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The Master in Strategic Marketing & Communication is a 10-month, full-time, in-person master’s taught in English in Madrid. The program gives you a 360º strategic view of marketing and communications.

\n

The learning journey is organized around the pillars of: Strategic Foundations, Marketing Systems, Growth & Decision-Making, and Leadership & Transformation

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/ 

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Source: https://www.ie.edu/business-school/the-stage/ 

\n","componentModules":[],"editorID":408,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHO IS THIS PROGRAM FOR AND DO I NEED A MARKETING BACKGROUND?","tag":"h3"},"answer":"

It targets future thinking professionals with a strategic business mindset. A marketing/communications background helps but is not required; cohorts also include profiles from journalism, law, social sciences, humanities and others.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/ 

\n","componentModules":[],"editorID":409,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHERE IS IT TAUGHT AND IN WHAT FORMAT?","tag":"h3"},"answer":"

The Master in Strategic Marketing & Communication is taught in Madrid, full-time, in person and in English, with a September intake.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/ 

\n","componentModules":[],"editorID":410,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHAT MAKES THE MASTER IN STRATEGIC MARKETING & COMMUNICATION DIFFERENT FROM OTHER MARKETING MASTERS?","tag":"h3"},"answer":"

The program combines strategy, brand reputation and communications with hands-on components, real company projects, company visits and a diverse cohort of students to provide you with an international perspective. There are further program add-ons such as International Experiences (the Global Immersion Week and Social Impact Week), optional certifications backed by major corporations and a shared Common Core Period with other Masters in Marketing, Communication & Sales within IE Business School. The final project also gives you hands-on experience in producing a consulting brief for a real company, startup, government institution or international organization under the supervision of an assigned coach.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/ 

\n

Source: https://www.ie.edu/business-school/the-stage/ 

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/ 

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/next-best-you/ 

\n","componentModules":[],"editorID":411,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"IS THE MASTER IN STRATEGIC MARKETING & COMMUNICATION AN OFFICIAL DEGREE OR A UNIVERSITY PRIVATE DEGREE?","tag":"h3"},"answer":"

It is a University Private Degree from IE University (taught at IE Business School). IE University is officially recognized by Spanish authorities; private master’s programs are designed for professional application and uphold IE University’s standards of excellence.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/ 

\n","componentModules":[],"editorID":412,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"IS THERE A PART-TIME OR EXECUTIVE VERSION?","tag":"h3"},"answer":"

Yes, there is a part-time version for working professionals. The Executive Master in Strategic Marketing & Communication is a part-time progam with a blended format and an April intake. It combines online periods with face-to-face weeks in Madrid.

\n

Source: https://www.ie.edu/business-school/programs/masters/executive-master-in-strategic-marketing-communication/ 

\n","componentModules":[],"editorID":413,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"CAN I COMBINE THE MASTER IN STRATEGIC MARKETING & COMMUNICATION IN A DUAL DEGREE?","tag":"h3"},"answer":"

Yes, there are Dual Degrees available. You can combine the Master in Strategic Marketing & Communication with the Master in Management or the International MBA.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/#dual-degrees 

\n

Source: https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-strategic-marketing-communication/ 

\n

Source: https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-strategic-marketing-communication/ 

\n","componentModules":[],"editorID":414,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHAT IS CAMPUS LIFE LIKE IN MADRID?","tag":"h3"},"answer":"

You’ll study in Madrid, a major European capital with extensive public transport and a strong corporate presence (e.g., Google, Microsoft, Apple). Student life includes clubs, events and networking within the IE University ecosystem.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/ 

\n","componentModules":[],"editorID":415,"parentEditorID":407,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WILL I MEET INDUSTRY LEADERS DURING THE YEAR?","tag":"h3"},"answer":"

Yes. The Stage Speaker Series and the MARCOM Speaker Series bring practitioners from companies like Kantar, McKinsey and Interbrand; plus career events, fairs and incompany visits.

