{"componentChunkName":"component---src-components-template-tsx","path":"/business-school/programs/masters/master-in-market-research-consumer-behavior/","result":{"pageContext":{"id":27012,"title":"Program overview","fullPath":{"site":"/business-school","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/business-school","page":"/programs/masters/master-in-market-research-consumer-behavior/","compose":"/business-school/programs/masters/master-in-market-research-consumer-behavior/"},"locale":"en","languageId":1,"theme":"business-theme","siteMetadata":{"siteUrl":"/business-school","title":"Business School","favicon":"https://images.thesaurus.ie.edu/categorybusiness-stylefull-white-variantfilled-1-29c7029f-906f-4f50-8396-123c662f711f"},"pageMetadata":{"title":"Master in Market Research & Consumer Behavior | IE Business School","description":"Master the consumer mind and behavior at IE Business School. Gain deep insights, drive business success, and launch your career in Madrid. Apply now!","canonical":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/","locale":null,"url":null,"index":"index","follow":"follow","translate":"","metasAdvanced":"","pageLanguages":[{"siteId":28,"languageId":1,"pageId":27012,"title":"Master in Market Research & Consumer Behavior","locale":"en","isLive":true,"draftFromPage":null,"path":{"site":"/business-school","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/business-school","page":"/programs/masters/master-in-market-research-consumer-behavior/","compose":"/business-school/programs/masters/master-in-market-research-consumer-behavior/"},"url":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/"}],"metaKeywords":""},"openGraph":{"type":"website","title":"Master in Market Research & Consumer Behavior | IE Business School","description":"Master the consumer mind and data analytics at IE Business School. Gain deep insights, drive business success, and launch your career in Madrid. Apply now!","image":"https://images.thesaurus.ie.edu/f/jpg/w/1280/h/768/header-mrcb-social-media","twitterImage":"https://images.thesaurus.ie.edu/f/jpg/w/1280/h/768/header-mrcb-social-media"},"socials":{"facebook":"https://www.facebook.com/iebusinessschool","twitter":"https://twitter.com/iebusiness","youtube":"https://www.youtube.com/user/IEBusinessSchool","linkedIn":"https://www.linkedin.com/school/ie-business-school/","instagram":"https://www.instagram.com/iebusiness/","flicker":"","podcast":"https://www.ie.edu/podcasts/","wechat":"https://mp.weixin.qq.com/s/WDshn5_LLae-qNWy1gRJdw"},"siteLangs":[{"id":1,"locale":"en","language":"English","label":"EN","path":"/business-school","isDefault":true,"domain":{"id":2,"url":"https://www.ie.edu","slug":"/pro-ie-edu"},"home":"https://www.ie.edu/business-school"},{"id":2,"locale":"es","language":"Spanish","label":"ES","path":"/es/business-school","isDefault":false,"domain":{"id":2,"url":"https://www.ie.edu","slug":"/pro-ie-edu"},"home":"https://www.ie.edu/es/business-school"}],"cloudinaryName":null,"siteOptions":{"useMetaTitle":false,"useMetaKeywords":false,"showBasicMetaRobots":true,"avoidHrefLangsOnCanonicals":false,"avoidSelfReferenceCanonicals":false,"avoidHrefLangXDefault":false,"avoidDebugMetas":false},"griddoVersion":"12.14.0","renderDate":"Fri Nov 06 2026 10:26:42 GMT+0100 (Central European Standard Time)","siteScript":"\n\n\n\n\n\n","header":{"id":330,"type":"header","isDefault":false,"language":1,"component":"Header","anchorID":null,"title":"Banner en MSMI","showTopNavigation":true,"topNavigationContent":["showBot","showSocialMedia"],"orderSocialIcons":true,"socialMediaOrder":["facebook","twitter","youtube","linkedIn","instagram","podcast"],"school":"BUS","primaryLink":{"component":"Link"},"secondaryLink":{"component":"Link"},"setAsDefault":false,"topMenu":{"id":112,"site":28,"language":1,"name":"TopMenu","title":"Top Menu","component":"MenuContainer","type":null,"layout":null,"elements":[{"id":246139,"label":"Blogs","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":246140,"label":"UNCOVER IE - GRADUATE BLOG","url":{"href":"https://www.ie.edu/uncover-ie/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":2,"parentEditorID":1},{"id":246141,"label":"DRIVING INNOVATION - GRADUATE BLOG","url":{"href":"https://drivinginnovation.ie.edu/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":3,"parentEditorID":1},{"id":246142,"label":"INSIGHTS","url":{"href":"https://www.ie.edu/insights/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":4,"parentEditorID":1}],"parentEditorID":0},{"id":246143,"label":"IE UNIVERSITY PROGRAMS","url":{"href":"https://www.ie.edu/programs/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0},{"id":246144,"label":"News & Events","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":25395,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/news-and-events/","redirectedTo":25395},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":246145,"label":"OUR EVENTS","url":{"href":"https://events.ie.edu/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":7,"parentEditorID":6,"isExpanded":true},{"id":246146,"label":"OUR NEWS","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24680,"newTab":true,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/news-and-events/whats-going-on/","redirectedTo":24680},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":8,"parentEditorID":6,"isExpanded":true}],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true},{"id":246147,"label":"CORPORATE RELATIONS","url":{"href":"https://www.ie.edu/corporate-relations/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0},{"id":246148,"label":"ALUMNI","url":{"href":"https://www.ie.edu/alumni/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0}]},"mainMenu":{"id":113,"site":28,"language":1,"name":"MainMenu","title":"Main Menu","component":"MenuContainer","type":null,"layout":null,"elements":[{"id":341644,"label":"THE SCHOOL","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24321,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/the-school/","redirectedTo":24321},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341645,"label":"The school","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24321,"newTab":false,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/the-school/","redirectedTo":24321},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341646,"label":"History","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24323,"newTab":false,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/the-school/our-history/","redirectedTo":24323},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":2,"parentEditorID":1,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341647,"label":"The Next Fifty","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":55165,"newTab":null,"noFollow":false,"title":"THE NEXT FIFTY","linkToURL":"https://www.ie.edu/the-next-fifty/","redirectedTo":55165},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":3,"parentEditorID":1,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341648,"label":"Dean","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24346,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/the-school/our-dean/","redirectedTo":24346},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":4,"parentEditorID":1,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341649,"label":"Members of CIVICA","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":17302,"newTab":true,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/civica/","redirectedTo":17302},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":5,"parentEditorID":1,"isExpanded":true,"hasChildren":false,"depth":2,"index":3}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":1,"parentEditorID":0,"isExpanded":true,"hasChildren":true,"depth":1,"index":0,"verticalMenu":true},{"id":341650,"label":"WHY IE BUSINESS SCHOOL","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24507,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/why-ie-business-school/","redirectedTo":24507},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341651,"label":"Teaching Methodology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24513,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/why-ie-business-school/teaching-method/","redirectedTo":24513},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":7,"parentEditorID":6,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341652,"label":"Recognitions","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24531,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/why-ie-business-school/recognitions/","redirectedTo":24531},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":8,"parentEditorID":6,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341653,"label":"Partners","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24551,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/why-ie-business-school/partners-strategic-alliance/","redirectedTo":24551},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":9,"parentEditorID":6,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341654,"label":"Supervisory Board","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":102901,"newTab":null,"noFollow":false,"title":"Supervisory Board","linkToURL":"https://www.ie.edu/business-school/why-ie-business-school/supervisory-board/","redirectedTo":102901},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":10,"parentEditorID":6,"isExpanded":true,"hasChildren":false,"depth":2,"index":3}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":6,"parentEditorID":0,"isExpanded":true,"hasChildren":true,"depth":1,"index":1,"verticalMenu":true},{"id":341655,"label":"Life at IE Business School","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24711,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/life-at-ie-business-school/","redirectedTo":24711},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341656,"label":"Humans of IE","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24913,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/life-at-ie-business-school/humans-of-ie/","redirectedTo":24913},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":12,"parentEditorID":11,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341657,"label":"Student Services","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":1149,"newTab":true,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/student-services/","redirectedTo":1149},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":13,"parentEditorID":11,"isExpanded":true,"hasChildren":false,"depth":2,"index":1}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":11,"parentEditorID":0,"isExpanded":true,"hasChildren":true,"depth":1,"index":2,"verticalMenu":true},{"id":341658,"label":"Rankings","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":25148,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/rankings/","redirectedTo":25148},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":14,"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":1,"index":3},{"id":341659,"label":"News & Events","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":25395,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/news-and-events/","redirectedTo":25395},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341660,"label":"Our News","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":24680,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/news-and-events/whats-going-on/","redirectedTo":24680},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":16,"parentEditorID":15,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341661,"label":"Our Events","url":{"href":"https://events.ie.edu/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":17,"parentEditorID":15,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341662,"label":"Open House: Masters","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":114456,"newTab":true,"noFollow":false,"title":"Step Into Your Future: IE Open House","linkToURL":"https://www.ie.edu/masters/open-house/","redirectedTo":114456},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":15,"editorID":19,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341663,"label":"IE Insights","url":{"href":"https://www.ie.edu/insights/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":20,"parentEditorID":15,"isExpanded":true,"hasChildren":false,"depth":2,"index":3}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":15,"parentEditorID":0,"isExpanded":true,"hasChildren":true,"depth":1,"index":4,"verticalMenu":true},{"id":341664,"label":"IE UNIVERSITY","url":{"href":"https://www.ie.edu/our-purpose/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341665,"label":"Diversity","url":{"href":"https://www.ie.edu/our-purpose/diversity/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":23,"parentEditorID":21,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341666,"label":"Entrepreneurship","url":{"href":"https://www.ie.edu/our-purpose/entrepreneurship/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":false,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":24,"parentEditorID":21,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341667,"label":"Humanities","url":{"href":"https://www.ie.edu/our-purpose/humanities/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":25,"parentEditorID":21,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341668,"label":"Innovation","url":{"href":"https://www.ie.edu/our-purpose/innovation/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":26,"parentEditorID":21,"isExpanded":true,"hasChildren":false,"depth":2,"index":3}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":21,"parentEditorID":0,"isExpanded":true,"hasChildren":true,"depth":1,"index":5,"verticalMenu":true},{"id":341669,"label":"Our Spaces","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":86939,"newTab":true,"noFollow":false,"title":"Our Spaces","linkToURL":"https://www.ie.edu/our-spaces/","redirectedTo":86939},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341670,"label":"Study in Madrid","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":124735,"newTab":true,"noFollow":false,"title":"Madrid Campuses | IE University","linkToURL":"https://www.ie.edu/our-spaces/madrid/","redirectedTo":124735},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":0},{"id":341671,"label":"Study in Segovia","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":124767,"newTab":true,"noFollow":false,"title":"Segovia Campus | IE University","linkToURL":"https://www.ie.edu/our-spaces/segovia/","redirectedTo":124767},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":1},{"id":341672,"label":"Study in New York","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":124780,"newTab":true,"noFollow":false,"title":"NEW YORK | IE UNIVERSITY","linkToURL":"https://www.ie.edu/our-spaces/new-york/","redirectedTo":124780},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":2},{"id":341673,"label":"Study in Middle East","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":124802,"newTab":true,"noFollow":false,"title":"Middle East Center | IE University","linkToURL":"https://www.ie.edu/our-spaces/middle-east/","redirectedTo":124802},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":3},{"id":341674,"label":"Our Labs","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341675,"label":"Media Lab","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":124170,"newTab":null,"noFollow":false,"title":"Media Lab","linkToURL":"https://www.ie.edu/business-school/media-labs/","redirectedTo":124170},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":3,"index":0}],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":4}],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":1,"index":6}],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"verticalMenu":true,"depth":0,"index":0},{"id":341676,"label":"MASTER's degrees","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":26711,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/","redirectedTo":26711},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341677,"label":"Masters in Management","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":114134,"newTab":null,"noFollow":false,"title":"Master's in Management","linkToURL":"https://www.ie.edu/business-school/programs/masters/masters-in-management/","redirectedTo":114134},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341678,"label":"Master in Management","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":33174,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-management/","redirectedTo":33174},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":53,"parentEditorID":52,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341679,"label":"Master in Management & Strategy","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":103704,"newTab":null,"noFollow":false,"title":"The Master in Management & Strategy","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-management-and-strategy/","redirectedTo":103704},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":54,"parentEditorID":52,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341680,"label":"Master in Sports Management & Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":125720,"newTab":null,"noFollow":false,"title":"Master in Sports Management & Innovation","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-sports-management-innovation/","redirectedTo":125720},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","tagNew":true,"depth":2,"index":2}],"type":"link","headerStyle":"","footerStyle":"","editorID":52,"parentEditorID":51,"isExpanded":true,"hasChildren":true,"depth":1,"index":0,"verticalMenu":true},{"id":341681,"label":"Marketing & Branding","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":94649,"newTab":null,"noFollow":false,"title":"THE STAGE: MARKETING, BRANDING & SALES","linkToURL":"https://www.ie.edu/business-school/the-stage/","redirectedTo":94649},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341682,"label":"Master in Strategic Marketing and Communication","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":33553,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/","redirectedTo":33553},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":56,"parentEditorID":55,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341683,"label":"Executive Master in Strategic Marketing and Communication","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":36222,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/executive-master-in-strategic-marketing-communication/","redirectedTo":36222},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":57,"parentEditorID":55,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341684,"label":"Master in Digital Marketing","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":33533,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/","redirectedTo":33533},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":58,"parentEditorID":55,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341685,"label":"Master in Market Research & Consumer Behavior","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":27012,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/","redirectedTo":27012},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":59,"parentEditorID":55,"isExpanded":true,"hasChildren":false,"depth":2,"index":3},{"id":341686,"label":" Master in Creative Direction, Content & Branding","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":33536,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/","redirectedTo":33536},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":60,"parentEditorID":55,"isExpanded":true,"hasChildren":false,"depth":2,"index":4},{"id":341687,"label":"Master in Customer Experience & Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":34492,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-customer-experience-innovation/","redirectedTo":34492},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":62,"parentEditorID":61,"isExpanded":true,"hasChildren":false,"depth":2,"index":5}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":55,"parentEditorID":51,"isExpanded":true,"hasChildren":true,"depth":1,"index":1,"verticalMenu":true},{"id":341688,"label":"Business Innovation & Tech","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341689,"label":"Executive Master in Digital Transformation & Innovation Leadership ","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":28553,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/executive-master-in-digital-transformation-innovation-leadership/","redirectedTo":28553},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":63,"parentEditorID":61,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341690,"label":"Master in Digital Strategy, AI & Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":28048,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-digital-strategy-ai-innovation/","redirectedTo":28048},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":64,"parentEditorID":61,"isExpanded":true,"hasChildren":false,"depth":2,"index":1}],"type":"group","headerStyle":"S002","footerStyle":"","editorID":61,"parentEditorID":51,"isExpanded":true,"hasChildren":true,"depth":1,"index":2,"verticalMenu":true},{"id":341691,"label":"Sustainability","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341692,"label":"Master in Sustainability & Business Transformation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95492,"newTab":null,"noFollow":false,"title":"Master in Sustainability & Business Transformation","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-sustainability-and-business-transformation/","redirectedTo":95492},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":66,"parentEditorID":65,"isExpanded":true,"hasChildren":false,"depth":2,"index":0}],"type":"group","headerStyle":"","footerStyle":"","editorID":65,"parentEditorID":51,"isExpanded":true,"hasChildren":true,"depth":1,"index":3,"verticalMenu":true},{"id":341693,"label":"Finance","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341694,"label":"Master in Finance","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":34791,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-finance/","redirectedTo":34791},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":68,"parentEditorID":67,"isExpanded":true,"hasChildren":false,"depth":2,"index":0}],"type":"group","headerStyle":"","footerStyle":"","editorID":67,"parentEditorID":51,"isExpanded":true,"hasChildren":true,"depth":1,"index":4,"verticalMenu":true},{"id":341695,"label":"Talent, Development & Human Resources","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341696,"label":"Master in Talent Development & Human Resources","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":33000,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-talent-development-human-resources/","redirectedTo":33000},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":70,"parentEditorID":69,"isExpanded":true,"hasChildren":false,"depth":2,"index":0}],"type":"group","headerStyle":"","footerStyle":"","editorID":69,"parentEditorID":51,"isExpanded":true,"hasChildren":true,"depth":1,"index":5,"verticalMenu":true},{"id":341697,"label":"Dual Master’s Degrees","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49571,"newTab":true,"noFollow":false,"title":"Discover Your Dual Degree Program","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/","redirectedTo":49571},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341698,"label":"Dual Degrees IEU","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49447,"newTab":null,"noFollow":false,"title":"Dual Master's Degrees","linkToURL":"https://www.ie.edu/masters/dual-degrees/","redirectedTo":49447},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341699,"label":"Dual Degree Master in Management + Master in Financial Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119235,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Financial Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-financial-technology/","redirectedTo":119235},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":3,"index":0,"verticalMenu":true},{"id":341700,"label":"Dual Degree Master in Management + Master in Applied Economics","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95771,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Applied Economics","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-applied-economics/","redirectedTo":95771},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":1},{"id":341701,"label":"Dual Degree Master in Management + Master in Business Analytics and Data Science","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48709,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Business Analytics and Data Science","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-business-analytics-and-data-science/","redirectedTo":48709},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":2},{"id":341702,"label":"Dual Degree Master in Management + Master in Computer Science and Business Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":57666,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Computer Science and Business Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-computer-science-business-technology/","redirectedTo":57666},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":3},{"id":341703,"label":"Dual Degree Master in Management + Master in Creative Direction, Content & Branding","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":75431,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Creative Direction, Content & Branding","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-creative-direction-content-branding/","redirectedTo":75431},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":4},{"id":341704,"label":"Dual Degree Master in Management + Master in Customer Experience and Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48716,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Customer Experience and Innovation","linkToURL":"https://www.ie.edu/preview/listado-de-modulos/dual-degree-master-in-management-master-customer-experience-innovation/","redirectedTo":48716},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":5},{"id":341705,"label":"Dual Degree Master in Management + Master in Digital Strategy, AI & Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48710,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Digital Strategy, AI & Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-digital-strategy-ai-innovation/","redirectedTo":48710},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":6},{"id":341706,"label":"Dual Degree Master in Management + Master in Digital Marketing","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48707,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Digital Marketing","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-digital-marketing/","redirectedTo":48707},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":7},{"id":341707,"label":"Dual Degree Master in Management + Master in Finance","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":58079,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Finance","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-finance/","redirectedTo":58079},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":8},{"id":341708,"label":"Dual Degree Master in Management + Master in International Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":61279,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in International Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-international-development/","redirectedTo":61279},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":9},{"id":341709,"label":"Dual Degree Master in Management + Master in International Relations","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":61936,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in International Relations","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-international-relations/","redirectedTo":61936},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":10},{"id":341710,"label":"Dual Degree Master in Management + Master in Market Research and Consumer Behavior","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":58102,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Market Research and Consumer Behavior","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","redirectedTo":58102},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":11},{"id":341711,"label":"Dual Degree Master in Management + Master in Real Estate Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49092,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Real Estate Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-real-estate-development/","redirectedTo":49092},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":12},{"id":341712,"label":"Dual Degree Master in Management + Master in Strategic Marketing & Communication","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48705,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Strategic Marketing & Communication","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-strategic-marketing-communication/","redirectedTo":48705},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":13},{"id":341713,"label":"Dual Degree Master in Management + Master in Sustainability & Business Transformation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":101230,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Sustainability & Business Transformation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-in-sustainability-and-business-transformation/","redirectedTo":101230},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":14},{"id":341714,"label":"Dual Degree Master in Management + Master in Talent Development and Human Resources","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48708,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Talent Development and Human Resources","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-talent-development-human-resources/","redirectedTo":48708},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":15},{"id":341715,"label":"Dual Degree Master in Management + Master of Laws (LL.M.)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48714,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master of Laws (LL.M.)","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-of-laws-llm/","redirectedTo":48714},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":16},{"id":341716,"label":"Dual Degree Master In Management + LL.M. in International Legal Studies","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":109699,"newTab":null,"noFollow":false,"title":"Dual Degree Master In Management + LL.M. in International Legal Studies","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-in-international-legal-studies-llm/","redirectedTo":109699},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":17},{"id":341717,"label":"Dual Degree Master in Management + Master in Public Policy","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119260,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Public Policy","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-in-public-policy/","redirectedTo":119260},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":18},{"id":341718,"label":"Dual Degree International MBA + Master in Financial Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119238,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Financial Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-financial-technology/","redirectedTo":119238},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":19},{"id":341719,"label":"Dual Degree International MBA + Master in Business Analytics and Data Science","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":61859,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Business Analytics and Data Science","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-business-analytics-data-science/","redirectedTo":61859},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":3,"index":20,"verticalMenu":true},{"id":341720,"label":"Dual Degree International MBA + Master in Computer Science and Business Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48688,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Computer Science and Business Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-computer-science-business-technology/","redirectedTo":48688},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":21},{"id":341721,"label":"Dual Degree International MBA + Master in Digital Strategy, AI & Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48691,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Digital Strategy, AI & Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-digital-strategy-ai-innovation/","redirectedTo":48691},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":22},{"id":341722,"label":"Dual Degree International MBA + Master in Market Research and Consumer Behavior","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48700,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Market Research and Consumer Behavior","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-market-research-consumer-behavior/","redirectedTo":48700},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":23},{"id":341723,"label":"Dual Degree International MBA + Master in Strategic Marketing & Communication","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48699,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Strategic Marketing & Communication","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-strategic-marketing-communication/","redirectedTo":48699},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":24},{"id":341724,"label":"Dual Degree International MBA + Master in Creative Direction, Content & Branding","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":56841,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Creative Direction, Content & Branding","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-creative-direction-content-branding/","redirectedTo":56841},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":25},{"id":341725,"label":"Dual Degree International MBA + Master in Digital Marketing","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":60848,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Digital Marketing","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-digital-marketing/","redirectedTo":60848},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":27},{"id":341726,"label":"Dual Degree International MBA + Master in Finance","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":105107,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Finance","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-finance/","redirectedTo":105107},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":28},{"id":341727,"label":"Dual Degree International MBA + Master in Real Estate Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48712,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Real Estate Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-real-estate-development/","redirectedTo":48712},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":29},{"id":341728,"label":"Dual Degree International MBA + Master in Public Policy","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119263,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Public Policy","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-public-policy/","redirectedTo":119263},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":30},{"id":341729,"label":"Dual Degree International MBA + Master in Applied Economics","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95773,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Applied Economics","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-applied-economics/","redirectedTo":95773},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":31},{"id":341730,"label":"Dual Degree International MBA + Master in International Relations","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48701,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in International Relations","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-international-relations/","redirectedTo":48701},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":32},{"id":341731,"label":"Dual Degree International MBA + Master in International Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48715,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in International Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-international-development/","redirectedTo":48715},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":33},{"id":341732,"label":"Dual Degree International MBA + Master in Talent Development and Human Resources","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48694,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Talent Development and Human Resources","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-talent-development-human-resources/","redirectedTo":48694},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":34},{"id":341733,"label":"Dual Degree International MBA + Master in Sustainability and Business Transformation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":101228,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Sustainability and Business Transformation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-sustainability-and-business-transformation/","redirectedTo":101228},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":35},{"id":341734,"label":"Dual Degree International MBA + Master of Laws (LL.M.)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48690,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master of Laws (LL.M.)","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-of-laws-llm/","redirectedTo":48690},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":36},{"id":341735,"label":"Dual Degree Master in Finance + Master in Business Analytics & Data Science","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48704,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Finance + Master in Business Analytics & Data Science","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-finance-master-business-analytics-data-science/","redirectedTo":48704},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":37},{"id":341736,"label":"Dual Degree International MBA + LL.M. in International Legal Studies","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":109696,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + LL.M. in International Legal Studies","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-international-legal-studies-llm/","redirectedTo":109696},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":38},{"id":341737,"label":"Dual Degree International MBA + Master in Computer Science and Digital Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121419,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Computer Science and Digital Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-applied-artificial-intelligence/","redirectedTo":121419},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":39},{"id":341738,"label":"Dual Degree International MBA + Master in Technology and Global Affairs","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121605,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Technology and Global Affairs","linkToURL":"https://www.ie.edu/masters/dual-degree-international-mba-master-in-technology-and-global-affairs/","redirectedTo":121605},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":40},{"id":341739,"label":"Dual Degree Master in Management + Master in Technology and Global Affairs","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121601,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Technology and Global Affairs","linkToURL":"https://www.ie.edu/masters/dual-degree-master-in-management-master-in-technology-and-global-affairs/","redirectedTo":121601},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":41},{"id":341740,"label":"Dual Degree Master in Management + Master in Computer Science and Digital Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121415,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Computer Science and Digital Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-management-master-in-applied-artificial-intelligence/","redirectedTo":121415},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":42}],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":0},{"id":341741,"label":"Dual Degrees IEU + IENYC","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119639,"newTab":null,"noFollow":false,"title":"Dual Master’s Degrees IEU + IENYC","linkToURL":"https://www.ie.edu/masters/dual-degrees/ie-university-and-ienyc-global-partnership/","redirectedTo":119639},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":1}],"type":"link","headerStyle":"","footerStyle":"","editorID":73,"parentEditorID":51,"isExpanded":true,"hasChildren":false,"depth":1,"index":6},{"id":341742,"label":"IE Summer Program","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95312,"newTab":true,"noFollow":false,"title":"Make the most of your summer at IE","linkToURL":"https://www.ie.edu/ie-summer-school/","redirectedTo":95312},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341743,"label":"IE University Summer Program","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95551,"newTab":true,"noFollow":false,"title":"University Summer Program","linkToURL":"https://www.ie.edu/ie-summer-school/university/university-summer-program/","redirectedTo":95551},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":0},{"id":341744,"label":"IE Executive Summer Program","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95907,"newTab":true,"noFollow":true,"title":"Executive Summer Program","linkToURL":"https://www.ie.edu/ie-summer-school/executive/executive-summer-program/","redirectedTo":95907},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":1}],"type":"link","headerStyle":"","footerStyle":"","editorID":71,"parentEditorID":51,"isExpanded":true,"hasChildren":true,"depth":1,"index":7,"verticalMenu":true},{"id":341745,"label":"Compare our programs","url":{"href":"https://www.ie.edu/compare-our-programs/?page=1&PROGRAMS=&SCHOOLS=3024%2C84637&PATHWAYS=3029","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"Any questions?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":74,"parentEditorID":51,"isExpanded":true,"hasChildren":false,"icon":"question","depth":1,"index":8},{"id":341746,"label":"Find your program","url":{"href":"https://www.ie.edu/find-your-program/?page=1&SCHOOLS=84637%2C3024","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"Not sure what to study?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":75,"parentEditorID":51,"isExpanded":true,"hasChildren":false,"icon":"search2","depth":1,"index":9},{"id":341747,"label":"Check out the Quiz","url":{"href":"https://quiz.ie.edu/masters-programs-ie/?_gl=1*y1vqlu*_gcl_aw*R0NMLjE3Nzc1MzY3NjIuRUFJYUlRb2JDaE1JdjlHdl80UGprZ01WLVBGNUJCMUlFeUJFRUFBWUFpQUFFZ0xpTXZEX0J3RQ..*_gcl_dc*R0NMLjE3Nzc1MzY3NjIuRUFJYUlRb2JDaE1JdjlHdl80UGprZ01WLVBGNUJCMUlFeUJFRUFBWUFpQUFFZ0xpTXZE","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":" Looking for a program that fits you?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","icon":"share","depth":1,"index":10}],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"verticalMenu":true,"depth":0,"index":1},{"id":341748,"label":"Full TIme MBAS","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":122661,"newTab":null,"noFollow":false,"title":"Full Time","linkToURL":"https://www.ie.edu/business-school/programs/full-time/","redirectedTo":122661},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341749,"label":"International MBA","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":27308,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/full-time/international-mba/","redirectedTo":27308},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":78,"parentEditorID":77,"isExpanded":true,"hasChildren":false,"depth":1,"index":0},{"id":341750,"label":"INTERDISCIPLINARY PROGRAMS","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":127513,"newTab":true,"noFollow":false,"title":"Master in Product Management & Design Innovation","linkToURL":"https://www.ie.edu/masters/master-product-management-design-innovation/","redirectedTo":127513},"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341751,"label":"Master in Product Management & Design Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":127513,"newTab":true,"noFollow":false,"title":"Master in Product Management & Design Innovation","linkToURL":"https://www.ie.edu/masters/master-product-management-design-innovation/","redirectedTo":127513},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","tagNew":true,"depth":2,"index":0}],"type":"group","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":1,"index":7},{"id":341752,"label":"Dual Master’s Degrees","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49571,"newTab":null,"noFollow":false,"title":"Discover Your Dual Degree Program","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/","redirectedTo":49571},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341753,"label":"Dual Degrees IEU","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49447,"newTab":null,"noFollow":false,"title":"Dual Master's Degrees","linkToURL":"https://www.ie.edu/masters/dual-degrees/","redirectedTo":49447},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341754,"label":"Dual Degree International MBA + Master in Financial Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119238,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Financial Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-financial-technology/","redirectedTo":119238},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":0},{"id":341755,"label":"Dual Degree International MBA + Master in Business Analytics and Data Science","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":61859,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Business Analytics and Data Science","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-business-analytics-data-science/","redirectedTo":61859},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":1},{"id":341756,"label":"Dual Degree International MBA + Master in Computer Science and Business Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48688,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Computer Science and Business Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-computer-science-business-technology/","redirectedTo":48688},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":2},{"id":341757,"label":"Dual Degree International MBA + Master in Digital Strategy, AI & Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48691,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Digital Strategy, AI & Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-digital-strategy-ai-innovation/","redirectedTo":48691},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":3},{"id":341758,"label":"Dual Degree International MBA + Master in Market Research and Consumer Behavior","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48700,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Market Research and Consumer Behavior","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-market-research-consumer-behavior/","redirectedTo":48700},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":4},{"id":341759,"label":"Dual Degree International MBA + Master in Strategic Marketing & Communication","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48699,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Strategic Marketing & Communication","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-strategic-marketing-communication/","redirectedTo":48699},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":5},{"id":341760,"label":"Dual Degree International MBA + Master in Creative Direction, Content & Branding","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":56841,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Creative Direction, Content & Branding","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-creative-direction-content-branding/","redirectedTo":56841},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":6},{"id":341761,"label":"Dual Degree International MBA + Master in Digital Marketing","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":60848,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Digital Marketing","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-digital-marketing/","redirectedTo":60848},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":8},{"id":341762,"label":"Dual Degree International MBA + Master in Finance","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":105107,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Finance","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-finance/","redirectedTo":105107},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":9},{"id":341763,"label":"Dual Degree International MBA + Master in Real Estate Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48712,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Real Estate Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-real-estate-development/","redirectedTo":48712},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":10},{"id":341764,"label":"Dual Degree International MBA + Master in Public Policy","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119263,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Public Policy","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-public-policy/","redirectedTo":119263},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":11},{"id":341765,"label":"Dual Degree International MBA + Master in Applied Economics","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95773,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Applied Economics","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-applied-economics/","redirectedTo":95773},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":12},{"id":341766,"label":"Dual Degree International MBA + Master in International Relations","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48701,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in International Relations","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-international-relations/","redirectedTo":48701},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":13},{"id":341767,"label":"Dual Degree International MBA + Master in International Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48715,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in International Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-international-development/","redirectedTo":48715},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":14},{"id":341768,"label":"Dual Degree International MBA + Master in Talent Development and Human Resources","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48694,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Talent Development and Human Resources","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-talent-development-human-resources/","redirectedTo":48694},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":15},{"id":341769,"label":"Dual Degree International MBA + Master in Sustainability and Business Transformation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":101228,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Sustainability and Business Transformation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-sustainability-and-business-transformation/","redirectedTo":101228},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":16},{"id":341770,"label":"Dual Degree International MBA + Master of Laws (LL.M.)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48690,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master of Laws (LL.M.)","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-of-laws-llm/","redirectedTo":48690},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":17},{"id":341771,"label":"Dual Degree Master in Finance + Master in Business Analytics & Data Science","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48704,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Finance + Master in Business Analytics & Data Science","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-finance-master-business-analytics-data-science/","redirectedTo":48704},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":18},{"id":341772,"label":"Dual Degree International MBA + LL.M. in International Legal Studies","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":109696,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + LL.M. in International Legal Studies","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-international-legal-studies-llm/","redirectedTo":109696},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":19},{"id":341773,"label":"Dual Degree International MBA + Master in Computer Science and Digital Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121419,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Computer Science and Digital Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-in-applied-artificial-intelligence/","redirectedTo":121419},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":20},{"id":341774,"label":"Dual Degree Master in International Relations + Master of Laws (LL.M.)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48713,"newTab":null,"noFollow":false,"title":"Dual Degree Master in International Relations + Master of Laws (LL.M.)","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-international-relations-master-of-laws-llm/","redirectedTo":48713},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":21},{"id":341775,"label":"Dual Degree Master in Applied Economics + Master in Financial Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":120766,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Applied Economics + Master in Financial Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-applied-economics-master-financial-technology/","redirectedTo":120766},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":22},{"id":341776,"label":"Dual Degree International MBA + Master in Technology and Global Affairs","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121605,"newTab":null,"noFollow":false,"title":"Dual Degree International MBA + Master in Technology and Global Affairs","linkToURL":"https://www.ie.edu/masters/dual-degree-international-mba-master-in-technology-and-global-affairs/","redirectedTo":121605},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":23},{"id":341777,"label":"Dual Degree Master in Management + Master in Technology and Global Affairs","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121601,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Technology and Global Affairs","linkToURL":"https://www.ie.edu/masters/dual-degree-master-in-management-master-in-technology-and-global-affairs/","redirectedTo":121601},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":24},{"id":341778,"label":"Dual Degree Master in Management + Master in Computer Science and Digital Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":121415,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Computer Science and Digital Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-management-master-in-applied-artificial-intelligence/","redirectedTo":121415},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":25},{"id":341779,"label":"Dual Degree Master in Management + Master in Financial Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119235,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Financial Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-financial-technology/","redirectedTo":119235},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":26},{"id":341780,"label":"Dual Degree Master in Management + Master in Applied Economics","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":95771,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Applied Economics","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-applied-economics/","redirectedTo":95771},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":27},{"id":341781,"label":"Dual Degree Master in Management + Master in Business Analytics and Data Science","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48709,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Business Analytics and Data Science","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-business-analytics-and-data-science/","redirectedTo":48709},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":28},{"id":341782,"label":"Dual Degree Master in Management + Master in Computer Science and Business Technology","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":57666,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Computer Science and Business Technology","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-computer-science-business-technology/","redirectedTo":57666},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":29},{"id":341783,"label":"Dual Degree Master in Management + Master in Creative Direction, Content & Branding","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":75431,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Creative Direction, Content & Branding","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-creative-direction-content-branding/","redirectedTo":75431},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":30},{"id":341784,"label":"Dual Degree Master in Management + Master in Customer Experience and Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48716,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Customer Experience and Innovation","linkToURL":"https://www.ie.edu/preview/listado-de-modulos/dual-degree-master-in-management-master-customer-experience-innovation/","redirectedTo":48716},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":31},{"id":341785,"label":"Dual Degree Master in Management + Master in Digital Strategy, AI & Innovation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48710,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Digital Strategy, AI & Innovation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-digital-strategy-ai-innovation/","redirectedTo":48710},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":32},{"id":341786,"label":"Dual Degree Master in Management + Master in Digital Marketing","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48707,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Digital Marketing","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-digital-marketing/","redirectedTo":48707},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":33},{"id":341787,"label":"Dual Degree Master in Management + Master in Finance","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":58079,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Finance","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-finance/","redirectedTo":58079},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":34},{"id":341788,"label":"Dual Degree Master in Management + Master in International Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":61279,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in International Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-international-development/","redirectedTo":61279},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":35},{"id":341789,"label":"Dual Degree Master in Management + Master in International Relations","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":61936,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in International Relations","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-international-relations/","redirectedTo":61936},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":36},{"id":341790,"label":"Dual Degree Master in Management + Master in Market Research and Consumer Behavior","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":58102,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Market Research and Consumer Behavior","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-market-research-consumer-behavior/","redirectedTo":58102},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":37},{"id":341791,"label":"Dual Degree Master in Management + Master in Real Estate Development","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":49092,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Real Estate Development","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-real-estate-development/","redirectedTo":49092},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":38},{"id":341792,"label":"Dual Degree Master in Management + Master in Strategic Marketing & Communication","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48705,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Strategic Marketing & Communication","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-strategic-marketing-communication/","redirectedTo":48705},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":39},{"id":341793,"label":"Dual Degree Master in Management + Master in Sustainability & Business Transformation","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":101230,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Sustainability & Business Transformation","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-in-sustainability-and-business-transformation/","redirectedTo":101230},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":40},{"id":341794,"label":"Dual Degree Master in Management + Master in Talent Development and Human Resources","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48708,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Talent Development and Human Resources","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-talent-development-human-resources/","redirectedTo":48708},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":41},{"id":341795,"label":"Dual Degree Master in Management + Master of Laws (LL.M.)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":48714,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master of Laws (LL.M.)","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-of-laws-llm/","redirectedTo":48714},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":42},{"id":341796,"label":"Dual Degree Master In Management + LL.M. in International Legal Studies","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":109699,"newTab":null,"noFollow":false,"title":"Dual Degree Master In Management + LL.M. in International Legal Studies","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-in-international-legal-studies-llm/","redirectedTo":109699},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":43},{"id":341797,"label":"Dual Degree Master in Management + Master in Public Policy","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119260,"newTab":null,"noFollow":false,"title":"Dual Degree Master in Management + Master in Public Policy","linkToURL":"https://www.ie.edu/masters/dual-degrees/programs/dual-degree-master-in-management-master-in-public-policy/","redirectedTo":119260},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","verticalMenu":true,"depth":3,"index":44}],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":0},{"id":341798,"label":"Dual Degrees IEU + IENYC","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119639,"newTab":null,"noFollow":false,"title":"Dual Master’s Degrees IEU + IENYC","linkToURL":"https://www.ie.edu/masters/dual-degrees/ie-university-and-ienyc-global-partnership/","redirectedTo":119639},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":1}],"type":"link","headerStyle":"","footerStyle":"","depth":1,"index":1},{"id":341799,"label":"Compare our programs","url":{"href":"https://www.ie.edu/compare-our-programs/?page=1&SCHOOLS=3024&UNIT=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"Any questions?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":1,"index":2,"icon":"question"},{"id":341800,"label":"Find your program","url":{"href":"https://www.ie.edu/find-your-program/?page=1&SCHOOLS=3024&UNIT=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"Not sure what to study?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":1,"index":3,"icon":"search2"},{"id":341801,"label":"Check out the Quiz","url":{"href":"https://quiz.ie.edu/postgraduate-business-program-ie","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":" Looking for a program that fits you?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":87,"parentEditorID":76,"isExpanded":true,"hasChildren":false,"icon":"share","depth":1,"index":4}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":77,"parentEditorID":76,"isExpanded":true,"hasChildren":true,"depth":0,"index":2,"verticalMenu":true},{"id":341802,"label":"Executive & Part TIme MBAs","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":122062,"newTab":null,"noFollow":false,"title":"Part-TIme MBAS","linkToURL":"https://www.ie.edu/business-school/programs/executive-part-time-mbas/","redirectedTo":122062},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341803,"label":"Global MBA ","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":119306,"newTab":null,"noFollow":false,"title":"Global MBA","linkToURL":"https://www.ie.edu/business-school/programs/executive-part-time-mbas/global-mba/","redirectedTo":119306},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341804,"label":"Global MBA","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":122429,"newTab":null,"noFollow":false,"title":"Global MBA","linkToURL":"https://www.ie.edu/business-school/programs/executive-part-time-mbas/gmba/","redirectedTo":122429},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":0},{"id":341805,"label":"Global MBA Executive (Spanish Edition)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":122432,"newTab":null,"noFollow":false,"title":"Global MBA Executive Spanish Edition","linkToURL":"https://www.ie.edu/business-school/programs/executive-part-time-mbas/global-mba-executive-spanish-edition/","redirectedTo":122432},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":2,"index":1}],"type":"link","headerStyle":"","footerStyle":"","depth":1,"index":0},{"id":341806,"label":"Global Executive MBAs","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":122081,"newTab":null,"noFollow":false,"title":"GLOBAL EXECUTIVE MBAs","linkToURL":"https://www.ie.edu/business-school/programs/executive-part-time-mbas/global-executive-mbas/","redirectedTo":122081},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341807,"label":"Global Executive MBA ","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":82988,"newTab":null,"noFollow":false,"title":"Global Executive MBA","linkToURL":"https://www.ie.edu/business-school/programs/executive-part-time-mbas/global-executive-mba/","redirectedTo":82988},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":82,"parentEditorID":80,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341808,"label":"IE Brown Executive MBA","url":{"href":"https://emba.brown.edu/ ","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":83,"parentEditorID":80,"isExpanded":true,"hasChildren":false,"depth":2,"index":1}],"type":"link","headerStyle":"","footerStyle":"","depth":1,"index":1,"collapsed":false,"verticalMenu":true},{"id":341809,"label":"Compare our programs","url":{"href":"https://www.ie.edu/compare-our-programs/?page=1&SCHOOLS=3024&UNIT=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"Any questions?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","icon":"question","editorID":85,"parentEditorID":76,"isExpanded":true,"hasChildren":false,"depth":1,"index":2},{"id":341810,"label":"Find your program","url":{"href":"https://www.ie.edu/find-your-program/?page=1&SCHOOLS=3024&UNIT=48903","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"Not sure what to study?","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":true,"children":[],"type":"link","headerStyle":"","footerStyle":"","icon":"search2","editorID":86,"parentEditorID":76,"isExpanded":true,"hasChildren":false,"depth":1,"index":3}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":80,"parentEditorID":76,"isExpanded":true,"hasChildren":true,"depth":0,"index":3,"verticalMenu":true},{"id":341811,"label":"DOCTORATES","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":27052,"newTab":null,"noFollow":false,"title":"Doctorates","linkToURL":"https://www.ie.edu/business-school/programs/doctorates/","redirectedTo":27052},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341812,"label":"Doctor in Business Administration (DBA)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":25626,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/doctorates/doctorate-in-business-administration/","redirectedTo":25626},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":89,"parentEditorID":88,"isExpanded":true,"hasChildren":false,"depth":1,"index":0},{"id":341813,"label":"Doctor in Management (PHD)","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":25677,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/programs/doctorates/phd-in-management/","redirectedTo":25677},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":90,"parentEditorID":88,"isExpanded":true,"hasChildren":false,"depth":1,"index":1}],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"verticalMenu":true,"depth":0,"index":4},{"id":341814,"label":"EXECED","url":{"href":"https://www.ie.edu/lifelong-learning/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341815,"label":"Business & Management","url":{"href":"https://www.ie.edu/lifelong-learning/general-management-strategy/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341816,"label":"Global Advanced Program","url":{"href":"https://www.ie.edu/lifelong-learning/programs/global-advanced-management-program/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":101,"parentEditorID":100,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341817,"label":"Senior Management Program","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/senior-management-program/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":102,"parentEditorID":100,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341818,"label":"Advanced Management Program","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/advanced-management-program-madrid/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":103,"parentEditorID":100,"isExpanded":true,"hasChildren":false,"depth":2,"index":2}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":100,"parentEditorID":99,"isExpanded":true,"hasChildren":true,"depth":1,"index":0,"verticalMenu":true},{"id":341819,"label":"Science, Technology & Data","url":{"href":"https://www.ie.edu/lifelong-learning/digital-data-tech/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341820,"label":"Dirección en Big Data, Analytics & IA","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-direccion-data-analytics-inteligencia-artificial/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":105,"parentEditorID":104,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341821,"label":"Dirección en Transformación Digital","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/diploma-profesional-ventas-desarrollo-negocio/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":106,"parentEditorID":104,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341822,"label":"Estrategias Digitales, Inteligencia Artificial y Nuevas Tecnologías","url":{"href":"https://www.ie.edu/lifelong-learning/programs/innovation-management/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":107,"parentEditorID":104,"isExpanded":true,"hasChildren":false,"depth":2,"index":2}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":104,"parentEditorID":99,"isExpanded":true,"hasChildren":true,"depth":1,"index":1,"verticalMenu":true},{"id":341823,"label":"Marketing, Communication & Sales","url":{"href":"https://www.ie.edu/lifelong-learning/innovation-marketing-sales/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341824,"label":"Dirección en Comunicación Corporativa","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-direccion-comunicacion-corporativa-management/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":109,"parentEditorID":108,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341825,"label":"Dirección en Ventas","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-avanzado-direccion-ventas/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":110,"parentEditorID":108,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341826,"label":"Dirección en Marketing Digital & E-commerce","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-direccion-marketing-digital-e-commerce/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":111,"parentEditorID":108,"isExpanded":true,"hasChildren":false,"depth":2,"index":2}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":108,"parentEditorID":99,"isExpanded":true,"hasChildren":true,"depth":1,"index":2,"verticalMenu":true},{"id":341827,"label":"LEADERSHIP & TALENT","url":{"href":"https://www.ie.edu/lifelong-learning/learning-talent/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341828,"label":"Dirección Estratégica de Personas y Talento","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-direccion-estrategica-personas-talento/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":113,"parentEditorID":112,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341829,"label":"Dirección de Coaching Ejecutivo","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-direccion-coaching-ejecutivo/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":114,"parentEditorID":112,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341830,"label":"High Impact Leadership","url":{"href":"https://www.ie.edu/lifelong-learning/programs/high-impact-leadership-program/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":115,"parentEditorID":112,"isExpanded":true,"hasChildren":false,"depth":2,"index":2}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":112,"parentEditorID":99,"isExpanded":true,"hasChildren":true,"depth":1,"index":3,"verticalMenu":true},{"id":341831,"label":"FINANCE, ECONOMIC & TRADE","url":{"href":"https://www.ie.edu/lifelong-learning/finance/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341832,"label":"Dirección en Finanzas","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-direccion-finanzas-corporativas/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":117,"parentEditorID":116,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341833,"label":"Dirección en Banca Digital","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/programa-direccion-finanzas-corporativas/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":118,"parentEditorID":116,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341834,"label":"Venture Capital","url":{"href":"https://www.ie.edu/lifelong-learning/programs/venture-capital/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":119,"parentEditorID":116,"isExpanded":true,"hasChildren":false,"depth":2,"index":2}],"type":"link","headerStyle":"","footerStyle":"","editorID":116,"parentEditorID":99,"isExpanded":true,"hasChildren":true,"depth":1,"index":4,"verticalMenu":true},{"id":341835,"label":"EXECUTIVE SUMMER SCHOOL","url":{"href":"https://www.ie.edu/lifelong-learning/programs/executive-summer-school/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":120,"parentEditorID":99,"isExpanded":true,"hasChildren":false,"depth":1,"index":5},{"id":341836,"label":"Certificates","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":27543,"newTab":true,"noFollow":false,"title":"Certificates","linkToURL":"https://www.ie.edu/business-school/programs/certificates/","redirectedTo":27543},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"S002","footerStyle":""},"special":false,"children":[{"id":341837,"label":"Digital Strategies for Business","url":{"href":"https://www.ie.edu/lifelong-learning/programs/high-impact-leadership-program/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":93,"parentEditorID":92,"isExpanded":true,"hasChildren":false,"depth":2,"index":0},{"id":341838,"label":"Digital Marketing & Analytics","url":{"href":"https://www.ie.edu/lifelong-learning/programs/digital-marketing/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":94,"parentEditorID":92,"isExpanded":true,"hasChildren":false,"depth":2,"index":1},{"id":341839,"label":"Financial Decision Making","url":{"href":"https://www.ie.edu/es/lifelong-learning/programas/finanzas-corporativas-online/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":95,"parentEditorID":92,"isExpanded":true,"hasChildren":false,"depth":2,"index":2},{"id":341840,"label":"FinTech","url":{"href":"https://www.ie.edu/lifelong-learning/programs/ai-powered-finance/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":96,"parentEditorID":92,"isExpanded":true,"hasChildren":false,"depth":2,"index":3},{"id":341841,"label":"Strategy & Disruption","url":{"href":"https://www.ie.edu/lifelong-learning/programs/the-leadership-path-empowering-personal-growth-for-organizational-success/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":97,"parentEditorID":92,"isExpanded":true,"hasChildren":false,"depth":2,"index":4},{"id":341842,"label":"Innovation for Growth","url":{"href":"https://www.ie.edu/lifelong-learning/programs/innovation-management/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":98,"parentEditorID":92,"isExpanded":true,"hasChildren":false,"depth":2,"index":5}],"type":"link","headerStyle":"S002","footerStyle":"","editorID":92,"parentEditorID":91,"isExpanded":true,"hasChildren":true,"depth":1,"index":6,"verticalMenu":true}],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"verticalMenu":true,"depth":0,"index":5},{"id":341843,"label":"FACULTY & RESEARCH","url":null,"component":"Menu","auxText":"","image":null,"config":{"type":"group","headerStyle":"","footerStyle":""},"special":false,"children":[{"id":341844,"label":"Faculty","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":25034,"newTab":null,"noFollow":null,"title":null,"linkToURL":"https://www.ie.edu/business-school/faculty-and-research/faculty/","redirectedTo":25034},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"editorID":122,"parentEditorID":121,"isExpanded":true,"hasChildren":false,"depth":1,"index":0},{"id":341845,"label":"Research","url":{"href":"https://www.ie.edu/research/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":123,"parentEditorID":121,"isExpanded":true,"hasChildren":false,"depth":1,"index":1},{"id":341846,"label":"Publications","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":25722,"newTab":null,"noFollow":false,"title":null,"linkToURL":"https://www.ie.edu/business-school/faculty-and-research/publications/","redirectedTo":25722},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","editorID":124,"parentEditorID":121,"isExpanded":true,"hasChildren":false,"depth":1,"index":2}],"type":"group","headerStyle":"","footerStyle":"","parentEditorID":null,"isExpanded":true,"hasChildren":true,"verticalMenu":true,"depth":0,"index":6}]},"sticky":false,"navigationBanner":true,"navigationBannerDeskText":"The Modern CMO Paradox: More Data, More Channels, More Technology… but Are We Making Better Decisions?","navigationBannerMobText":"More Data, More Channels, More Technology… but Are We Making Better Decisions?","navigationBannerLink":{"component":"Link","text":"Join the Conversation","style":"link","url":{"href":"https://www.eventbrite.com/e/cmo-talks-the-modern-cmo-paradox-more-data-more-channels-more-technology-but-are-we-making-better-tickets-2003775065160","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false}},"navigationBannerBGColor":"#E5F6FF","thumbnail":{"id":199840,"name":"navigation-thumbnail.png","title":"Thumbnail for Banner en MSMI","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/navigation-thumbnail-122b8699-f857-4365-b283-5b22babe79e4","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/navigation-thumbnail-122b8699-f857-4365-b283-5b22babe79e4","publicId":null,"damId":"navigation-thumbnail-122b8699-f857-4365-b283-5b22babe79e4","published":"2026-11-06T07:36:25.472Z","size":31492,"width":960,"height":585,"orientation":"L","site":28,"folder":null},"navigationLanguages":[{"navigationId":330,"languageId":1,"locale":"en","language":"English"}]},"footer":{"id":71,"type":"footer","isDefault":true,"language":1,"anchorID":null,"component":"Footer","title":"Footer Business","showWebLinks":true,"claim":"IE – CURATED LEARNING FOR THE NEXT BEST YOU","link":{"component":"Link"},"copyrightText":"IE University 2026","school":"BUS","elements":[{"anchorID":null,"verticalSpacing":"small","component":"Principles","theme":"default","title":null,"subtitle":null,"detail":null,"auxTitle":null,"collapsedByDefault":true,"auxSubtitle":null,"sectionTitle":null,"cards":[{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":4,"parentEditorID":3,"file":{"id":195100,"name":"footer1.jpeg","title":"footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","description":"","alt":"A diverse group of people posing together in a professional setting.","tags":["people","diversity","professional","group photo","collaboration"],"url":"https://images.thesaurus.ie.edu/footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","publicId":null,"damId":"footer1-e9ecc949-a9cb-4df2-b449-f90311aa7d4b","published":"2026-06-02T14:17:06.304Z","size":301845,"width":4400,"height":1175,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"

