":"Admissions Interview & Final Decision","url":"https://www.youtube.com/watch?v=Ozn3QJbuYFs&feature=emb_logo","thumbnail":{"component":"Image","editorID":344,"parentEditorID":343},"editorID":343,"parentEditorID":332,"automaticSubtitles":false}],"videosQuantity":5,"primaryLink":{"component":"Link","editorID":345,"parentEditorID":332},"secondaryLink":{"component":"Link","editorID":346,"parentEditorID":332},"detail":null,"editorID":332,"parentEditorID":289,"automaticSubtitles":false},{"anchorID":"faid-foundation","component":"FeaturedAudiovisual","layout":"L003","elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"FINANCIAL AID","tag":"h4"},"size":"big","content":"<p>We offer customized, merit-based aid and loan programs to make sure financial issues don't impede the success of outstanding students.</p>\n","link":{"component":"Link","text":"LEARN MORE AND APPLY","style":"primary","url":{"url":"","linkTo":1990,"newTab":true,"noFollow":false,"href":null,"linkToURL":"https://www.ie.edu/financial-aid/masters/","title":"Master's","redirectedTo":1990},"editorID":349,"parentEditorID":348},"backgroundImage":{"component":"Image","editorID":350,"parentEditorID":348,"file":{"id":5979,"name":"kistefos-news-featured.jpeg","title":"IE Kistefos Young Talented Leaders Scholarships | IE Foundation","description":"","alt":"IE Kistefos Young Talented Leaders Scholarships | IE Foundation","tags":[],"url":"https://images.thesaurus.ie.edu/kistefos-news-featured","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/kistefos-news-featured","publicId":"thesaurus/kistefos-news-featured_d7c020de-e60e-4e40-8279-22115d0bda3d","damId":"kistefos-news-featured","published":"2022-06-30T08:24:02.618Z","size":58926,"width":1005,"height":523,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"IE Kistefos Young Talented Leaders Scholarships | IE Foundation","alt":"IE Kistefos Young Talented Leaders Scholarships | IE Foundation","veil":0},"editorID":348,"parentEditorID":347,"textPosition":"center"},{"component":"FeaturedText","theme":"accent","title":{"content":"Student services","tag":"h4"},"size":"big","content":"<p>Our team is here to support you with immigration and relocation processes, such as housing, health care, bank accounts, resources for partners and information about life in Madrid, so that you can focus on studying and enjoying the IE experience.<br></p>\n","textPosition":"center","link":{"component":"Link","text":"Learn more","style":"primary","url":{"url":"","linkTo":30,"newTab":true,"noFollow":false,"href":null,"linkToURL":"https://www.ie.edu/masters/student-services/","title":"Student Services","redirectedTo":30},"editorID":352,"parentEditorID":351},"backgroundImage":{"component":"Image","editorID":353,"parentEditorID":351,"file":{"id":5901,"name":".jpeg","title":"Work Café Academy Chile scholarships for entrepreneurs, independents and micro-entrepreneurs | IE Foundation","description":"","alt":"Work Café Academy Chile scholarships for entrepreneurs, independents and micro-entrepreneurs | IE Foundation","tags":[],"url":"https://images.thesaurus.ie.edu/pexels-andrea-piacquadio-935756-1005x523","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/pexels-andrea-piacquadio-935756-1005x523","publicId":"thesaurus/pexels-andrea-piacquadio-935756-1005x523_7f9398e7-98c5-4755-ac45-81dbac2ebe22","damId":"pexels-andrea-piacquadio-935756-1005x523","published":"2022-06-28T15:01:20.961Z","size":49338,"width":1005,"height":523,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Work Café Academy Chile scholarships for entrepreneurs, independents and micro-entrepreneurs | IE Foundation","alt":"Work Café Academy Chile scholarships for entrepreneurs, independents and micro-entrepreneurs | IE Foundation","veil":0},"editorID":351,"parentEditorID":347}],"autoHeight":true,"editorID":347,"parentEditorID":289},{"anchorID":null,"verticalSpacing":"medium","component":"FeaturedBlock","icon":{"id":19766,"name":"StyleBlue@2x-8.png","title":"Ponencia Icono","description":"A blue neon icon of a person speaking at a podium inside a circle.","alt":"Ponencia Icono","tags":["blue","neon","icon","podium","speaker","circle"],"url":"https://images.thesaurus.ie.edu/styleblue2x-8","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/styleblue2x-8","publicId":"thesaurus/StyleBlue_2x-8_c24927aa-4d6c-4ec8-bb71-ba2fc948129d","damId":"styleblue2x-8","published":"2022-12-01T13:50:00.446Z","size":5648,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"title":{"content":"UPCOMING