\n

Source: https://www.ie.edu/business-school/the-stage/ 

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/ 

\n

Source: https://www.ie.edu/uncover-ie/the-marcom-speaker-series-first-hand-insights-from-industry-professionals/ 

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Master in Strategic Marketing and CommunicationMaster in Creative Direction, Content & BrandingMaster in Digital MarketingMaster in Market Research & Consumer Behavior
At a glanceStrategic Management and Creators of GrowthCreativity for GrowthImplementing GrowthGrowth Mapping
Who is it for?For future-thinking professionals seeking a 360-degree vision of communication and marketing, who want to drive strategic decision-making and create business value.For creative professionals who want to produce innovative, impactful visual and digital media projects, from idea to execution, and align their creative skills to brand needs.For professionals looking to master digital tools and platforms, harness performance analytics and design integrated omnichannel marketing strategies.For professionals seeking a deeper understanding of consumer behavior, buyer needs, data analytics and marketing intelligence to drive company growth.
What you'll learnThe broadest, most strategic program to give you the marketing, branding, and communications language and framework needed to succeed.Express your identity through learning to develop visible, memorable and shareable strategy.Drive business performance and learn to execute digital campaigns across channels with data-led marketing technologies.Be the engine of insight to turn data and behavior into decisions through psychology and business intelligence.
Job RolesBrand/Marketing Strategist, Communications Lead, Corporate Reputation, Product or Brand ManagerCreative Strategist, Content/Brand Director, Design LeadGrowth Marketer, Performance Lead, E-Commerce/CRM LeadInsights/Analytics, Research Lead, Strategy Consulting, Behavioral Science Expert
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The Master in Strategic & Marketing Communication is designed to help you navigate the changes and challenges of our advanced digital era.

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The program kicks off with a Common Core Period where you’ll study alongside master’s students from our other Marketing, Communication & Sales programs, giving you the opportunity to network with like-minded thinkers and refine your career path.

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Then, you’ll explore key areas including Strategic Foundations, Marketing Systems, Growth & Decision-Making, Leadership & Transformation. You’ll also learn how to leverage AI as your execution partner while you focus on high-level strategy, brand positioning and interpreting data for decision making that technology simply can’t replicate.

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Understand markets, decode consumer behavior, and build strong, differentiated brands that win attention and loyalty.

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Use data, analytics, and experimentation to make smarter decisions, optimize performance, and unlock sustainable growth.

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Marketing and Communication Managers play a critical role within companies' Leadership Teams, particularly in today's rapidly evolving business landscape. They are integral to financial viability plans, as their departments shape the marketing mix to enhance customer loyalty, drive sales, and optimize costs. Moreover, they assist in minimizing risks and informing strategic decisions. To effectively contribute, Marketing and Communication Managers must grasp key financial concepts and develop financial acumen. This understanding enables them to generate value in their recommendations, aligning consumer perspectives with company objectives and operations.

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This highly interactive workshop emphasizes problem-driven thinking as essential for success across various ventures, including startups, corporations, and social enterprises. Participants engage in action-oriented, hands-on activities, fostering idea exchange, reflection, and experiential learning. By the workshop's end, attendees will recognize the entrepreneurial mindset, understand the role of value and creativity in opportunity identification, and leverage entrepreneurship to create sustainable and social impact.

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This class covers market research fundamentals and consumer behavior concepts essential for insight practitioners. It explores qualitative, quantitative, and neuromarketing methods, alongside insights into decision-making processes and behavioral economics. Emphasizing data-driven insights, students learn to identify market information, understand key consumer demographics, and develop strategies for business growth.

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This course equips students with essential theoretical and practical skills for Business Development & Sales in Marketing and Communication. It enhances strategic thinking and business acumen, preparing students for post-master's success. Students gain skills for global business development, explore decision-making psychology, and learn effective relationship-building strategies. Additionally, the course covers sales methodologies, customer journey impact, sales technology, and key analytics.

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Term 1 lays the groundwork for your Master in Strategic Marketing & Communication, equipping you to navigate today’s complex, data-driven landscape. You’ll explore core principles and develop a deep understanding of consumer behavior and market dynamics. Through market intelligence, analytics and emerging AI applications, you’ll learn how to transform data into meaningful insights, and insights into clear, differentiated brand direction in a global context.

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This course examines the multidimensional aspects of globalization as a complex phenomenon that reshapes collective identities through a simultaneous, but conflicting, process of integration and fragmentation. We will investigate interdependencies between politics, economics, culture and society that affect and transform the world we live in. In addition, this course will provide students with a critical understanding of the evolving relationship between globalization and communication. Special attention will be paid to the impact of the rise of non-Western media, and the cultural biases that influence the ways different societies view each other.