Built to Transform People. And Through Them, the World.

\n

Our purpose is to foster positive change. Rooted in a belief in human potential, we exist to shape extraordinary individuals who go on to transform their communities, their industries, and the world through education, research, and innovation. Extraordinary, to us, means going beyond the ordinary: a step further in thinking, in action, and in impact.

Extraordinary doesn't just happen. It's earned through effort, resilience, and courage. It breaks barriers, values knowledge, art, and creativity, and sees the full power of humanity. It takes action.

To tackle the challenges of today, and drive the progress of tomorrow. That is what we ask of ourselves, and what we build together.

\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":5,"parentEditorID":3},"editorID":3,"parentEditorID":2,"isRelevant":true,"cardSelectBackground":{"component":"Image","editorID":6,"parentEditorID":3},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":7,"parentEditorID":3}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":9,"parentEditorID":8,"file":{"id":195060,"name":"502x420-3.jpeg","title":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","description":"","alt":"A motivational phrase encouraging individuals to empower their entrepreneurial spirit.","tags":["empower","entrepreneurial","spirit","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","publicId":null,"damId":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","published":"2026-06-01T14:20:32.325Z","size":53711,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"

Empower Your Entrepreneurial Spirit

\n

Think big, act bold. Seize opportunities and push boundaries with accountability and ownership in pursuit of positive change. 25% of IE University alumni go on to found their own companies.

\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":10,"parentEditorID":8},"editorID":8,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":11,"parentEditorID":8,"file":{"id":195060,"name":"502x420-3.jpeg","title":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","description":"","alt":"A motivational phrase encouraging individuals to empower their entrepreneurial spirit.","tags":["empower","entrepreneurial","spirit","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","publicId":null,"damId":"502x420-3-dce62e42-3eaa-41e1-bcd1-ab4b3670adf9","published":"2026-06-01T14:20:32.325Z","size":53711,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":12,"parentEditorID":8}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":14,"parentEditorID":13,"file":{"id":195062,"name":"502x420-1.jpeg","title":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","description":"","alt":"A motivational quote encouraging innovation with a proactive mindset.","tags":["innovation","proactive","mindset","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","publicId":null,"damId":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","published":"2026-06-01T14:20:36.859Z","size":69441,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"

Drive Innovation with a Proactive Mindset

\n

Questioning how learning works, how knowledge is created, and how institutions should operate. Rigor and experimentation are not in tension here. They require each other.

\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":15,"parentEditorID":13},"editorID":13,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":16,"parentEditorID":13,"file":{"id":195062,"name":"502x420-1.jpeg","title":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","description":"","alt":"A motivational quote encouraging innovation with a proactive mindset.","tags":["innovation","proactive","mindset","motivation","inspiration"],"url":"https://images.thesaurus.ie.edu/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","publicId":null,"damId":"502x420-1-66004bdf-2147-48e6-8c23-566acc7e39ff","published":"2026-06-01T14:20:36.859Z","size":69441,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":17,"parentEditorID":13}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":19,"parentEditorID":18,"file":{"id":195063,"name":"502x420 (2).jpeg","title":"502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","description":"","alt":"A message emphasizing the importance of cherishing diversity in people, mind, and experience.","tags":["diversity","inclusion","people","mind","experience"],"url":"https://images.thesaurus.ie.edu/502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","publicId":null,"damId":"502x420-2-1adb56d5-2a45-4a76-bd7d-fd92a19e280f","published":"2026-06-01T14:20:38.460Z","size":52573,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"

Cherish Diversity of People, Mind and Experience

\n

Embrace complexity over conformity. Better thinking comes from genuine difference. We use diverse perspectives as a driver of intellectual rigor, innovation, and growth.

\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":20,"parentEditorID":18},"editorID":18,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":21,"parentEditorID":18,"file":{"id":192525,"name":"502x420.jpeg","title":"502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","description":"","alt":"A graphic design emphasizing the importance of cherishing diversity among people, minds, and experiences.","tags":["diversity","inclusivity","graphic design","people","mind","experience"],"url":"https://images.thesaurus.ie.edu/502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","publicId":null,"damId":"502x420-b1e07ab8-ef8c-4564-afb0-f942d7d3cc09","published":"2026-03-04T08:59:11.325Z","size":19107,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":22,"parentEditorID":18}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","editorID":24,"parentEditorID":23,"file":{"id":195061,"name":"502x420-2.jpeg","title":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","description":"","alt":"This image features a motivational phrase emphasizing a humanistic approach in a stylish font.","tags":["motivation","humanistic","approach","text","design"],"url":"https://images.thesaurus.ie.edu/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","publicId":null,"damId":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","published":"2026-06-01T14:20:33.915Z","size":48010,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"title":null,"showExtract":false,"description":"

Cultivate the Humanistic Approach

\n

Champion your own growth while supporting others. Uphold the highest standards of ethics and take a deep interest in art, culture, and the human condition.

\n","extractDescription":true,"anchorID":"Read more","link":{"component":"Link","editorID":25,"parentEditorID":23},"editorID":23,"parentEditorID":2,"cardSelectBackground":{"component":"Image","editorID":26,"parentEditorID":23,"file":{"id":195061,"name":"502x420-2.jpeg","title":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","description":"","alt":"This image features a motivational phrase emphasizing a humanistic approach in a stylish font.","tags":["motivation","humanistic","approach","text","design"],"url":"https://images.thesaurus.ie.edu/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","publicId":null,"damId":"502x420-2-475d7da6-1aa9-4886-a3ee-772887103f89","published":"2026-06-01T14:20:33.915Z","size":48010,"width":502,"height":420,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":"","veil":0},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":27,"parentEditorID":23}}],"layout":"L002","showNumbers":false,"editorID":2,"parentEditorID":0}],"setAsDefault":true,"footerMenu":null,"legalMenu":{"id":114,"site":28,"language":1,"name":"FooterMenu","title":"Footer Menu","component":"MenuContainer","type":null,"layout":null,"elements":[{"id":260719,"label":"Legal Notice","url":{"href":"https://www.ie.edu/legal-notice/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":0},{"id":260720,"label":"Privacy Policy","url":{"href":"https://www.ie.edu/privacy-policy/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":false,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":1},{"id":260721,"label":"Cookie Policy","url":{"href":"https://www.ie.edu/cookie-policy/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":2},{"id":260722,"label":"Security Policy","url":{"href":null,"anchor":null,"subSlug":null,"linkTo":102982,"newTab":true,"noFollow":true,"title":"Security Policy","linkToURL":"https://www.ie.edu/security-policy/","redirectedTo":102982},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":3},{"id":260723,"label":" International Offices","url":{"href":"https://www.ie.edu/international-offices/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":4},{"id":260724,"label":"Communications Team","url":{"href":"https://www.ie.edu/communications-team/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":5},{"id":260725,"label":"Student Academic Standards","url":{"href":"https://www.ie.edu/student-academic-standards/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":6},{"id":260726,"label":"Contact","url":{"href":"https://www.ie.edu/contact/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":7},{"id":260727,"label":"IE Jobs","url":{"href":"https://www.ie.edu/jobs/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":8},{"id":260728,"label":"IE Store","url":{"href":"https://store.ie.edu/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":9},{"id":260729,"label":"Donate","url":{"href":"https://www.ie.edu/ie-foundation/givetoie/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":10},{"id":260730,"label":"Compliance Channel","url":{"href":"https://whistleblowersoftware.com/secure/canalcompliance","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","depth":0,"index":12},{"id":260731,"label":"Site Map","url":{"href":"https://www.ie.edu/business-school/sitemap/","anchor":null,"subSlug":null,"linkTo":null,"newTab":true,"noFollow":null,"title":null},"component":"Menu","auxText":"","image":null,"config":{"type":"link","headerStyle":"","footerStyle":""},"special":false,"children":[],"type":"link","headerStyle":"","footerStyle":"","parentEditorID":0,"isExpanded":true,"hasChildren":false,"depth":0,"index":11}]},"theme":"accent","thumbnail":{"id":195295,"name":"navigation-thumbnail.png","title":"Thumbnail for Footer Business","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/navigation-thumbnail-12f80bfc-05cf-4feb-8787-133512b0f9c7","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/navigation-thumbnail-12f80bfc-05cf-4feb-8787-133512b0f9c7","publicId":null,"damId":"navigation-thumbnail-12f80bfc-05cf-4feb-8787-133512b0f9c7","published":"2026-06-08T09:33:05.784Z","size":24766,"width":698,"height":332,"orientation":"L","site":28,"folder":null},"orderSocialIcons":false,"navigationLanguages":[{"navigationId":71,"languageId":1,"locale":"en","language":"English"},{"navigationId":82,"languageId":2,"locale":"es","language":"Spanish"}]},"page":{"id":27012,"entity":"4a60a4dc-8a6a-4fe1-bbd0-2303fec0136b","site":28,"title":"Program overview","slug":"/business-school/programs/masters/master-in-market-research-consumer-behavior/","language":1,"originalLanguage":1,"canBeTranslated":false,"theme":null,"customizeThemes":false,"headerTheme":null,"footerTheme":null,"author":41,"isHome":false,"canonicalURL":"","parent":26711,"component":"GlobalPage","deleted":false,"follow":true,"header":330,"footer":null,"isIndexed":true,"liveStatus":{"id":2,"title":"Publication pending","status":"upload-pending"},"locale":null,"metaDescription":"Master the consumer mind and behavior at IE Business School. Gain deep insights, drive business success, and launch your career in Madrid. Apply now!","metaTitle":"Master in Market Research & Consumer Behavior | IE Business School","metaKeywords":[],"metasAdvanced":"","socialTitle":"Master in Market Research & Consumer Behavior | IE Business School","socialDescription":"Master the consumer mind and data analytics at IE Business School. Gain deep insights, drive business success, and launch your career in Madrid. Apply now!","socialImage":{"id":181853,"url":"https://images.thesaurus.ie.edu/header-mrcb-social-media"},"template":{"type":"template","templateType":"ProgramDetail","showPagination":false,"data":{"quantity":1,"mode":"navigation","order":"recent-asc"},"abstract":"

This program combines business, marketing, data analytics and consumer behavior to impart unique, actionable insights into the quantitative and qualitative side of market research for today's tech-first, globalized world.

\n","heroSection":{"component":"Section","name":"Hero Section","modules":[{"anchorID":null,"component":"HeroProgram","title":{"content":"Title","tag":"h2"},"subtitle":"Drive consumer engagement through behavior analysis and effective strategies","image":{"component":"Image","title":"header-mrcb","alt":"Master In Market Research & Consumer Behavior","veil":50,"file":{"id":181852,"name":"header-mrcb.jpeg","title":"header-mrcb","description":"","alt":"Master In Market Research & Consumer Behavior","tags":[],"url":"https://images.thesaurus.ie.edu/header-mrcb","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-mrcb","publicId":null,"damId":"header-mrcb","published":"2025-03-18T09:01:27.249Z","size":147868,"width":1744,"height":981,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":203,"parentEditorID":202},"editorID":202,"parentEditorID":201,"logos":[],"noShowTitle":false,"imageMobile":{"component":"Image","title":"header-mrcb","alt":"Master In Market Research & Consumer Behavior","veil":50,"file":{"id":181852,"name":"header-mrcb.jpeg","title":"header-mrcb","description":"","alt":"Master In Market Research & Consumer Behavior","tags":[],"url":"https://images.thesaurus.ie.edu/header-mrcb","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-mrcb","publicId":null,"damId":"header-mrcb","published":"2025-03-18T09:01:27.249Z","size":147868,"width":1744,"height":981,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":204,"parentEditorID":202}}],"sectionPosition":4,"key":"heroSection"},"documentDownloadSection":{"component":"Section","name":"Document Download","modules":[],"sectionPosition":4},"programQuickFactsSection":{"component":"Section","name":"Quick Facts Section","modules":[{"anchorID":null,"component":"ProgramQuickFacts","theme":"default","title":{"content":"Program quick facts title"},"elements":[{"component":"QuickFactElement","title":"duration","detail":"10 months","editorID":208,"parentEditorID":207,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":209,"parentEditorID":207,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":210,"parentEditorID":207,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"September*","editorID":211,"parentEditorID":207,"icon":"calendar"},{"component":"QuickFactElement","title":"Format","detail":"In-person","editorID":212,"parentEditorID":207,"icon":"device"},{"component":"QuickFactElement","title":"MODE OF STUDY","detail":"Full-time","editorID":213,"parentEditorID":207,"icon":"time"}],"editorID":207,"parentEditorID":206}],"sectionPosition":4},"programTabsSection":{"component":"Section","name":"Program Tabs Section","modules":[{"anchorID":null,"component":"ProgramTabs","theme":"defaultAlt","submenuColor":"inverse","hasGriddoMultiPage":true,"elements":[{"component":"ProgramTabElement","title":"Program overview","elements":[{"component":"LinkHeading","url":{"url":"","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#key-areas","linkTo":27012,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"title":"Master in Market Research & Consumer Behavior","subSlug":"/","anchor":"key-areas","redirectedTo":27012},"style":"primary","editorID":217,"parentEditorID":216,"title":{"content":"Key Areas","tag":"span"}},{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#student-profile","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/","anchor":"student-profile","redirectedTo":27012},"style":"primary","editorID":218,"parentEditorID":216,"title":{"content":"Student Profile","tag":"span"}},{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#caree-outcomes","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/","anchor":"caree-outcomes","redirectedTo":27012},"style":"primary","editorID":219,"parentEditorID":216,"title":{"content":"Career Outcomes","tag":"span"}},{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#faculty","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/","anchor":"faculty","redirectedTo":27012},"style":"primary","editorID":220,"parentEditorID":216,"title":{"content":"Faculty","tag":"span"}},{"component":"LinkHeading","url":{"url":"","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#dual-degrees","newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkTo":94824,"title":"Master in Market Research & Consumer Behavior","subSlug":"/","anchor":"dual-degrees","redirectedTo":94824},"style":"primary","editorID":221,"parentEditorID":216,"title":{"content":"Dual Degrees","tag":"span"}}],"sectionSlug":"/","componentModules":[{"component":"IntroForm","title":{"content":"LEVERAGE MARKET AND CONSUMER INSIGHTS FOR BUSINESS SUCCESS","tag":"h1"},"anchorID":"1","theme":"defaultAlt","subtitle":"

The Master in Market Research & Consumer Behavior is an innovative program designed to delve into neuromarketing—the consumer psyche—uncovering and interpreting the motivations behind their behaviors. This program integrates business, marketing, data analytics and consumer behavior studies to empower you to obtain deep insights through both quantitative and qualitative market research. At the same time, you’ll learn to develop informed business strategies and actionable plans that meet and anticipate current and future market demands.

\n

Over the course of 10 months, this program guides you through an intensive educational journey to prepare you for a specialized career in market research and consumer behavior.

\n\n

*The 2026-2027 intake starts on September 7th.

\n

\n","detail":null,"elements":[],"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"},"editorID":224,"parentEditorID":223,"title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting."},"editorID":223,"parentEditorID":222,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"},"editorID":222,"parentEditorID":216,"description":"

The Stage will form an integral part of your master’s experience at IE University. Accompanying you throughout your program, this shared experience allows you to explore the fundamentals of Marketing, Branding & Sales alongside peers from other programs, all while you make connections, discover new ways to engage your audience and build essential skills to help you reach center stage in your own life.

\n"},{"anchorID":null,"verticalSpacing":"medium","component":"Principles","theme":"defaultAlt","title":{"content":"YOUR PROGRAM, PART OF THE STAGE EXPERIENCE","tag":"h2"},"subtitle":"

By studying a program in Marketing, Branding & Sales, you’ll be a part of something bigger than just your studies, something we call The Stage. All programs will benefit from The Stage experience, which includes a Common Core Period with fundamental courses and optional program add-ons such as: certifications, international experiences, career specialization extension. The Stage ensures that you not only create lifetime friendships and professional networks but will also have a well-rounded education that prepares you for the next stage: a successful career after graduation.

\n","detail":null,"auxTitle":null,"collapsedByDefault":true,"auxSubtitle":null,"sectionTitle":null,"cards":[{"component":"PrinciplesCard","iconDefault":null,"iconInverse":null,"title":{"content":"THE STAGE AWAITS","tag":"h3"},"description":"

The Stage will form an integral part of your master’s experience at IE University. Accompanying you throughout your program, this shared experience allows you to explore the fundamentals of Marketing, Branding & Sales alongside peers from other programs, all while you make connections, discover new ways to engage your audience and build essential skills to help you reach center stage in your own life.