EVENTS","tag":"h3"},"text":null,"primaryLink":{"component":"DescriptionButton","style":"primary","editorID":355,"parentEditorID":354,"showLeftIcon":false,"showRigthIcon":false,"auxText":null,"link":{"text":"See all events","linkType":"url","url":{"href":"https://events.ie.edu/","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":356,"parentEditorID":355},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":357,"parentEditorID":355},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":358,"parentEditorID":355},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":359,"parentEditorID":355}}}},"secondaryLink":{"component":"DescriptionButton","editorID":360,"parentEditorID":354,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"layout":"L001","theme":"default","editorID":354,"parentEditorID":289}],"editorID":289,"parentEditorID":173,"metaTitle":"Admissions  | MIM + Master Market Research & Consumer Behavior","metaDescription":"Discover our fees and admission process and apply for one of the best masters programs."}],"editorID":173,"parentEditorID":172,"applyButton":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=DDMIMMRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":362,"parentEditorID":361}}},"editorID":361,"parentEditorID":173},"downloadBrochureButton":{"component":"LinkModal","text":"CTA1","style":"primary","link":{"text":"Unlock Program Details","linkType":"modal","style":"primary","url":{"url":"","linkTo":null,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":364,"parentEditorID":363,"showIntroText":false,"title":{"content":"WANT TO KNOW MORE?","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","detail":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":366,"parentEditorID":365},"editorID":365,"parentEditorID":364,"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"}}}},"editorID":363,"parentEditorID":173,"showIcon":true,"icon":"aDownload"}}],"sectionPosition":4,"key":"programTabsSection"},"relatedContent":{"component":"Section","name":"Related Content","modules":[{"anchorID":null,"component":"FloatingCTA","theme":"defaultAlt","headText":"More info","elements":[{"component":"FloatingCTAElement","icon":true,"iconSelection":"email","title":"Contact us","theme":"primary","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":370,"parentEditorID":369},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":371,"parentEditorID":369},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":372,"parentEditorID":369},"RequestInfo":{"component":"RequestInfo","editorID":373,"parentEditorID":369}},"editorID":369,"parentEditorID":368,"style":"primary","compOrLink":"component","compOrLinkOrMailTo":"mailTo","mailToMail":"mailto:dualdegrees@ie.edu","mailToSubject":"Dual Degree Master in Management + Master in Strategic Marketing & Communication"},{"component":"FloatingCTAElement","icon":false,"iconSelection":"email","title":"Unlock Program Details","theme":"primary","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","detail":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":377,"parentEditorID":376},"editorID":376,"parentEditorID":375,"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"},"editorID":375,"parentEditorID":374},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":378,"parentEditorID":374},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":379,"parentEditorID":374},"RequestInfo":{"component":"RequestInfo","editorID":380,"parentEditorID":374}},"editorID":374,"parentEditorID":368,"style":"primary","compOrLink":"component","compOrLinkOrMailTo":"component"},{"component":"FloatingCTAElement","title":"Apply","icon":false,"iconSelection":"email","style":"primary","compOrLink":"component","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":382,"parentEditorID":381},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":383,"parentEditorID":381},"RequestInfo":{"component":"RequestInfo","editorID":384,"parentEditorID":381},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":385,"parentEditorID":381}},"editorID":381,"parentEditorID":368,"compOrLinkOrMailTo":"link","ctaLink":{"newTab":true,"href":"https://my.ie.edu/en/applymas/?program=DDMIMMRCB"}}],"iconVersion":false,"iconSelection":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":368,"parentEditorID":367}],"sectionPosition":4,"key":"relatedContent"},"documentDownload":{"component":"Section","name":"Document