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This course equips you to integrate marketing, branding and communications into a cohesive growth architecture aligned with market opportunity and business goals. You’ll learn to diagnose and resolve strategic inconsistencies across audiences and touchpoints, while developing an executive perspective to drive high-impact decision-making. By applying data and AI tools, you'll strengthen planning, scenario analysis and strategic choices with measurable commercial and reputational outcomes.

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Globalization and the new economy present new challenges to organizations across industries, creating an environment of constant change and increased competition. In response to new demands, many organizations are replacing traditional hierarchical structures with more horizontal organizational forms. Within these new structures, teams are the axis around which organizational processes are designed. In this context, successful executives are those who can create, design and develop the most effective teams.

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Discover the best ways to leverage innovations brought by digital transformation. In this course, you’ll explore how to design and orchestrate interconnected digital ecosystems that drive brand and business growth. Learn to align platforms, partners, channels and audiences while integrating martech, e-commerce, CRM and content infrastructures to maximize customer lifetime value. By focusing on APIs, automation and AI agents, you’ll develop ecosystem thinking to build lasting competitive advantage beyond isolated channel strategies.

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First-class communication managers know how to both detect and deal with the most complex communication issues. This course provides an overview of research methods, including survey design, focus groups, interviewing and net ethnography, as well as how these methods can be used in corporate communication situations. In addition, it addresses key questions such as how to plan and initiate research within large-scale organizations, and how to choose key areas to assess. Research intelligence understanding teaches students how to manage global digital issues in corporate communication in the 21st century. One of the key elements of marketing revolves around consumer behavior, their attitudes and their way of thinking. In order to drive business growth, professionals need to uncover and leverage insights on what consumers think, how they act, and what they do. Only then can companies find new ways into the consumer mind, developing strategies to persuade and connect with them.


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Build integrated marketing communication frameworks that connect awareness, consideration and conversion across the customer journey. You’ll learn to align channels, messaging and timing to drive synergy, efficiency and brand consistency. Emphasizing full-funnel strategy, the course balances performance and brand-building goals while equipping you to continuously optimize effectiveness through data, audience response and cross-channel insights.

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Explore how to design advanced Paid, Owned and Earned Media (P.O.E.M) strategies as complementary drivers of reach, engagement and conversion. You’ll learn to define channel roles and allocate investment across the customer journey, applying attribution logic and performance signals to refine decisions. With a focus on adaptability, this course will help you construct adaptive media ecosystems that evolve alongside platform shifts, audience attention and performance outcomes.

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Discover how to manage product and brand portfolios as dynamic systems of growth, risk and resource allocation in this future-forward course. You’ll gain the tools to map out innovation pipelines aligned with market opportunities and strategic priorities, while anticipating lifecycle shifts, cannibalization risks and portfolio gaps before they erode value. With a dual focus on performance and renewal, you’ll be equipped to balance short-term results with long-term brand strength, innovation equity and category leadership.

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In Term 2, you’ll learn to translate strategy into tangible market impact by orchestrating brand experience, content, media and revenue decisions. In a data-driven environment, you’ll leverage analytics and AI to enhance relevance, manage brand reputation and drive measurable business outcomes.

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See brand reputation as a critical strategic asset shaping long-term equity and resilience. You’ll learn to identify and prioritize emerging risks, develop proactive mitigation strategies and lead crisis responses with clarity and control. Emphasizing stakeholder complexity, the course equips you to navigate high-pressure situations through transparent, accountable communication that protects trust and strengthens brand credibility.

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In this course, you’ll discover how AI can be applied to automate, personalize and scale marketing activity across the customer lifecycle. You’ll learn to redesign workflows, content operations and campaign execution for faster, smarter decision-making, while evaluating where human judgment remains essential. With a focus on responsibility, you’ll build AI-enabled marketing systems supported by strong governance, quality control and measurable business impact.

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This course breaks down how to design content strategies that align audience behavior, brand narrative and business objectives across channels and formats. Develop storytelling systems that effectively translate brand purpose into culturally relevant experiences, balancing creativity, value and commercial impact in multimedia and multi-platform branded content. With a focus on leadership, you’ll learn to guide creative teams and integrate human creativity with AI-driven ideation, production and optimization.