\n","cardBackground":{"component":"Image","veil":50,"editorID":227,"parentEditorID":226,"file":{"id":34735,"name":"THE STAGE.jpeg","title":"The stage - header image","description":"Marketing collage: woman in a photoshoot, woman with a computer,etc","alt":"Marketing collage: woman in a photoshoot, woman with a computer,etc","tags":[],"url":"https://images.thesaurus.ie.edu/the-stage","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/the-stage","publicId":"thesaurus/THE_STAGE_6b551bbc-be49-4bd0-b35a-f31701048fdd","damId":"the-stage","published":"2023-11-10T11:51:33.647Z","size":114285,"width":1467,"height":600,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"The stage - header image","alt":"Marketing collage: woman in a photoshoot, woman with a computer,etc"},"showExtract":true,"anchor":"Read more","link":{"component":"Link","editorID":228,"parentEditorID":226,"text":"Discover the stage","url":{"url":"","linkToURL":"https://www.ie.edu/business-school/the-stage/","linkTo":94649,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"title":"THE STAGE: MARKETING, BRANDING & SALES","redirectedTo":94649},"style":"primary"},"editorID":226,"parentEditorID":225,"cardSelectBackground":{"component":"Image","veil":50,"editorID":229,"parentEditorID":226},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":230,"parentEditorID":226}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":232,"parentEditorID":231,"file":{"id":39230,"name":"header-msmc-2508x1030px.jpeg","title":"header-msmc-2508x1030px","description":"A focused woman working on a laptop outdoors with abstract blue and white patterns on the right.","alt":"IE student from Master in Strategic Marketing and communication header","tags":["woman","laptop","outdoors","working","focused","abstract pattern"],"url":"https://images.thesaurus.ie.edu/header-msmc-2508x1030px_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-msmc-2508x1030px_1","publicId":"thesaurus/header-msmc-2508x1030px_2ba49a64-616f-4de7-978e-ee792bf0731a","damId":"header-msmc-2508x1030px_1","published":"2024-02-20T16:30:06.071Z","size":44269,"width":1000,"height":410,"orientation":"L","site":"global","folder":null,"position":"top"},"title":"header-msmc-2508x1030px","alt":"IE student from Master in Strategic Marketing and communication header"},"title":{"content":"MASTER IN STRATEGIC MARKETING AND COMMUNICATION","tag":"h3"},"showExtract":false,"description":"

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic, digital world.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":233,"parentEditorID":231,"text":"Discover the program","url":{"href":null,"linkTo":94831,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/","title":"Master in Strategic Marketing & Communication","noFollow":false,"redirectedTo":94831},"style":"primary"},"editorID":231,"parentEditorID":225,"cardSelectBackground":{"component":"Image","veil":50,"editorID":234,"parentEditorID":231,"file":"","title":""},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":235,"parentEditorID":231}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":237,"parentEditorID":236,"file":{"id":174196,"name":"header-mdga-2508x1030px-1.jpeg","title":"header-mdga-2508x1030px-1_1","description":"A businesswoman in an office environment, looking attentive during a meeting.","alt":"A businesswoman in an office environment, looking attentive during a meeting.","tags":["businesswoman","office","meeting","attentive","professional"],"url":"https://images.thesaurus.ie.edu/header-mdga-2508x1030px-1_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-mdga-2508x1030px-1_1","publicId":null,"damId":"header-mdga-2508x1030px-1_1","published":"2024-07-09T10:23:38.719Z","size":62232,"width":1300,"height":533,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"header-mdga-2508x1030px-1_1","alt":"A businesswoman in an office environment, looking attentive during a meeting."},"title":{"content":"MASTER IN DIGITAL MARKETING","tag":"h3"},"showExtract":false,"description":"

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, video and email marketing. The Master in Digital Marketing trains you to manage the demands of the new digital era. You will learn how to launch marketing campaigns by creating and managing digital content, while simultaneously gaining an in-depth understanding of the power of social media, influencer marketing and e-commerce as a way to boost sales of global products and services.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":238,"parentEditorID":236,"text":"Discover the program","url":{"url":"","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/","linkTo":33533,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"title":"Master in Digital Marketing & Analytics","redirectedTo":33533},"style":"primary"},"editorID":236,"parentEditorID":225,"cardSelectBackground":{"component":"Image","veil":50,"editorID":239,"parentEditorID":236},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":240,"parentEditorID":236}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":242,"parentEditorID":241,"file":{"id":39206,"name":"header-mrcb-2508x1030px.jpeg","title":"","description":"A woman sitting at a desk, looking thoughtfully at a laptop screen with a water bottle and a box nearby.","alt":"","tags":["woman","laptop","desk","thinking","office","water bottle","box"],"url":"https://images.thesaurus.ie.edu/header-mrcb-2508x1030px_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-mrcb-2508x1030px_1","publicId":"thesaurus/header-mrcb-2508x1030px_761e6fcc-20f1-413e-a22e-c5b5a9970514","damId":"header-mrcb-2508x1030px_1","published":"2024-02-20T15:25:15.255Z","size":34392,"width":1000,"height":410,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":""},"title":{"content":"MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR","tag":"h3"},"showExtract":false,"description":"

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":243,"parentEditorID":241,"text":"Discover the program","url":{"url":"","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/","linkTo":27012,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"title":"Master in Market Research & Consumer Behavior","redirectedTo":27012},"style":"primary"},"editorID":241,"parentEditorID":225,"cardSelectBackground":{"component":"Image","veil":50,"editorID":244,"parentEditorID":241},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":245,"parentEditorID":241}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":247,"parentEditorID":246,"file":{"id":174198,"name":"header-mdbc-2508x1030px_1.jpeg","title":"header-mdbc-2508x1030px-1","description":"A man with a ponytail, smiling while using a laptop outdoors.","alt":"A man with a ponytail, smiling while using a laptop outdoors.","tags":["man","laptop","smiling","outdoors","casual"],"url":"https://images.thesaurus.ie.edu/header-mdbc-2508x1030px-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-mdbc-2508x1030px-1","publicId":null,"damId":"header-mdbc-2508x1030px-1","published":"2024-07-09T10:25:04.648Z","size":59096,"width":1000,"height":410,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"header-mdbc-2508x1030px-1","alt":"A man with a ponytail, smiling while using a laptop outdoors."},"title":{"content":"MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING","tag":"h3"},"showExtract":false,"description":"

Bridge the gap between creativity and management. This program will prepare you to create and lead content and visual projects that engage users and audiences. The new digital economy needs creative professionals who are able to master the latest media strategies, understand and leverage the power of storytelling and content production, and align compelling content and visuals to a brand's communication needs.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":248,"parentEditorID":246,"text":"Discover the program","url":{"url":"","linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/","linkTo":33536,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"title":"Master in Creative Direction, Content & Branding","redirectedTo":33536},"style":"primary"},"editorID":246,"parentEditorID":225,"cardSelectBackground":{"component":"Image","veil":50,"editorID":249,"parentEditorID":246},"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":250,"parentEditorID":246}}],"layout":"L002","showNumbers":false,"note01":{"text":"By customizing the card you will see how the associated content is looking. This content will be seen only when the user selects that card."},"imageVeilColor":false,"editorID":225,"parentEditorID":216},{"component":"LoadScript","title":null,"subtitle":null,"detail":null,"code":"
\n \n
","elementId":"","link":{"component":"Link","editorID":252,"parentEditorID":251},"anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","moduleOrder":null,"editorID":251,"parentEditorID":216},{"anchorID":null,"verticalSpacing":"small","component":"CardCollection","kind":"BasicBoxedCard","title":null,"subtitle":null,"detail":null,"elements":[{"component":"BasicBoxedCard","title":{"content":"24/7 AI Call Assistant ","tag":"h3"},"tag":null,"subtitle":"

NEW

\n","description":null,"auxInfo":null,"link":{"component":"LinkModal","style":"primary","link":{"text":"Request an Instant Call","linkType":"modal","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":256,"parentEditorID":255,"anchorID":null,"image":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":257,"parentEditorID":256},"name":"Name","role":"Role","title":{"content":"Título","tag":"h1"},"subtitle":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","detail":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","showIntro":false,"hasMeeting":true,"hasWhatsapp":false,"meetingLink":"","whatsappLink":"","whatsappMsg":"Thank you for your interest!","description":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

\n","componentModules":{"component":"IntroFormElement","formTitle":{"content":"ai call asssistant","tag":"span"},"formImage":{"component":"Image","veil":50,"file":{},"editorID":259,"parentEditorID":258,"title":""},"editorID":258,"parentEditorID":256,"hasImage":false,"scriptCodeFormId":"","scriptCodePortalId":"","scriptForm":"
\n\n","anchorID":null,"formId":"","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"","tracksId":null,"formType":"type3"},"mode":"whatsappLink"},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":260,"parentEditorID":255},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":261,"parentEditorID":255},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":262,"parentEditorID":255}}},"editorID":255,"parentEditorID":254,"showIcon":false},"link2":{"component":"Link","editorID":263,"parentEditorID":254},"media":{"image":{"component":"LinkableImage","editorID":264,"parentEditorID":254},"video":{"component":"Video","editorID":265,"parentEditorID":254}},"editorID":254,"parentEditorID":253},{"component":"BasicBoxedCard","title":{"content":"BOOK A CALL WITH ME","tag":"h3"},"tag":null,"subtitle":null,"description":null,"auxInfo":null,"link":{"component":"LinkModal","style":"primary","link":{"text":"BOOK A CALL","linkType":"modal","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":268,"parentEditorID":267,"anchorID":null,"image":{"component":"Image","title":"","alt":"","veil":50,"file":{"id":13553,"name":"Paula-Heras-Senior-Manager-Global-Recruitment.jpeg","title":"","description":"A professional portrait of a smiling woman in a white shirt.","alt":"","tags":["portrait","woman","smiling","white shirt","professional"],"url":"https://images.thesaurus.ie.edu/paula-heras-senior-manager-global-recruitment_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/paula-heras-senior-manager-global-recruitment_1","publicId":"thesaurus/Paula-Heras-Senior-Manager-Global-Recruitment_ef476f29-feef-40da-bd85-9cec83688a94","damId":"paula-heras-senior-manager-global-recruitment_1","published":"2022-10-17T08:04:17.552Z","size":5645,"width":170,"height":170,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":269,"parentEditorID":268},"name":"Paula Heras","role":"Program Specialist","title":{"content":"Título","tag":"h1"},"subtitle":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","detail":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","showIntro":false,"hasMeeting":true,"hasWhatsapp":false,"meetingLink":"","whatsappLink":"","whatsappMsg":"Thank you for your interest!","description":"","componentModules":{"component":"IntroFormElement","formTitle":"ANY DOUBTS?","formImage":{"component":"Image","veil":50,"file":{},"editorID":271,"parentEditorID":270,"title":"","name":"Oxygen-image","alt":"Oxygen image","gifImage":false},"editorID":270,"parentEditorID":268,"hasImage":true,"scriptCodeFormId":"","scriptCodePortalId":"","scriptForm":null,"formId":"1121","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3","anchorID":null},"mode":"meetingLink"},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":272,"parentEditorID":267},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":273,"parentEditorID":267},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":274,"parentEditorID":267}}},"editorID":267,"parentEditorID":266,"showIcon":false},"link2":{"component":"Link","editorID":275,"parentEditorID":266},"media":{"image":{"component":"LinkableImage","editorID":276,"parentEditorID":266},"video":{"component":"Video","editorID":277,"parentEditorID":266}},"editorID":266,"parentEditorID":253},{"component":"BasicBoxedCard","title":{"content":"CHAT WITH ME","tag":"h3"},"tag":null,"subtitle":null,"description":null,"auxInfo":null,"link":{"component":"LinkModal","style":"primary","link":{"text":"CLICK TO WHATSAPP","linkType":"modal","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":280,"parentEditorID":279,"anchorID":null,"image":{"component":"Image","title":"Oxygen","alt":"A default placeholder image","veil":50,"file":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":281,"parentEditorID":280},"name":"Name","role":"Role","title":{"content":"Título","tag":"h1"},"subtitle":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","detail":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","showIntro":false,"hasMeeting":true,"hasWhatsapp":false,"meetingLink":"","whatsappLink":"","whatsappMsg":"Thank you for your interest!","description":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

\n","componentModules":{"component":"IntroFormElement","formTitle":"ANY DOUBTS?","formImage":{"component":"Image","veil":50,"file":{},"editorID":283,"parentEditorID":282,"title":""},"editorID":282,"parentEditorID":280,"hasImage":false,"scriptCodeFormId":"","scriptCodePortalId":"","scriptForm":null,"formId":"1123","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"},"mode":"whatsappLink"},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":284,"parentEditorID":279},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":285,"parentEditorID":279},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":286,"parentEditorID":279}}},"editorID":279,"parentEditorID":278,"showIcon":false},"link2":{"component":"Link","editorID":287,"parentEditorID":278},"media":{"image":{"component":"LinkableImage","editorID":288,"parentEditorID":278},"video":{"component":"Video","editorID":289,"parentEditorID":278}},"editorID":278,"parentEditorID":253}],"groupingLink":{"component":"Link","editorID":290,"parentEditorID":253},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","editorID":253,"parentEditorID":216,"showCarousel":false,"decoration":false,"titlesLink":false},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"ABOUT THE PROGRAM","tag":"span"},"size":"big","content":null,"link":{"component":"Link","editorID":293,"parentEditorID":292},"backgroundImage":{"component":"Image","editorID":294,"parentEditorID":292},"editorID":292,"parentEditorID":291,"textPosition":"center"}],"editorID":291,"parentEditorID":216,"noImageOnMobile":false},{"anchorID":null,"verticalSpacing":"medium","component":"CardCollection","kind":"BasicBoxedCard","title":{"content":"WHO IS THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR FOR?","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"BasicBoxedCard","title":{"content":"IT'S FOR INDIVIDUALS WHO...","tag":"h3"},"tag":null,"subtitle":null,"description":"

are motivated by consumer behavior, psychology and the data analytics side of market research, and wish to gain in-depth insights to achieve a more holistic understanding of consumer needs.

\n","auxInfo":null,"link":{"component":"Link","editorID":297,"parentEditorID":296},"link2":{"component":"Link","editorID":298,"parentEditorID":296},"media":{"image":{"component":"LinkableImage","editorID":299,"parentEditorID":296},"video":{"component":"Video","editorID":300,"parentEditorID":296}},"editorID":296,"parentEditorID":295},{"component":"BasicBoxedCard","title":{"content":"ARE LOOKING FOR...","tag":"h3"},"tag":null,"subtitle":null,"description":"

a program that combines a variety of skills across a range of areas, including consumer psychology, insights, analytics and marketing intelligence. As a result, they want to understand the consumer’s behavior and leverage this knowledge to drive companies forward. A student may, in the future, work as a qualitative researcher, ethnographer, insights and analytics manager, data scientist, behavioral scientist, product/business analytics/market intelligence expert or many more.

\n","auxInfo":null,"link":{"component":"Link","editorID":302,"parentEditorID":301},"link2":{"component":"Link","editorID":303,"parentEditorID":301},"media":{"image":{"component":"LinkableImage","editorID":304,"parentEditorID":301},"video":{"component":"Video","editorID":305,"parentEditorID":301}},"editorID":301,"parentEditorID":295}],"groupingLink":{"component":"Link","editorID":306,"parentEditorID":295},"fixedRatio":true,"layout":"L001","theme":"defaultAlt","editorID":295,"parentEditorID":216,"titlesLink":false},{"component":"CardCollection","anchorID":"key-areas","theme":"defaultAlt","verticalSpacing":"medium","layout":"L003","kind":"ImageCard","title":{"content":"KEY AREAS OF THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"ImageCard","title":{"content":"COMMON CORE PERIOD","tag":"h4"},"image":{"component":"LinkableImage","title":"backgroundie_1","alt":"","description":"A default placeholder image","veil":0,"file":{"id":174255,"name":"backgroundie.png","title":"backgroundie_1","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/backgroundie_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/backgroundie_1","publicId":null,"damId":"backgroundie_1","published":"2024-07-09T14:31:40.541Z","size":593,"width":216,"height":165,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":309,"parentEditorID":308},"editorID":308,"parentEditorID":307},{"component":"ImageCard","title":{"content":"BUSINESS MARKETING & STRATEGY","tag":"h4"},"image":{"component":"LinkableImage","title":"backgroundie_1","alt":"","description":"A default placeholder image","veil":0,"file":{"id":174255,"name":"backgroundie.png","title":"backgroundie_1","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/backgroundie_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/backgroundie_1","publicId":null,"damId":"backgroundie_1","published":"2024-07-09T14:31:40.541Z","size":593,"width":216,"height":165,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":311,"parentEditorID":310},"editorID":310,"parentEditorID":307},{"component":"ImageCard","title":{"content":"CONSUMER INSIGHTS & ANALYTICS","tag":"h4"},"image":{"component":"LinkableImage","title":"backgroundie_1","alt":"","description":"A default placeholder image","veil":0,"file":{"id":174255,"name":"backgroundie.png","title":"backgroundie_1","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/backgroundie_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/backgroundie_1","publicId":null,"damId":"backgroundie_1","published":"2024-07-09T14:31:40.541Z","size":593,"width":216,"height":165,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":313,"parentEditorID":312},"editorID":312,"parentEditorID":307},{"component":"ImageCard","title":{"content":"CONSUMER PSYCHOLOGY & BEHAVIOR","tag":"h4"},"image":{"component":"LinkableImage","title":"backgroundie_1","alt":"","description":"A default placeholder image","veil":0,"file":{"id":174255,"name":"backgroundie.png","title":"backgroundie_1","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/backgroundie_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/backgroundie_1","publicId":null,"damId":"backgroundie_1","published":"2024-07-09T14:31:40.541Z","size":593,"width":216,"height":165,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":315,"parentEditorID":314},"editorID":314,"parentEditorID":307}],"groupingLink":{"component":"Link","editorID":316,"parentEditorID":307},"titlesLink":false,"editorID":307,"parentEditorID":216,"decoration":false},{"anchorID":"reasons","component":"ListCollapsed","theme":"defaultAlt","layout":"L002","title":{"content":"REASONS TO STUDY THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR","tag":"h2"},"subtitle":"

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

\n","detail":null,"numCollapsed":5,"elements":[{"component":"Advantage","title":{"content":"LEVERAGE CONSUMER INSIGHTS FOR BUSINESS GROWTH","tag":"h3"},"description":"

Delve into neuromarketing to decode the motivations behind buyer behaviors, focusing on consumer psychology and behavior, consumer insights, business intelligence, and AI-driven analytics.

\n","editorID":318,"parentEditorID":317},{"component":"Advantage","title":{"content":"DEVELOP A CAREER DRIVEN BY MARKET RESEARCH AND CONSUMER STRATEGY","tag":"h3"},"description":"

Gain expertise in consumer psychology, buyer behavior and marketing intelligence, and develop deep insights through quantitative and qualitative market research, learning to craft business strategies to become a Consumer Inisghts Manager, Marketing Intelligence Strategist, Demand Forecasting Expert and more.

\n","editorID":319,"parentEditorID":317},{"component":"Advantage","title":{"content":"APPLY RESEARCH INSIGHTS TO REAL-WORLD CHALLENGES","tag":"h3"},"description":"

Sole real-life challenges for real-life clients as you generate and implement insights-based innovative ideas and transformation strategies alongside companies like Nielsen, Millward Brown and Telefónica.

\n","editorID":320,"parentEditorID":317},{"component":"Advantage","title":{"content":"STEP INTO THE STAGE: WHERE INSIGHT SHAPES MARKETING","tag":"h3"},"description":"

Be part of a global marketing environment where insight turns into action. Through real projects, international experiences and certifications within The Stage, IE Business School's marketing platform, you’ll engage with the kind of challenges shaping decisions across markets.

\n","editorID":321,"parentEditorID":317},{"component":"Advantage","title":{"content":"CONNECT WITH A GLOBAL NETWORK OF INSIGHT-DRIVEN PROFESSIONALS","tag":"h3"},"description":"

Connect with a diverse network of students, alumni and industry professionals. With over 130 nationalities on campus, you’ll be exposed to a wide range of perspectives, building a global outlook and a network that extends across industries and borders.

\n","editorID":322,"parentEditorID":317}],"editorID":317,"parentEditorID":216},{"component":"BasicContent","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","layout":"L007","title":{"content":"AI IN THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR","tag":"h1"},"subtitle":"

AI is part of how you'll work here — integrated across key areas of the program, from research and strategy to content and campaign execution. And if you want to go further, the End-to-End AI Marketing Lab gives you a dedicated space to build real AI-powered solutions for real clients.

\n","content":null,"primaryLink":{"component":"LinkModal","editorID":324,"parentEditorID":323},"secondaryLink":{"component":"LinkModal","editorID":325,"parentEditorID":323},"additionalContent":{"image":{"component":"LinkableImage","editorID":326,"parentEditorID":323},"video":{"component":"Video","editorID":327,"parentEditorID":323},"card":{"component":"CTACard","editorID":328,"parentEditorID":323},"basicCard":{"component":"BasicCard","editorID":329,"parentEditorID":323},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":330,"parentEditorID":323},"basicCompactCard":{"component":"BasicCompactCard","editorID":331,"parentEditorID":323},"imageCard":{"component":"ImageCard","editorID":332,"parentEditorID":323},"iconCard":{"component":"IconCard","editorID":333,"parentEditorID":323},"basicIconCard":{"component":"BasicIconCard","editorID":334,"parentEditorID":323},"logoCard":{"component":"LogoCard","editorID":335,"parentEditorID":323},"addressCard":{"component":"AddressCard","editorID":336,"parentEditorID":323}},"editorID":323,"parentEditorID":216},{"anchorID":null,"component":"Testimonial","imageBackground":{"component":"Image","editorID":338,"parentEditorID":337},"theme":"defaultAlt","layout":"L002","autoHeight":true,"data":{"mode":"manual","fixed":[101895,101893,101894,101892,101896],"fullRelations":false},"editorID":337,"parentEditorID":216},{"anchorID":"your-future-network","component":"FeaturedAudiovisual","layout":"L001","elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"STUDENT PROFILE","tag":"span"},"size":"big","content":null,"link":{"component":"Link","editorID":341,"parentEditorID":340},"backgroundImage":{"component":"Image","editorID":342,"parentEditorID":340},"editorID":340,"parentEditorID":339,"textPosition":"center","textHorizontalPosition":"left"}],"autoHeight":true,"noImageOnMobile":false,"editorID":339,"parentEditorID":216},{"component":"DataCollection","anchorID":"student-profile","layout":"L001","theme":"defaultAlt","verticalSpacing":"medium","keywords":null,"datePublished":null,"temporalCoverage":null,"spatialCoverage":null,"licenseUrl":null,"creator":null,"personNameCreator":null,"personUrlCreator":null,"organizationNameCreator":null,"organizationUrlCreator":null,"publisher":null,"personNamePublisher":null,"personUrlPublisher":null,"organizationNamePublisher":null,"organizationUrlPublisher":null,"distributionUrl":null,"title":null,"subtitle":null,"detail":null,"noShowDetail":false,"elements":[{"component":"DataCollectionCypher","section":"OVERVIEW","title":null,"size":"Large","cyphers":[{"id":"c0695e40-5bdb-4ad7-83f3-03a96ce24ffb","cypher":"40","description":"nationalities represented in class","icon":"dataCollectionRocket"},{"id":"746c6752-ee19-4953-8a5f-c3b87c685b4c","cypher":"80%","description":"INTERNATIONAL STUDENTS","icon":"dataCollectionInternational"},{"cypher":"+80K","description":"IE University Alumni in your network to help you get where you want to go","icon":"dataCollectionWomen","id":"414241c1-b47b-41b8-8343-1ce7aa3efd77"}],"editorID":344,"parentEditorID":343},{"component":"DataCollectionChart","section":"ACADEMIC BACKGROUND (%)","title":null,"alternativeText":null,"chartType":["horizontalBars"],"data":[{"id":"d4f29a8d-eb87-4d39-a443-3a3ee1246069","label":"Business","value":53,"description":null,"color":""},{"label":"Social Sciences","value":12,"description":null,"color":"","id":"674b4b86-8a43-416f-b787-b699d5bda66b"},{"label":"Hospitality","value":6,"description":null,"color":"","id":"5cef5dc8-d443-4ff3-9258-85d4d17baba3"},{"label":"Humanities","value":9,"description":null,"color":"","id":"1c1566cf-a6de-4b62-801a-0ffbe14f166c"},{"label":"Economics","value":3,"description":null,"color":"","id":"fee1c1c9-80ce-484c-988e-079a03e4a38e"},{"label":"Science","value":15,"description":null,"color":"","id":"6a1faa5f-0a3e-4996-b098-dc1f86d67fc4"},{"label":"Engineering","value":3,"description":null,"color":"","id":"aee53312-4505-455e-9272-d7b6ac97b954"}],"editorID":345,"parentEditorID":343},{"component":"DataCollectionChart","section":"Industry (%)","title":null,"alternativeText":null,"chartType":["donut"],"data":[{"id":"d4f29a8d-eb87-4d39-a443-3a3ee1246069","label":"Consumer Products & Retail ","value":22,"description":null,"color":""},{"label":"Healthcare & Education","value":15,"description":null,"color":"","id":"8f626914-6a14-4635-8804-f5471a75103b"},{"label":"Consulting & Industrial Products ","value":16,"description":null,"color":"","id":"1cd61c48-71f0-4fba-928b-7317468ab6c6"},{"label":"Marketing / Media / Technology","value":23,"description":null,"color":"","id":"64c6e964-0d6c-4c3f-9928-ef66fbfd3c31"},{"label":"Fashion / Real estate","value":9,"description":null,"color":"","id":"ad3609ec-2b97-44da-9c66-bf854e87e410"},{"label":"Banking / Insurance / Financial Services","value":6,"description":null,"color":"","id":"6a00d3bb-857d-4d3a-ac0a-56f3d0842213"},{"label":"Aerospace / Chemical / Energy & Utilities","value":6,"description":null,"color":"","id":"ce0e836f-adb3-4815-91d5-9835006cb809"},{"label":"Tourism & Hospitality","value":3,"description":null,"color":"","id":"427ad544-0cec-4c15-853c-2e3de05bd6c3"}],"editorID":346,"parentEditorID":343},{"component":"DataCollectionMap","section":"BY REGION","title":null,"locationsType":"regions","regions":[{"id":"6bd834c5-7e24-4b5f-bbf5-19dff2f69979","region":{"mode":"manual","fixed":[104502],"fullRelations":false},"value":38},{"id":"d812759f-3263-4a8c-a0f0-292542d14af7","region":{"mode":"manual","fixed":[104498],"fullRelations":false},"value":6},{"id":"e5616052-2e85-4dc5-8e8b-4ba9511693c4","region":{"mode":"manual","fixed":[104506],"fullRelations":false},"value":3},{"id":"8b55c2b8-2c6b-4f6a-b800-39c67d90f292","region":{"mode":"manual","fixed":[104504],"fullRelations":false},"value":26},{"id":"b4f5318b-0a96-4174-87e3-119ba14954c7","region":{"mode":"manual","fixed":[104500],"fullRelations":false},"value":21}],"countries":[],"editorID":347,"parentEditorID":343}],"editorID":343,"parentEditorID":216},{"anchorID":"positions","component":"IntroTextCard","theme":"accent","verticalSpacing":"medium","alignCardAndText":false,"title":{"content":"CAREER OUTCOMES","tag":"h2"},"subtitle":null,"detail":null,"layout":"L007","card":{"component":"BasicBoxedCard","editorID":349,"parentEditorID":348},"editorID":348,"parentEditorID":216},{"component":"DataCollection","anchorID":"caree-outcomes","layout":"L001","theme":"defaultAlt","verticalSpacing":"medium","keywords":null,"datePublished":null,"temporalCoverage":null,"spatialCoverage":null,"licenseUrl":null,"creator":null,"personNameCreator":null,"personUrlCreator":null,"organizationNameCreator":null,"organizationUrlCreator":null,"publisher":null,"personNamePublisher":null,"personUrlPublisher":null,"organizationNamePublisher":null,"organizationUrlPublisher":null,"distributionUrl":null,"title":null,"subtitle":null,"detail":null,"noShowDetail":false,"elements":[{"component":"DataCollectionChart","section":"SECTORS WHERE OUR ALUMNI WORK (%)","title":null,"alternativeText":null,"chartType":["donut"],"data":[{"label":"Consumer, Luxury and Retail","value":32,"description":null,"color":"","id":"49396be7-f71e-4451-873b-8b48b46ccbd1"},{"label":"Other","value":25,"description":null,"color":"","id":"c2e98a4d-1c8f-4a56-a7a3-e6487429ef5c"},{"label":"Technology","value":14,"description":null,"color":"","id":"c5159f92-b973-43ee-aa57-64beb7aa3bca"},{"label":"Consulting","value":14,"description":null,"color":"","id":"267c61ff-aafb-41a1-b4bb-51480bcabf19"},{"label":"Finance","value":7,"description":null,"color":"","id":"5f3a8486-44ff-4387-a36d-cfd375bab5f9"},{"label":"Global Impact","value":4,"description":null,"color":"","id":"a1f5a66f-4939-4237-ab1a-40a0302fe8d7"},{"label":"Energy & Industrial Products","value":4,"description":null,"color":"","id":"b16b40ef-b485-4c59-9b9e-6c4472ab36ff"}],"editorID":351,"parentEditorID":350},{"component":"DataCollectionChart","section":"EMPLOYMENT FUNCTIONS (%)","title":null,"alternativeText":null,"chartType":["horizontalBars"],"data":[{"label":"Marketing Roles","value":57,"description":null,"color":"","id":"f9a4d270-7551-4d23-bb04-224f78f975ab"},{"label":"Consulting Roles","value":14,"description":null,"color":"","id":"945897bd-c5b2-422a-99b0-c0a7455901a5"},{"label":"Sales Roles","value":10,"description":null,"color":"","id":"a1cfa7bf-943a-4b0c-846c-531a9653b8af"},{"label":"Human Resources Roles","value":4,"description":null,"color":"","id":"09702f02-f39d-4991-b153-7562e562003e"},{"label":"Other Job Roles","value":4,"description":null,"color":"","id":"65387352-074a-4713-9063-77f80d27af8b"},{"label":"Tech Roles","value":4,"description":null,"color":"","id":"5c4073c4-de47-450c-be1d-a46b3bfa35a1"},{"label":"Finance Roles","value":4,"description":null,"color":"","id":"05143920-7aa8-41a0-98c6-9ae1aaade716"},{"label":"Operations Roles","value":3,"description":null,"color":"","id":"6be2c542-b585-4096-af79-1f94752cf4d0"}],"editorID":352,"parentEditorID":350},{"component":"DataCollectionCypher","section":"CAREER MOVES AFTER THE PROGRAM (sector vs vertical)","title":null,"size":"Large","cyphers":[{"cypher":"25%","description":"Vertical Advancers","icon":"dataCollectionHiring","id":"ef696b5b-e3ab-4484-962b-5294f6c31270"},{"cypher":"75%","description":"Sector Changers","icon":"dataCollectionBusiness","id":"eeb34547-ad98-4411-834b-ad6625fa4adc"}],"editorID":353,"parentEditorID":350},{"component":"DataCollectionMap","section":"EMPLOYMENT LOCATIONS","title":null,"locationsType":"regions","regions":[{"id":"ff7a00d9-317c-4223-83e6-4a76eb120912","region":{"mode":"manual","fixed":[104504],"fullRelations":false},"value":79},{"id":"46cfa50e-81ed-4583-91e0-d7caf226377c","region":{"mode":"manual","fixed":[104498],"fullRelations":false},"value":14},{"id":"235cee1d-b214-4731-9a40-68afb771f7f7","region":{"mode":"manual","fixed":[104502],"fullRelations":false},"value":7}],"countries":[],"editorID":354,"parentEditorID":350},{"component":"DataCollectionLogos","icon":"dataCollectionCompanies","section":"Hiring companies","title":{"content":"Where our graduates work","tag":"h3"},"elements":[{"image":{"id":186964,"alt":"This is the logo of a popular streaming service.","description":"","height":420,"name":"Netflix - 2.png","published":"2025-09-11T11:43:41.425Z","site":null,"size":15984,"tags":["Netflix","streaming","entertainment","media"],"title":"netflix-2","width":502,"folderId":null,"damId":"netflix-2","orientation":"L","publicId":null,"url":"https://images.thesaurus.ie.edu/netflix-2","thumb":"https://images.thesaurus.ie.edu/h/116/netflix-2"},"id":"f779d399-89db-4ce2-9e4a-cb8d4ff8b753"},{"image":{"id":183573,"alt":"A logo of a well-known furniture company featuring blue and yellow colors.","description":"","height":400,"name":"logo-ikea.png","published":"2025-05-16T16:08:05.584Z","site":null,"size":29493,"tags":["logo","IKEA","furniture","design","brand"],"title":"logo-ikea","width":600,"folderId":null,"damId":"logo-ikea","orientation":"L","publicId":null,"url":"https://images.thesaurus.ie.edu/logo-ikea","thumb":"https://images.thesaurus.ie.edu/h/116/logo-ikea"},"id":"0b906ecc-250b-4509-9c9e-1f96ab772020"},{"image":{"id":198536,"alt":"This is the logo of Roche, a global healthcare company.","description":"","height":500,"name":"roche.jpeg","published":"2026-09-22T07:33:47.959Z","site":null,"size":15581,"tags":["Roche","logo","healthcare","company"],"title":"roche-480be180-7073-4769-9796-6d6ef58ff6c5","width":500,"folderId":null,"damId":"roche-480be180-7073-4769-9796-6d6ef58ff6c5","orientation":"S","publicId":null,"url":"https://images.thesaurus.ie.edu/roche-480be180-7073-4769-9796-6d6ef58ff6c5","thumb":"https://images.thesaurus.ie.edu/h/116/roche-480be180-7073-4769-9796-6d6ef58ff6c5"},"id":"8d2faf64-fb0c-44ae-9d42-1fe2b605e78f"},{"image":{"id":891,"alt":"verisure","description":"","height":203,"name":"verisure.png","published":"2021-07-14T11:54:58Z","site":null,"size":39366,"tags":[],"title":"verisure","width":360,"folderId":null,"damId":"verisure","orientation":"L","publicId":"thesaurus/verisure_3092de50-bcfd-412a-a826-46ddc30bb137","url":"https://images.thesaurus.ie.edu/verisure","thumb":"https://images.thesaurus.ie.edu/h/116/verisure"},"id":"c56901fd-20b4-4000-8b29-4b29efdb8e40"},{"image":{"id":112197,"alt":"Logo of Mondelez International in purple on a black background.","description":"","height":348,"name":"mondelez-logo-color-1005x348.png","published":"2024-04-05T15:33:40.363Z","site":null,"size":42412,"tags":["Mondelez International","logo","purple","black background","corporate"],"title":"mondelez-logo-color-1005x348","width":1005,"folderId":null,"damId":"mondelez-logo-color-1005x348_1","orientation":"L","publicId":null,"url":"https://images.thesaurus.ie.edu/mondelez-logo-color-1005x348_1","thumb":"https://images.thesaurus.ie.edu/h/116/mondelez-logo-color-1005x348_1"},"id":"6a04b05a-20c1-4b3f-8474-fb5f15fd64e5"}],"editorID":355,"parentEditorID":350},{"component":"DataCollectionTopList","showDecoration":false,"section":"JOB ROLE TITLES","title":null,"elements":[{"id":"77b72ce1-7d64-4ba8-afd3-5f8e44e2877c","text":"Product Manager"},{"id":"ea13839e-1644-474b-8745-9a18d8fe95ce","text":"Market Research Technician"},{"id":"5f5e378c-8cd0-4cc1-908a-933287049683","text":"Consumer and Market Insights Assistant"},{"id":"834ef003-c435-46bc-87e7-b4db244c6712","text":"Junior Research Analyst"},{"id":"3d02ee7c-4286-4211-ace5-410996b54067","text":"Marketing, Consumer Behavior and Innovation Consultant"},{"id":"eb8249f9-20e5-41f4-8bf8-557a9746c4fb","text":"Business Analyst"},{"id":"7c3ddaeb-85d9-4acf-ab69-b82b714d7a69","text":"Junior Consultant"},{"id":"8f6167ca-0480-4e42-89b0-8a650d73597d","text":"Consultant"},{"id":"c909b3d2-5774-4405-bcba-0df5fe341cb8","text":"Consumer & Market Intelligence in the Corporate Division"},{"id":"bc8714f6-ecb7-42bb-9ed7-0e2c892eba00","text":"Consumer and Shoppers Insights"}],"editorID":356,"parentEditorID":350},{"component":"DataCollectionCypher","section":"Job seekers who received a job offer within 6 months after graduation","title":null,"size":"Large","cyphers":[{"cypher":"85%","description":" job seekers","icon":"dataCollectionHiring","id":"ef696b5b-e3ab-4484-962b-5294f6c31270"}],"editorID":357,"parentEditorID":350}],"editorID":350,"parentEditorID":216},{"anchorID":"your-futue-network","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[],"editorID":358,"parentEditorID":216,"noImageOnMobile":false},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"STUDENT EXPERIENCE","tag":"span"},"size":"big","content":null,"link":{"component":"Link","editorID":361,"parentEditorID":360},"backgroundImage":{"component":"Image","editorID":362,"parentEditorID":360},"editorID":360,"parentEditorID":359,"textPosition":"center"}],"editorID":359,"parentEditorID":216,"noImageOnMobile":false},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[],"editorID":363,"parentEditorID":216,"noImageOnMobile":false},{"anchorID":"student-experiece","verticalSpacing":"medium","component":"CardCollection","kind":"BasicCard","title":{"content":"DISCOVER THE STUDENT EXPERIENCE","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"BasicCard","title":{"content":"AUSTIN'S EXPERIENCE","tag":"h3"},"subtitle":"

“The most fulfilling part of the program has been the challenge.”

\n","description":null,"auxInfo":null,"link":{"component":"LinkModal","editorID":366,"parentEditorID":365},"link2":{"component":"LinkModal","editorID":367,"parentEditorID":365},"media":{"image":{"component":"LinkableImage","editorID":368,"parentEditorID":365},"video":{"component":"Video","editorID":369,"parentEditorID":365,"thumbnail":{"component":"Image","editorID":370,"parentEditorID":369,"file":{"id":183493,"name":"austins-experience-thumbnail.jpeg","title":"austins-experience-thumbnail","description":"A man speaks in a modern classroom setting.","alt":"A man speaks in a modern classroom setting.","tags":["man","classroom","discussion","culture","Madrid"],"url":"https://images.thesaurus.ie.edu/austins-experience-thumbnail","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/austins-experience-thumbnail","publicId":null,"damId":"austins-experience-thumbnail","published":"2025-05-13T09:24:00.533Z","size":75770,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"austins-experience-thumbnail","veil":30,"alt":"A man speaks in a modern classroom setting."},"url":"https://www.youtube.com/watch?v=R96cidhnEdU","automaticSubtitles":false,"autoplayVideo":false}},"editorID":365,"parentEditorID":364,"date":null},{"component":"BasicCard","title":{"content":"ESPERANZA'S EXPERIENCE","tag":"h3"},"description":null,"auxInfo":null,"link":{"component":"LinkModal","editorID":372,"parentEditorID":371},"link2":{"component":"LinkModal","editorID":373,"parentEditorID":371},"media":{"image":{"component":"LinkableImage","editorID":374,"parentEditorID":371},"video":{"component":"Video","editorID":375,"parentEditorID":371,"thumbnail":{"component":"Image","editorID":376,"parentEditorID":375,"file":{"id":183494,"name":"esperanzas-experience-thumbnail.jpeg","title":"esperanzas-experience-thumbnail","description":"","alt":"Esperanza's experience","tags":[],"url":"https://images.thesaurus.ie.edu/esperanzas-experience-thumbnail","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/esperanzas-experience-thumbnail","publicId":null,"damId":"esperanzas-experience-thumbnail","published":"2025-05-13T09:26:19.595Z","size":81106,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"esperanzas-experience-thumbnail","veil":30,"alt":"Esperanza's experience"},"url":"https://www.youtube.com/watch?v=2j4FUryOpfg","automaticSubtitles":false,"autoplayVideo":false}},"editorID":371,"parentEditorID":364,"date":null,"subtitle":"

“The professors are not only instructors but professionals in their own industry, which is very enriching.”