Download","modules":[],"sectionPosition":4,"key":"documentDownload","subtitle":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n"},"categories":{"pathWaysData":[{"value":3029,"name":3029,"title":"Business & Management","dataLanguages":[{"id":3029,"site":null,"page":null,"language":1},{"id":61181,"site":null,"page":null,"language":2}]},{"value":3034,"name":3034,"title":"Marketing, Communication & Sales","dataLanguages":[{"id":3034,"site":null,"page":null,"language":1},{"id":61178,"site":null,"page":null,"language":2}]}],"format":[{"value":40821,"name":40821,"title":"Dual Degree","dataLanguages":[{"id":40821,"site":null,"page":null,"language":1},{"id":63754,"site":null,"page":null,"language":2}]},{"value":60354,"name":60354,"title":"In Person","dataLanguages":[{"id":60354,"site":null,"page":null,"language":1},{"id":60360,"site":null,"page":null,"language":2}]}],"yearsExperience":[{"value":45279,"name":45279,"title":"Less than 3 years","dataLanguages":[{"id":45279,"site":null,"page":null,"language":1},{"id":45285,"site":null,"page":null,"language":2}],"type":"category"},{"value":96009,"name":96009,"title":"Pre-Experience","dataLanguages":[{"id":96009,"site":null,"page":null,"language":1}],"type":"category"}],"units":[{"value":48903,"name":48903,"title":"Masters","dataLanguages":[{"id":48903,"site":null,"page":null,"language":1},{"id":48910,"site":null,"page":null,"language":2}]}],"modeStudy":[{"value":63502,"name":63502,"title":"Full-time","dataLanguages":[{"id":63502,"site":null,"page":null,"language":1},{"id":63505,"site":null,"page":null,"language":2}]}],"intake":[{"value":63463,"name":63463,"title":"September","code":"september","dataLanguages":[{"id":63463,"site":null,"page":null,"language":1},{"id":63501,"site":null,"page":null,"language":2}]}],"language":[{"value":60351,"name":60351,"title":"English","dataLanguages":[{"id":60351,"site":null,"page":null,"language":1},{"id":60350,"site":null,"page":null,"language":2}]}],"location":[{"value":60382,"name":60382,"title":"Europe","dataLanguages":[{"id":60382,"site":null,"page":null,"language":1},{"id":60395,"site":null,"page":null,"language":2}]},{"value":60384,"name":60384,"title":"Madrid","dataLanguages":[{"id":60384,"site":null,"page":null,"language":1},{"id":60393,"site":null,"page":null,"language":2}]},{"value":60387,"name":60387,"title":"Spain","dataLanguages":[{"id":60387,"site":null,"page":null,"language":1},{"id":60390,"site":null,"page":null,"language":2}]}],"schoolsData":[{"value":3024,"name":3024,"title":"Business School","dataLanguages":[{"id":3024,"site":null,"page":null,"language":1},{"id":61182,"site":null,"page":null,"language":2}]}],"duration":[{"value":63690,"name":63690,"title":"23 Months","code":"23-months","dataLanguages":[{"id":63690,"site":null,"page":null,"language":1},{"id":63691,"site":null,"page":null,"language":2}]}],"programType":[{"value":81385,"name":81385,"title":"Dual Master","dataLanguages":[{"id":81385,"site":null,"page":null,"language":1},{"id":81394,"site":null,"page":null,"language":2}],"type":"category"}],"weightCategory":[{"value":84567,"name":84567,"title":"With weight","dataLanguages":[{"id":84567,"site":null,"page":null,"language":1}],"type":"category"}]},"dateTime":"2023/08/18","weight":"760","shortName":"DDMIMMRCB","onsite":true,"durationDataOnsite":[{"value":63690,"name":63690,"title":"23 Months","code":"23-months","dataLanguages":[{"id":63690,"site":null,"page":null,"language":1},{"id":63691,"site":null,"page":null,"language":2}]}],"locationDataOnsite":[{"value":60384,"name":60384,"title":"Madrid","code":"madrid","dataLanguages":[{"id":60384,"site":null,"page":null,"language":1},{"id":60393,"site":null,"page":null,"language":2}]}],"cta2FromPT":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=DDMIMMRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox"}}}},"imageFromHero":{"component":"Image","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","veil":50,"file":{"id":2082,"name":"Header_Dual-degree_MIM-MCMC.jpg","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","description":"","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","tags":[],"url":"https://images.thesaurus.ie.edu/header-dual-degree-mim-mcmc","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-dual-degree-mim-mcmc","publicId":"thesaurus/Header_Dual-degree_MIM-MCMC_bb33ffef-3a8a-4315-83ff-cbff0eb88184","damId":"header-dual-degree-mim-mcmc","published":"2021-08-06T12:09:35Z","size":287052,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"}},"quickFacts":[{"component":"QuickFactElement","title":"duration","detail":"23 