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Learn to transform complex data into clear, compelling visual narratives for high-level decision-making. You’ll practice building dashboards and storytelling structures that prioritize relevance and actionability, applying the right visual logic to evaluate performance and diagnose issues, and communicating insights with clarity and credibility, all of which will prepare you to influence strategy in executive and client-facing environments.

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This master course is designed to lead the students into the fascinating world of how companies and institutions communicate, both internally and externally, and how they relate to the media on a day-to-day basis. In present day societies the media is ubiquitous. Knowing how to communicate effectively and navigate safely in relation to the different kinds of media is therefore of the utmost importance. Companies and institutions need to invest heavily in the whole process of communication, from the planning of communication strategies to the crafting of messages and the actual communication situation, in press releases, press conferences, interviews, or their own media productions. During the course, we will combine lectures by the professor, discussions on various topics according to the book \"Managing Media Relations\", case studies and the preparation of plans and other working documents for efficient Media Relations within an organization such as a Media Relations Annual Plan. The second part, which takes place over two whole days, is a more practical, hands-on Media Training. It is designed to give the students a firm understanding of how to go through the process of crafting a message and presenting it in different situations in front of a camera. For this part of the course, the class will be divided into two, manageable groups for all the students to getthe most of the exercises.

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Discover how marketing pros create effective influence strategies that blend cultural relevance, creator partnerships and community participation. You’ll hone your ability to distinguish between short-term, reach-driven tactics and long-term community-building models, and learn how to spark advocacy, co-creation and conversation for deeper brand legitimacy and audience loyalty. Through a strategic lens, you’ll understand the true value of creators and communities beyond vanity metrics, positioning yourself to drive sustained brand impact.

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Find out how product and service design can create differentiated value throughout the entire customer relationship. You’ll connect experience strategy with business models, operational realities and retention priorities, and learn to build scalable systems across physical, digital and service environments. Emphasizing strategy and process, the course reveals how to turn experience into a sustained source of competitive advantage.

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Learn to develop commercial strategies that connect value creation, pricing logic and revenue growth. You’ll master the fundamentals of pricing architectures that reflect brand positioning, market dynamics and customer willingness to pay. You'll also apply revenue management principles for optimal profitability, and integrate sales strategy with broader marketing decisions, strengthening conversion quality and your ability to build more resilient, high-performing commercial models.

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During Term 3, you’ll focus on leadership, transformation and global impact, developing the ability to shape and evolve complex brand ecosystems through advanced strategy, martech integration, public affairs, strategic partnerships and purpose-driven marketing. Supported by data and modeling, the term equips you to influence stakeholders and lead long-term growth.

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Wondering how to integrate sustainability and responsibility into marketing strategy? In this course, you’ll explore ways to align brand actions with evolving consumer expectations and business goals. Design purpose-driven initiatives that deliver meaningful differentiation and measurable impact, and learn to critically evaluate sustainability claims to ensure credibility. By centering on innovation and customer engagement, you’ll grasp how sustainability and purpose can drive long-term competitive advantage.

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Uncover the key to driving growth through advanced customer engagement and performance strategies. You’ll learn to define customer analytics, attribution models and KPI frameworks that prioritize business objectives, and design CRM and loyalty systems that maximize lifetime value. By turning behavioral and channel data into actionable plans, you’ll create balanced acquisition and retention strategies that deliver measurable impact across the customer lifecycle.

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This course explains how to lead marketing transformation by aligning strategy, capabilities and organizational structures with evolving market demands. Learn to drive internal change through cultivating high-performing teams, innovation and cross-functional collaboration, and manage execution across internal and external stakeholders. Emphasizing decision-making in uncertainty, you’ll master the skill needed to balance performance, risk and long-term transformation for sustained business impact.

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Discover the best way to leverage strategic alliances and sponsorships to extend brand reach, relevance and value creation across sports, entertainment, culture and media. You’ll explore partnership structures as growth drivers in line with business objectives and gain skills to assess performance using data and emerging technologies, becoming equipped to manage complex portfolios, balance stakeholder interests, ensure brand fit and deliver long-term impact.

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Examine how organizations navigate the non-market environment, where regulation, public policy and institutional actors shape strategy and competitive dynamics. You’ll design public affairs strategies hands-on, within the context of corporate, political and societal frameworks, and engage policymakers and regulators to anticipate change. You’ll also dive into ethical responsibility, corporate legitimacy and governance as foundations for sustained strategic influence and impact.