\n"}],"groupingLink":{"component":"Link","editorID":377,"parentEditorID":364},"fixedRatio":true,"layout":"L001","theme":"defaultAlt","titlesLink":false,"editorID":364,"parentEditorID":216,"showCarousel":false,"decoration":false},{"anchorID":null,"component":"Testimonial","imageBackground":{"component":"Image","editorID":379,"parentEditorID":378},"theme":"defaultAlt","layout":"L001","autoHeight":true,"data":{"mode":"manual","fixed":[23874]},"editorID":378,"parentEditorID":216},{"anchorID":"student-stories","verticalSpacing":"medium","component":"StoriesDistributor","data":{"mode":"auto","quantity":5,"order":"dateTime-DESC","sources":[{"structuredData":"STORIES","filters":[{"id":3024,"label":"Business School","source":"STORIES"},{"id":23783,"label":"Master in Market Research & Consumer Behavior","category":"Programs","color":"#DDBCFE"}]}],"fullRelations":false,"allLanguages":false,"preferenceLanguage":false},"groupingLink":{"component":"Link","editorID":381,"parentEditorID":380,"text":"MORE STORIES","url":{"url":"","linkTo":24913,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/life-at-ie-business-school/humans-of-ie/","title":"Humans of IE","redirectedTo":24913},"style":"secondary"},"carouselOnMobile":false,"subtitle":"

At IE Business School, one of our core goals is to blend expert teaching with practical learning, equipping students for real-world success. Our current students in the Master in Market Research & Consumer Behavior program are making remarkable strides in their careers, securing prestigious internships and positions at leading global companies. 

\n

Learn more about their journeys here:

\n","detail":null,"title":{"content":"STUDENT SUCCESS STORIES","tag":"h3"},"design":"D001","layout":"L002","cardTitleTag":"h3","noResultsText":"Sorry, no results were found.","linkText":null,"editorID":380,"parentEditorID":216,"linkDirection":"pageOfCanonical"},{"anchorID":null,"verticalSpacing":"medium","component":"VideoPlaylist","theme":"defaultAlt","title":{"content":"MARKETING, COMMUNICATION & SALES: WHAT COULD YOUR FUTURE LOOK LIKE?","tag":"h2"},"subtitle":null,"typeLinks":true,"elements":[{"component":"VideoTitle","title":"Marketing, Communication & Sales | Do you know what it's all about?","url":"https://www.youtube.com/watch?v=G9Ph0-mO9Bc","thumbnail":{"component":"Image","editorID":384,"parentEditorID":383},"editorID":383,"parentEditorID":382},{"component":"VideoTitle","title":"MARCOM Unlocked: Brand Management with Rob Knook ","url":"https://www.youtube.com/watch?v=RqRbfNSwClo","thumbnail":{"component":"Image","editorID":386,"parentEditorID":385},"editorID":385,"parentEditorID":382,"automaticSubtitles":false},{"component":"VideoTitle","title":"MARCOM Unlocked: Research Analyst with Beatriz Hinojosa ","url":"https://www.youtube.com/watch?v=W3Olqsam_b0&feature=youtu.be","thumbnail":{"component":"Image","editorID":388,"parentEditorID":387},"editorID":387,"parentEditorID":382},{"component":"VideoTitle","title":"MARCOM Unlocked: Designer and Sustainability Consultant with Laura McDermott ","url":"https://www.youtube.com/watch?v=4I-237X6omY","thumbnail":{"component":"Image","editorID":390,"parentEditorID":389},"editorID":389,"parentEditorID":382},{"component":"VideoTitle","title":"MARCOM Unlocked: Digital Project Manager with Alexandra Zografou ","url":"https://www.youtube.com/watch?v=eqSDjVF4fnY&feature=youtu.be","thumbnail":{"component":"Image","editorID":392,"parentEditorID":391},"editorID":391,"parentEditorID":382}],"videosQuantity":5,"primaryLink":{"component":"Link","editorID":393,"parentEditorID":382},"secondaryLink":{"component":"Link","editorID":394,"parentEditorID":382},"detail":null,"automaticSubtitles":false,"editorID":382,"parentEditorID":216},{"anchorID":"journey","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[],"editorID":395,"parentEditorID":216,"noImageOnMobile":false},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[],"editorID":396,"parentEditorID":216},{"anchorID":"faculty","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"our faculty","tag":"span"},"size":"big","content":null,"link":{"component":"Link","editorID":399,"parentEditorID":398},"backgroundImage":{"component":"Image","editorID":400,"parentEditorID":398},"editorID":398,"parentEditorID":397,"textPosition":"center"}],"editorID":397,"parentEditorID":216,"noImageOnMobile":false},{"component":"BasicContent","title":{"content":"OUR MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR ACADEMIC DIRECTOR","tag":"h2"},"anchorID":"Academic","verticalSpacing":"medium","layout":"L002","theme":"defaultAlt","moduleOrder":null,"subtitle":null,"content":"

Jaime Veiga - Professor, Master in Market Research & Consumer Behavior

Academic Director – Master in Market Research & Consumer Behavior, IE University

Global Strategic Insights – Southern Europe Head, Johnson & Johnson

","primaryLink":{"component":"LinkModal","style":"link","link":{"text":"Know more","linkType":"url","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://www.ie.edu/university/about/faculty/jaime-veiga-mateos/"},"modal":{"requestInfo":{"component":"RequestInfo","editorID":403,"parentEditorID":402},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":404,"parentEditorID":402},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":405,"parentEditorID":402},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":406,"parentEditorID":402}}},"editorID":402,"parentEditorID":401},"secondaryLink":{"component":"LinkModal","editorID":407,"parentEditorID":401},"additionalContent":{"image":{"component":"LinkableImage","editorID":408,"parentEditorID":401,"title":"Jaime Veiga | IE Business School","alt":"Jaime Veiga | IE Business School","veil":0,"file":{"id":15821,"name":"MRCB-Jaime-Veiga.jpeg","title":"Jaime Veiga | IE Business School","description":"A smiling man with a beard wearing a blue sweater and a striped shirt, photographed against a white background.","alt":"Jaime Veiga | IE Business School","tags":["man","smiling","beard","blue sweater","striped shirt","white background"],"url":"https://images.thesaurus.ie.edu/mrcb-jaime-veiga","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-jaime-veiga","publicId":"thesaurus/MRCB-Jaime-Veiga_4d0c0d1e-0086-45df-bebf-1a136933461b","damId":"mrcb-jaime-veiga","published":"2022-11-16T07:22:58.236Z","size":61765,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"url":{"href":"https://www.ie.edu/university/about/faculty/jaime-veiga-mateos/","newTab":true}},"video":{"component":"Video","editorID":409,"parentEditorID":401},"card":{"component":"CTACard","editorID":410,"parentEditorID":401},"basicCard":{"component":"BasicCard","editorID":411,"parentEditorID":401},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":412,"parentEditorID":401},"imageCard":{"component":"ImageCard","editorID":413,"parentEditorID":401},"iconCard":{"component":"IconCard","editorID":414,"parentEditorID":401},"basicIconCard":{"component":"BasicIconCard","editorID":415,"parentEditorID":401},"logoCard":{"component":"LogoCard","editorID":416,"parentEditorID":401},"addressCard":{"component":"AddressCard","editorID":417,"parentEditorID":401}},"editorID":401,"parentEditorID":216},{"anchorID":null,"verticalSpacing":"medium","component":"FeaturedBlock","icon":{"id":17645,"name":"Hombre-circulo_blanco-300x300.png","title":"Hombre circulo Icon","description":"An icon featuring a simplified outline of a person's head and shoulders within a circle.","alt":"Hombre circulo Icon","tags":["icon","person","outline","circle","silhouette","avatar"],"url":"https://images.thesaurus.ie.edu/hombre-circulo-blanco-300x300_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/hombre-circulo-blanco-300x300_1","publicId":"thesaurus/Hombre-circulo_blanco-300x300_38373328-784a-4cf9-a405-410cb8953601","damId":"hombre-circulo-blanco-300x300_1","published":"2022-11-21T13:55:10.161Z","size":10911,"width":300,"height":300,"orientation":"S","site":"global","folder":null,"position":"center"},"title":{"content":"MEET OUR MARKETING, COMMUNICATION & SALES PROFESSORS","tag":"h3"},"text":null,"primaryLink":{"component":"DescriptionButton","editorID":419,"parentEditorID":418,"style":"primary","showLeftIcon":false,"showRigthIcon":false,"auxText":null,"link":{"text":"Discover","linkType":"url","url":{"href":"https://www.ie.edu/business-school/faculty-and-research/faculty/?ACADEMIC_AREA=29476","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":420,"parentEditorID":419},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":421,"parentEditorID":419},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":422,"parentEditorID":419},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":423,"parentEditorID":419}}}},"secondaryLink":{"component":"DescriptionButton","editorID":424,"parentEditorID":418,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"layout":"L001","theme":"accent","editorID":418,"parentEditorID":216},{"anchorID":"dual-degrees","verticalSpacing":"medium","component":"ProgramsPresentationAuto","title":{"content":"MAKE IT A DUAL DEGREE - DOUBLE YOUR IMPACT","tag":"h1"},"data":{"mode":"manual","fixed":[40422,35702],"fullRelations":false},"linkDirection":"pageOfCanonical","subtitle":"

Pursue two disciplines while gaining insight from different perspectives and ways of thinking. You'll cover the contents of two master's programs—and graduate with two diplomas—ensuring in-depth expertise that maximizes your value in the job market.

\n","detail":null,"showImage":false,"image":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"categories":[],"quizCard":false,"cardTitleTag":"h3","groupingLink":{"component":"Link","editorID":426,"parentEditorID":425},"quizCardImage":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"quizCardTitle":{"content":"Not sure what to study?","tag":"h1"},"quizCardSubtitle":"Discover de right program for you.","quizCardLink":{"component":"Link","text":"Take a quiz","style":"primary","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"editorID":427,"parentEditorID":425},"landingPage":false,"additionalButton":"downloadBrochure","ctaAllPrograms":{"component":"LinkModal","style":"primary","link":{"text":"More information","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":429,"parentEditorID":428}}},"editorID":428,"parentEditorID":425},"showLogos":true,"schoolImage":true,"showSpecializations":false,"specializationsLabel":"Specializations","auxiliaryText":null,"theme":"defaultAlt","editorID":425,"parentEditorID":216},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L003","elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"Experience Madrid","tag":"h2"},"size":"big","content":"

Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.

\n

Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.

\n","link":{"component":"Link","text":"read more","style":"primary","url":{"href":"https://www.ie.edu/uncover-ie/studying-in-madrid-discover-a-city-of-growth/","newTab":true},"editorID":432,"parentEditorID":431},"backgroundImage":{"component":"Image","editorID":433,"parentEditorID":431},"editorID":431,"parentEditorID":430,"textPosition":"center"},{"component":"Video","thumbnail":{"component":"Image","editorID":435,"parentEditorID":434,"file":{"id":174130,"name":"madrid-centro-ciudad_2.jpeg","title":"madrid-centro-ciudad-2_2","description":"","alt":"A busy urban street scene featuring classic architecture and a statue on top of a building, under a clear blue sky.","tags":["urban","street","architecture","statue","buildings","cars","clear sky"],"url":"https://images.thesaurus.ie.edu/madrid-centro-ciudad-2_2","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/madrid-centro-ciudad-2_2","publicId":null,"damId":"madrid-centro-ciudad-2_2","published":"2024-07-09T07:19:44.118Z","size":87472,"width":2000,"height":1332,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"madrid-centro-ciudad-2_2","alt":"A busy urban street scene featuring classic architecture and a statue on top of a building, under a clear blue sky.","veil":38},"url":"https://www.youtube.com/watch?v=1Y8_RPUc8n8","editorID":434,"parentEditorID":430,"automaticSubtitles":false}],"autoHeight":true,"editorID":430,"parentEditorID":216},{"component":"LoadScript","title":null,"subtitle":null,"detail":null,"code":"
\n \n
","elementId":"","link":{"component":"Link","editorID":437,"parentEditorID":436},"anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","moduleOrder":null,"editorID":436,"parentEditorID":216},{"anchorID":null,"verticalSpacing":"medium","component":"ProgramsPresentationAuto","title":{"content":"Discover related programs to the Master in Market Research and Consumer Behavior:","tag":"h2"},"data":{"mode":"manual","fixed":[104462,29047,29041,14190],"fullRelations":false},"subtitle":null,"detail":null,"showImage":false,"image":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"categories":[],"quizCard":false,"cardTitleTag":"h3","groupingLink":{"component":"Link","editorID":439,"parentEditorID":438},"quizCardImage":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"quizCardTitle":{"content":"Not sure what to study?","tag":"h1"},"quizCardSubtitle":"Discover de right program for you.","quizCardLink":{"component":"Link","text":"Take a quiz","style":"primary","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"editorID":440,"parentEditorID":438},"linkDirection":"pageOfCanonical","landingPage":false,"applyButton":false,"ctaAllPrograms":{"component":"LinkModal","style":"primary","link":{"text":"More information","url":{"href":null,"linkToURL":null,"linkTo":null,"newTab":false,"noFollow":false},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":442,"parentEditorID":441}}},"editorID":441,"parentEditorID":438},"theme":"defaultAlt","editorID":438,"parentEditorID":216,"additionalButton":"downloadBrochure","additionalButtonText":null,"showLandingLink":"no","ctaDetailProgramsLabel":null,"showLogos":false,"schoolLineColor":true,"ieColor":false,"schoolImage":true,"showSpecializations":false,"specializationsLabel":"Specializations","auxiliaryText":null},{"component":"BasicContent","anchorID":null,"theme":"accent","verticalSpacing":"medium","layout":"L005","title":{"content":"WHAT'S HAPPENING? ","tag":"h1"},"subtitle":"

Explore a dynamic agenda of events, combining expert talks, key sessions, and opportunities to connect.

\n","content":null,"primaryLink":{"component":"LinkModal","style":"primary","link":{"text":"Register here","linkType":"url","url":{"href":"https://www.eventbrite.com/cc/your-marcom-journey-starts-here-4010763","linkToURL":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":445,"parentEditorID":444},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":446,"parentEditorID":444},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":447,"parentEditorID":444},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":448,"parentEditorID":444}}},"editorID":444,"parentEditorID":443,"showIcon":false},"secondaryLink":{"component":"LinkModal","editorID":449,"parentEditorID":443},"additionalContent":{"image":{"component":"LinkableImage","title":"794x515-marketing-communication-sales-programs-1-63f2f935-d726-4df0-b246-d333e9928462","alt":"Three women happily engaged in an outdoor event at a business school.","veil":50,"file":{"id":196499,"name":"794x515-Marketing--Communication---Sales-programs (1).jpeg","title":"794x515-marketing-communication-sales-programs-1-63f2f935-d726-4df0-b246-d333e9928462","description":"","alt":"Three women happily engaged in an outdoor event at a business school.","tags":["event","women","business school","marketing","communication","sales"],"url":"https://images.thesaurus.ie.edu/794x515-marketing-communication-sales-programs-1-63f2f935-d726-4df0-b246-d333e9928462","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/794x515-marketing-communication-sales-programs-1-63f2f935-d726-4df0-b246-d333e9928462","publicId":null,"damId":"794x515-marketing-communication-sales-programs-1-63f2f935-d726-4df0-b246-d333e9928462","published":"2026-07-10T14:59:08.753Z","size":159271,"width":794,"height":515,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":450,"parentEditorID":443,"gifImage":false,"name":"Oxygen-image"},"video":{"component":"Video","editorID":451,"parentEditorID":443},"card":{"component":"CTACard","editorID":452,"parentEditorID":443},"basicCard":{"component":"BasicCard","editorID":453,"parentEditorID":443},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":454,"parentEditorID":443},"imageCard":{"component":"ImageCard","editorID":455,"parentEditorID":443},"iconCard":{"component":"IconCard","editorID":456,"parentEditorID":443},"basicIconCard":{"component":"BasicIconCard","editorID":457,"parentEditorID":443},"logoCard":{"component":"LogoCard","editorID":458,"parentEditorID":443},"addressCard":{"component":"AddressCard","editorID":459,"parentEditorID":443}},"editorID":443,"parentEditorID":216},{"anchorID":null,"verticalSpacing":"medium","component":"BlogDistributor","theme":"defaultAlt","title":{"content":"READ OUR BLOG","tag":"h2"},"subtitle":null,"data":{"mode":"auto","quantity":2,"order":"recent-DESC","sources":[{"structuredData":"BLOGS","filters":[{"id":1466,"label":"Uncover IE","source":"BLOGS"},{"id":30270,"label":"Master in Market Research & Consumer Behavior","source":"BLOGS"}]}],"fullRelations":false,"allLanguages":false,"preferenceLanguage":false},"groupingLink":{"component":"Link","text":"Discover more blogs","style":"secondary","url":{"href":"https://www.ie.edu/uncover-ie/","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"editorID":461,"parentEditorID":460},"detail":null,"editorID":460,"parentEditorID":216,"noResultsText":"Sorry, no results were found.","cardTitleTag":"h3"},{"component":"FeaturedBlock","anchorID":null,"theme":"accent","verticalSpacing":"medium","layout":"L001","icon":null,"title":{"content":"STILL WONDERING WHAT TO STUDY?","tag":"h3"},"text":null,"primaryLink":{"component":"DescriptionButton","style":"primary","showLeftIcon":false,"showRigthIcon":false,"rightIcon":"aDownload","auxText":null,"link":{"text":"Check out the quiz","linkType":"url","url":{"href":"https://quiz.ie.edu/masters-programs-ie/","linkTo":null,"linkToURL":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":464,"parentEditorID":463},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":465,"parentEditorID":463},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":466,"parentEditorID":463},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":467,"parentEditorID":463}}},"editorID":463,"parentEditorID":462},"secondaryLink":{"component":"DescriptionButton","editorID":468,"parentEditorID":462},"editorID":462,"parentEditorID":216},{"anchorID":null,"verticalSpacing":"medium","component":"Accordion","title":{"content":"Frequently Asked Questions","tag":"h2"},"subtitle":null,"detail":"","titleSize":"s","theme":"defaultAlt","showImages":"yes","elements":[{"component":"FaqElement","icon":null,"title":{"content":"WHO IS IT FOR AND WHAT ROLES CAN IT LEAD TO?","tag":"h3"},"answer":"

The Master in Market Research & Consumer Behavior is perfect for recent graduates and early professionals who want to specialize in market research and consumer insights. Alumni land roles in marketing intelligence, UX/consumer research, brand strategy, data analytics and consulting at employers such as Nielsen, Kantar, Ipsos, Johnson & Johnson, P&G, WPP, Telefónica, Amazon, Visa and Nike.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/next-best-you/#content 

\n","componentModules":[],"editorID":470,"parentEditorID":469,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT ARE THE PROGRAM’S PILLARS AND DIFFERENTIATORS?","tag":"h3"},"answer":"

Five pillars frame the learning journey: Business Marketing & Strategy; Consumer Insights & Analytics; Consumer Psychology & Behavior; Professional Skills; and Consulting Projects. The mix emphasizes both qualitative and quantitative methods (e.g., ethnography, neuromarketing, surveys, analytics) plus real consulting projects for companies.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/ 

\n","componentModules":[],"editorID":471,"parentEditorID":469,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"ARE THERE INTERNATIONAL EXPERIENCES OR ADD-ONS?","tag":"h3"},"answer":"

Yes. You can join the Global Immersion Week to network and gain international insights into career outcomes in international business markets or Social Impact Week to get first-hand experience developing MARCOM strategies while having a positive local impact. Recent destinations include London, Ghana, Amsterdam and South Africa, and past in-company visits have included organizations such as Google, Ipsos, Amazon, Diageo and the Financial Times.

\n

After completing the core program, you can also add a three-month Career Specialization to refine your focus.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/ 

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/ 

\n","componentModules":[],"editorID":472,"parentEditorID":469,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"CAN I TAILOR THE PROGRAM TO MY INTERESTS (E.G., DATA VS. BEHAVIOR)?","tag":"h3"},"answer":"

Yes. You can choose electives for your third term which follow a Data Analytics path or a Consumer Behavior path.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/ 

\n","componentModules":[],"editorID":473,"parentEditorID":469,"showFeedbackWidget":true},{"component":"AccordionElement","title":{"content":"HOW DOES THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR DIFFER FROM IE BUSINESS SCHOOL'S OTHER MARKETING PROGRAMS?","tag":"h3"},"icon":null,"titleSize":"xl","componentModules":[{"component":"Wysiwyg","anchorID":null,"theme":"defaultAlt","showHero":false,"image":null,"imageSize":"small","titleOption":false,"titleAlign":"left","title":"Lorem Ipsum","subtitle":"Lorem Ipsum","quote":"Lorem Ipsum","contentTitle":null,"introduction":null,"featuredVisualContent":{"image":{"component":"LinkableImage","editorID":476,"parentEditorID":475},"video":{"component":"Video","editorID":477,"parentEditorID":475}},"content":"

Master in Strategic Marketing and CommunicationMaster in Creative Direction, Content & BrandingMaster in Digital MarketingMaster in Market Research & Consumer Behavior
At a glanceStrategic Management and Creators of GrowthCreativity for GrowthImplementing GrowthGrowth Mapping
Who is it for?For future-thinking professionals seeking a 360-degree vision of communication and marketing, who want to drive strategic decision-making and create business value.For creative professionals who want to produce innovative, impactful visual and digital media projects, from idea to execution, and align their creative skills to brand needs.For professionals looking to master digital tools and platforms, harness performance analytics and design integrated omnichannel marketing strategies.For professionals seeking a deeper understanding of consumer behavior, buyer needs, data analytics and marketing intelligence to drive company growth.
What you'll learnThe broadest, most strategic program to give you the marketing, branding, and communications language and framework needed to succeed.Express your identity through learning to develop visible, memorable and shareable strategy.Drive business performance and learn to execute digital campaigns across channels with data-led marketing technologies.Be the engine of insight to turn data and behavior into decisions through psychology and business intelligence.
Job RolesBrand/Marketing Strategist, Communications Lead, Corporate Reputation, Product or Brand ManagerCreative Strategist, Content/Brand Director, Design LeadGrowth Marketer, Performance Lead, E-Commerce/CRM LeadInsights/Analytics, Research Lead, Strategy Consulting, Behavioral Science Expert
","link":{"component":"Link","editorID":478,"parentEditorID":475},"imgVeil":0,"editorID":475,"parentEditorID":474}],"editorID":474,"parentEditorID":469}],"editorID":469,"parentEditorID":216}],"editorID":216,"parentEditorID":215,"metaTitle":"Master in Market Research & Consumer Behavior | IE Business School","metaDescription":"Master the consumer mind and behavior at IE Business School. Gain deep insights, drive business success, and launch your career in Madrid. Apply now!"},{"component":"ProgramTabElement","title":"Study Plan","elements":[{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/#programstructure","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/study-plan","anchor":"programstructure","redirectedTo":27012},"style":"primary","editorID":480,"parentEditorID":479,"title":{"content":"Program Structure","tag":"span"}},{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/#career-sector","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/study-plan","anchor":"career-sector","redirectedTo":27012},"style":"primary","editorID":481,"parentEditorID":479,"title":{"content":"Career Specializations","tag":"span"}},{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/#international-experience","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/study-plan","anchor":"international-experience","redirectedTo":27012},"style":"primary","editorID":482,"parentEditorID":479,"title":{"content":"International Experiences","tag":"span"}}],"sectionSlug":"/study-plan","componentModules":[{"component":"IntroForm","title":{"content":"STRATEGY, CONSUMER INSIGHTS AND PSYCHOLOGY MEET TO UNLOCK MARKET OPPORTUNITIES","tag":"h1"},"anchorID":"1","theme":"defaultAlt","subtitle":"

The Master in Market Research & Consumer Behavior helps you develop a deep understanding of strategy, analytics, psychology and buyer behavior.

\n

You’ll start with a Common Core Period alongside students from related Marketing, Communication & Sales programs, creating opportunities to network and refine your goals.

\n

The program then focuses on key areas including Business & Marketing Strategy, Consumer Insights & Analytics, Consumer Psychology & Behavior, Professional Skills and Consulting Projects. You’ll also learn to leverage AI-powered research and analytics tools while building the critical thinking needed to interpret data, uncover human motivations and turn insights into strategic action.

\n","detail":null,"elements":[],"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"},"editorID":485,"parentEditorID":484,"title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting."},"editorID":484,"parentEditorID":483,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"},"description":"

The Stage will form an integral part of your master’s experience at IE University. Accompanying you throughout your program, this shared experience allows you to explore the fundamentals of Marketing, Branding & Sales alongside peers from other programs, all while you make connections, discover new ways to engage your audience and build essential skills to help you reach center stage in your own life.

\n","editorID":483,"parentEditorID":479},{"component":"Principles","anchorID":null,"layout":"L001","theme":"defaultAlt","imageVeilColor":false,"verticalSpacing":"medium","note01":{"text":"By customizing the card you will see how the associated content is looking. This content will be seen only when the user selects that card."},"title":{"content":"PILLARS OF THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR","tag":"h2"},"subtitle":null,"detail":null,"auxTitle":null,"collapsedByDefault":true,"auxSubtitle":null,"sectionTitle":null,"cards":[{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":488,"parentEditorID":487,"file":{"id":160060,"name":"Gestalt-el-cambio-desde-la-consciencia-plena.jpeg","title":"","description":"A person in a business suit is stopping a row of falling wooden blocks with their hand.","alt":"","tags":["business","crisis management","problem solving","intervention","blocks","domino effect"],"url":"https://images.thesaurus.ie.edu/gestalt-el-cambio-desde-la-consciencia-plena_45","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/gestalt-el-cambio-desde-la-consciencia-plena_45","publicId":null,"damId":"gestalt-el-cambio-desde-la-consciencia-plena_45","published":"2024-05-06T10:32:45.308Z","size":79130,"width":2000,"height":1131,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":""},"cardSelectBackground":{"component":"Image","veil":50,"editorID":489,"parentEditorID":487},"title":{"content":"Business marketing & strategy","tag":"h2"},"showExtract":false,"description":"

Learn how consumer insights drive impactful business decisions.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":490,"parentEditorID":487},"editorID":487,"parentEditorID":486,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":491,"parentEditorID":487}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":493,"parentEditorID":492,"file":{"id":167953,"name":"Where-are-the-jobs-in-marketing.jpeg","title":"","description":"Three professionals examining architectural plans on a table in an office setting.","alt":"","tags":["office","professionals","architectural plans","meeting","table","discussion"],"url":"https://images.thesaurus.ie.edu/where-are-the-jobs-in-marketing_57","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/where-are-the-jobs-in-marketing_57","publicId":null,"damId":"where-are-the-jobs-in-marketing_57","published":"2024-05-09T10:36:45.440Z","size":183771,"width":1437,"height":733,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":""},"cardSelectBackground":{"component":"Image","veil":50,"editorID":494,"parentEditorID":492},"title":{"content":"Consumer insights & analytics","tag":"h2"},"showExtract":false,"description":"

Tackle the qualitative and quantitative tools needed to gather data.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":495,"parentEditorID":492},"editorID":492,"parentEditorID":486,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":496,"parentEditorID":492}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":498,"parentEditorID":497,"file":{"id":21525,"name":"diversity-ie (3).jpeg","title":"","description":"Group of young adults collaborating at a long table in a modern office setting","alt":"","tags":["office","colleagues","working","laptop","collaboration","young adults","modern office","teamwork","meeting"],"url":"https://images.thesaurus.ie.edu/diversity-ie-3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/diversity-ie-3","publicId":"thesaurus/diversity-ie_3__17dc1fb7-3cfa-4dab-9040-4c53847186cd","damId":"diversity-ie-3","published":"2023-01-19T15:13:53.657Z","size":150394,"width":1740,"height":947,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":""},"cardSelectBackground":{"component":"Image","veil":50,"editorID":499,"parentEditorID":497},"title":{"content":"Consumer psychology & behavior","tag":"h2"},"showExtract":false,"description":"

Understand how consumers think and behave using ethnography, neuromarketing and other concepts.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":500,"parentEditorID":497},"editorID":497,"parentEditorID":486,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":501,"parentEditorID":497}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":503,"parentEditorID":502,"file":{"id":35403,"name":"what makes our program unique.jpeg","title":"","description":"","alt":"","tags":["office","presentation","business","team","meeting","diverse","professional","whiteboard"],"url":"https://images.thesaurus.ie.edu/what-makes-our-program-unique","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/what-makes-our-program-unique","publicId":"thesaurus/what_makes_our_program_unique_b97397d6-b466-4626-a1b6-c05161425843","damId":"what-makes-our-program-unique","published":"2023-11-30T10:13:32.961Z","size":54508,"width":600,"height":400,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":""},"cardSelectBackground":{"component":"Image","veil":50,"editorID":504,"parentEditorID":502,"file":"","title":"","alt":""},"title":{"content":"Professional skills","tag":"h2"},"showExtract":false,"description":"

Learn teamwork, effective communication and career management.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":505,"parentEditorID":502},"editorID":502,"parentEditorID":486,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":506,"parentEditorID":502}},{"component":"PrinciplesCard","iconDefault":{},"iconInverse":{},"backgroundMode":"color","cardBackground":{"component":"Image","veil":30,"editorID":508,"parentEditorID":507,"file":{"id":20224,"name":"diversity-ie (2).jpeg","title":"","description":"A group of professionals engaged in a discussion at a meeting table, with another group working on a bulletin board in the background.","alt":"","tags":["office","meeting","teamwork","professionals","discussion","working","bulletin board"],"url":"https://images.thesaurus.ie.edu/diversity-ie-2","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/diversity-ie-2","publicId":"thesaurus/diversity-ie_2__5883b450-c4f2-45d8-afd2-b0ebc1fde686","damId":"diversity-ie-2","published":"2022-12-14T13:24:58.319Z","size":32935,"width":730,"height":487,"orientation":"L","site":21,"folder":null,"position":"center"},"title":"","alt":""},"cardSelectBackground":{"component":"Image","veil":50,"editorID":509,"parentEditorID":507},"title":{"content":"Consulting projects","tag":"h2"},"showExtract":false,"description":"

Produce and present consulting group projects to companies such as Nielsen, Kantar, and Telefonica.

\n","extractDescription":true,"anchor":"Read more","link":{"component":"Link","editorID":510,"parentEditorID":507},"editorID":507,"parentEditorID":486,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":511,"parentEditorID":507}}],"showNumbers":false,"editorID":486,"parentEditorID":479},{"anchorID":"journey","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"The program","tag":"span"},"size":"big","content":null,"link":{"component":"Link","editorID":514,"parentEditorID":513},"backgroundImage":{"component":"Image","editorID":515,"parentEditorID":513},"editorID":513,"parentEditorID":512,"textPosition":"center"}],"noImageOnMobile":false,"editorID":512,"parentEditorID":479},{"anchorID":"programstructure","component":"InformationStructure","title":{"content":"PROGRAM STRUCTURE OF THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR","tag":"h2"},"subtitle":null,"detail":null,"theme":"defaultAlt","tabsTitle":"Program Structure","tabModules":[{"component":"StructureTabElement","title":"PRE-PROGRAM","componentModules":[{"component":"Principles","anchorID":null,"layout":"L001","theme":"default","imageVeilColor":false,"verticalSpacing":"medium","note01":{"text":"By customizing the card you will see how the associated content is looking. This content will be seen only when the user selects that card."},"title":{"content":"EXCEL TOOLS FOR MARCOM","tag":"h2"},"subtitle":null,"detail":"

This two-session pre-program course builds the foundations of working with data on Excel. Once you've completed this pre-program, you will be able to confidently use your new data-driven problem-solving skills and navigate the technical world of Excel.

\n","auxTitle":null,"collapsedByDefault":true,"auxSubtitle":null,"sectionTitle":null,"cards":[],"showNumbers":false,"editorID":518,"parentEditorID":517}],"editorID":517,"parentEditorID":516,"subtitle":"","metaTitle":"PRE-PROGRAM","metaDescription":""},{"component":"StructureTabElement","title":"Common Core Period","subtitle":"(SEPT-OCT)","metaTitle":"Common Core Period","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"core subjects","subtitle":"","metaTitle":"core subjects","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"VISUAL COMMUNICATION & DESIGN","subtitle":"","metaTitle":"VISUAL COMMUNICATION & DESIGN","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course delves into the realm of visual communication, emphasizing the importance of constructing compelling visual compositions and presentations. Students will explore how elements such as type, image, color, and space combine to create effective visual systems. Learning objectives include presenting information effectively, conveying emotion to target audiences through visual elements, selecting visual assets aligned with creative briefs, and constructing adaptable visual systems for various communication channels.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":523,"parentEditorID":522},"editorID":522,"parentEditorID":521}],"editorID":521,"parentEditorID":520},{"component":"StructureTabElement","title":"THE FUTURE OF BRANDS","subtitle":"","metaTitle":"THE FUTURE OF BRANDS","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course blends lectures and practical exercises to deepen understanding of Strategic Marketing and Branding. Lectures introduce key concepts with real-world examples, while exercises offer hands-on application. Students learn to develop effective strategies by leveraging analytical skills and market insights, covering brand definition, management, models, dilemmas, and the branding process. Emphasizing integration with business strategy, the course addresses the 5 C's, STP process, and 4 P's of marketing.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":526,"parentEditorID":525},"editorID":525,"parentEditorID":524}],"editorID":524,"parentEditorID":520},{"component":"StructureTabElement","title":"WELL-BEING IN PRACTICE","subtitle":"","metaTitle":"WELL-BEING IN PRACTICE","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This workshop introduces the concept of well-being and its significance in thriving personally and contributing positively to communities. Students will develop skills for a better life and invest in becoming their best selves, focusing on presence, curiosity, and reflection to align with core values. Emphasis is placed on fostering a safe environment for open dialogue and exploration of well-being practices. Key objectives include introducing core values of well-being, increasing awareness of the mind-body-soul connection, fostering a healthy self-perception, motivating personalized action plans, and cultivating an authentic culture of well-being.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":529,"parentEditorID":528},"editorID":528,"parentEditorID":527}],"editorID":527,"parentEditorID":520},{"component":"StructureTabElement","title":"MODERN MARKETING","subtitle":"","metaTitle":"MODERN MARKETING","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

The internet landscape is evolving rapidly with various social media platforms, reshaping brand-consumer interactions. This course explores the dynamic social media ecosystem, stressing the importance of grasping social dynamics and technology. Through case studies and practical experience, students learn social business strategies, tools, and key performance indicators driving web 2.0 evolution. The goal is to equip students to create and execute comprehensive social media strategies, emphasizing understanding social consumer principles and best practices. By the course's end, students comprehend the business impact of social media, develop strategic plans, and define realistic objectives and indicators for their strategies.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":532,"parentEditorID":531},"editorID":531,"parentEditorID":530}],"editorID":530,"parentEditorID":520},{"component":"StructureTabElement","title":"CUSTOMER EXPERIENCE INNOVATION","subtitle":"","metaTitle":"CUSTOMER EXPERIENCE INNOVATION","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course focuses on customer experience within human-centered design and design thinking frameworks, prioritizing empathy and positive interactions. Participants learn to understand customer needs, create journey maps, gather feedback, and design initiatives from the customer's perspective. Key topics include emotional connection, customer-centric culture, and measuring experience metrics.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":535,"parentEditorID":534},"editorID":534,"parentEditorID":533}],"editorID":533,"parentEditorID":520},{"component":"StructureTabElement","title":"FINANCE FOR MARKETEERS AND COMMUNICATORS","subtitle":"","metaTitle":"FINANCE FOR MARKETEERS AND COMMUNICATORS","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Marketing and Communication Managers play a critical role within companies' Leadership Teams, particularly in today's rapidly evolving business landscape. They are integral to financial viability plans, as their departments shape the marketing mix to enhance customer loyalty, drive sales, and optimize costs. Moreover, they assist in minimizing risks and informing strategic decisions. To effectively contribute, Marketing and Communication Managers must grasp key financial concepts and develop financial acumen. This understanding enables them to generate value in their recommendations, aligning consumer perspectives with company objectives and operations.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":538,"parentEditorID":537},"editorID":537,"parentEditorID":536}],"editorID":536,"parentEditorID":520},{"component":"StructureTabElement","title":"ENTREPRENEURSHIP","subtitle":"","metaTitle":"ENTREPRENEURSHIP","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This highly interactive workshop emphasizes problem-driven thinking as essential for success across various ventures, including startups, corporations, and social enterprises. Participants engage in action-oriented, hands-on activities, fostering idea exchange, reflection, and experiential learning. By the workshop's end, attendees will recognize the entrepreneurial mindset, understand the role of value and creativity in opportunity identification, and leverage entrepreneurship to create sustainable and social impact.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":541,"parentEditorID":540},"editorID":540,"parentEditorID":539}],"editorID":539,"parentEditorID":520},{"component":"StructureTabElement","title":"CONSUMER PSYCHOLOGY AND INSIGHTS","subtitle":"","metaTitle":"CONSUMER PSYCHOLOGY AND INSIGHTS","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This class covers market research fundamentals and consumer behavior concepts essential for insight practitioners. It explores qualitative, quantitative, and neuromarketing methods, alongside insights into decision-making processes and behavioral economics. Emphasizing data-driven insights, students learn to identify market information, understand key consumer demographics, and develop strategies for business growth.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":544,"parentEditorID":543},"editorID":543,"parentEditorID":542}],"editorID":542,"parentEditorID":520},{"component":"StructureTabElement","title":"BUSINESS DEVELOPMENT AND SALES","subtitle":"","metaTitle":"BUSINESS DEVELOPMENT AND SALES","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course equips students with essential theoretical and practical skills for Business Development & Sales in Marketing and Communication. It enhances strategic thinking and business acumen, preparing students for post-master's success. Students gain skills for global business development, explore decision-making psychology, and learn effective relationship-building strategies. Additionally, the course covers sales methodologies, customer journey impact, sales technology, and key analytics.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":547,"parentEditorID":546},"editorID":546,"parentEditorID":545}],"editorID":545,"parentEditorID":520}],"editorID":520,"parentEditorID":519}],"editorID":519,"parentEditorID":516},{"component":"StructureTabElement","title":"Terms","subtitle":" ","metaTitle":"Terms","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"FIRST TERM","subtitle":"NOVEMBER-DECEMBER","metaTitle":"FIRST TERM","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"Introduction To Statistics","subtitle":"","metaTitle":"Introduction To Statistics","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course focuses on providing robust statistical knowledge with the aim of addressing and tackling different research questions based on data analysis. A key element is understanding the role statistics play in managerial decision-making. Descriptive and inferential statistics will be introduced and applied to illustrate how sample data can be used to make decisions, predictions or other generalizations about larger populations.The course will help students grasp the theory behind some fundamental statistical techniques. At the same time, we’ll see how a widely used software such as Excel can be used to undertake the computation required by statistical analysis. More importantly, the course will build the ability to interpret results and outputs.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":552,"parentEditorID":551},"editorID":551,"parentEditorID":550}],"editorID":550,"parentEditorID":549},{"component":"StructureTabElement","title":"RESEARCH PANELS FOR BEHAVIOURAL INSIGHTS","subtitle":"","metaTitle":"RESEARCH PANELS FOR BEHAVIOURAL INSIGHTS","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":true,"title":null,"subtitle":null,"detail":"

This course teaches students the process of using digital technologies to create new — or modify existing — business processes, culture, and customer While the methodology has been around for a while, the use of panels remains key in market research. It’s been used consistently since its creation by Arthur Connell Nielsen, and continuously adapted to changes in the industry and new technologies.