months*","editorID":166,"parentEditorID":165,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":167,"parentEditorID":165,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":168,"parentEditorID":165,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"September","editorID":169,"parentEditorID":165,"icon":"calendar"},{"component":"QuickFactElement","title":"Mode of Study","detail":"Full-Time","editorID":170,"parentEditorID":165,"icon":"device"},{"component":"QuickFactElement","title":"Format","detail":"In person","editorID":171,"parentEditorID":165,"icon":"device"}],"forPeopleWho":"<p>...are looking for a transformative personal journey, gaining the know-how to decode consumer behavior and help businesses connect with their customers.</p>\n","toBecome":"a bridge between companies and consumers, delivering value with deep consumer insights, innovative strategies that resonate with today's data-driven marketplace and the management know-how to lead their implementation.","reasonsWhy":"1. Understand business management and consumer psychology, blending leadership skills with cutting-edge data analytics.\n2. Build practical experience through hands-on business labs, consulting projects and collaborative forums.\n3. Connect with successful IE University alumni and gain access to a global network of experts in market research, management and consumer behavior.","beyondTheProgram":"• Career Discovery Accelerator\n• Global Immersion Week\n• Social Impact Week\n• MARCOM Speaker Series\n• Optional certifications\n• Sustainability certificate","residentialPeriods":"Full-time in Madrid","subtitleFromHero":{},"logosFromHero":[],"quickFactsSection":{"component":"Section","name":"Quick Facts Section","modules":[{"anchorID":null,"component":"ProgramQuickFacts","theme":"default","title":{"content":"Program quick facts title"},"elements":[{"component":"QuickFactElement","title":"duration","detail":"19 | 23 months*","editorID":398,"parentEditorID":397,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":399,"parentEditorID":397,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":400,"parentEditorID":397,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"January | September","editorID":401,"parentEditorID":397,"icon":"calendar"},{"component":"QuickFactElement","title":"Mode of Study","detail":"Full-Time","editorID":402,"parentEditorID":397,"icon":"device"},{"component":"QuickFactElement","title":"Format","detail":"In person","editorID":403,"parentEditorID":397,"icon":"device"}],"editorID":397,"parentEditorID":396}],"sectionPosition":4,"key":"quickFactsSection"},"newElement":false,"applyButton":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=DDMIMMRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox"}}}},"downloadBrochureButton":{"component":"LinkModal","text":"CTA1","style":"primary","link":{"text":"Unlock Program Details","linkType":"modal","style":"primary","url":{"url":"","linkTo":null,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","showIntroText":false,"title":{"content":"WANT TO KNOW MORE?","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","detail":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"}},"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"}}}},"showIcon":true,"icon":"aDownload"},"contactUsButton":{"component":"LinkModal"},"downloadBrochureHeroButton":{"component":"DescriptionButton","style":"primary","showLeftIcon":false,"showRigthIcon":true,"auxText":"Access all the information about the program","link":{"text":"Unlock Program Details","linkType":"modal","url":{"href":"","linkTo":null,"linkToURL":null,"newTab":false,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo"},"floatingCTAMail":{"component":"FloatingCTAMail"},"floatingCTALightbox":{"component":"FloatingCTALightbox","showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","detail":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","componentModules":{"component":"IntroFormElement","formTitle":{"content":"Want to know