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Broaden your horizons and see event design and PR activations as strategic tools for visibility, engagement and stakeholder influence. By mastering frameworks for coordinating messaging, partners, timelines and amplification across live and hybrid formats for maximum impact, you’ll connect event delivery to broader communication, reputation and relationship-building objectives, ensuring measurable and lasting brand value.

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IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides you with a comprehensive understanding of this new technology, equipping you to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full marketing analytics plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

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In collaboration with leading experts in the field, this certification course will equip you with cutting-edge insights and practical skills in the realm of artificial intelligence tailored specifically for business applications. The certificate will be primarily conducted through Whatsapp, asynchronously and at your own pace, allowing flexible access to course materials. It will take you up to 4-5 hours to complete.

\n

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We strive to offer our Marketing, Communication & Sales students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to Marketing, Communication and Sales.

\n

IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale.

\n

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

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Sales and Business Development are becoming the fastest-growing fields in the new place of work. They are essential for fostering business growth, pitching and winning new clients, engaging effectively with internal and external stakeholders, selling ideas within your team, obtaining a higher budget to execute a project, developing new markets and staying one step ahead of your competitors.

\n

IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and how to engage and retail a client, while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.

\n

Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.

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Optional Career Specializations

\n

Accelerate your career with specialized, industry-focused programs designed to transform master graduates into sought-after professionals.

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Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

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International experiences such as the Global Immersion Week and Social Impact Week are optional opportunities with limited capacity. Selection criteria may include academic standing, such as a student’s GPA.

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Students are responsible for their own travel and housing costs.

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The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

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Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

\n","auxInfo":null,"link":{"component":"Link","editorID":1085,"parentEditorID":1084},"link2":{"component":"Link","editorID":1086,"parentEditorID":1084},"media":{"image":{"component":"LinkableImage","editorID":1087,"parentEditorID":1084},"video":{"component":"Video","thumbnail":{"component":"Image","editorID":1089,"parentEditorID":1088,"file":{"id":112202,"name":"marcom-ghana-inernational-experience.jpeg","title":"marcom-ghana-inernational-experience","description":"Aerial view of a coastal town with low-rise buildings and a clear view of the sea.","alt":"Marcom Ghana Inernational Experience","tags":["aerial view","coastal town","buildings","sea","urban area"],"url":"https://images.thesaurus.ie.edu/marcom-ghana-inernational-experience_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/marcom-ghana-inernational-experience_1","publicId":null,"damId":"marcom-ghana-inernational-experience_1","published":"2024-04-05T15:52:07.789Z","size":39656,"width":900,"height":505,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"marcom-ghana-inernational-experience","veil":0,"alt":"Marcom Ghana Inernational Experience"},"url":"https://www.youtube.com/watch?v=S8R2dO2GaZc","automaticSubtitles":false,"editorID":1088,"parentEditorID":1084}},"editorID":1084,"parentEditorID":1077}],"groupingLink":{"component":"Link","editorID":1090,"parentEditorID":1077},"fixedRatio":true,"layout":"L001","theme":"defaultAlt","titlesLink":false,"editorID":1077,"parentEditorID":422,"showCarousel":false,"decoration":false},{"anchorID":"Additionalexperiences","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"MARCOM SPEAKER SERIES","tag":"h2"},"size":"big","content":"

Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past, speakers have represented companies such as Fever, McKinsey, Interbrand and BYD, to name a few.

\n","textPosition":"bottom","link":{"component":"Link","text":"LEARN MORE","style":"link","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"href":"https://www.ie.edu/uncover-ie/the-marcom-speaker-series-first-hand-insights-from-industry-professionals/"},"editorID":1093,"parentEditorID":1092},"backgroundImage":{"component":"Image","editorID":1094,"parentEditorID":1092,"file":{"id":39185,"name":"04-behavioral-skills.jpeg","title":"","description":"A group of professionals in a meeting discussing documents at a wooden table.","alt":"","tags":["meeting","professionals","discussion","documents","wooden table"],"url":"https://images.thesaurus.ie.edu/04-behavioral-skills_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/04-behavioral-skills_1","publicId":"thesaurus/04-behavioral-skills_a78490ef-877e-467d-ba41-aa8334f7461c","damId":"04-behavioral-skills_1","published":"2024-02-20T11:02:58.179Z","size":32671,"width":600,"height":389,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":"","veil":0},"editorID":1092,"parentEditorID":1091,"layout":"L001","textHorizontalPosition":"left"}],"editorID":1091,"parentEditorID":422},{"component":"VideoStoriesDistributor","anchorID":null,"theme":"default","verticalSpacing":"medium","title":{"content":"DISCOVER THE TRENDS SHAPING THE FUTURE OF MARKETING, COMMUNICATION & SALES","tag":"h2"},"subtitle":"