\n

This course will focus on the methodological description of panels’ Strengths, Weaknesses, Opportunities and Threats (SWOT). Students will conduct SWOT analyses of how panels fit into the market research environment, before exploring practical descriptions and how to present panel results. A focus on the main industry panels includes retail panels, consumer panels, audience panels (TV and radio), and internet panels. to meet changing business and market requirements.

\n","layout":"L002","card":{"component":"BasicBoxedCard","editorID":555,"parentEditorID":554,"title":{"content":"The course objectives are:","tag":"h2"},"tag":null,"subtitle":null,"description":"\n","auxInfo":null,"link":{"component":"LinkModal","editorID":556,"parentEditorID":555},"link2":{"component":"LinkModal","editorID":557,"parentEditorID":555},"media":{"image":{"component":"LinkableImage","editorID":558,"parentEditorID":555},"video":{"component":"Video","editorID":559,"parentEditorID":555}}},"editorID":554,"parentEditorID":553}],"editorID":553,"parentEditorID":549},{"component":"StructureTabElement","title":"Qualitative Research","subtitle":"","metaTitle":"Qualitative Research","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This is an immersive class designed to equip students with the skills to gather and analyze non-numeric data. Delving into techniques such as interviews, focus groups, and ethnography, participants learn to extract meaningful insights from human behaviors and social phenomena. The course emphasizes critical thinking and the ethical dimensions of research, preparing students to conduct in-depth studies across diverse fields. Through practical assignments, students become adept at crafting research questions and developing rich, contextual understandings.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":562,"parentEditorID":561},"editorID":561,"parentEditorID":560}],"editorID":560,"parentEditorID":549},{"component":"StructureTabElement","title":"Quantitative Research - Surveys","subtitle":"","metaTitle":"Quantitative Research - Surveys","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This class offers a comprehensive understanding of statistical analysis and numerical data interpretation.

\n

This course covers the fundamentals of research design, hypothesis testing, and data collection techniques, ensuring students can conduct rigorous empirical studies. With a focus on practical application, the class guides participants through using statistical software to analyze datasets, interpret results, and make data-driven decisions. The curriculum bridges theory with real-world application, preparing students for analytical roles in various sectors.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":565,"parentEditorID":564},"editorID":564,"parentEditorID":563}],"editorID":563,"parentEditorID":549},{"component":"StructureTabElement","title":"UNDERSTANDING CONSUMER BEHAVIOUR I","subtitle":"","metaTitle":"UNDERSTANDING CONSUMER BEHAVIOUR I","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course gives students a solid understanding of core cognitive, affective, and social patterns of behavior. It also encourages exploration of how these components serve as building blocks for consumer purchasing patterns, product adoption, brand loyalty, and attitude formation. More generally, it examines reasoning, problem-solving and decision-making in a consumer context.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":568,"parentEditorID":567},"editorID":567,"parentEditorID":566}],"editorID":566,"parentEditorID":549},{"component":"StructureTabElement","title":"CUSTOMER EXPERIENCE AND SERVICE DESIGN","subtitle":"","metaTitle":"UNDERSTANDING CONSUMER BEHAVIOUR I","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course provides a practical introduction to customer experience and service design, equipping you with the tools to understand and improve how customers interact with products and services. You will explore the fundamentals of Design Thinking and learn how to use system maps and service blueprints to visualize experiences, identify opportunities and design more effective customer journeys. The course also introduces key metrics used in CX and UX environments, helping you evaluate experiences and make informed, customer-centered decisions.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":571,"parentEditorID":570},"editorID":570,"parentEditorID":569}],"editorID":569,"parentEditorID":549},{"component":"StructureTabElement","title":"AI AND DATA QUALITY","subtitle":"","metaTitle":"UNDERSTANDING CONSUMER BEHAVIOUR I","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

High-quality analysis starts with well-prepared data. This course focuses on the tools and techniques needed to transform raw data into reliable datasets for analysis and AI applications. You will use SPSS for advanced data preparation and AI tools to read, code and manipulate datasets. You will also learn to audit data quality, perform feature engineering, create datasets and metadata dictionaries, and prepare data for use in AI scenarios.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":574,"parentEditorID":573},"editorID":573,"parentEditorID":572}],"editorID":572,"parentEditorID":549},{"component":"StructureTabElement","title":"INSIGHTS CHALLENGE","subtitle":"","metaTitle":"UNDERSTANDING CONSUMER BEHAVIOUR I","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course is structured as a hands-on challenge that mirrors the realities of working with market research insights for a client. Working in teams and under time pressure, you will analyze complex, multi-source information, determine what is most relevant and extract the key insights needed to build a compelling recommendation. You will then translate your findings into a clear, client-centric executive proposal, including actionable next steps, and present it in a structured, concise and impactful way. Throughout the challenge, you will also learn to navigate group dynamics and ambiguous objectives, reflecting the demands of real-world client work.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":577,"parentEditorID":576},"editorID":576,"parentEditorID":575}],"editorID":575,"parentEditorID":549}],"editorID":549,"parentEditorID":548},{"component":"StructureTabElement","title":"SECOND TERM","subtitle":"JANUARY-MARCH","metaTitle":"SECOND TERM","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"Handling And Preparation of Datasets","subtitle":"","metaTitle":"Handling And Preparation of Datasets","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Extracted data isn’t always properly prepared or structured for analysis. It must therefore be checked, cleaned up, transformed, segmented, and filtered multiple times by the analyst. This data preparation phase covers every method of handling raw data in order to build up the data set, before moving on to the statistical analysis or modeling stage. The better prepared the data, and the more skilled at data manipulation the analyst, the more self-sufficient they become. The result will be better and faster analysis, producing more valuable results.This course provides students with the basic knowledge required to use leading statistical software, which can then be used to perform useful data analysis. It covers an extensive set of tasks that are often necessary during the data preparation phase: accessing and coding data, statistical pre-adjustments such as weighting, and scale transformations.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":581,"parentEditorID":580},"editorID":580,"parentEditorID":579}],"editorID":579,"parentEditorID":578},{"component":"StructureTabElement","title":"Introduction To Big Data for Research","subtitle":"","metaTitle":"Introduction To Big Data for Research","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Recently, organizations have aligned technology and business to adapt to a complex, challenging market. Companies turn to their business processes to differentiate themselves in today’s competitive market, where many organizations offer similar products and use equivalent technologies. Using data and algorithms also create profitable products, services and decisions, allowing organizations to stand out from the rest. Creating these competitive advantages is key to the success of a company, so this course will be beneficial to you in the coming years. This course allows you to unlock the doors to capturing and analyzing customer behavior based on both internal and external sources of big data.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":584,"parentEditorID":583},"editorID":583,"parentEditorID":582}],"editorID":582,"parentEditorID":578},{"component":"StructureTabElement","title":"BEHAVIOURAL OBSERVATIONS","subtitle":"","metaTitle":"BEHAVIOURAL OBSERVATIONS","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Companies mainly focus on ROI and increased sales—they want to know which product launch, ad campaign or promotion will boost their top and bottom lines the most. This course will expose you to a variety of observational methods, guaranteeing that you can make such future decisions effectively. You will focus on qualitative and quantitative observational research methods that are employed from the business question through to the final deployment of the insights you have gained. In this course you will also:

\n\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":587,"parentEditorID":586},"editorID":586,"parentEditorID":585}],"editorID":585,"parentEditorID":578},{"component":"StructureTabElement","title":"Product Launch Simulator","subtitle":"","metaTitle":"Product Launch Simulator","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This module comprises a “microlaunch”—an interactive marketing simulation which brings market research teachings to life. Moving from theory to practice, students will apply all the qualitative and quantitative tools and understanding they have acquired from the preceding lectures.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":590,"parentEditorID":589},"editorID":589,"parentEditorID":588}],"editorID":588,"parentEditorID":578},{"component":"StructureTabElement","title":"Understanding Consumer Behavior II","subtitle":"","metaTitle":"Understanding Consumer Behavior II","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course will enable you to understand core cognitive, affective and social patterns of behavior that commonly impact consumer choices. Understanding these components will unlock doors to exploring consumer purchasing patterns, product adoption, brand loyalty and attitude formation. You will also develop your soft skills, including reasoning, problem solving and decision-making in a consumer context, to become a well-rounded individual.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":593,"parentEditorID":592},"editorID":592,"parentEditorID":591}],"editorID":591,"parentEditorID":578},{"component":"StructureTabElement","title":"GEN AI & SOCIAL MEDIA LISTENING ","subtitle":"","metaTitle":"Web Mining & Social Media Listening ","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course explores how web mining, social media listening and Generative AI can uncover consumer and brand insights beyond traditional digital analytics. You will learn to use web scraping tools to extract and analyze online data, and apply social listening and sentiment analysis to understand conversations, perceptions and emerging trends. The course also examines how Generative AI is advancing predictive models and transforming the way online insights can inform marketing decisions.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":596,"parentEditorID":595},"editorID":595,"parentEditorID":594}],"editorID":594,"parentEditorID":578},{"component":"StructureTabElement","title":"INSIGHTS DRIVING STRATEGIC MARKETING","subtitle":"","metaTitle":"STRATEGIC MARKETING","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course will provide you with a working knowledge of the tools and concepts that guide successful product strategy decisions. Alongside developing your analytical and writing skills, you will be able to create a competitive advantage through an organization’s product portfolio. You will also study the importance of a product as an integrated and coherent component of the marketing process. To develop your skills for this fast-paced market, you will hone in on specific problems that marketers commonly encounter, including:

\n\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":599,"parentEditorID":598},"editorID":598,"parentEditorID":597}],"editorID":597,"parentEditorID":578},{"component":"StructureTabElement","title":"UX/UI AND BEHAVIORAL DESIGN","subtitle":"","metaTitle":"STRATEGIC MARKETING","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course explores how UX, UI and Behavioral Design work together to create intuitive, effective and accessible digital experiences. Through a practical, user-centered approach, you will learn to frame key touchpoints by defining goals, success criteria, constraints and risks, and translate user needs into Jobs to Be Done (JTBD), assumptions and edge cases. From there, you will develop end-to-end user flows and wireflows, build clickable prototypes using behavioral design and accessibility principles, and conduct guerrilla usability testing to turn user feedback into actionable improvements.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":602,"parentEditorID":601},"editorID":601,"parentEditorID":600}],"editorID":600,"parentEditorID":578},{"component":"StructureTabElement","title":"DECODING BEHAVIORAL DATA","subtitle":"","metaTitle":"STRATEGIC MARKETING","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

With a focus on understanding and exercising “multivariate thinking,” you will collect multivariate statistical methods, which are used in behavioral sciences and market research. Through teaching from experienced data analysis consultants with real-life examples, you will learn how these quantitative techniques can be employed effectively to create meaningful conclusions based on behavioral databases

\n

You will acquire a broad overview of the different contexts in which multivariate analysis becomes a valuable resource, from business contexts to research-based activities. You will also be able to understand the motivations behind each technique so that you can successfully conduct multivariate analysis with popular statistical software (SPSS), while learning the key concepts so you can apply to diverse data languages. As being able to communicate your conclusions is key to data analysis, you will learn how to present the results in professional presentation contexts to see you through to your future endeavors.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":605,"parentEditorID":604},"editorID":604,"parentEditorID":603}],"editorID":603,"parentEditorID":578}],"editorID":578,"parentEditorID":548},{"component":"StructureTabElement","title":"THIRD TERM","subtitle":"APRIL-JULY","metaTitle":"THIRD TERM","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"MARKETING EFECTIVENESS 2.0: ROI, MMM and AI AGENTS","subtitle":"","metaTitle":"Communication Effectiveness & ROI ","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This course explores how market research and new analytical tools can help measure marketing effectiveness, optimize investment and support better business decisions. You will use market research to refine the marketing mix and reduce risk in decision-making, while integrating insights from Marketing Mix Modeling (MMM) to evaluate marketing performance and ROI. The course closes by providing examples and tips on how AI agents are transforming the analysis of media performance and marketing outcomes.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":609,"parentEditorID":608},"editorID":608,"parentEditorID":607}],"editorID":607,"parentEditorID":606},{"component":"StructureTabElement","title":" CULTURAL AND BEHAVIORAL INSIGHTS ","subtitle":"","metaTitle":"Ethnography And Cultural Marketing","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":true,"title":null,"subtitle":null,"detail":"

This course explores how cultural and behavioral perspectives can deepen your understanding of consumers and inform more effective marketing and business decisions. You will examine the principles of cultural marketing and their application to contexts such as market expansion and innovation, while building a foundation in ethnography and anthropology and their relevance in academic and business environments. You will also apply ethnographic research methods to uncover meaningful insights into consumer behavior and address marketing challenges.

\n","layout":"L002","card":{"component":"BasicBoxedCard","editorID":612,"parentEditorID":611,"title":{"content":"More specifically, this course will allow you to:","tag":"h2"},"tag":null,"subtitle":null,"description":"\n","auxInfo":null,"link":{"component":"LinkModal","editorID":613,"parentEditorID":612},"link2":{"component":"LinkModal","editorID":614,"parentEditorID":612},"media":{"image":{"component":"LinkableImage","editorID":615,"parentEditorID":612},"video":{"component":"Video","editorID":616,"parentEditorID":612}}},"editorID":611,"parentEditorID":610}],"editorID":610,"parentEditorID":606},{"component":"StructureTabElement","title":"MARKET INTELLIGENCE & SUSTAINABILITY","subtitle":"","metaTitle":"MARKET INTELLIGENCE & SUSTAINABILITY","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Market intelligence will provide an overview to the methods and approaches of analyzing industries, their competitors, and winning strategies. Through a range of key concepts, tools, techniques and methods, you will analyze different types of industries, assess their evolution, performance, and dynamics. In this course, you will also explore:

\n\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":619,"parentEditorID":618},"editorID":618,"parentEditorID":617}],"editorID":617,"parentEditorID":606},{"component":"StructureTabElement","title":"Neuromarketing","subtitle":"","metaTitle":"Neuromarketing","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Neuromarketing is an up-and-coming research path that allows you to understand consumers’ non-conscious decisions. Research shows that most human decisions, especially when making purchases, are non-conscious.

\n

Due to great advances in both wearable equipment and big data analytics—which have led to the efficient establishment of this methodology—the necessary equipment for neuromarketing is no longer exclusive to labs. This course will allow you to:

\n\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":622,"parentEditorID":621},"editorID":621,"parentEditorID":620}],"editorID":620,"parentEditorID":606},{"component":"StructureTabElement","title":"Quantitative Tools for Data Analysis","subtitle":"","metaTitle":"Quantitative Tools for Data Analysis","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

With a focus on understanding and exercising “multivariate thinking,” you will collect multivariate statistical methods, which are used in behavioral sciences and market research. Through teaching from experienced data analysis consultants with real-life examples, you will learn how these quantitative techniques can be employed effectively to create meaningful conclusions.

\n

You will acquire a broad overview of the different contexts in which multivariate analysis becomes a valuable resource, from business contexts to research-based activities. You will also be able to understand the motivations behind each technique so that you can successfully conduct multivariate analysis with popular statistical software such as IBM-PASW (SPSS). As being able to communicate your conclusions is key to data analysis, you will learn how to present the results in professional presentation contexts to see you through to your future endeavors.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":625,"parentEditorID":624},"editorID":624,"parentEditorID":623}],"editorID":623,"parentEditorID":606},{"component":"StructureTabElement","title":"Understanding Consumer Behavior III","subtitle":"","metaTitle":"Understanding Consumer Behavior III","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Understanding Consumer Behavior III delves into the cognitive processes that make us unique as individuals. This course explores the role of personal motivations, such as why one might enroll in this master's program, and how personality traits and individual differences influence consumer behavior. By examining these psychological factors, students will gain a deeper understanding of how personal motivations shape decisions, preferences, and brand interactions in the marketplace.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":628,"parentEditorID":627},"editorID":627,"parentEditorID":626}],"editorID":626,"parentEditorID":606},{"component":"StructureTabElement","title":"SYNTHETIC DATA","subtitle":"","metaTitle":"AI AND ADVANCED RESEARCH TOOLS","metaDescription":"","componentModules":[{"component":"CardCollection","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","layout":"L001","kind":"BasicBoxedCard","title":null,"subtitle":null,"detail":"

This course explores the growing role of synthetic data and how it is being applied across industries to support research, analysis and decision-making. You will learn what synthetic data is, how and when it can be used, and the ethical considerations and limitations that should guide its application. Through case studies and practical exercises, you will gain experience generating and interpreting synthetic responses while critically assessing their value in different scenarios. The course also looks ahead to the evolving role of synthetic data and its potential impact on the future of research and insights.

\n","elements":[],"groupingLink":{"component":"Link","editorID":631,"parentEditorID":630},"titlesLink":false,"editorID":630,"parentEditorID":629,"showCarousel":false,"decoration":false}],"editorID":629,"parentEditorID":606},{"component":"StructureTabElement","title":"PROTOTYPING STUDIO: LANDING IDEAS","subtitle":"","metaTitle":"AI AND ADVANCED RESEARCH TOOLS","metaDescription":"","componentModules":[{"component":"CardCollection","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","layout":"L001","kind":"BasicBoxedCard","title":null,"subtitle":null,"detail":"

This hands-on course explores how to turn ideas into prototypes that can be tested and refined. You will work with different prototype formats, including paper, digital wireframes, physical models, service simulations, narratives and financial models, and learn when each is most effective. You will also explore the latest AI tools for prototyping, how to choose the right level of fidelity, design iterative testing cycles and use feedback to improve your ideas.

\n","elements":[],"groupingLink":{"component":"Link","editorID":634,"parentEditorID":633},"titlesLink":false,"editorID":633,"parentEditorID":632,"showCarousel":false,"decoration":false}],"editorID":632,"parentEditorID":606},{"component":"StructureTabElement","title":"Electives","subtitle":"","metaTitle":"Electives","metaDescription":"","componentModules":[{"component":"CardCollection","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","layout":"L001","kind":"BasicBoxedCard","title":null,"subtitle":null,"detail":"

Electives paths are there to allow you to customize the Master program, putting more focus on the areas you are more interested in. Electives are planned for Term 3, and two months before (mid-Term 2) you select which one you want to attend. So you can select the topics that you are passionate about, or the skills you need to progress in your professional career.

\n","elements":[{"component":"BasicBoxedCard","title":{"content":"DATA ANALYTICS PATH","tag":"h4"},"tag":null,"subtitle":null,"description":"

Data Analytics path is chosen by those students who have passion for quantitative analysis, and want to learn some of the Big Data tools that are quite demanded in the marketplace.  

\n

In this specialization path students will have two additional courses (a total of 16 sessions, 24h) to build deeper knowledge on Data analytics, which is a critical skill area for following a career in Insight’s roles both at agencies and clients. Students will practice working with complex databases from consumer behavior, focusing on how to extract relevant and actionable insights using data visualization, programming and advanced analysis tools. In the first course, Advanced Big Data, students will learn a new programming language, SQL; as well as Apache Sparks/Databricks platform and some introduction to Python. Overall, the students will be able to deepen their knowledge in data preparation, analysis and visualization. In the Customer Analytics course, students will be able to practice solving real problems by using programming languages, with more advanced Python programming skills.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":638,"parentEditorID":637},"link2":{"component":"LinkModal","editorID":639,"parentEditorID":637},"media":{"image":{"component":"LinkableImage","editorID":640,"parentEditorID":637},"video":{"component":"Video","editorID":641,"parentEditorID":637}},"editorID":637,"parentEditorID":636},{"component":"BasicBoxedCard","title":{"content":"CONSUMER BEHAVIOR PATH","tag":"h4"},"tag":null,"subtitle":null,"description":"

Consumer Behavior path is chosen by students who have passion for understanding how and why we take decisions, and the cognitive models that explain (and predict) behaviors.  

\n

In this specialization path students will have two additional courses (a total of 16 sessions, 24h) to build deeper knowledge on consumer behavior, with a zoom into some of the critical social psychology aspects (influence and persuasion) as well as into the decision process. Both are behavioral aspects – how we take decisions, how we are influenced which are critical for the Insights managers both in the agency and client roles and serve as application of the previous behavioral courses in this master.  

\n

In the first course, Consumer Decision Making, students will learn new models describing the consumer journey, with focus on the different moments of truth – relevant touchpoints. Focus will be how we can use the psychological insights to impact those decisions. And in the second course, How to run experiments in behavioral science, students will practice on how you can apply behavioral science into real projects, guiding the decision making process for the companies.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":643,"parentEditorID":642},"link2":{"component":"LinkModal","editorID":644,"parentEditorID":642},"media":{"image":{"component":"LinkableImage","editorID":645,"parentEditorID":642},"video":{"component":"Video","editorID":646,"parentEditorID":642}},"editorID":642,"parentEditorID":636}],"groupingLink":{"component":"Link","editorID":647,"parentEditorID":636},"titlesLink":false,"editorID":636,"parentEditorID":635}],"editorID":635,"parentEditorID":606}],"editorID":606,"parentEditorID":548}],"editorID":548,"parentEditorID":516},{"component":"StructureTabElement","title":"Consulting Project","subtitle":"","metaTitle":"Consulting Project","metaDescription":"","componentModules":[{"component":"CardCollection","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L002","kind":"BasicCard","title":null,"subtitle":null,"detail":"

Working in a team environment, you and your peers will develop a marketing plan for a real company based on a real-world case. This will be considered your final master’s project, in which you take on board all of your knowledge from the program and put into practice the skills you have honed. In the past years, we have collaborated with The Coca-Cola Company and IKEA.

\n","elements":[{"component":"BasicCard","date":null,"title":{"content":"THE INSIGHT CHALLENGE","tag":"h2"},"subtitle":"

MARKETING CONSULTING PROJECT

\n

\n","description":"

Dive into a 4-day real-world marketing case as a marketing consultant, and develop impactful recommendations to present to a panel of experts.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":651,"parentEditorID":650},"link2":{"component":"LinkModal","editorID":652,"parentEditorID":650},"media":{"image":{"component":"LinkableImage","editorID":653,"parentEditorID":650},"video":{"component":"Video","editorID":654,"parentEditorID":650}},"editorID":650,"parentEditorID":649},{"component":"BasicCard","date":null,"title":{"content":"THE MARKET RESEARCH AGENCY CHALLENGE","tag":"h2"},"subtitle":"

NIELSEN MARKET RESEARCH CONSULTING PROJECT

\n","description":"

Over the course of 6 weeks, you and your team will work with Nielsen to address a real client situation by conducting market research, discovering consumer insights, and presenting to the real client at the end.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":656,"parentEditorID":655},"link2":{"component":"LinkModal","editorID":657,"parentEditorID":655},"media":{"image":{"component":"LinkableImage","editorID":658,"parentEditorID":655},"video":{"component":"Video","editorID":659,"parentEditorID":655}},"editorID":655,"parentEditorID":649},{"component":"BasicCard","date":null,"title":{"content":"THE INTEGRATION CHALLENGE","tag":"h2"},"subtitle":"

THE INTEGRATION CONSULTING PROJECT

\n","description":"

This final 8-week project allows you to integrate all the knowledge and skills you’ve mastered in the program to develop a unique solution to a real-world challenge provided by the client. You will work as a real consulting team; each group will work directly with the client and final presentations are made directly to them. In the past, some of our clients have been: Telefonica, Orange, 3M and Mediabrand.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":661,"parentEditorID":660},"link2":{"component":"LinkModal","editorID":662,"parentEditorID":660},"media":{"image":{"component":"LinkableImage","editorID":663,"parentEditorID":660},"video":{"component":"Video","editorID":664,"parentEditorID":660}},"editorID":660,"parentEditorID":649}],"groupingLink":{"component":"Link","editorID":665,"parentEditorID":649},"titlesLink":false,"editorID":649,"parentEditorID":648,"showCarousel":false,"decoration":false}],"editorID":648,"parentEditorID":516},{"component":"StructureTabElement","title":"Beyond The Program","subtitle":"","metaTitle":"Beyond The Program","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"Academic Essentials","subtitle":"","metaTitle":"Academic Essentials","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"CAREER DISCOVERY ACCELERATOR","subtitle":"","metaTitle":"CAREER DISCOVERY ACCELERATOR","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L006","title":null,"subtitle":null,"content":"

To help you progress with your individual career goals, IE Talent & Careers offer students exclusive tools and resources throughout the duration of your program. The IE Talent & Careers Center also lead a series of classes to prepare you for today’s competitive job market.

","primaryLink":{"component":"LinkModal","editorID":670,"parentEditorID":669},"secondaryLink":{"component":"LinkModal","editorID":671,"parentEditorID":669},"additionalContent":{"image":{"component":"LinkableImage","editorID":672,"parentEditorID":669},"video":{"component":"Video","thumbnail":{"component":"Image","editorID":674,"parentEditorID":673},"url":"https://youtu.be/rd9PGzNEAy8","automaticSubtitles":false,"autoplayVideo":false,"editorID":673,"parentEditorID":669},"card":{"component":"CTACard","editorID":675,"parentEditorID":669},"basicCard":{"component":"BasicCard","editorID":676,"parentEditorID":669},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":677,"parentEditorID":669},"basicCompactCard":{"component":"BasicCompactCard","editorID":678,"parentEditorID":669},"imageCard":{"component":"ImageCard","editorID":679,"parentEditorID":669},"iconCard":{"component":"IconCard","editorID":680,"parentEditorID":669},"basicIconCard":{"component":"BasicIconCard","editorID":681,"parentEditorID":669},"logoCard":{"component":"LogoCard","editorID":682,"parentEditorID":669},"addressCard":{"component":"AddressCard","editorID":683,"parentEditorID":669}},"editorID":669,"parentEditorID":668}],"editorID":668,"parentEditorID":667},{"component":"StructureTabElement","title":"IMPACT SKILLS ACCELERATOR","subtitle":"","metaTitle":"IMPACT SKILLS ACCELERATOR","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

The Impact Skills Accelerator is embedded throughout the Master in Market Research & Consumer Behavior, developing the judgment that turns data into genuine understanding. It covers a range of practical courses, where you'll learn to question assumptions, analyze evidence rigorously and translate consumer insight into decisions organizations can act on with confidence. 

These applied courses include: 

","primaryLink":{"component":"LinkModal","editorID":686,"parentEditorID":685},"secondaryLink":{"component":"LinkModal","editorID":687,"parentEditorID":685},"additionalContent":{"image":{"component":"LinkableImage","editorID":688,"parentEditorID":685},"video":{"component":"Video","thumbnail":{"component":"Image","editorID":690,"parentEditorID":689},"url":"https://youtu.be/rd9PGzNEAy8","automaticSubtitles":false,"autoplayVideo":false,"editorID":689,"parentEditorID":685},"card":{"component":"CTACard","editorID":691,"parentEditorID":685},"basicCard":{"component":"BasicCard","editorID":692,"parentEditorID":685},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":693,"parentEditorID":685},"basicCompactCard":{"component":"BasicCompactCard","editorID":694,"parentEditorID":685},"imageCard":{"component":"ImageCard","editorID":695,"parentEditorID":685},"iconCard":{"component":"IconCard","editorID":696,"parentEditorID":685},"basicIconCard":{"component":"BasicIconCard","editorID":697,"parentEditorID":685},"logoCard":{"component":"LogoCard","editorID":698,"parentEditorID":685},"addressCard":{"component":"AddressCard","editorID":699,"parentEditorID":685}},"editorID":685,"parentEditorID":684}],"editorID":684,"parentEditorID":667}],"editorID":667,"parentEditorID":666},{"component":"StructureTabElement","title":"Program Extras","subtitle":"","metaTitle":"Program Extras","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"INTERNATIONAL EXPERIENCES","subtitle":"","metaTitle":"INTERNATIONAL EXPERIENCES","metaDescription":"","componentModules":[{"component":"CardCollection","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","layout":"L001","showCarousel":false,"kind":"BasicBoxedCard","decoration":false,"title":null,"subtitle":"

Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of optional international experiences: Global Immersion Week or Social Impact Week.

\n","detail":null,"elements":[{"component":"BasicBoxedCard","title":{"content":"Global Immersion Week  ","tag":"h4"},"tag":null,"subtitle":null,"description":"

The Global Immersion Week allows students to network with companies, explore new cultures and gain new career insights.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":704,"parentEditorID":703},"link2":{"component":"LinkModal","editorID":705,"parentEditorID":703},"media":{"image":{"component":"LinkableImage","editorID":706,"parentEditorID":703},"video":{"component":"Video","editorID":707,"parentEditorID":703,"thumbnail":{"component":"Image","editorID":708,"parentEditorID":707},"url":"https://www.youtube.com/watch?v=M27NTu2pFYg","automaticSubtitles":false,"autoplayVideo":false}},"editorID":703,"parentEditorID":702},{"component":"BasicBoxedCard","title":{"content":"Social Impact Week","tag":"h4"},"tag":null,"subtitle":null,"description":"

During the Social Impact Week, students are able to visit local companies and develop a project focused on Social Impact, Entrepreneurship and MARCOM.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":710,"parentEditorID":709},"link2":{"component":"LinkModal","editorID":711,"parentEditorID":709},"media":{"image":{"component":"LinkableImage","editorID":712,"parentEditorID":709},"video":{"component":"Video","editorID":713,"parentEditorID":709,"thumbnail":{"component":"Image","editorID":714,"parentEditorID":713},"url":"https://www.youtube.com/watch?v=S8R2dO2GaZc","automaticSubtitles":false,"autoplayVideo":false}},"editorID":709,"parentEditorID":702}],"groupingLink":{"component":"Link","editorID":715,"parentEditorID":702},"titlesLink":false,"editorID":702,"parentEditorID":701}],"editorID":701,"parentEditorID":700},{"component":"StructureTabElement","title":"MARCOM SPEAKER SERIES","subtitle":"","metaTitle":"MARCOM SPEAKER SERIES","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past speakers have represented companies as Kantar, McKinsey, Interbrand, Fjord to name a few.

","primaryLink":{"component":"LinkModal","style":"primary","link":{"text":"read more","linkType":"url","url":{"href":"https://www.ie.edu/uncover-ie/the-marcom-speaker-series-first-hand-insights-from-industry-professionals/","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo","editorID":719,"parentEditorID":718},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":720,"parentEditorID":718},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":721,"parentEditorID":718},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":722,"parentEditorID":718}}},"editorID":718,"parentEditorID":717,"showIcon":false},"secondaryLink":{"component":"LinkModal","editorID":723,"parentEditorID":717},"additionalContent":{"image":{"component":"LinkableImage","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":724,"parentEditorID":717},"video":{"component":"Video","editorID":725,"parentEditorID":717},"card":{"component":"CTACard","editorID":726,"parentEditorID":717},"basicCard":{"component":"BasicCard","editorID":727,"parentEditorID":717},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":728,"parentEditorID":717},"basicCompactCard":{"component":"BasicCompactCard","editorID":729,"parentEditorID":717},"imageCard":{"component":"ImageCard","editorID":730,"parentEditorID":717},"iconCard":{"component":"IconCard","editorID":731,"parentEditorID":717},"basicIconCard":{"component":"BasicIconCard","editorID":732,"parentEditorID":717},"logoCard":{"component":"LogoCard","editorID":733,"parentEditorID":717},"addressCard":{"component":"AddressCard","editorID":734,"parentEditorID":717}},"editorID":717,"parentEditorID":716}],"editorID":716,"parentEditorID":700},{"component":"StructureTabElement","title":"ADDITIONAL CERTIFICATIONS","subtitle":"","metaTitle":"ADDITIONAL CERTIFICATIONS","metaDescription":"","componentModules":[{"component":"LogoCollection","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L003","slider":false,"title":null,"subtitle":null,"detail":"

This program will further boost your career by offering certifications from Salesforce, Google, and IE University’s proprietary Sustainability Certificate. These options are all available and designed to help you progress in your chosen career path.