more?","tag":"span"},"formImage":{"component":"Image","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"}},"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"}},"floatingCTAVideo":{"component":"FloatingCTAVideo"}}},"rightIcon":"aDownload"},"applyHeroButton":{"component":"DescriptionButton","style":"secondary","showLeftIcon":false,"showRigthIcon":false,"auxText":null,"link":{"text":"Apply","linkType":"url","url":{"href":"https://my.ie.edu/en/applymas/?program=DDMIMMRCB","linkTo":null,"linkToURL":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo"},"floatingCTAMail":{"component":"FloatingCTAMail"},"floatingCTALightbox":{"component":"FloatingCTALightbox"},"floatingCTAVideo":{"component":"FloatingCTAVideo"}}}},"locationButton":{"component":"Link"},"landingLink":{"component":"LinkModal"},"activeSectionSlug":"/","activeSectionBase":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior"},"url":null,"workflowStatus":null,"modified":"2026-10-29T19:01:19.000Z","published":"2023-02-15T15:48:53.000Z","publicationScheduled":null,"pageLanguages":[{"siteId":3,"languageId":1,"pageId":58102,"title":"Dual Degree Master in Management + Master in Market Research and Consumer Behavior","locale":"en","isLive":true,"draftFromPage":null,"path":{"site":"/master-programs","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/masters","page":"/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","compose":"/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/"},"url":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/"}],"templateId":"ProgramDetail","structuredData":"PROGRAMS","hash":null,"origin":"GLOBAL","editable":false,"manuallyImported":true,"availableSites":[{"id":3,"name":"Master Programs"},{"id":5,"name":"ie edu"},{"id":21,"name":"Listado de modulos"},{"id":32,"name":"Dual Degrees"},{"id":43,"name":"gloria"}],"canBeUnpublished":false,"editing":null,"draftFromPage":null,"haveDraftPage":null,"liveChanged":false,"contentChanged":false,"noTranslate":false,"mode":"detail","dimensions":{"dimensionsSelect":[],"values":null},"schemaVersion":"2.0.0","schemaVersionTimestamp":"2026-10-29T14:39:24.000Z","isLlmsEnabled":true,"canonicalSite":3,"breadcrumb":[{"label":"Home","fullPath":"https://www.ie.edu/masters/"},{"linkTo":49447,"label":"Dual Master's Degrees","path":"/dual-degrees/","fullPath":"https://www.ie.edu/masters/dual-degrees/"},{"linkTo":49571,"label":"Discover Your Dual Degree Program","path":"/dual-degrees/programs/","fullPath":"https://www.ie.edu/masters/dual-degrees/programs/"}],"path":"/dual-degrees/programs/","fullPath":{"site":"/master-programs","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/masters","page":"/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","compose":"/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/"},"fullUrl":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","originalGlobalPage":58101,"structuredDataContent":{"id":40422,"title":"Dual Degree Master in Management + Master in Market Research and Consumer Behavior","abstract":"<p>A top-quality dual degree that imparts the flexibility, versatility and creativity to drive a successful career in management, business or market research. Take a practical approach with labs, consulting projects and collaborative forums.</p>\n","shortName":"DDMIMMRCB","newElement":null,"weight":"760","dateTime":"2023/08/18","specializations":null,"duration":[{"id":63690,"label":"23 Months"}],"format":[{"id":40821,"label":"Dual Degree"},{"id":60354,"label":"In Person"}],"intake":[{"id":63463,"label":"September"}],"language":[{"id":60351,"label":"English"}],"location":[{"id":60382,"label":"Europe"},{"id":60384,"label":"Madrid"},{"id":60387,"label":"Spain"}],"modeStudy":[{"id":63502,"label":"Full-time"}],"pathWaysData":[{"id":3029,"label":"Business & Management"},{"id":3034,"label":"Marketing, Communication & Sales"}],"pathwaysExecutiveData":null,"subpathwaysExecutive":null,"programType":[{"id":81385,"label":"Dual Master"}],"schoolsData":[{"id":3024,"label":"Business School"}],"units":[{"id":48903,"label":"Masters"}],"weightCategory":[{"id":84567,"label":"With weight"}],"yearsExperience":[{"id":45279,"label":"Less than 3 years"},{"id":96009,"label":"Pre-Experience"}],"imageFromHero":{"component":"Image","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","veil":50,"file":{"id":2082,"name":"Header_Dual-degree_MIM-MCMC.jpg","title":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION  | IE","description":"","alt":"MASTER IN MANAGEMENT + MASTER IN CORPORATE MARKETING AND COMMUNICATION | IE","tags":[],"url":"https://images.thesaurus.ie.edu/header-dual-degree-mim-mcmc","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-dual-degree-mim-mcmc","publicId":"thesaurus/Header_Dual-degree_MIM-MCMC_bb33ffef-3a8a-4315-83ff-cbff0eb88184","damId":"header-dual-degree-mim-mcmc","published":"2021-08-06T12:09:35Z","size":287052,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"}},"subtitleFromHero":{},"logosFromHero":[],"quickFacts":[{"component":"QuickFactElement","title":"duration","detail":"23 months*","editorID":166,"parentEditorID":165,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":167,"parentEditorID":165,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":168,"parentEditorID":165,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"September","editorID":169,"parentEditorID":165,"icon":"calendar"},{"component":"QuickFactElement","title":"Mode of Study","detail":"Full-Time","editorID":170,"parentEditorID":165,"icon":"device"},{"component":"QuickFactElement","title":"Format","detail":"In person","editorID":171,"parentEditorID":165,"icon":"device"}],"contactUsButton":{"component":"LinkModal"},"landingLink":{"component":"LinkModal"},"applyButton":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=DDMIMMRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox"}}}},"downloadBrochureButton":{"component":"LinkModal","text":"CTA1","style":"primary","link":{"text":"Unlock Program Details","linkType":"modal","style":"primary","url":{"url":"","linkTo":null,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","showIntroText":false,"title":{"content":"WANT TO KNOW MORE?","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","detail":"<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.</p>\n","componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"}},"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"7f6e71b7-6462-e311-8708-02bf0a09015e","tracksId":null,"formType":"type3"}}}},"showIcon":true,"icon":"aDownload"},"forPeopleWho":"<p>...are looking for a transformative personal journey, gaining the know-how to decode consumer behavior and help businesses connect with their customers.</p>\n","toBecome":"a bridge between companies and consumers, delivering value with deep consumer insights, innovative strategies that resonate with today's data-driven marketplace and the management know-how to lead their implementation.","reasonsWhy":"1. Understand business management and consumer psychology, blending leadership skills with cutting-edge data analytics.\n2. Build practical experience through hands-on business labs, consulting projects and collaborative forums.\n3. Connect with successful IE University alumni and gain access to a global network of experts in market research, management and consumer behavior.","beyondTheProgram":"• Career Discovery Accelerator\n• Global Immersion Week\n• Social Impact Week\n• MARCOM Speaker Series\n• Optional certifications\n• Sustainability certificate","residentialPeriods":"Full-time in Madrid","studyPlan":null,"locationImage":null,"locationButton":{"component":"Link"},"video":null,"blogsData":null},"templateConfig":{"defaultParent":null,"indexDefault":true,"modifiableOnPage":false,"import":[{"structuredData":"PROGRAMS","categories":[48903,40821]}],"defaultHeader":null,"defaultFooter":null},"integrations":[{"id":10,"name":"Analytics GTM","type":"analytics","editable":false,"description":"This row is dedicated to reordering GTM with other add-ons. For any changes please visit the Analytics section","site":3,"contentHead":null,"contentBody":null,"contentBodyPosition":null,"contentPresence":{"presenceType":null,"relatedPages":null},"active":true,"scriptOrder":87},{"id":11,"name":"Analytics Datalayer","type":"datalayer","editable":false,"description":"This row is dedicated to reordering Datalayer with other add-ons. For any changes please visit the Analytics section","site":3,"contentHead":null,"contentBody":null,"contentBodyPosition":null,"contentPresence":{"presenceType":null,"relatedPages":null},"active":true,"scriptOrder":88}],"accessGrants":{"users":[],"roles":[]},"defaultLang":{"id":1,"locale":"en","language":"English","label":"EN","path":"/masters","isDefault":true,"domain":{"id":2,"url":"https://www.ie.edu","slug":"/pro-ie-edu"},"home":"https://www.ie.edu/masters"},"siteSlug":"/master-programs","apiUrl":"https://api.thesaurus.ie.edu","publicApiUrl":"https://public-api.thesaurus.ie.edu","instance":"IEEDU"},"llmLinks":{"alternate":false,"describedby":false}}},"staticQueryHashes":[],"slicesMap":{}}