 

\n","data":{"mode":"auto","quantity":0,"order":"recent-ASC","sources":[{"structuredData":"VIDEO_STORY","filters":[{"id":29047,"label":"Master in Strategic Marketing & Communication","category":"Program","color":"#FFE695"}],"globalOperator":"AND","filterOperator":"OR"}],"fullRelations":false,"allLanguages":false,"preferenceLanguage":false},"editorID":1095,"parentEditorID":422},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"default","title":{"content":"FLexibility in your Career Path","tag":"h2"},"size":"big","content":"

Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start with the support of our Recruiting & Admissions team, who will closely review your background, skills and future goals to ensure you choose the right program. All our full-time programs begin with a 2-month Common Core Period, designed to give you the key foundations to succeed in this career path.

\n

However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.

\n","link":{"component":"Link","editorID":1098,"parentEditorID":1097},"backgroundImage":{"component":"Image","editorID":1099,"parentEditorID":1097},"editorID":1097,"parentEditorID":1096,"textPosition":"center"},{"component":"LinkableImage","veil":0,"file":{"id":174201,"name":"mcxi-nextbestyou-11_1.jpeg","title":"mcxi-nextbestyou-11-1","description":"Three young adults walking and chatting cheerfully in an urban setting.","alt":"Three young adults walking and chatting cheerfully in an urban setting.","tags":["friends","walking","urban","casual wear","happy","young adults","outdoors"],"url":"https://images.thesaurus.ie.edu/mcxi-nextbestyou-11-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mcxi-nextbestyou-11-1","publicId":null,"damId":"mcxi-nextbestyou-11-1","published":"2024-07-09T10:34:37.333Z","size":71339,"width":720,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1100,"parentEditorID":1096,"title":"mcxi-nextbestyou-11-1","alt":"Three young adults walking and chatting cheerfully in an urban setting.","description":"A default placeholder image"}],"editorID":1096,"parentEditorID":422},{"anchorID":null,"verticalSpacing":"medium","component":"Accordion","title":{"content":"FREQUENTLY ASKED QUESTIONS","tag":"h2"},"subtitle":null,"detail":null,"titleSize":"s","theme":"defaultAlt","showImages":"yes","elements":[{"component":"FaqElement","icon":{},"title":{"content":"HOW IS THE STUDY PLAN FOR THE MASTER IN STRATEGIC MARKETING & COMMUNICATION STRUCTURED?","tag":"h3"},"answer":"

The study program takes place over 10 months. The program is structured as follows:

\n\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/ 

\n","componentModules":[],"editorID":1102,"parentEditorID":1101,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHAT WILL I LEARN IN EACH TERM?","tag":"h3"},"answer":"

You can find the current program structure with course details here: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/#program-structure 

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/#program-structure 

\n","componentModules":[],"editorID":1103,"parentEditorID":1101,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"ARE THERE REAL-WORLD COMPANY PROJECTS IN THE MASTER IN STRATEGIC MARKETING & COMMUNICATION?","tag":"h3"},"answer":"

Yes. The Final Project puts teams to the test to solve a challenge from a real company; previous partners have included brands such as McDonald’s, Heineken, Diageo and LEGO. The project will involve in-depth analysis and the extraction of strategic insights.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/  

\n","componentModules":[],"editorID":1104,"parentEditorID":1101,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHAT INTERNATIONAL EXPOSURE CAN I GET?","tag":"h3"},"answer":"

You can join the Global Immersion Week to learn more about the latest trends in the tech world or the Social Impact Week to gain valuable experiences working alongside local companies. Recent destinations include London, Amsterdam, Ghana and South Africa (destinations may vary by year).