\n","elements":[{"component":"LogoCard","title":null,"image":{"id":194695,"name":"Google Logo.png","title":"google-logo-58e1ad53-2ff3-43f5-9e22-3b41961c8bad","description":"","alt":"The image features the Google logo with its distinctive multicolored lettering.","tags":["Google","logo","branding","multicolor"],"url":"https://images.thesaurus.ie.edu/google-logo-58e1ad53-2ff3-43f5-9e22-3b41961c8bad","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/google-logo-58e1ad53-2ff3-43f5-9e22-3b41961c8bad","publicId":null,"damId":"google-logo-58e1ad53-2ff3-43f5-9e22-3b41961c8bad","published":"2026-05-20T14:15:35.676Z","size":480275,"width":10000,"height":3382,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":737,"parentEditorID":736,"url":{"href":null,"linkTo":null,"newTab":false,"noFollow":false,"external":true}},{"component":"LogoCard","title":null,"image":{"id":194694,"name":"IE Sustainability Logo.png","title":"ie-sustainability-logo-d4eb2138-d8fe-4f00-b1f7-c3c8d32e9642","description":"","alt":"A logo representing IE University with a focus on sustainability.","tags":["logo","IE University","sustainability","education","branding"],"url":"https://images.thesaurus.ie.edu/ie-sustainability-logo-d4eb2138-d8fe-4f00-b1f7-c3c8d32e9642","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ie-sustainability-logo-d4eb2138-d8fe-4f00-b1f7-c3c8d32e9642","publicId":null,"damId":"ie-sustainability-logo-d4eb2138-d8fe-4f00-b1f7-c3c8d32e9642","published":"2026-05-20T14:15:32.232Z","size":29193,"width":1300,"height":1300,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":738,"parentEditorID":736,"url":{"href":null,"linkTo":null,"newTab":false,"noFollow":false,"external":true}},{"component":"LogoCard","title":null,"image":{"id":194693,"name":"IE University Logo.png","title":"ie-university-logo-5b37eb55-a4fe-4d72-a171-585049db711d","description":"","alt":"This is the logo of IE University.","tags":["logo","IE University","higher education","branding"],"url":"https://images.thesaurus.ie.edu/ie-university-logo-5b37eb55-a4fe-4d72-a171-585049db711d","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ie-university-logo-5b37eb55-a4fe-4d72-a171-585049db711d","publicId":null,"damId":"ie-university-logo-5b37eb55-a4fe-4d72-a171-585049db711d","published":"2026-05-20T14:15:29.698Z","size":17150,"width":726,"height":624,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":739,"parentEditorID":736,"url":{"href":null,"linkTo":null,"newTab":false,"noFollow":false,"external":true}},{"component":"LogoCard","title":null,"url":{"href":null,"linkTo":null,"newTab":false,"noFollow":false,"external":true},"image":{"id":194692,"name":"Salesforce Logo.png","title":"salesforce-logo-7955af72-29b8-46a7-a4fe-a1372d35f297","description":"","alt":"A blue cloud logo featuring the word 'salesforce' in white.","tags":["cloud","logo","salesforce","blue","branding"],"url":"https://images.thesaurus.ie.edu/salesforce-logo-7955af72-29b8-46a7-a4fe-a1372d35f297","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/salesforce-logo-7955af72-29b8-46a7-a4fe-a1372d35f297","publicId":null,"damId":"salesforce-logo-7955af72-29b8-46a7-a4fe-a1372d35f297","published":"2026-05-20T14:15:27.568Z","size":52653,"width":1200,"height":840,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":740,"parentEditorID":736}],"logoBackground":true,"groupingLink":{"component":"Link","editorID":741,"parentEditorID":736},"editorID":736,"parentEditorID":735}],"editorID":735,"parentEditorID":700},{"component":"StructureTabElement","title":"END-TO-END AI FOR MARKETING LAB","subtitle":"","metaTitle":"END-TO-END AI FOR MARKETING LAB","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

Participate in IE's End-to-End AI for Marketing Lab, a hands-on experience where you work in teams to solve real business challenges using AI. Following an agency-style approach, you will develop practical skills across strategy, creativity, analytics, and execution while building an AI-powered solution from briefing to final presentation.

","primaryLink":{"component":"LinkModal","editorID":744,"parentEditorID":743},"secondaryLink":{"component":"LinkModal","editorID":745,"parentEditorID":743},"additionalContent":{"image":{"component":"LinkableImage","editorID":746,"parentEditorID":743},"video":{"component":"Video","editorID":747,"parentEditorID":743},"card":{"component":"CTACard","editorID":748,"parentEditorID":743},"basicCard":{"component":"BasicCard","editorID":749,"parentEditorID":743},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":750,"parentEditorID":743},"basicCompactCard":{"component":"BasicCompactCard","editorID":751,"parentEditorID":743},"imageCard":{"component":"ImageCard","editorID":752,"parentEditorID":743},"iconCard":{"component":"IconCard","editorID":753,"parentEditorID":743},"basicIconCard":{"component":"BasicIconCard","editorID":754,"parentEditorID":743},"logoCard":{"component":"LogoCard","editorID":755,"parentEditorID":743},"addressCard":{"component":"AddressCard","editorID":756,"parentEditorID":743}},"editorID":743,"parentEditorID":742}],"editorID":742,"parentEditorID":700},{"component":"StructureTabElement","title":"VENTURE LAB","subtitle":"","metaTitle":"VENTURE LAB","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

As a student or alumni you can be part of IE's Venture Lab. Here, you will be trained as an aspiring entrepreneurs to validate, design and prepare their startup projects for launch. Here you will have a full incubation program that takes you from the idea stage to your MVP.

","primaryLink":{"component":"LinkModal","editorID":759,"parentEditorID":758},"secondaryLink":{"component":"LinkModal","editorID":760,"parentEditorID":758},"additionalContent":{"image":{"component":"LinkableImage","editorID":761,"parentEditorID":758},"video":{"component":"Video","editorID":762,"parentEditorID":758},"card":{"component":"CTACard","editorID":763,"parentEditorID":758},"basicCard":{"component":"BasicCard","editorID":764,"parentEditorID":758},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":765,"parentEditorID":758},"basicCompactCard":{"component":"BasicCompactCard","editorID":766,"parentEditorID":758},"imageCard":{"component":"ImageCard","editorID":767,"parentEditorID":758},"iconCard":{"component":"IconCard","editorID":768,"parentEditorID":758},"basicIconCard":{"component":"BasicIconCard","editorID":769,"parentEditorID":758},"logoCard":{"component":"LogoCard","editorID":770,"parentEditorID":758},"addressCard":{"component":"AddressCard","editorID":771,"parentEditorID":758}},"editorID":758,"parentEditorID":757}],"editorID":757,"parentEditorID":700}],"editorID":700,"parentEditorID":666},{"component":"StructureTabElement","title":"CAREER SPECIALIZATIONS","subtitle":"","metaTitle":"CAREER SPECIALIZATIONS","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"Description","subtitle":"","metaTitle":"Description","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

After completing your program, you’ll be able to join an additional optional term to specialize in the most relevant industries for the Marketing, Communication & Sales pathway. During the Career Specializations period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Specializations will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.

","primaryLink":{"component":"LinkModal","style":"primary","link":{"text":"Find out more","linkType":"url","url":{"href":"https://www.ie.edu/business-school/programs/masters/career-tracks/","newTab":true},"modal":{"requestInfo":{"component":"RequestInfo","editorID":776,"parentEditorID":775},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":777,"parentEditorID":775},"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":778,"parentEditorID":775},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":779,"parentEditorID":775}}},"editorID":775,"parentEditorID":774,"showIcon":false},"secondaryLink":{"component":"LinkModal","editorID":780,"parentEditorID":774},"additionalContent":{"image":{"component":"LinkableImage","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":781,"parentEditorID":774},"video":{"component":"Video","editorID":782,"parentEditorID":774},"card":{"component":"CTACard","editorID":783,"parentEditorID":774},"basicCard":{"component":"BasicCard","editorID":784,"parentEditorID":774},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":785,"parentEditorID":774},"basicCompactCard":{"component":"BasicCompactCard","editorID":786,"parentEditorID":774},"imageCard":{"component":"ImageCard","editorID":787,"parentEditorID":774},"iconCard":{"component":"IconCard","editorID":788,"parentEditorID":774},"basicIconCard":{"component":"BasicIconCard","editorID":789,"parentEditorID":774},"logoCard":{"component":"LogoCard","editorID":790,"parentEditorID":774},"addressCard":{"component":"AddressCard","editorID":791,"parentEditorID":774}},"editorID":774,"parentEditorID":773}],"editorID":773,"parentEditorID":772},{"component":"StructureTabElement","title":"MARKETING IN FASHION, LUXURY AND FMCGs","subtitle":"","metaTitle":"MARKETING IN FASHION, LUXURY AND FMCGs","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

Master end-to-end growth strategies from consumer & fashion sectors to luxury markets. This career specialization equips students to navigate the future of luxury, fashion, and fast-moving consumer goods. Students explore how iconic brands evolve, how new ventures take form, and how consumer expectations shift in a digitally accelerated, sustainability-driven world.

","primaryLink":{"component":"LinkModal","editorID":794,"parentEditorID":793},"secondaryLink":{"component":"LinkModal","editorID":795,"parentEditorID":793},"additionalContent":{"image":{"component":"LinkableImage","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":796,"parentEditorID":793},"video":{"component":"Video","editorID":797,"parentEditorID":793},"card":{"component":"CTACard","editorID":798,"parentEditorID":793},"basicCard":{"component":"BasicCard","editorID":799,"parentEditorID":793},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":800,"parentEditorID":793},"basicCompactCard":{"component":"BasicCompactCard","editorID":801,"parentEditorID":793},"imageCard":{"component":"ImageCard","editorID":802,"parentEditorID":793},"iconCard":{"component":"IconCard","editorID":803,"parentEditorID":793},"basicIconCard":{"component":"BasicIconCard","editorID":804,"parentEditorID":793},"logoCard":{"component":"LogoCard","editorID":805,"parentEditorID":793},"addressCard":{"component":"AddressCard","editorID":806,"parentEditorID":793}},"editorID":793,"parentEditorID":792}],"editorID":792,"parentEditorID":772},{"component":"StructureTabElement","title":"SALES STRATEGY & REVENUE GROWTH ","subtitle":"","metaTitle":"SALES STRATEGY & REVENUE GROWTH ","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

Build revenue engines with advanced CRM, pipeline management, and strategic selling. This career specialization offers a hands-on approach to scaling commercial growth, combining core sales methodologies with go-to-market strategy, market expansion, and data-driven decision making, with a strong focus on AI and automation.

","primaryLink":{"component":"LinkModal","editorID":809,"parentEditorID":808},"secondaryLink":{"component":"LinkModal","editorID":810,"parentEditorID":808},"additionalContent":{"image":{"component":"LinkableImage","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":811,"parentEditorID":808},"video":{"component":"Video","editorID":812,"parentEditorID":808},"card":{"component":"CTACard","editorID":813,"parentEditorID":808},"basicCard":{"component":"BasicCard","editorID":814,"parentEditorID":808},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":815,"parentEditorID":808},"basicCompactCard":{"component":"BasicCompactCard","editorID":816,"parentEditorID":808},"imageCard":{"component":"ImageCard","editorID":817,"parentEditorID":808},"iconCard":{"component":"IconCard","editorID":818,"parentEditorID":808},"basicIconCard":{"component":"BasicIconCard","editorID":819,"parentEditorID":808},"logoCard":{"component":"LogoCard","editorID":820,"parentEditorID":808},"addressCard":{"component":"AddressCard","editorID":821,"parentEditorID":808}},"editorID":808,"parentEditorID":807}],"editorID":807,"parentEditorID":772},{"component":"StructureTabElement","title":"MARKETING IN MEDIA & ENTERTAINMENT","subtitle":"","metaTitle":"MARKETING IN MEDIA & ENTERTAINMENT","metaDescription":"","componentModules":[{"component":"BasicContent","anchorID":null,"theme":"default","verticalSpacing":"medium","layout":"L007","title":null,"subtitle":null,"content":"

Decode marketing & comm's across film, gaiming, sports, music & audio and creator's economy. This career specialization explores how entertainment and media drive brand influence and consumer attention. Participants learn to design and measure marketing in a content-driven world, developing integrated strategies that connect entertainment IPs, brand partnerships, and audiences.

","primaryLink":{"component":"LinkModal","editorID":824,"parentEditorID":823},"secondaryLink":{"component":"LinkModal","editorID":825,"parentEditorID":823},"additionalContent":{"image":{"component":"LinkableImage","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":826,"parentEditorID":823},"video":{"component":"Video","editorID":827,"parentEditorID":823},"card":{"component":"CTACard","editorID":828,"parentEditorID":823},"basicCard":{"component":"BasicCard","editorID":829,"parentEditorID":823},"basicBoxedCard":{"component":"BasicBoxedCard","editorID":830,"parentEditorID":823},"basicCompactCard":{"component":"BasicCompactCard","editorID":831,"parentEditorID":823},"imageCard":{"component":"ImageCard","editorID":832,"parentEditorID":823},"iconCard":{"component":"IconCard","editorID":833,"parentEditorID":823},"basicIconCard":{"component":"BasicIconCard","editorID":834,"parentEditorID":823},"logoCard":{"component":"LogoCard","editorID":835,"parentEditorID":823},"addressCard":{"component":"AddressCard","editorID":836,"parentEditorID":823}},"editorID":823,"parentEditorID":822}],"editorID":822,"parentEditorID":772}],"editorID":772,"parentEditorID":666}],"editorID":666,"parentEditorID":516}],"verticalSpacing":"medium","tabsDuration":"10 Months","editorID":516,"parentEditorID":479,"heightComponentModule":750,"showFeedbackWidget":true},{"component":"Intro","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","title":null,"subtitle":null,"detail":"

*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.

\n","editorID":837,"parentEditorID":479},{"anchorID":null,"verticalSpacing":"medium","component":"FeaturedBlock","icon":{"id":15960,"name":"Style=Style4-47.png","title":"","description":"This is an image of a glowing blue star-like symbol inside a circle on a black background.","alt":"","tags":["blue","star","symbol","circle","glowing"],"url":"https://images.thesaurus.ie.edu/stylestyle4-47_2","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/stylestyle4-47_2","publicId":"thesaurus/Style_Style4-47_837d169e-388f-45bf-ac2b-db148ec820c1","damId":"stylestyle4-47_2","published":"2022-11-17T09:13:30.554Z","size":5212,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"title":{"content":"University private degree","tag":"h2"},"text":"

This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.

\n

*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (master’s), that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.

\n","primaryLink":{"component":"DescriptionButton","editorID":839,"parentEditorID":838,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"secondaryLink":{"component":"DescriptionButton","editorID":840,"parentEditorID":838,"showLeftIcon":false,"showRigthIcon":false,"auxText":null},"layout":"L002","theme":"defaultAlt","editorID":838,"parentEditorID":479},{"component":"Intro","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","title":{"content":"INSIDE THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR","tag":"h2"},"subtitle":"

An in-depth explanation from the academic team of the Master in Market Research and Consumer Behavior.

\n","detail":null,"editorID":841,"parentEditorID":479},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"Video","thumbnail":{"component":"Image","editorID":844,"parentEditorID":843,"file":{"id":180657,"name":"video-academic-director.jpeg","title":"video-academic-director","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/video-academic-director","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/video-academic-director","publicId":null,"damId":"video-academic-director","published":"2025-02-14T10:51:31.527Z","size":65639,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"video-academic-director","veil":0,"alt":""},"url":"https://www.youtube.com/watch?v=1Jjkvo6QCmA","automaticSubtitles":false,"editorID":843,"parentEditorID":842,"autoplayVideo":false}],"noImageOnMobile":false,"editorID":842,"parentEditorID":479},{"anchorID":"partners","verticalSpacing":"medium","component":"CardCollection","kind":"LogoCard","title":{"content":"COMPANIES THAT COLLABORATE WITH THE PROGRAM","tag":"h2"},"subtitle":"

At IE University, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, students have the opportunity to experience the real world of work in the classroom through challenges, consulting projects, and multimedia simulations, applying their knowledge as they go. Here are some of the partner companies that are currently collaborating with the program or have collaborated with us in the past:

\n","detail":null,"elements":[{"component":"LogoCard","url":null,"image":{"id":195756,"name":"kantar-millward-brown.jpeg","title":"kantar-millward-brown-2c6707ae-fd6b-4489-b7cb-b375eb06159a","description":"","alt":"This is a logo featuring the names Kantar and Millward Brown in a stylized font.","tags":["logo","Kantar","Millward Brown","branding"],"url":"https://images.thesaurus.ie.edu/kantar-millward-brown-2c6707ae-fd6b-4489-b7cb-b375eb06159a","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/kantar-millward-brown-2c6707ae-fd6b-4489-b7cb-b375eb06159a","publicId":null,"damId":"kantar-millward-brown-2c6707ae-fd6b-4489-b7cb-b375eb06159a","published":"2026-06-18T14:15:46.951Z","size":10157,"width":500,"height":278,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":846,"parentEditorID":845,"title":{"content":"Title","tag":"span"}},{"component":"LogoCard","url":null,"image":{"id":195757,"name":"nielsen-logo.jpeg","title":"nielsen-logo-6c56ea0f-2e48-443c-9596-34b47199527a","description":"","alt":"The image features the Nielsen logo, characterized by colorful triangular shapes and bold lettering.","tags":["Nielsen","logo","branding","design","colorful"],"url":"https://images.thesaurus.ie.edu/nielsen-logo-6c56ea0f-2e48-443c-9596-34b47199527a","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/nielsen-logo-6c56ea0f-2e48-443c-9596-34b47199527a","publicId":null,"damId":"nielsen-logo-6c56ea0f-2e48-443c-9596-34b47199527a","published":"2026-06-18T14:16:01.207Z","size":13306,"width":500,"height":218,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":847,"parentEditorID":845,"title":{"content":"Title","tag":"span"}},{"component":"LogoCard","url":null,"image":{"id":195758,"name":"telefonica-logo.jpeg","title":"telefonica-logo-4efe3230-24b8-40cd-87e8-2fc5f1535b89","description":"","alt":"A blue logo featuring the name 'Telefónica' with a distinctive dot design.","tags":["logo","Telefónica","blue","design"],"url":"https://images.thesaurus.ie.edu/telefonica-logo-4efe3230-24b8-40cd-87e8-2fc5f1535b89","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/telefonica-logo-4efe3230-24b8-40cd-87e8-2fc5f1535b89","publicId":null,"damId":"telefonica-logo-4efe3230-24b8-40cd-87e8-2fc5f1535b89","published":"2026-06-18T14:16:14.964Z","size":21486,"width":500,"height":120,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":848,"parentEditorID":845,"title":{"content":"Title","tag":"span"}}],"groupingLink":{"component":"Link","editorID":849,"parentEditorID":845},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","titlesLink":false,"editorID":845,"parentEditorID":479,"showCarousel":false,"decoration":false},{"anchorID":null,"verticalSpacing":"medium","component":"CardCollection","kind":"BasicIconCard","title":{"content":"Consulting projects","tag":"h2"},"subtitle":"

Over 10 months, you will work on and later present three different projects to leading corporate executives. You will solve real-life challenges that clients face when trying to understand how consumers behave and develop your professional skills by collaborating in diverse groups.

\n","detail":null,"elements":[{"component":"BasicIconCard","title":{"content":"THE INSIGHT CHALLENGE","tag":"h3"},"description":"

Dive into a four-day, real-world marketing case and put your research skills to the test. Find key insights and develop impactful recommendations to present to a panel of experts.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":852,"parentEditorID":851},"icon":{"id":15782,"name":"Cuadro-lapiz_blanco-300x300-1.png","title":"","description":"","alt":"","tags":["icon","pencil","black and white","simple","design","square"],"url":"https://images.thesaurus.ie.edu/cuadro-lapiz-blanco-300x300-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/cuadro-lapiz-blanco-300x300-1","publicId":"thesaurus/Cuadro-lapiz_blanco-300x300-1_36ba3008-647b-45f3-aa0a-008a8e04d060","damId":"cuadro-lapiz-blanco-300x300-1","published":"2022-11-15T13:05:29.296Z","size":10757,"width":300,"height":300,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":851,"parentEditorID":850},{"component":"BasicIconCard","title":{"content":"THE MARKET RESEARCH AGENCY CHALLENGE","tag":"h3"},"description":"

For six weeks, you and your team will work with Nielsen to address a real client situation by conducting market research and analyzing consumer insights. You will then present your findings to the client at the end of the challenge.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":854,"parentEditorID":853},"icon":{"id":15781,"name":"Lupa_blanco-300x300.png","title":"","description":"A simple black and white icon of a magnifying glass.","alt":"","tags":["magnifying glass","icon","black and white","search","simple"],"url":"https://images.thesaurus.ie.edu/lupa-blanco-300x300","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/lupa-blanco-300x300","publicId":"thesaurus/Lupa_blanco-300x300_92dfefb1-681a-4fc9-9bcb-f9294dbf2da6","damId":"lupa-blanco-300x300","published":"2022-11-15T13:05:09.141Z","size":11286,"width":300,"height":300,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":853,"parentEditorID":850},{"component":"BasicIconCard","title":{"content":"THE INTEGRATION CONSULTING PROJECT","tag":"h3"},"description":"

This final, eight-week project allows you to integrate all the knowledge and skills you’ve mastered in the program to develop a unique solution to a real-world challenge provided by a client. Operating as a real consulting team alongside your peers, each group will work directly with the client and make final presentations directly to them.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":856,"parentEditorID":855},"icon":{"id":15785,"name":"Proyector-imagen_blanco-300x300.png","title":"","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/proyector-imagen-blanco-300x300","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/proyector-imagen-blanco-300x300","publicId":"thesaurus/Proyector-imagen_blanco-300x300_08fa38bc-3156-45a6-a17c-46a8ba6e90eb","damId":"proyector-imagen-blanco-300x300","published":"2022-11-15T13:05:46.041Z","size":3479,"width":300,"height":300,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":855,"parentEditorID":850}],"groupingLink":{"component":"Link","editorID":857,"parentEditorID":850},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","titlesLink":false,"editorID":850,"parentEditorID":479,"showCarousel":false,"decoration":false},{"anchorID":"journey","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"BEYOND THE PROGRAM","tag":"span"},"size":"big","content":null,"link":{"component":"Link","editorID":860,"parentEditorID":859},"backgroundImage":{"component":"Image","editorID":861,"parentEditorID":859},"editorID":859,"parentEditorID":858,"textPosition":"center"}],"editorID":858,"parentEditorID":479,"noImageOnMobile":false},{"anchorID":"journey","component":"StepsCollection","title":{"content":"Your Marketing, Communication & Sales Student Journey","tag":"h2"},"subtitle":null,"detail":null,"theme":"defaultAlt","titleSize":"large","elements":[{"component":"StepCard","title":{"content":"Gain Foundation & Specialized skills","tag":"h3"},"link":{"url":"","text":""},"editorID":863,"parentEditorID":862},{"component":"StepCard","title":{"content":"ADD-ON AN INDUSTRY CERTIFICATION ","tag":"h3"},"link":{"url":"","text":""},"editorID":864,"parentEditorID":862},{"component":"StepCard","title":{"content":"TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE ","tag":"h3"},"link":{"url":"","text":""},"editorID":865,"parentEditorID":862},{"component":"StepCard","title":{"content":"GRADUATE AND START YOUR CAREER","tag":"h3"},"link":{"url":"","text":""},"editorID":866,"parentEditorID":862},{"component":"StepCard","title":{"content":"TAKE ON AN OPTIONAL CAREER SPECIALIZATION","tag":"h3"},"link":{"url":"","text":""},"editorID":867,"parentEditorID":862}],"groupingLink":{"component":"Link","editorID":868,"parentEditorID":862},"editorID":862,"parentEditorID":479},{"component":"Principles","anchorID":"Certificates","layout":"L001","theme":"default","imageVeilColor":false,"verticalSpacing":"small","note01":{"text":"By customizing the card you will see how the associated content is looking. This content will be seen only when the user selects that card."},"title":{"content":"MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS","tag":"h2"},"subtitle":null,"detail":null,"auxTitle":null,"collapsedByDefault":true,"auxSubtitle":null,"sectionTitle":null,"cards":[{"component":"PrinciplesCard","iconDefault":{"id":29531,"name":"google-logo-360x360.png","title":"Google logo","description":"","alt":"Google logo","tags":[],"url":"https://images.thesaurus.ie.edu/google-logo-360x360","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/google-logo-360x360","publicId":"thesaurus/google-logo-360x360_ff5fcc56-133e-4d19-a4e2-3d78c5617bd8","damId":"google-logo-360x360","published":"2023-05-26T17:59:37.812Z","size":13842,"width":360,"height":360,"orientation":"S","site":"global","folder":null,"position":"center"},"iconInverse":null,"title":{"content":"IE DIGITAL ANALYTICS CERTIFICATE: GA4","tag":"h3"},"description":"

IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.

\n

IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides you with a comprehensive understanding of this new technology, equipping you to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full marketing analytics plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

\n","cardBackground":{"component":"Image","editorID":871,"parentEditorID":870},"cardSelectBackground":{"component":"Image","editorID":872,"parentEditorID":870,"file":{"id":145903,"name":"GA4 class.jpeg","title":"","description":"","alt":"","tags":["office","computers","professionals","working","modern","technology","colleagues"],"url":"https://images.thesaurus.ie.edu/ga4-class","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ga4-class","publicId":null,"damId":"ga4-class","published":"2024-04-25T11:18:25.894Z","size":92089,"width":500,"height":282,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":"","veil":0},"showExtract":false,"anchor":"Read more","link":{"component":"Link","editorID":873,"parentEditorID":870,"text":"Read more","url":{"url":"","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://www.ie.edu/uncover-ie/get-future-ready-with-the-ie-digital-analytics-certificate-ga4/"},"style":"primary"},"editorID":870,"parentEditorID":869,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":874,"parentEditorID":870}},{"component":"PrinciplesCard","iconDefault":{"id":169688,"name":"Category=Corporate, Subcategory=None, Style=Blue, Variant=Filled.png","title":"categorycorporate-subcategorynone-styleblue-variantfilled_1","description":"Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.","alt":"Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.","tags":["IE University","logo","blue","black background","university","education","stylized text"],"url":"https://images.thesaurus.ie.edu/categorycorporate-subcategorynone-styleblue-variantfilled_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/categorycorporate-subcategorynone-styleblue-variantfilled_1","publicId":null,"damId":"categorycorporate-subcategorynone-styleblue-variantfilled_1","published":"2024-05-30T10:00:38.020Z","size":22515,"width":1300,"height":1300,"orientation":"S","site":"global","folder":null,"position":"center"},"iconInverse":{},"title":{"content":"GENERATIVE AI FOR BUSINESS PROFESSIONALS CERTIFICATE","tag":"h3"},"description":"

In collaboration with leading experts in the field, this certification course will equip you with cutting-edge insights and practical skills in the realm of artificial intelligence tailored specifically for business applications. The certificate will be primarily conducted through Whatsapp, asynchronously and at your own pace, allowing flexible access to course materials. It will take you up to 4-5 hours to complete.

\n

\n

\n","cardBackground":{"component":"Image","editorID":876,"parentEditorID":875},"cardSelectBackground":{"component":"Image","editorID":877,"parentEditorID":875,"file":{"id":169462,"name":"what-are-we-looking-for-ie-university.jpeg","title":"What Are We Looking For | IE University","description":"A woman smiling while using a laptop in a modern office setting.","alt":"What Are We Looking For | IE University","tags":["woman","laptop","office","smiling","modern","workplace"],"url":"https://images.thesaurus.ie.edu/what-are-we-looking-for-ie-university","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/what-are-we-looking-for-ie-university","publicId":null,"damId":"what-are-we-looking-for-ie-university","published":"2024-05-23T06:48:33.365Z","size":32591,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"What Are We Looking For | IE University","alt":"What Are We Looking For | IE University","veil":0},"showExtract":false,"anchor":"Read more","link":{"component":"Link","editorID":878,"parentEditorID":875},"editorID":875,"parentEditorID":869,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":879,"parentEditorID":875}},{"component":"PrinciplesCard","iconDefault":{"id":141095,"name":"Category=Secondary, Subcategory=With University, Style=Blue, Variant=Filled.png","title":"","description":"The image features the logo of IE University, emphasizing sustainability, with stylized text and a blue color scheme.","alt":"","tags":["IE University","logo","sustainability","blue","education","university"],"url":"https://images.thesaurus.ie.edu/categorysecondary-subcategorywith-university-styleblue-variantfilled_3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/categorysecondary-subcategorywith-university-styleblue-variantfilled_3","publicId":null,"damId":"categorysecondary-subcategorywith-university-styleblue-variantfilled_3","published":"2024-04-23T14:28:23.082Z","size":29193,"width":1300,"height":1300,"orientation":"S","site":"global","folder":null,"position":"center"},"iconInverse":{},"title":{"content":"SUSTAINABILITY CERTIFICATE","tag":"h3"},"description":"

We strive to offer our Marketing, Communication & Sales students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to Marketing, Communication and Sales.

\n

IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale.

\n

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

\n","cardBackground":{"component":"Image","editorID":881,"parentEditorID":880},"cardSelectBackground":{"component":"Image","editorID":882,"parentEditorID":880,"file":{"id":31773,"name":"Master in Sustainability and Business Trasformation (studentwithcomputer).jpeg","title":"Master in Sustainability and Business Trasformation","description":"Three professionals working in a sustainable design office, focusing on a laptop and other project materials.","alt":"IE students with computer","tags":["office","professionals","sustainable design","laptop","working","teamwork","eco-friendly"],"url":"https://images.thesaurus.ie.edu/master-in-sustainability-and-business-trasformation-studentwithcomputer_2","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/master-in-sustainability-and-business-trasformation-studentwithcomputer_2","publicId":"thesaurus/Master_in_Sustainability_and_Business_Trasformation_studentwithcomputer__5f5cc84a-337f-46fd-a2b1-bdb5990f5150","damId":"master-in-sustainability-and-business-trasformation-studentwithcomputer_2","published":"2023-07-27T07:14:15.200Z","size":132852,"width":657,"height":438,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Master in Sustainability and Business Trasformation","alt":"IE students with computer","veil":0},"showExtract":false,"anchor":"Read more","link":{"component":"Link","editorID":883,"parentEditorID":880},"editorID":880,"parentEditorID":869,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":884,"parentEditorID":880}},{"component":"PrinciplesCard","iconDefault":{"id":145899,"name":"salesforce_logo_-_360x360-removebg-preview.png","title":"","description":"The image shows the Salesforce logo featuring a stylized cloud in blue with the word 'salesforce' in white.","alt":"","tags":["Salesforce","logo","cloud","blue","white","branding"],"url":"https://images.thesaurus.ie.edu/salesforce-logo-360x360-removebg-preview","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/salesforce-logo-360x360-removebg-preview","publicId":null,"damId":"salesforce-logo-360x360-removebg-preview","published":"2024-04-25T11:03:48.686Z","size":64978,"width":360,"height":360,"orientation":"S","site":"global","folder":null,"position":"center"},"iconInverse":{},"title":{"content":"IE-SALESFORCE CERTIFICATE","tag":"h3"},"description":"

Sales and Business Development are becoming the fastest-growing fields in the new place of work. They are essential for fostering business growth, pitching and winning new clients, engaging effectively with internal and external stakeholders, selling ideas within your team, obtaining a higher budget to execute a project, developing new markets and staying one step ahead of your competitors.

\n

IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and how to engage and retail a client, while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.

\n

Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.

\n","cardBackground":{"component":"Image","editorID":886,"parentEditorID":885},"cardSelectBackground":{"component":"Image","editorID":887,"parentEditorID":885,"file":{"id":138103,"name":"A-day-in-the-life-of-Master-in-Talent-Development-Human-Resources-students.jpeg","title":"","description":"Two people, a man and a woman, are smiling and looking at a laptop screen together in an office environment.","alt":"","tags":["office","laptop","collaboration","man","woman","technology","working","smiling"],"url":"https://images.thesaurus.ie.edu/a-day-in-the-life-of-master-in-talent-development-human-resources-students_44","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/a-day-in-the-life-of-master-in-talent-development-human-resources-students_44","publicId":null,"damId":"a-day-in-the-life-of-master-in-talent-development-human-resources-students_44","published":"2024-04-22T09:34:13.932Z","size":196768,"width":1437,"height":733,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":"","veil":0},"showExtract":false,"anchor":"Read more","link":{"component":"Link","editorID":888,"parentEditorID":885,"text":"Learn more","url":{"url":"","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://www.ie.edu/uncover-ie/elevate-your-marketing-communication-sales-program-with-salesforce-certificate/"},"style":"primary"},"editorID":885,"parentEditorID":869,"backgroundType":"image","cardBackgroundVideo":{"component":"Video","editorID":889,"parentEditorID":885}}],"showNumbers":false,"editorID":869,"parentEditorID":479},{"anchorID":"career-sector","component":"FeaturedAudiovisual","layout":"L004","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"CAREER SPECIALIZATIONS","tag":"h4"},"size":"big","content":"

Optional Career Specializations

\n

Accelerate your career with specialized, industry-focused programs designed to transform master graduates into sought-after professionals.

\n","link":{"component":"Link","text":"Learn more","style":"primary","url":{"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/career-specializations/","linkTo":121865,"newTab":true,"noFollow":false,"title":"Career tracks","redirectedTo":121865},"editorID":892,"parentEditorID":891},"backgroundImage":{"component":"Image","editorID":893,"parentEditorID":891},"editorID":891,"parentEditorID":890,"textPosition":"center","textHorizontalPosition":"left"},{"component":"LinkableImage","title":"ie-mm-oct25-048-720x481-643f8813-da4b-4aa4-93ab-d475a98b95b0-e425896f-3e16-4cfa-9504-892f81f163b4","alt":"A young woman is working on her laptop while smiling at a modern workspace.","veil":0,"file":{"id":191949,"name":"IE_MM_oct25_048-720x481-643f8813-da4b-4aa4-93ab-d475a98b95b0.jpeg","title":"ie-mm-oct25-048-720x481-643f8813-da4b-4aa4-93ab-d475a98b95b0-e425896f-3e16-4cfa-9504-892f81f163b4","description":"","alt":"A young woman is working on her laptop while smiling at a modern workspace.","tags":["woman","laptop","workspace","smile","IE University"],"url":"https://images.thesaurus.ie.edu/ie-mm-oct25-048-720x481-643f8813-da4b-4aa4-93ab-d475a98b95b0-e425896f-3e16-4cfa-9504-892f81f163b4","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ie-mm-oct25-048-720x481-643f8813-da4b-4aa4-93ab-d475a98b95b0-e425896f-3e16-4cfa-9504-892f81f163b4","publicId":null,"damId":"ie-mm-oct25-048-720x481-643f8813-da4b-4aa4-93ab-d475a98b95b0-e425896f-3e16-4cfa-9504-892f81f163b4","published":"2026-02-17T10:47:08.632Z","size":92953,"width":720,"height":481,"orientation":"L","site":"global","folder":null,"position":"top"},"gifImage":false,"editorID":894,"parentEditorID":890}],"editorID":890,"parentEditorID":479},{"anchorID":"international-experience","verticalSpacing":"medium","component":"CardCollection","kind":"BasicBoxedCard","title":{"content":"International Experiences","tag":"h2"},"subtitle":"

Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: the Global Immersion Week or the Social Impact Week. Previous editions have taken our students to the UK and Ghana, as well as other destinations such as South Africa and the Netherlands.

\n","detail":"

International experiences such as the Global Immersion Week and Social Impact Week are optional opportunities with limited capacity. Selection criteria may include academic standing, such as a student’s GPA.

\n

Students are responsible for their own travel and housing costs.

\n","elements":[{"component":"BasicBoxedCard","title":{"content":"Global Immersion Week","tag":"h3"},"tag":null,"subtitle":null,"description":"

The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

\n","auxInfo":null,"link":{"component":"Link","editorID":897,"parentEditorID":896},"link2":{"component":"Link","editorID":898,"parentEditorID":896},"media":{"image":{"component":"LinkableImage","editorID":899,"parentEditorID":896},"video":{"component":"Video","thumbnail":{"component":"Image","editorID":901,"parentEditorID":900,"file":{"id":112201,"name":"marcom-london-inernational-experience.jpeg","title":"marcom-london-inernational-experience","description":"Aerial view of London showcasing the River Thames, Tower Bridge, and the surrounding cityscape during sunset.","alt":"Marcom London Inernational Experience","tags":["London","aerial view","River Thames","Tower Bridge","cityscape","sunset"],"url":"https://images.thesaurus.ie.edu/marcom-london-inernational-experience_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/marcom-london-inernational-experience_1","publicId":null,"damId":"marcom-london-inernational-experience_1","published":"2024-04-05T15:51:29.916Z","size":74141,"width":900,"height":600,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"marcom-london-inernational-experience","veil":0,"alt":"Marcom London Inernational Experience"},"url":"https://www.youtube.com/watch?v=M27NTu2pFYg","automaticSubtitles":false,"editorID":900,"parentEditorID":896}},"editorID":896,"parentEditorID":895},{"component":"BasicBoxedCard","title":{"content":"Social Impact Week","tag":"h3"},"tag":null,"subtitle":null,"description":"

Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication and sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

\n","auxInfo":null,"link":{"component":"Link","editorID":903,"parentEditorID":902},"link2":{"component":"Link","editorID":904,"parentEditorID":902},"media":{"image":{"component":"LinkableImage","editorID":905,"parentEditorID":902},"video":{"component":"Video","thumbnail":{"component":"Image","editorID":907,"parentEditorID":906,"file":{"id":112202,"name":"marcom-ghana-inernational-experience.jpeg","title":"marcom-ghana-inernational-experience","description":"Aerial view of a coastal town with low-rise buildings and a clear view of the sea.","alt":"Marcom Ghana Inernational Experience","tags":["aerial view","coastal town","buildings","sea","urban area"],"url":"https://images.thesaurus.ie.edu/marcom-ghana-inernational-experience_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/marcom-ghana-inernational-experience_1","publicId":null,"damId":"marcom-ghana-inernational-experience_1","published":"2024-04-05T15:52:07.789Z","size":39656,"width":900,"height":505,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"marcom-ghana-inernational-experience","veil":0,"alt":"Marcom Ghana Inernational Experience"},"url":"https://www.youtube.com/watch?v=S8R2dO2GaZc","automaticSubtitles":false,"editorID":906,"parentEditorID":902}},"editorID":902,"parentEditorID":895}],"groupingLink":{"component":"Link","editorID":908,"parentEditorID":895},"fixedRatio":true,"layout":"L001","theme":"defaultAlt","titlesLink":false,"editorID":895,"parentEditorID":479,"showCarousel":false,"decoration":false},{"anchorID":"Additionalexperiences","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"MARCOM SPEAKER SERIES","tag":"h2"},"size":"big","content":"

Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past, speakers have represented such leading companies as Fever, McKinsey & Company, Interbrand and BYD, to name a few.

\n","link":{"component":"Link","text":"Learn more","style":"link","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"href":"https://www.ie.edu/uncover-ie/the-marcom-speaker-series-first-hand-insights-from-industry-professionals/"},"editorID":911,"parentEditorID":910},"backgroundImage":{"component":"Image","editorID":912,"parentEditorID":910,"file":{"id":39222,"name":"marcom-speaker-series-v3.jpeg","title":"","description":"Four professionals, including three men and one woman, are engaged in a discussion around a table in a modern office setting.","alt":"MARCOM Speaker Series | IE Business School","tags":["business","meeting","professionals","discussion","office","teamwork","diverse","collaboration"],"url":"https://images.thesaurus.ie.edu/marcom-speaker-series-v3_3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/marcom-speaker-series-v3_3","publicId":"thesaurus/marcom-speaker-series-v3_c3f4c826-c638-43c2-bcf7-896e08d19e6b","damId":"marcom-speaker-series-v3_3","published":"2024-02-20T16:09:41.097Z","size":48630,"width":600,"height":224,"orientation":"L","site":"global","folder":null,"position":"center"},"veil":0,"title":"","alt":"MARCOM Speaker Series | IE Business School"},"editorID":910,"parentEditorID":909,"textPosition":"top","layout":"L001","textHorizontalPosition":"left"}],"editorID":909,"parentEditorID":479,"noImageOnMobile":false},{"component":"VideoStoriesDistributor","anchorID":null,"theme":"default","verticalSpacing":"medium","title":{"content":"DISCOVER THE TRENDS SHAPING THE FUTURE OF MARKETING, COMMUNICATION & SALES","tag":"h2"},"subtitle":"

 

\n","data":{"mode":"auto","quantity":0,"order":"recent-ASC","sources":[{"structuredData":"VIDEO_STORY","filters":[{"id":23783,"label":"Master in Market Research & Consumer Behavior","category":"Program","color":"#FFE695"}],"globalOperator":"AND","filterOperator":"OR"}],"fullRelations":false,"allLanguages":false,"preferenceLanguage":false},"editorID":913,"parentEditorID":479},{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":{"content":"FLEXIBILITY IN YOUR CAREER PATH","tag":"h2"},"subtitle":"

Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.

\n

However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.

\n","detail":null,"layout":"L007","card":{"component":"BasicBoxedCard","editorID":915,"parentEditorID":914},"editorID":914,"parentEditorID":479},{"anchorID":null,"verticalSpacing":"medium","component":"Accordion","title":{"content":"Frequently Asked Questions","tag":"h2"},"subtitle":null,"detail":null,"titleSize":"s","theme":"defaultAlt","showImages":"yes","elements":[{"component":"FaqElement","icon":null,"title":{"content":"HOW IS THE STUDY PLAN OF THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR STRUCTURED?","tag":"h3"},"answer":"

Here's how the program is structured:

\n\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/ 

\n","componentModules":[],"editorID":917,"parentEditorID":916,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT WILL I STUDY IN EACH TERM?","tag":"h3"},"answer":"

You can find the current program structure with course details here.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/#programstructure  

\n","componentModules":[],"editorID":918,"parentEditorID":916,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT IS THE CONSULTING PROJECT?","tag":"h3"},"answer":"

In the consulting project challenges, you will develop and ultimately present three distinct projects to senior corporate leaders. You’ll tackle real-world scenarios related to understanding consumer behavior, while strengthening your professional capabilities through teamwork in diverse, cross-functional groups.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/ 

\n","componentModules":[],"editorID":919,"parentEditorID":916,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT CERTIFICATIONS AND INTERNATIONAL EXPERIENCES ARE AVAILABLE IN THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR?","tag":"h3"},"answer":"

Expand your global perspective with Optional International Weeks focused on business and social impact, previously hosted in destinations including the UK and Ghana. You’ll also have the opportunity to earn competitive industry certifications in fields like Generative AI, Sustainability and Digital Analytics, thanks to partnerships with Salesforce and Google.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/ 

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/ 

\n","componentModules":[],"editorID":920,"parentEditorID":916,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"HOW DOES THE PROGRAM EMPOWER STUDENTS TO STUDY AND USE AI?","tag":"h3"},"answer":"

AI can generate insights, but understanding human motivation still requires expertise. You’ll learn to combine behavioral science with AI-driven analytics, using tools like AI-based social listening, predictive analysis, behavioral segmentation and data modeling, preparing yourself to interpret complex data, build meaningful consumer insights and make strategic recommendations grounded in both qualitative and quantitative research.

\n","componentModules":[],"editorID":921,"parentEditorID":916,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT DIPLOMA DO I RECEIVE AT GRADUATION?","tag":"h3"},"answer":"

A University Private Degree from IE University, designed for professional application and continual upskilling. IE University is officially recognized by Spanish authorities; private master’s programs are designed for professional application and uphold IE University’s standards of excellence.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/study-plan/ 

\n","componentModules":[],"editorID":922,"parentEditorID":916,"showFeedbackWidget":true}],"editorID":916,"parentEditorID":479}],"editorID":479,"parentEditorID":215,"metaTitle":"Study Plan - Master in Market Research & Consumer Behavior | IE","metaDescription":"Explore the IE Master in Market Research & Consumer Behavior study plan. Master consumer psychology, behavior & strategic insights. See courses."},{"component":"ProgramTabElement","title":"Next best you","elements":[{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/next-best-you/#career","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/next-best-you","anchor":"career","redirectedTo":27012},"style":"primary","editorID":924,"parentEditorID":923,"title":{"content":"Your Career","tag":"span"}},{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/next-best-you/#impact","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/next-best-you","anchor":"impact","redirectedTo":27012},"style":"primary","editorID":925,"parentEditorID":923,"title":{"content":"Your Impact","tag":"span"}},{"component":"LinkHeading","url":{"href":null,"linkTo":27012,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/next-best-you/#your-purpose","title":"Master in Market Research & Consumer Behavior","noFollow":false,"subSlug":"/next-best-you","anchor":"your-purpose","redirectedTo":27012},"style":"primary","editorID":926,"parentEditorID":923,"title":{"content":"Your Purpose","tag":"span"}}],"sectionSlug":"/next-best-you","componentModules":[{"component":"IntroForm","title":{"content":"LET'S GET WORKING ON THE NEXT BEST YOU AT IE BUSINESS SCHOOL","tag":"h1"},"anchorID":"1","theme":"defaultAlt","subtitle":"

In the modern age of data-driven decision-making, becoming the Next Best You means combining your personal strengths with real-world insight to create purposeful impact. In the Master in Market Research & Consumer Behavior, this journey is rooted in three pillars: career, impact and purpose. You'll uncover your professional ambitions and align them with the changing demands of global markets. At the same time, you’ll hone your analytical, behavioral and strategic skills, enabling you to turn consumer insight into lasting value.

\n

This program is more than a master’s—it’s a launchpad for personal and professional transformation. From the very start, you’ll benefit from powerful learning tools, including the Career Discovery Accelerator, Impact Skills Accelerator and Purpose Accelerator. These modules will guide you through in-depth self-discovery, equip you with essential workplace skills and help you define how your values link to your career goals.

\n

Whether you're pursuing a career in market research, brand strategy, user experience or marketing, this program empowers you to become a confident, purpose-driven professional. With every class, workshop and project, you’ll take meaningful steps toward the Next Best You—a version of yourself that’s ready to lead with insight, empathy and impact.

\n","detail":null,"elements":[],"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"},"editorID":929,"parentEditorID":928,"title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting."},"editorID":928,"parentEditorID":927,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"},"description":"

The Stage will form an integral part of your master’s experience at IE University. Accompanying you throughout your program, this shared experience allows you to explore the fundamentals of Marketing, Branding & Sales alongside peers from other programs, all while you make connections, discover new ways to engage your audience and build essential skills to help you reach center stage in your own life.

\n","editorID":927,"parentEditorID":923},{"component":"Intro","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","title":{"content":"KEEP CHASING THE NEXT BEST YOU","tag":"h2"},"subtitle":null,"detail":null,"editorID":930,"parentEditorID":923},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"Video","thumbnail":{"component":"Image","editorID":933,"parentEditorID":932,"file":{"id":169475,"name":"keep-chasing-next-best-you-ie.jpeg","title":"Keep Chasing the Next Best You | IE","description":"","alt":"Keep Chasing the Next Best You | IE","tags":["woman","smiling","motivational text","inspirational","blue text"],"url":"https://images.thesaurus.ie.edu/keep-chasing-next-best-you-ie","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/keep-chasing-next-best-you-ie","publicId":null,"damId":"keep-chasing-next-best-you-ie","published":"2024-05-23T07:40:29.817Z","size":37015,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Keep Chasing the Next Best You | IE","veil":30,"alt":"Keep Chasing the Next Best You | IE"},"url":"https://youtu.be/a2AmSOBNlfQ?si=XMV86VRLWnIXvYmE","automaticSubtitles":false,"autoplayVideo":false,"editorID":932,"parentEditorID":931}],"editorID":931,"parentEditorID":923},{"anchorID":"nby","verticalSpacing":"medium","component":"CardCollection","kind":"BasicCard","title":null,"subtitle":null,"detail":null,"elements":[{"component":"BasicCard","date":null,"title":{"content":"YOUR CAREER","tag":"h3"},"subtitle":null,"description":"

What does your dream career look like? The Master in Market Research & Consumer Behavior is a transformative process that helps you define your goals and explore the best options to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a unique mix of theoretical knowledge, emerging techniques to understand consumers, and hands-on expertise to set you up to succeed in the sector—not just now, but in the future.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":936,"parentEditorID":935},"link2":{"component":"LinkModal","editorID":937,"parentEditorID":935},"media":{"image":{"component":"LinkableImage","editorID":938,"parentEditorID":935,"title":"career","alt":"Your Career - MRCB","veil":0,"file":{"id":185718,"name":"career.jpeg","title":"career","description":"","alt":"Your Career - MRCB","tags":[],"url":"https://images.thesaurus.ie.edu/career","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/career","publicId":null,"damId":"career","published":"2025-07-17T10:12:34.611Z","size":30906,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"description":"A default placeholder image"},"video":{"component":"Video","editorID":939,"parentEditorID":935}},"editorID":935,"parentEditorID":934},{"component":"BasicCard","date":null,"title":{"content":"YOUR IMPACT","tag":"h3"},"subtitle":null,"description":"

Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of quantitative and qualitative data to inform their sales, marketing and communications strategy and provide real value to consumers. The Master in Market Research & Consumer Behavior equips you to become a powerful changemaker with impact and insight.

\n

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":941,"parentEditorID":940},"link2":{"component":"LinkModal","editorID":942,"parentEditorID":940},"media":{"image":{"component":"LinkableImage","editorID":943,"parentEditorID":940,"title":"impact_1","alt":"Your Impact - MRCB","veil":0,"file":{"id":185719,"name":"impact.jpeg","title":"impact_1","description":"","alt":"Your Impact - MRCB","tags":[],"url":"https://images.thesaurus.ie.edu/impact_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/impact_1","publicId":null,"damId":"impact_1","published":"2025-07-17T10:13:25.452Z","size":46609,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"description":"A default placeholder image"},"video":{"component":"Video","editorID":944,"parentEditorID":940}},"editorID":940,"parentEditorID":934},{"component":"BasicCard","date":null,"title":{"content":"YOUR PURPOSE","tag":"h3"},"subtitle":null,"description":"

Today’s landscape places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future prioritizing sustainable business, social innovation & working well. A sense of purpose also breathes new life into your career, providing motivation and drive that will serve you well. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Market Research & Consumer Behavior, you will join a new era of global leaders determined to make the world a better place.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":946,"parentEditorID":945},"link2":{"component":"LinkModal","editorID":947,"parentEditorID":945},"media":{"image":{"component":"LinkableImage","editorID":948,"parentEditorID":945,"title":"pupose","alt":"Your Purpose - MRCB","veil":0,"file":{"id":185720,"name":"pupose.jpeg","title":"pupose","description":"","alt":"Your Purpose - MRCB","tags":[],"url":"https://images.thesaurus.ie.edu/pupose","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/pupose","publicId":null,"damId":"pupose","published":"2025-07-17T10:13:58.776Z","size":50139,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"gifImage":false},"video":{"component":"Video","editorID":949,"parentEditorID":945}},"editorID":945,"parentEditorID":934}],"groupingLink":{"component":"Link","editorID":950,"parentEditorID":934},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","titlesLink":false,"editorID":934,"parentEditorID":923},{"anchorID":"career","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"Your Career","tag":"h4"},"size":"big","content":null,"link":{"component":"Link","editorID":953,"parentEditorID":952},"backgroundImage":{"component":"Image","editorID":954,"parentEditorID":952},"editorID":952,"parentEditorID":951,"textPosition":"center"}],"editorID":951,"parentEditorID":923},{"component":"Intro","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","title":{"content":"CAREER DISCOVERY ACCELERATOR","tag":"h2"},"subtitle":"

The Career Discovery Accelerator, a hands-on experience built into the Master in Market Research & Consumer Behavior, helps you uncover your interests, evaluate career paths and align you with your personal and professional goals. Through expert mentoring, tailored workshops and invaluable insights, you’ll gain the clarity and direction you need to move toward the Next Best You.

\n","detail":null,"editorID":955,"parentEditorID":923},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"Video","thumbnail":{"component":"Image","editorID":958,"parentEditorID":957,"file":{"id":185594,"name":"thumbnail-video-carrer-discovery-acceslerator.jpeg","title":"thumbnail-video-carrer-discovery-acceslerator","description":"A man in a suit is seated at a minimalist white desk with documents and a lamp.","alt":"A man in a suit is seated at a minimalist white desk with documents and a lamp.","tags":["man","suit","desk","documents","lamp","minimalist"],"url":"https://images.thesaurus.ie.edu/thumbnail-video-carrer-discovery-acceslerator","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/thumbnail-video-carrer-discovery-acceslerator","publicId":null,"damId":"thumbnail-video-carrer-discovery-acceslerator","published":"2025-07-14T08:20:39.437Z","size":23478,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"thumbnail-video-carrer-discovery-acceslerator","veil":30,"alt":"A man in a suit is seated at a minimalist white desk with documents and a lamp."},"url":"https://www.youtube.com/watch?v=BRp8EoGPdWw","automaticSubtitles":false,"autoplayVideo":false,"editorID":957,"parentEditorID":956}],"editorID":956,"parentEditorID":923},{"anchorID":"nby","verticalSpacing":"medium","component":"CardCollection","kind":"BasicBoxedCard","title":{"content":"THE IE TALENT & CAREERS TEAM WILL HELP YOU ALONG YOUR JOURNEY","tag":"h2"},"subtitle":"

Our primary goal at IE Business School is to see you succeed. From the moment you enroll in the Master in Market Research & Consumer Behavior, IE Talent & Careers is here to guide your journey, from helping you prepare for the program to providing personalized coaching and valuable resources and development tools.

\n","detail":null,"elements":[{"component":"BasicBoxedCard","title":{"content":"CAREER COACHING & STRATEGY","tag":"h3"},"tag":null,"subtitle":null,"description":"

Get one-on-one support to define your career goals, craft your job-search strategy and fine-tune your CV, LinkedIn profile and cover letters. Industry-specific and regional guidance with expert insights into key sectors, functional areas and global markets—plus a built-in Career Success Course and practical training sessions—will further strengthen your professional positioning.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":961,"parentEditorID":960},"link2":{"component":"LinkModal","editorID":962,"parentEditorID":960},"media":{"image":{"component":"LinkableImage","editorID":963,"parentEditorID":960,"title":"carrer-coaching","alt":"A group of people engaging in a lively conversation at a social event.","veil":0,"file":{"id":185722,"name":"carrer-coaching.jpeg","title":"carrer-coaching","description":"","alt":"A group of people engaging in a lively conversation at a social event.","tags":["conversation","event","social","people","smiling"],"url":"https://images.thesaurus.ie.edu/carrer-coaching","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/carrer-coaching","publicId":null,"damId":"carrer-coaching","published":"2025-07-17T10:19:44.037Z","size":68340,"width":740,"height":493,"orientation":"L","site":"global","folder":null,"position":"center"},"gifImage":false},"video":{"component":"Video","editorID":964,"parentEditorID":960}},"editorID":960,"parentEditorID":959},{"component":"BasicBoxedCard","title":{"content":"INDUSTRY ACCESS & NETWORKING","tag":"h3"},"tag":null,"subtitle":null,"description":"

Connect with top employers through recruitment events such as career fairs, on-campus company sessions and virtual meetups. Build relationships with IE Alumni and clubs dedicated to marketing and consumer behavior.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":966,"parentEditorID":965},"link2":{"component":"LinkModal","editorID":967,"parentEditorID":965},"media":{"image":{"component":"LinkableImage","editorID":968,"parentEditorID":965,"title":"ie-b-066-720x480-93052ed7-71b0-4ae6-a7ec-90a985d559f8","alt":"A group of people engaging in a friendly conversation in a modern office setting.","veil":0,"file":{"id":186416,"name":"IE_B_066-720x480-93052ed7-71b0-4ae6-a7ec-90a985d559f8.jpeg","title":"ie-b-066-720x480-93052ed7-71b0-4ae6-a7ec-90a985d559f8","description":"","alt":"A group of people engaging in a friendly conversation in a modern office setting.","tags":["people","conversation","office","interaction","modern"],"url":"https://images.thesaurus.ie.edu/ie-b-066-720x480-93052ed7-71b0-4ae6-a7ec-90a985d559f8","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ie-b-066-720x480-93052ed7-71b0-4ae6-a7ec-90a985d559f8","publicId":null,"damId":"ie-b-066-720x480-93052ed7-71b0-4ae6-a7ec-90a985d559f8","published":"2025-08-12T10:37:29.378Z","size":93717,"width":720,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"gifImage":false},"video":{"component":"Video","editorID":969,"parentEditorID":965}},"editorID":965,"parentEditorID":959},{"component":"BasicBoxedCard","title":{"content":"TOOLS & RESOURCES","tag":"h3"},"tag":null,"subtitle":null,"description":"

Access premium, AI-driven career platforms to research employers, network and prepare for the application process. Enjoy lifelong access to the IE Career Portal—ongoing guidance and resources well beyond graduation.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":971,"parentEditorID":970},"link2":{"component":"LinkModal","editorID":972,"parentEditorID":970},"media":{"image":{"component":"LinkableImage","editorID":973,"parentEditorID":970,"title":"tools-resources","alt":"Two people are engaged in a friendly conversation while working on a laptop.","veil":0,"file":{"id":185723,"name":"tools-resources.jpeg","title":"tools-resources","description":"","alt":"Two people are engaged in a friendly conversation while working on a laptop.","tags":["collaboration","friends","laptop","business","smiling"],"url":"https://images.thesaurus.ie.edu/tools-resources","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/tools-resources","publicId":null,"damId":"tools-resources","published":"2025-07-17T10:20:25.007Z","size":73249,"width":740,"height":493,"orientation":"L","site":"global","folder":null,"position":"center"},"gifImage":false},"video":{"component":"Video","editorID":974,"parentEditorID":970}},"editorID":970,"parentEditorID":959}],"groupingLink":{"component":"Link","editorID":975,"parentEditorID":959},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","titlesLink":false,"editorID":959,"parentEditorID":923},{"component":"Intro","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","title":{"content":"CAREERS IN MARKETING, COMMUNICATION & SALES","tag":"h2"},"subtitle":"

Meet Fabiola Morales, Senior Director of Talent & Careers for the Marketing, Communication & Sales programs at IE Business School. Discover more about the workshops, events and activities designed to help you prepare for the next step in your career.

\n","detail":null,"editorID":976,"parentEditorID":923},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"Video","thumbnail":{"component":"Image","editorID":979,"parentEditorID":978,"file":{"id":185606,"name":"thumbnail-video-carrers-mrcb.jpeg","title":"thumbnail-video-carrers-mrcb","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/thumbnail-video-carrers-mrcb","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/thumbnail-video-carrers-mrcb","publicId":null,"damId":"thumbnail-video-carrers-mrcb","published":"2025-07-14T08:31:14.386Z","size":60834,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"veil":30,"title":"thumbnail-video-carrers-mrcb","alt":""},"url":"https://www.youtube.com/watch?v=rd9PGzNEAy8","automaticSubtitles":false,"autoplayVideo":false,"editorID":978,"parentEditorID":977}],"editorID":977,"parentEditorID":923},{"component":"CardCollection","anchorID":null,"theme":"defaultAlt","verticalSpacing":"medium","layout":"L001","kind":"ImageCard","title":{"content":"OUR ALUMNI TAKING THE NEXT STEP IN THEIR CAREERS","tag":"h2"},"subtitle":"

Explore our blogs and take a closer look at how the Master in Market Research & Consumer Behavior can help students to take the next step in their career.

\n","detail":null,"elements":[{"component":"ImageCard","title":{"content":"Neuromarketing: a glimpse into the world of market research","tag":"h3"},"image":{"component":"LinkableImage","title":"neuromarketing-a-glimpse-into-the-world-of-market-research_59","alt":"A black and white photo of a smiling woman with a bright blue background.","veil":30,"file":{"id":177490,"name":"neuromarketing-a-glimpse-into-the-world-of-market-research.jpeg","title":"neuromarketing-a-glimpse-into-the-world-of-market-research_59","description":"A black and white photo of a smiling woman with a bright blue background.","alt":"A black and white photo of a smiling woman with a bright blue background.","tags":["woman","smiling","blue background","black and white photo"],"url":"https://images.thesaurus.ie.edu/neuromarketing-a-glimpse-into-the-world-of-market-research_59","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/neuromarketing-a-glimpse-into-the-world-of-market-research_59","publicId":null,"damId":"neuromarketing-a-glimpse-into-the-world-of-market-research_59","published":"2024-10-29T13:39:06.690Z","size":16742,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":982,"parentEditorID":981,"url":{"href":"https://www.ie.edu/uncover-ie/neuromarketing-a-glimpse-into-the-world-of-market-research/","newTab":true}},"editorID":981,"parentEditorID":980},{"component":"ImageCard","title":{"content":"A decade of success: celebrating the Master in Market Research & Consumer Behavior with alum Ryan McCourt","tag":"h3"},"image":{"component":"LinkableImage","title":"a-decade-of-success-celebrating-the-master-in-market-research-consumer-behavior-with-alum-ryan-mccourt_59","alt":"A smiling man in a suit against a blue background","veil":30,"file":{"id":177491,"name":"a-decade-of-success-celebrating-the-Master-in-Market-Research-Consumer-Behavior-with-alum-Ryan-McCourt.jpeg","title":"a-decade-of-success-celebrating-the-master-in-market-research-consumer-behavior-with-alum-ryan-mccourt_59","description":"A smiling man in a suit against a blue background","alt":"A smiling man in a suit against a blue background","tags":["man","smiling","suit","blue background","professional"],"url":"https://images.thesaurus.ie.edu/a-decade-of-success-celebrating-the-master-in-market-research-consumer-behavior-with-alum-ryan-mccourt_59","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/a-decade-of-success-celebrating-the-master-in-market-research-consumer-behavior-with-alum-ryan-mccourt_59","publicId":null,"damId":"a-decade-of-success-celebrating-the-master-in-market-research-consumer-behavior-with-alum-ryan-mccourt_59","published":"2024-10-29T13:40:17.840Z","size":35164,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":984,"parentEditorID":983,"url":{"href":"https://www.ie.edu/uncover-ie/a-decade-of-success-celebrating-the-master-in-market-research-consumer-behavior-with-alum-ryan-mccourt/","newTab":true}},"editorID":983,"parentEditorID":980}],"groupingLink":{"component":"Link","editorID":985,"parentEditorID":980},"fixedRatio":true,"titlesLink":false,"editorID":980,"parentEditorID":923},{"anchorID":"impact","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"Your Impact","tag":"h4"},"size":"big","content":null,"link":{"component":"Link","editorID":988,"parentEditorID":987},"backgroundImage":{"component":"Image","editorID":989,"parentEditorID":987},"editorID":987,"parentEditorID":986,"textPosition":"center"}],"editorID":986,"parentEditorID":923},{"anchorID":"sustainability","verticalSpacing":"medium","component":"Intro","title":{"content":"Impact Skills Accelerator","tag":"h2"},"caption":null,"subtitle":"

Understanding people takes more than data. The Impact Skills Accelerator sharpens the critical thinking, analytical rigor and communication skills that let you read beneath the numbers and translate insight into influence. Through applied research and real consumer challenges, you'll grow into a more perceptive and capable researcher, and step closer to the next best you.

\n","detail":null,"theme":"defaultAlt","editorID":990,"parentEditorID":923},{"anchorID":"purpose","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"Video","thumbnail":{"component":"Image","editorID":993,"parentEditorID":992,"file":{"id":185612,"name":"thumbnail-video-accelerator-mrcb.jpeg","title":"thumbnail-video-accelerator-mrcb","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/thumbnail-video-accelerator-mrcb","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/thumbnail-video-accelerator-mrcb","publicId":null,"damId":"thumbnail-video-accelerator-mrcb","published":"2025-07-14T08:41:24.376Z","size":72114,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"thumbnail-video-accelerator-mrcb","veil":30,"alt":""},"url":"https://www.youtube.com/watch?v=XdKwZoVs1cM","automaticSubtitles":false,"autoplayVideo":false,"editorID":992,"parentEditorID":991}],"editorID":991,"parentEditorID":923},{"anchorID":"impactareas","verticalSpacing":"medium","component":"CardCollection","kind":"BasicCard","title":{"content":"SKILLING FOR IMPACT ​","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"BasicCard","title":{"content":"FOUNDATION SKILLS","tag":"h3"},"subtitle":null,"description":"

Foundation skills anchor every insight in evidence. You'll learn to question assumptions before you trust a finding, structure ambiguous research problems, and build conclusions that hold up to scrutiny. This is the rigor that separates genuine consumer understanding from a convenient narrative.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":996,"parentEditorID":995},"link2":{"component":"LinkModal","editorID":997,"parentEditorID":995},"media":{"image":{"component":"LinkableImage","editorID":998,"parentEditorID":995,"title":"","alt":"","veil":0,"file":{"id":39220,"name":"mcxi-nextbestyou-10.jpeg","title":"","description":"Two women sitting together with a laptop, smiling and engaged in a discussion.","alt":"","tags":["women","laptop","smiling","discussion","outdoors","technology","casual"],"url":"https://images.thesaurus.ie.edu/mcxi-nextbestyou-10_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mcxi-nextbestyou-10_1","publicId":"thesaurus/mcxi-nextbestyou-10_5a5d3152-6cc2-4f56-8174-ca24c8e0d6b2","damId":"mcxi-nextbestyou-10_1","published":"2024-02-20T15:48:33.695Z","size":47357,"width":600,"height":400,"orientation":"L","site":"global","folder":null,"position":"center"}},"video":{"component":"Video","editorID":999,"parentEditorID":995}},"editorID":995,"parentEditorID":994,"date":null},{"component":"BasicCard","title":{"content":"EXECUTION SKILLS","tag":"h3"},"subtitle":null,"description":"

Execution skills turn analysis into influence. You'll learn to manage research projects with discipline, communicate findings with precision, and convince skeptical stakeholders of evidence-backed decisions, cutting through competing organizational priorities.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":1001,"parentEditorID":1000},"link2":{"component":"LinkModal","editorID":1002,"parentEditorID":1000},"media":{"image":{"component":"LinkableImage","editorID":1003,"parentEditorID":1000,"title":"mcxi-nextbestyou-11-1-1_1","alt":"Three young adults, two women and one man, are walking and smiling in an urban setting.","veil":0,"file":{"id":174403,"name":"mcxi-nextbestyou-11_1 (1).jpeg","title":"mcxi-nextbestyou-11-1-1_1","description":"Three young adults, two women and one man, are walking and smiling in an urban setting.","alt":"Three young adults, two women and one man, are walking and smiling in an urban setting.","tags":["young adults","walking","smiling","urban","casual clothing","friends","students"],"url":"https://images.thesaurus.ie.edu/mcxi-nextbestyou-11-1-1_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mcxi-nextbestyou-11-1-1_1","publicId":null,"damId":"mcxi-nextbestyou-11-1-1_1","published":"2024-07-11T07:40:00.047Z","size":84385,"width":720,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"description":"A default placeholder image"},"video":{"component":"Video","editorID":1004,"parentEditorID":1000}},"editorID":1000,"parentEditorID":994,"date":null},{"component":"BasicCard","title":{"content":"INNOVATION SKILLS","tag":"h3"},"subtitle":null,"description":"

Innovation skills sharpen your instinct for what the data hasn't said yet. You'll learn to challenge conventions, connect ideas across distinct sources, and use AI to uncover patterns in consumer behavior before they become obvious, turning careful observation into foresight.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":1006,"parentEditorID":1005},"link2":{"component":"LinkModal","editorID":1007,"parentEditorID":1005},"media":{"image":{"component":"LinkableImage","editorID":1008,"parentEditorID":1005,"veil":0,"file":{"id":39221,"name":"mcxi-nextbestyou-12.jpeg","title":"","description":"Two young men working on a laptop at an outdoor table.","alt":"","tags":["men","laptop","outdoor","working","table","discussion"],"url":"https://images.thesaurus.ie.edu/mcxi-nextbestyou-12_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mcxi-nextbestyou-12_1","publicId":"thesaurus/mcxi-nextbestyou-12_3e911454-c482-47f8-ac11-1a06ea11b440","damId":"mcxi-nextbestyou-12_1","published":"2024-02-20T15:49:34.444Z","size":40258,"width":600,"height":400,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":"","description":"A default placeholder image"},"video":{"component":"Video","editorID":1009,"parentEditorID":1005}},"editorID":1005,"parentEditorID":994,"date":null}],"groupingLink":{"component":"Link","editorID":1010,"parentEditorID":994},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","titlesLink":false,"editorID":994,"parentEditorID":923},{"anchorID":"your-purpose","component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"Your Purpose","tag":"h4"},"size":"big","content":null,"link":{"component":"Link","editorID":1013,"parentEditorID":1012},"backgroundImage":{"component":"Image","editorID":1014,"parentEditorID":1012,"veil":0},"editorID":1012,"parentEditorID":1011,"textPosition":"center"}],"editorID":1011,"parentEditorID":923},{"anchorID":null,"verticalSpacing":"medium","component":"Intro","title":{"content":"PURPOSE ACCELERATOR","tag":"h2"},"caption":null,"subtitle":"

The Purpose Accelerator is your space to align career ambition with your personal values. Through reflection, hands-on learning experiences and social engagement initiatives, you’ll uncover what drives you professionally and personally. With the support of a vibrant community of peers and mentors, you'll build a purpose-driven leadership style that brings insight, empathy and value to the consumer world.

\n","detail":null,"theme":"defaultAlt","editorID":1015,"parentEditorID":923},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":false,"noImageOnMobile":false,"elements":[{"component":"Video","thumbnail":{"component":"Image","editorID":1018,"parentEditorID":1017},"url":"https://youtu.be/gflx6WMgojQ?si=IHQimrgMykLgJfDz ","automaticSubtitles":false,"editorID":1017,"parentEditorID":1016,"autoplayVideo":false}],"editorID":1016,"parentEditorID":923},{"anchorID":null,"verticalSpacing":"medium","component":"CardCollection","kind":"BasicCard","title":{"content":"ADDING VALUE THROUGH PURPOSE","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"BasicCard","title":{"content":"Planet","tag":"h3"},"subtitle":null,"description":"

Thinking sustainably is no longer optional—it’s the foundation of responsible business. In the Master in Market Research & Consumer Behavior, we call this Sustainable Business, and it’s woven into the learning journey, shaping how you interpret data, advise brands and drive customer-first strategies. We’ll give you key insights and knowledge in ethics and sustainability, and you’ll explore how to integrate environmental and social consciousness into business models. As a future market insights expert, you’ll be ready to guide companies in making decisions that are not only good for business, but also for the planet.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":1021,"parentEditorID":1020},"link2":{"component":"LinkModal","editorID":1022,"parentEditorID":1020},"media":{"image":{"component":"LinkableImage","editorID":1023,"parentEditorID":1020,"title":"01-planet-mim-1_1","alt":"A man stands with his back to the camera, looking over a cabbage field at sunset.","veil":0,"file":{"id":173978,"name":"01-planet-mim_1.jpeg","title":"01-planet-mim-1_1","description":"A man stands with his back to the camera, looking over a cabbage field at sunset.","alt":"A man stands with his back to the camera, looking over a cabbage field at sunset.","tags":["man","cabbage field","sunset","agriculture","nature","outdoors"],"url":"https://images.thesaurus.ie.edu/01-planet-mim-1_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/01-planet-mim-1_1","publicId":null,"damId":"01-planet-mim-1_1","published":"2024-07-05T08:50:28.177Z","size":31695,"width":700,"height":454,"orientation":"L","site":"global","folder":null,"position":"center"},"description":"A default placeholder image"},"video":{"component":"Video","editorID":1024,"parentEditorID":1020}},"editorID":1020,"parentEditorID":1019,"date":null},{"component":"BasicCard","title":{"content":"SOCIETY","tag":"h3"},"subtitle":null,"description":"

Turning insight into action is one of the most powerful ways to contribute to society. We call this Social Entrepreneurship—a mindset that combines analytical thinking with empathy and a strong sense of purpose. In the Master in Market Research & Consumer Behavior, you’ll use your research skills to identify unmet needs, understand behaviors and design solutions that drive social good. Whether you're working on a hands-on Social Impact project or a client challenge, you’ll discover how data can drive change when it’s grounded in human understanding.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":1026,"parentEditorID":1025},"link2":{"component":"LinkModal","editorID":1027,"parentEditorID":1025},"media":{"image":{"component":"LinkableImage","editorID":1028,"parentEditorID":1025,"title":"02-society-mim-1_1","alt":"A group of five diverse people engaging in a discussion with digital devices and papers on a round table.","veil":0,"file":{"id":174143,"name":"02-society-mim_1.jpeg","title":"02-society-mim-1_1","description":"A group of five diverse people engaging in a discussion with digital devices and papers on a round table.","alt":"A group of five diverse people engaging in a discussion with digital devices and papers on a round table.","tags":["meeting","teamwork","discussion","diverse","digital devices","round table","working"],"url":"https://images.thesaurus.ie.edu/02-society-mim-1_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/02-society-mim-1_1","publicId":null,"damId":"02-society-mim-1_1","published":"2024-07-09T07:34:14.058Z","size":59094,"width":700,"height":454,"orientation":"L","site":"global","folder":null,"position":"center"},"description":"A default placeholder image"},"video":{"component":"Video","editorID":1029,"parentEditorID":1025}},"editorID":1025,"parentEditorID":1019,"date":null},{"component":"BasicCard","title":{"content":"People","tag":"h3"},"subtitle":null,"description":"

At IE Business School, we’re convinced that the future of work needs to focus on people as much as it does on performance. We call this Working Well, and it’s about building strong, collaborative cultures based on shared values. In the Master in Market Research & Consumer Behavior, this philosophy will shape how you approach both your research and your leadership. You’ll develop the emotional intelligence, adaptability and communication skills to lead with insight and integrity. Because when you put people first, your work has lasting value.