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/#intenationalexperience 

\n","componentModules":[],"editorID":1105,"parentEditorID":1101,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHAT ARE THE CAREER SPECIALIZATIONS AND ARE THEY OPTIONAL?","tag":"h3"},"answer":"

Once you finish your master’s degree, you can choose to extend your studies with an optional term focused on key sectors linked to the full-time master's programs within the Marketing, Communication & Sales Pathway or the Master in Talent Development & Human Resources. This Career Specialization, running from September to December, offers a professionally oriented curriculum featuring hands-on consulting projects, company visits, project-based learning experiences and expanded networking opportunities to support your job search process. You can apply before enrolling in IE University or at any point during your studies. Any relevant deadlines will be communicated by the academic team.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/ 

\n

Source: https://www.ie.edu/business-school/programs/masters/career-tracks/ 

\n","componentModules":[],"editorID":1106,"parentEditorID":1101,"showFeedbackWidget":true},{"component":"FaqElement","icon":{},"title":{"content":"WHAT IS “THE STAGE” AND THE COMMON CORE?","tag":"h3"},"answer":"

The Stage is the platform experience that unites IE Business School’s Marketing, Branding & Sales master’s programs: you start with a Common Core with courses covering shared fundamentals, then specialize, with access to Speaker Series, international field trips, optional certifications, and 150+ student clubs to extend your network.

\n

Throughout the Common Core Period, students from these programs take core courses in marketing and branding together before advancing into their chosen master’s program.

\n

Source: https://www.ie.edu/business-school/the-stage/ 

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This program focuses on strategy and brand leadership, areas where human insight remains essential. You’ll learn to design integrated communication strategies, manage multi-channel brand ecosystems and interpret consumer data for high-level decision-making. Rather than just producing content manually, you’ll train to supervise and guide AI-generated outputs, ensuring they align with long-term brand positioning and business goals.

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The Accelerators are an integral part of the program at IE Business School, guiding you through a transformative journey of self-discovery and growth. They provide essential knowledge, competencies, and skills in a focused and comprehensive way.

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You will receive a University Private Degree from IE University, designed for professional application and continual upskilling. IE University is officially recognized by Spanish authorities; private master’s programs are designed for professional application and uphold IE University’s standards of excellence.

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Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/study-plan/#program-structure 

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Graduates typically move into roles like Brand Manager, Communication Director, Crisis & Reputation Manager, CSR & Social Impact Manager, New Media Strategist, Risk/Crisis Manager and many others across a variety of industries.

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Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/next-best-you/ 

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Top employers of the program include Accenture, Amazon, Nike, P&G, Hyatt, L’Oréal, CNN, GAP and more.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/next-best-you/ 

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IE Talent & Careers supports your professional development from enrollment through graduation and beyond, providing personalized guidance throughout your journey in the Master in Strategic Marketing & Communication.

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You’ll receive one-on-one coaching to refine your career strategy, strengthen your CV and digital presence, and position yourself effectively across industries and markets. You’ll also gain access to international career fairs, company presentations and networking events, while leveraging IE University’s global alumni network and student community. In addition, AI-powered job search tools and lifetime access to the IE Career Portal ensure continued support as your career evolves.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/next-best-you/

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“Many people i met at ie university are still a great support, both personally and professionally. Since my time there, my network has continued to expand —there’s so much engagement and initiative in the ie alumni community!”

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Julie Skogheim, Senior Advisor at Corporate Communications AS

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The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. We take a holistic approach when evaluating each candidate in order to bring in the most talented people into our international classrooms.

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If you are non-EU candidate, we encourage you to confirm your place and begin your visa process as early as possible. Keep in mind that depending on your region, visa-related deadlines may apply. For more information, feel free to contact student.services@ie.edu or visit our dedicated page. 

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2. Online assessment: Once you have submitted the online application and paid the application fee, you will receive a link to the online assessment, known as the Kira Assessment Kira. This allows the admissions team to get a sense of your personality and potential before proceeding to a possible interview. Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
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4. Personal Interview: Once you have completed the previous steps, the Admissions Committee will review your application and determine whether to advance you to the final interview phase. The interview will allow us to get to know you better, and further assess certain qualities, such as your personality, capacity for critical thinking, method of self-expression and other communication skills. Our objective is to gauge your potential as a part of IE University, developing a mutually beneficial relationship both personally and academically. This interview can be either face-to-face or via video conference.
5. Final Committee Decision: Once you have completed the application form, submitted the required documentation, and attended the personal interview, your application is reviewed by the University’s Admissions Committee. This is the last step of your application and it will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision via e-mail. The first step to apply is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.

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