\n","auxInfo":null,"link":{"component":"LinkModal","editorID":1031,"parentEditorID":1030},"link2":{"component":"LinkModal","editorID":1032,"parentEditorID":1030},"media":{"image":{"component":"LinkableImage","editorID":1033,"parentEditorID":1030,"title":"03-people-mim-1_1","alt":"A group of three professionals engaged in a discussion at a wooden table in an office setting, one woman smiling with glasses in her hand.","veil":0,"file":{"id":174144,"name":"03-people-mim_1.jpeg","title":"03-people-mim-1_1","description":"A group of three professionals engaged in a discussion at a wooden table in an office setting, one woman smiling with glasses in her hand.","alt":"A group of three professionals engaged in a discussion at a wooden table in an office setting, one woman smiling with glasses in her hand.","tags":["office","meeting","professionals","discussion","woman","smiling","glasses","wooden table"],"url":"https://images.thesaurus.ie.edu/03-people-mim-1_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/03-people-mim-1_1","publicId":null,"damId":"03-people-mim-1_1","published":"2024-07-09T07:34:54.624Z","size":45635,"width":700,"height":454,"orientation":"L","site":"global","folder":null,"position":"center"},"description":"A default placeholder image"},"video":{"component":"Video","editorID":1034,"parentEditorID":1030}},"editorID":1030,"parentEditorID":1019,"date":null}],"groupingLink":{"component":"Link","editorID":1035,"parentEditorID":1019},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","titlesLink":false,"editorID":1019,"parentEditorID":923},{"component":"VideoPlaylist","anchorID":"socialimpactweek","theme":"defaultAlt","verticalSpacing":"medium","title":{"content":"Discover the Social Impact Week","tag":"h2"},"subtitle":"

During Social Impact Week, immerse yourself in projects that drive social change, learning essential skills from industry experts and alumni. This is your chance to contribute meaningfully to society and prepare for success in today’s dynamic world.

\n","detail":null,"typeLinks":false,"elements":[{"component":"VideoTitle","title":"Lorem ipsum #1","url":"","thumbnail":{"component":"Image","title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":1038,"parentEditorID":1037},"editorID":1037,"parentEditorID":1036},{"component":"VideoTitle","title":"Lorem ipsum #2","url":"","thumbnail":{"component":"Image","title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":1040,"parentEditorID":1039},"editorID":1039,"parentEditorID":1036},{"component":"VideoTitle","title":"Lorem ipsum #3","url":"","thumbnail":{"component":"Image","title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":1042,"parentEditorID":1041},"editorID":1041,"parentEditorID":1036},{"component":"VideoTitle","title":"Lorem ipsum #4","url":"","thumbnail":{"component":"Image","title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","description":"A default placeholder image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":1044,"parentEditorID":1043},"editorID":1043,"parentEditorID":1036}],"videosQuantity":5,"automaticSubtitles":false,"primaryLink":{"component":"Link","editorID":1045,"parentEditorID":1036},"secondaryLink":{"component":"Link","editorID":1046,"parentEditorID":1036},"urlPlaylist":"https://youtube.com/playlist?list=PLQoIoMkxXRJmbM0UAHBvKqdx2Ma6QsLGw&si=yf6IjPkvSV2V3Xms","editorID":1036,"parentEditorID":923},{"anchorID":null,"verticalSpacing":"medium","component":"MasonryCollection","title":{"content":"EXPLORE OUR COMMUNITY'S PURPOSE","tag":"h2"},"subtitle":null,"detail":null,"elements":[{"component":"MasonryCard","type":"article","image":{"component":"Image","veil":30,"file":{"id":112199,"name":"ie-business-school-masters-students-kickstart-the-year-with-a-social-project_34 (1).jpeg","title":"","description":"A woman in safety glasses and a vest is using a circular saw to cut through a piece of wood at an outdoor construction site.","alt":"","tags":["construction","circular saw","wood cutting","safety glasses","outdoor","woman"],"url":"https://images.thesaurus.ie.edu/ie-business-school-masters-students-kickstart-the-year-with-a-social-project-34-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ie-business-school-masters-students-kickstart-the-year-with-a-social-project-34-1","publicId":null,"damId":"ie-business-school-masters-students-kickstart-the-year-with-a-social-project-34-1","published":"2024-04-05T15:40:30.097Z","size":50923,"width":700,"height":357,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1049,"parentEditorID":1048,"title":"","alt":""},"title":{"content":"IE Business School master’s students kickstart the year with a social project","tag":"h3"},"category":null,"link":{"external":true,"href":"https://www.ie.edu/uncover-ie/ie-business-school-masters-students-kickstart-the-year-with-a-social-project/","icon":"","label":"","newTab":true,"noFollow":false,"linkTo":null},"size":"big","theme":"accent","editorID":1048,"parentEditorID":1047},{"component":"MasonryCard","type":"video","image":{"component":"Image","veil":30,"file":{"id":40689,"name":"teambuilding-with-a-purpose-business-masters-sep-2022.jpeg","title":"","description":"An older man is pointing at architectural plans on a board, explaining them to a small group of people.","alt":"","tags":["man","pointing","architectural plans","group","discussion","outdoor"],"url":"https://images.thesaurus.ie.edu/teambuilding-with-a-purpose-business-masters-sep-2022_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/teambuilding-with-a-purpose-business-masters-sep-2022_1","publicId":"thesaurus/teambuilding-with-a-purpose-business-masters-sep-2022_d3e6c5f0-7493-444e-8045-918ddc21a99a","damId":"teambuilding-with-a-purpose-business-masters-sep-2022_1","published":"2024-02-21T10:38:35.688Z","size":39592,"width":800,"height":402,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1051,"parentEditorID":1050,"title":"","alt":""},"title":{"content":"Teambuilding with a Purpose Business Masters Sep 2022","tag":"h3"},"category":null,"link":{"external":true,"href":" https://www.youtube.com/watch?v=Dv1YnikKwgk","icon":"","label":"","newTab":true,"noFollow":false,"linkTo":null},"size":"big","theme":"accent","editorID":1050,"parentEditorID":1047}],"groupingLink":{"component":"Link","editorID":1052,"parentEditorID":1047},"theme":"defaultAlt","editorID":1047,"parentEditorID":923},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"DISCOVER MORE ABOUT OUR ACCELERATORS","tag":"h4"},"size":"big","content":"

The Accelerators are an integral part of the program at IE Business School, guiding you through a transformative journey of self-discovery and growth. They provide essential knowledge, competencies, and skills in a focused and comprehensive way.

\n","link":{"component":"Link","text":"Explore our accelerators","style":"primary","url":{"url":"","linkTo":111113,"newTab":true,"noFollow":false,"href":null,"linkToURL":"https://www.ie.edu/business-school/why-ie-business-school/accelerators/","title":"Accelerators","redirectedTo":111113},"editorID":1055,"parentEditorID":1054},"backgroundImage":{"component":"Image","editorID":1056,"parentEditorID":1054,"file":{"id":183022,"name":"1920x500_-1.jpeg","title":"1920x500-1","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/1920x500-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/1920x500-1","publicId":null,"damId":"1920x500-1","published":"2025-04-30T09:40:54.700Z","size":159592,"width":1920,"height":500,"orientation":"L","site":"global","folder":null,"position":"top"},"title":"1920x500-1","veil":0,"alt":""},"editorID":1054,"parentEditorID":1053,"textPosition":"bottom"}],"editorID":1053,"parentEditorID":923},{"anchorID":null,"verticalSpacing":"medium","component":"Accordion","title":{"content":"Frequently Asked Questions","tag":"h2"},"subtitle":null,"detail":null,"titleSize":"s","theme":"defaultAlt","showImages":"yes","elements":[{"component":"FaqElement","icon":null,"title":{"content":"WHAT IS \"NEXT BEST YOU\" IN THIS PROGRAM?","tag":"h3"},"answer":"

Next Best You is IE Business School’s framework to develop Your Career, Your Impact and Your Purpose through three accelerators: the Career Discovery Accelerator, Impact Skills Accelerator and Purpose Accelerator in order to help you align your values with future-ready skills and target roles in insights, UX, analytics and strategy.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/next-best-you/ 

\n","componentModules":[],"editorID":1058,"parentEditorID":1057,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT CAREER SUPPORT WILL I RECEIVE?","tag":"h3"},"answer":"

Through IE Talent & Careers, you get one-to-one career coaching, employer access via events and fairs, AI-driven career tools and lifelong access to the IE Career Portal.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/next-best-you/ 

\n","componentModules":[],"editorID":1059,"parentEditorID":1057,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHICH EMPLOYERS RECRUIT MARKET RESEARCH AND CONSUMER BEHAVIOR TALENT?","tag":"h3"},"answer":"

Featured employers include Nielsen, Kantar, Ipsos, Johnson & Johnson, P&G, WPP, Telefónica, Amazon, Visa, McKinsey, Nike and others.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/next-best-you/ 

\n","componentModules":[],"editorID":1060,"parentEditorID":1057,"showFeedbackWidget":true}],"editorID":1057,"parentEditorID":923}],"editorID":923,"parentEditorID":215,"metaTitle":"Career Outcomes - Master in Market Research & Consumer Behavior | IE","metaDescription":"Launch your career in consumer insights & market research. Predict behavior, drive strategy & make an impact with IE Business School."},{"component":"ProgramTabElement","title":" Admissions & Fees","elements":[{"component":"LinkHeading","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/admissions-fees/#tuition","title":"Master in Market Research & Consumer Behavior","subSlug":"/admissions-fees","anchor":"tuition","redirectedTo":27012},"style":"primary","editorID":1062,"parentEditorID":1061,"title":{"content":"Fees","tag":"span"}},{"component":"LinkHeading","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/admissions-fees/#admissionprocess","title":"Master in Market Research & Consumer Behavior","subSlug":"/admissions-fees","anchor":"admissionprocess","redirectedTo":27012},"style":"primary","editorID":1063,"parentEditorID":1061,"title":{"content":"Admission Process","tag":"span"}},{"component":"LinkHeading","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/admissions-fees/#IEGAT ","title":"Master in Market Research & Consumer Behavior","subSlug":"/admissions-fees","anchor":"IEGAT ","redirectedTo":27012},"style":"primary","editorID":1064,"parentEditorID":1061,"title":{"content":"IEGAT","tag":"span"}},{"component":"LinkHeading","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/admissions-fees/#faid-foundation","title":"Master in Market Research & Consumer Behavior","subSlug":"/admissions-fees","anchor":"faid-foundation","redirectedTo":27012},"style":"primary","editorID":1065,"parentEditorID":1061,"title":{"content":"Financial Aid","tag":"span"}},{"component":"LinkHeading","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/admissions-fees/#faid-foundation","title":"Master in Market Research & Consumer Behavior","subSlug":"/admissions-fees","anchor":"faid-foundation","redirectedTo":27012},"style":"primary","editorID":1066,"parentEditorID":1061,"title":{"content":"Student Services","tag":"span"}},{"component":"LinkHeading","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/admissions-fees/#FAQADMISSIONS","title":"Master in Market Research & Consumer Behavior","subSlug":"/admissions-fees","anchor":"FAQADMISSIONS","redirectedTo":27012},"style":"primary","editorID":1067,"parentEditorID":1061,"title":{"content":"FAQ's Admissions","tag":"span"}}],"sectionSlug":"/admissions-fees","metaTitle":"Admissions & Fees - Master in Market Research & Consumer Behavior | IE","metaDescription":"Apply to the IE Master in Market Research & Consumer Behavior. Find admissions requirements, tuition fees, financial aid & application deadlines.","componentModules":[{"component":"IntroForm","title":{"content":"MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR ADMISSIONS & FEES","tag":"h1"},"anchorID":"1","theme":"defaultAlt","subtitle":"

The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. We take a holistic approach when evaluating each candidate in order to bring in the most talented people into our international classrooms.

\n","detail":"

If you are non-EU candidate, we encourage you to confirm your place and begin your visa process as early as possible. Keep in mind that depending on your region, visa-related deadlines may apply. For more information, feel free to contact student.services@ie.edu or visit our dedicated page. 

\n","elements":[],"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"},"editorID":1070,"parentEditorID":1069,"title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting."},"editorID":1069,"parentEditorID":1068,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"},"editorID":1068,"parentEditorID":1061},{"anchorID":"tuition","component":"FeaturedAudiovisual","layout":"L004","elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"Tuition","tag":"h2"},"size":"big","content":null,"link":{"component":"Link","editorID":1073,"parentEditorID":1072},"backgroundImage":{"component":"Image","editorID":1074,"parentEditorID":1072,"file":{"id":37721,"name":"divya-jain-header.jpeg","title":"","description":"A view from underneath a dome structure illuminated by numerous small lights against a dark sky.","alt":"","tags":["dome","lights","illumination","night","structure","geometric"],"url":"https://images.thesaurus.ie.edu/divya-jain-header_2","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/divya-jain-header_2","publicId":"thesaurus/divya-jain-header_b5385f8f-bdf3-4800-b10e-5064d2f332b2","damId":"divya-jain-header_2","published":"2024-02-19T17:16:37.904Z","size":40022,"width":900,"height":598,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"","alt":"","veil":20},"editorID":1072,"parentEditorID":1071,"textPosition":"center"},{"component":"FeaturedText","theme":"accent","title":{"content":" 37,000€*","tag":"h3"},"size":"big","content":"

Optional Career Specialization: 6,000€**

\n","textPosition":"center","link":{"component":"Link","editorID":1076,"parentEditorID":1075},"backgroundImage":{"component":"Image","editorID":1077,"parentEditorID":1075},"editorID":1075,"parentEditorID":1071,"textHorizontalPosition":"left"}],"autoHeight":true,"editorID":1071,"parentEditorID":1061},{"anchorID":null,"verticalSpacing":"medium","component":"Intro","title":null,"caption":null,"subtitle":"

\n

\n

\n","detail":"

*Conditions:

\n\n

Optional Career Specializations:**

\n

Enhance your master experience with a Career Specializations: a specialized, industry-focused learning journey designed to strengthen your expertise in areas such as Fashion, Luxury & FMCG or Sales & Ecommerce.

\n

*The Career Specializations is offered as an optional add-on to your program.

\n

*Students may also choose to complete it independently through our Lifelong Learning platform program. Learn more here.

\n","theme":"defaultAlt","editorID":1078,"parentEditorID":1061},{"anchorID":null,"verticalSpacing":"medium","component":"CardCollection","kind":"BasicBoxedCard","title":{"content":"PAYMENT PLAN","tag":"h2"},"subtitle":"

We understand that you’re making a significant investment and we believe that maximizing the availability of payment plan options is important to making your Master in Market Research & Consumer Behavior affordable.

\n

Kindly note that plans with more than three consecutive installments will be charged 400€ for the administrative service it involves.

\n

For further information, please contact the Admissions Department.

\n

Our payment plans offer the following benefits:

\n","detail":null,"elements":[{"component":"BasicBoxedCard","title":{"content":"The ability to pay your tuition fees in up to six consecutive installments","tag":"h3"},"tag":null,"subtitle":null,"description":null,"auxInfo":null,"link":{"component":"Link","editorID":1081,"parentEditorID":1080},"link2":{"component":"Link","editorID":1082,"parentEditorID":1080},"media":{"image":{"component":"LinkableImage","editorID":1083,"parentEditorID":1080,"veil":0,"file":{"id":16708,"name":"Icon-1.png","title":"1","description":"A simple graphic of the number 1 inside a blue circle on a white background.","alt":"1","tags":["number","1","blue circle","white background","graphic"],"url":"https://images.thesaurus.ie.edu/icon-1_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/icon-1_1","publicId":"thesaurus/Icon-1_16fff5c2-599c-4775-a6fd-1fd95daf5aa8","damId":"icon-1_1","published":"2022-11-18T10:57:33.200Z","size":19279,"width":467,"height":303,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"1","alt":"1"},"video":{"component":"Video","editorID":1084,"parentEditorID":1080}},"editorID":1080,"parentEditorID":1079},{"component":"BasicBoxedCard","title":{"content":"They can be used in conjunction with your financial aid award shall you receive an award","tag":"h3"},"tag":null,"subtitle":null,"description":null,"auxInfo":null,"link":{"component":"Link","editorID":1086,"parentEditorID":1085},"link2":{"component":"Link","editorID":1087,"parentEditorID":1085},"media":{"image":{"component":"LinkableImage","editorID":1088,"parentEditorID":1085,"title":"2","alt":"2","veil":0,"file":{"id":16709,"name":"Icon-2.png","title":"2","description":"A simple graphic of the number 2 centered in a blue circle on a white background.","alt":"2","tags":["number","2","blue circle","white background","graphic"],"url":"https://images.thesaurus.ie.edu/icon-2_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/icon-2_1","publicId":"thesaurus/Icon-2_9b4eea44-2a4c-4ca5-b2a4-6f4baa32e3ac","damId":"icon-2_1","published":"2022-11-18T10:57:37.619Z","size":23679,"width":467,"height":303,"orientation":"L","site":"global","folder":null,"position":"center"}},"video":{"component":"Video","editorID":1089,"parentEditorID":1085}},"editorID":1085,"parentEditorID":1079},{"component":"BasicBoxedCard","title":{"content":"Our payment plans are interest-free and there are no pre-approval requirements or credit checks","tag":"h3"},"tag":null,"subtitle":null,"description":null,"auxInfo":null,"link":{"component":"Link","editorID":1091,"parentEditorID":1090},"link2":{"component":"Link","editorID":1092,"parentEditorID":1090},"media":{"image":{"component":"LinkableImage","editorID":1093,"parentEditorID":1090,"title":"3","alt":"3","veil":0,"file":{"id":16710,"name":"Icon-3.png","title":"3","description":"","alt":"3","tags":[],"url":"https://images.thesaurus.ie.edu/icon-3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/icon-3","publicId":"thesaurus/Icon-3_1feb95dc-0dc2-4f7e-bafe-bb40ab1bf99a","damId":"icon-3","published":"2022-11-18T10:58:30.186Z","size":23777,"width":467,"height":303,"orientation":"L","site":"global","folder":null,"position":"center"}},"video":{"component":"Video","editorID":1094,"parentEditorID":1090}},"editorID":1090,"parentEditorID":1079}],"groupingLink":{"component":"Link","editorID":1095,"parentEditorID":1079},"fixedRatio":true,"layout":"L002","theme":"defaultAlt","editorID":1079,"parentEditorID":1061},{"component":"Timeline","anchorID":"admissionprocess","theme":"defaultAlt","verticalSpacing":"medium","featured":true,"title":{"content":"ADMISSIONS PROCESS","tag":"h2"},"subtitle":"","detail":null,"elements":[{"component":"Milestone","pretitle":null,"title":{"content":"STEP 1: START YOUR ONLINE APPLICATION FORM","tag":"h3"},"detail":"

Candidates must complete the sections that appear in the online application form. Additionally, they must provide the required documents and essential information as follows:

","description":"


Application fee: 150€ (fee is not refundable)

*Possible additional legalization and/or translation requirements might be applicable.

Please click here for more info.

*The Online Application Form is only the first step. An entrance exam is required to students. More details on “Entrance exam”.

**The validity of all previously mentioned English language certificates for IE University's admissions process is two years from the date you took the exam.

","link":{"component":"Link","editorID":1098,"parentEditorID":1097},"featured":false,"editorID":1097,"parentEditorID":1096,"image":{"id":6507,"name":"admission-step-1.jpeg","title":"Admissions step 1","description":"","alt":"Admissions step 1","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-1","publicId":"thesaurus/admission-step-1_52d5a1be-17b3-4f08-a317-9540cb1f8672","damId":"admission-step-1","published":"2022-08-05T12:07:31.049Z","size":1594,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}},{"component":"Milestone","pretitle":null,"title":{"content":" STEP 2: ADMISSIONS TEST","tag":"h3"},"detail":"

Candidates are required to take either the ieGAT (IE Global Admission Test), GMAT or GRE tests.

","description":null,"link":{"component":"Link","editorID":1100,"parentEditorID":1099},"featured":false,"editorID":1099,"parentEditorID":1096,"image":{"id":6508,"name":"admission-step-2.jpeg","title":"","description":"","alt":"","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-2","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-2","publicId":"thesaurus/admission-step-2_6e223552-aa33-4bd1-a3a8-1360cc72a0e1","damId":"admission-step-2","published":"2022-08-05T12:07:40.592Z","size":1398,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}},{"component":"Milestone","pretitle":null,"title":{"content":"STEP 3: ONLINE ASSESSMENT","tag":"h3"},"detail":"

Once you have submitted your online application and paid the application fee, you will receive a link to answer three live questions, two in video format and one in written format. This way, our admissions team will be able to meet you virtually and evaluate your capacity to respond in real time and under pressure.

","description":null,"link":{"component":"Link","editorID":1102,"parentEditorID":1101},"featured":false,"editorID":1101,"parentEditorID":1096,"image":{"id":6509,"name":"admission-step-3.jpeg","title":"Admissions step 3","description":"","alt":"Admissions step 3","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-3","publicId":"thesaurus/admission-step-3_ebde7951-cf40-45ba-a0ca-aa623df543a0","damId":"admission-step-3","published":"2022-08-05T12:07:50.255Z","size":1690,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}},{"component":"Milestone","pretitle":null,"title":{"content":"STEP 4: PERSONAL INTERVIEW","tag":"h3"},"detail":"

You will have a personal interview (face-to-face or via online) with a manager of the Admissions Team.

","description":null,"link":{"component":"Link","editorID":1104,"parentEditorID":1103},"featured":false,"editorID":1103,"parentEditorID":1096,"image":{"id":6510,"name":"admission-step-4.jpeg","title":"admission step 4","description":"","alt":"admission step 4","tags":[],"url":"https://images.thesaurus.ie.edu/admission-step-4","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admission-step-4","publicId":"thesaurus/admission-step-4_37714a0a-ed3a-40d8-8a83-2dec900abe7b","damId":"admission-step-4","published":"2022-08-05T12:07:58.826Z","size":1846,"width":100,"height":100,"orientation":"S","site":"global","folder":null,"position":"center"}}],"groupingLink":{"component":"Link","editorID":1105,"parentEditorID":1096},"editorID":1096,"parentEditorID":1061},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L003","autoHeight":true,"noImageOnMobile":false,"elements":[{"component":"FeaturedText","theme":"defaultAlt","title":{"content":"

Unlock Creative Thinking Before You Begin

","tag":"h4"},"size":"big","content":"

Strengthen your creative and analytical mindset to generate deeper consumer insights and approach market research with greater strategic perspective, with preferential tuition conditions for students who complete the Summer Program before the master’s degree.

\n","link":{"component":"Link","text":"Explore the Creative Intelligence Summer Program","style":"primary","url":{"href":"https://www.ie.edu/ie-summer-school/university/creative-intelligence-course/","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"editorID":1108,"parentEditorID":1107},"backgroundImage":{"component":"Image","editorID":1109,"parentEditorID":1107},"editorID":1107,"parentEditorID":1106,"textPosition":"top","textHorizontalPosition":"left"},{"component":"Video","thumbnail":{"component":"Image","editorID":1111,"parentEditorID":1110},"url":"https://www.youtube.com/watch?v=4IcVphNCNu8","automaticSubtitles":false,"autoplayVideo":true,"editorID":1110,"parentEditorID":1106}],"editorID":1106,"parentEditorID":1061},{"anchorID":null,"verticalSpacing":"medium","component":"Intro","title":{"content":"ADMISSIONS COMMITTEE FINAL DECISION","tag":"h2"},"caption":null,"subtitle":"

The Admissions Department will contact you with the final resolution of your Admissions process. Your entire application will be evaluated holistically and will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision. Admissions are valid for the intake you apply to and the following one.

\n","detail":null,"theme":"defaultAlt","editorID":1112,"parentEditorID":1061},{"anchorID":"IEGAT ","component":"FeaturedAudiovisual","layout":"L005","elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"NEED TO TAKE THE IEGAT?","tag":"h2"},"size":"big","content":"

Learn all you need to know about the IE Global Admissions Test.

\n","textPosition":"center","link":{"component":"Link","editorID":1115,"parentEditorID":1114},"backgroundImage":{"component":"Image","editorID":1116,"parentEditorID":1114},"editorID":1114,"parentEditorID":1113},{"component":"Video","thumbnail":{"component":"Image","editorID":1118,"parentEditorID":1117,"file":{"id":184988,"name":"thumbnail-iegat-gateaway.jpeg","title":"thumbnail-iegat-gateaway","description":"","alt":"Need to take the ieGAT","tags":[],"url":"https://images.thesaurus.ie.edu/thumbnail-iegat-gateaway","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/thumbnail-iegat-gateaway","publicId":null,"damId":"thumbnail-iegat-gateaway","published":"2025-06-25T09:06:11.080Z","size":52008,"width":1280,"height":720,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"thumbnail-iegat-gateaway","alt":"Need to take the ieGAT","veil":0},"url":"https://www.youtube.com/watch?v=W59QUC_arRM","editorID":1117,"parentEditorID":1113,"automaticSubtitles":false,"autoplayVideo":false}],"autoHeight":false,"editorID":1113,"parentEditorID":1061,"noImageOnMobile":false},{"anchorID":"admission-tips","verticalSpacing":"medium","component":"VideoPlaylist","theme":"default","title":{"content":"ADMISSION TIPS","tag":"h2"},"subtitle":null,"typeLinks":true,"elements":[{"component":"VideoTitle","title":"General Admissions Process","url":"https://www.youtube.com/watch?v=zPeki5SMV2w&feature=emb_logo","thumbnail":{"component":"Image","title":"ie-admissions-process-video_3","alt":"A woman is gesturing while speaking in a classroom setting.","veil":30,"file":{"id":174032,"name":"ie-admissions-process-video.jpeg","title":"ie-admissions-process-video_3","description":"A woman is gesturing while speaking in a classroom setting.","alt":"A woman is gesturing while speaking in a classroom setting.","tags":["woman","classroom","speaking","gesturing","education"],"url":"https://images.thesaurus.ie.edu/ie-admissions-process-video_3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/ie-admissions-process-video_3","publicId":null,"damId":"ie-admissions-process-video_3","published":"2024-07-08T07:56:46.258Z","size":72380,"width":1744,"height":1159,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1121,"parentEditorID":1120},"editorID":1120,"parentEditorID":1119,"automaticSubtitles":false},{"component":"VideoTitle","title":"Online Application","url":"https://www.youtube.com/watch?v=Ppz5etA8eUc&feature=emb_logo","thumbnail":{"component":"Image","title":"online-application_3","alt":"A man and a woman sitting in front of a large photo showing an aerial view of a city.","veil":30,"file":{"id":174034,"name":"online-application.jpeg","title":"online-application_3","description":"A man and a woman sitting in front of a large photo showing an aerial view of a city.","alt":"A man and a woman sitting in front of a large photo showing an aerial view of a city.","tags":["man","woman","cityscape","interview","sitting"],"url":"https://images.thesaurus.ie.edu/online-application_3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/online-application_3","publicId":null,"damId":"online-application_3","published":"2024-07-08T07:57:40.746Z","size":47942,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1123,"parentEditorID":1122},"editorID":1122,"parentEditorID":1119,"automaticSubtitles":false},{"component":"VideoTitle","title":"Entrance Exams","thumbnail":{"component":"Image","title":"entrance-exams-1","alt":"A man and a woman sitting at a small round table outdoors, both looking towards the camera.","veil":50,"file":{"id":174148,"name":"entrance-exams_1.jpeg","title":"entrance-exams-1","description":"A man and a woman sitting at a small round table outdoors, both looking towards the camera.","alt":"A man and a woman sitting at a small round table outdoors, both looking towards the camera.","tags":["outdoors","sitting","table","man","woman","discussion","casual attire"],"url":"https://images.thesaurus.ie.edu/entrance-exams-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/entrance-exams-1","publicId":null,"damId":"entrance-exams-1","published":"2024-07-09T07:38:47.495Z","size":36210,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1125,"parentEditorID":1124},"url":"https://www.youtube.com/watch?v=RRGeX6Wxkrw","editorID":1124,"parentEditorID":1119,"automaticSubtitles":false},{"component":"VideoTitle","title":"English Test","url":"https://www.youtube.com/watch?v=Ak6XM5FTjBc&feature=emb_logo","thumbnail":{"component":"Image","title":"english-test_3","alt":"A man and a woman are sitting at a round table outdoors, apparently engaged in a discussion with a coffee cup and sunglasses on the table.","veil":30,"file":{"id":174035,"name":"english-test.jpeg","title":"english-test_3","description":"A man and a woman are sitting at a round table outdoors, apparently engaged in a discussion with a coffee cup and sunglasses on the table.","alt":"A man and a woman are sitting at a round table outdoors, apparently engaged in a discussion with a coffee cup and sunglasses on the table.","tags":["man","woman","table","outdoor","discussion","coffee cup","sunglasses"],"url":"https://images.thesaurus.ie.edu/english-test_3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/english-test_3","publicId":null,"damId":"english-test_3","published":"2024-07-08T07:58:54.267Z","size":28006,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1127,"parentEditorID":1126},"editorID":1126,"parentEditorID":1119},{"component":"VideoTitle","title":"Online Assessment","url":"https://www.youtube.com/watch?v=p7nNsnSeGOY","thumbnail":{"component":"Image","title":"Online Assestment | IE Business School","alt":"Online Assestment | IE Business School","veil":30,"file":{"id":15082,"name":"Online-Assestment-Video.jpeg","title":"Online Assestment | IE Business School","description":"A woman in a white top and yellow skirt stands in a classroom, speaking or presenting.","alt":"Online Assestment | IE Business School","tags":["woman","classroom","presentation","speaking","white top","yellow skirt"],"url":"https://images.thesaurus.ie.edu/online-assestment-video","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/online-assestment-video","publicId":"thesaurus/Online-Assestment-Video_e7de1ca1-fd7c-4fe8-9b63-544e05a3383f","damId":"online-assestment-video","published":"2022-11-08T09:32:00.712Z","size":13016,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1129,"parentEditorID":1128},"editorID":1128,"parentEditorID":1119},{"component":"VideoTitle","title":"Admissions Interview & Final Decision","url":"https://www.youtube.com/watch?v=Ozn3QJbuYFs&feature=emb_logo","thumbnail":{"component":"Image","title":"admissions-interview-final-decission-1","alt":"A man and a woman sitting in front of a large photo showing a cityscape.","veil":30,"file":{"id":174036,"name":"admissions-interview-final-decission_1.jpeg","title":"admissions-interview-final-decission-1","description":"A man and a woman sitting in front of a large photo showing a cityscape.","alt":"A man and a woman sitting in front of a large photo showing a cityscape.","tags":["man","woman","cityscape","sitting","photo background"],"url":"https://images.thesaurus.ie.edu/admissions-interview-final-decission-1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/admissions-interview-final-decission-1","publicId":null,"damId":"admissions-interview-final-decission-1","published":"2024-07-08T08:00:18.287Z","size":48030,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"editorID":1131,"parentEditorID":1130},"editorID":1130,"parentEditorID":1119,"automaticSubtitles":false}],"videosQuantity":5,"primaryLink":{"component":"Link","editorID":1132,"parentEditorID":1119},"secondaryLink":{"component":"Link","editorID":1133,"parentEditorID":1119},"detail":null,"editorID":1119,"parentEditorID":1061,"automaticSubtitles":false},{"anchorID":"faid-foundation","component":"FeaturedAudiovisual","layout":"L003","elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"FINANCIAL AID","tag":"h2"},"size":"big","content":"

We offer customized, merit-based aid and loan programs to make sure financial issues don't impede the success of outstanding students. 

\n","link":{"component":"Link","text":"LEARN MORE AND APPLY","style":"primary","url":{"url":"","linkTo":1990,"newTab":true,"noFollow":false,"href":null,"linkToURL":"https://www.ie.edu/financial-aid/masters/","title":"Master's","redirectedTo":1990},"editorID":1136,"parentEditorID":1135},"backgroundImage":{"component":"Image","editorID":1137,"parentEditorID":1135,"file":{"id":37652,"name":"fiancial-aid.jpeg","title":"Financial Aid","description":"A diverse group of people smiling and joining hands together in a teamwork gesture.","alt":"Financial Aid - Master in Architecture | IE School of Architecture and Design","tags":["teamwork","diversity","cooperation","smiling","people","office","togetherness"],"url":"https://images.thesaurus.ie.edu/fiancial-aid_1","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/fiancial-aid_1","publicId":"thesaurus/fiancial-aid_e9d4d3dc-5a66-45c5-94ff-a553302d6910","damId":"fiancial-aid_1","published":"2024-02-19T11:08:03.522Z","size":52504,"width":1091,"height":570,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Financial Aid","alt":"Financial Aid - Master in Architecture | IE School of Architecture and Design","veil":0},"editorID":1135,"parentEditorID":1134,"textPosition":"center"},{"component":"FeaturedText","theme":"accent","title":{"content":"Student services","tag":"h2"},"size":"big","content":"

Our team is here to support you with immigration and relocation processes, such as housing, health care, bank accounts, resources for partners and information about life in Madrid, so that you can focus on studying and enjoying the IE experience.

\n","textPosition":"center","link":{"component":"Link","text":"Learn more","style":"primary","url":{"url":"","linkTo":79195,"newTab":true,"noFollow":false,"href":null,"linkToURL":"https://www.ie.edu/student-services/masters/","title":"Master's","redirectedTo":79195},"editorID":1139,"parentEditorID":1138},"backgroundImage":{"component":"Image","editorID":1140,"parentEditorID":1138,"file":{"id":157980,"name":"student-services.jpeg","title":"Student Services | IE","description":"A young woman with glasses is smiling while using a laptop in a home office setting.","alt":"Student Services | IE","tags":["Hair","Person","Braid","Face","Head","Computer","Electronics","Laptop","Pc"],"url":"https://images.thesaurus.ie.edu/student-services_6","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/student-services_6","publicId":null,"damId":"student-services_6","published":"2024-05-03T09:41:47.798Z","size":28361,"width":740,"height":480,"orientation":"L","site":"global","folder":null,"position":"center"},"title":"Student Services | IE","alt":"Student Services | IE","veil":0,"meetingLink":"https://outlook.office.com/book/CarlosMekinArias@iebs.onmicrosoft.com/"},"editorID":1138,"parentEditorID":1134}],"autoHeight":true,"editorID":1134,"parentEditorID":1061},{"component":"ScholarshipsDistributor","anchorID":null,"showSlider":true,"theme":"defaultAlt","verticalSpacing":"medium","cardTitleTag":"h3","title":{"content":"Scholarships and awards tailored to your program","tag":"h3"},"subtitle":"

Explore the scholarships and awards that best match your academic journey. Find out what's available specifically for this program.

\n","data":{"mode":"auto","quantity":0,"order":"weight-ASC","sources":[{"structuredData":"SCHOLARSHIP","filters":[{"id":23783,"label":"Master in Market Research & Consumer Behavior","category":"Programs","color":"#C3FFC1"}],"globalOperator":"AND","filterOperator":"OR"}],"fullRelations":false,"allLanguages":false,"preferenceLanguage":false},"groupingLink":{"component":"Link","text":"Explore more","style":"secondary","url":{"href":"https://www.ie.edu/financial-aid/scholarship-list/?page=1&PROGRAMS=23783","linkToURL":null,"linkTo":null,"newTab":true,"noFollow":false},"editorID":1142,"parentEditorID":1141},"noResultsText":"Sorry, no results were found.","titlesLink":false,"linkTextCard":null,"editorID":1141,"parentEditorID":1061},{"anchorID":null,"component":"FeaturedAudiovisual","layout":"L001","autoHeight":true,"elements":[{"component":"FeaturedText","theme":"accent","title":{"content":"Your IE Foundation contribution counts","tag":"span"},"size":"big","content":"

The IE Foundation is working hard to make education accessible to all. As part of your enrollment, we ask that you make a one-time donation to help expand its efforts. Your contribution will have a lasting impact.

\n","textPosition":"bottom","link":{"component":"Link","text":"Learn more","style":"link","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"href":"https://www.ie.edu/ie-foundation/one-time-contribution/"},"editorID":1145,"parentEditorID":1144},"backgroundImage":{"component":"Image","editorID":1146,"parentEditorID":1144},"editorID":1144,"parentEditorID":1143}],"editorID":1143,"parentEditorID":1061},{"anchorID":"FAQADMISSIONS","verticalSpacing":"medium","component":"Accordion","title":{"tag":"h2","content":"Frequently asked questions"},"subtitle":"

Review our FAQ responses to better understand everything related to our Admission Processes.

\n","detail":null,"titleSize":"s","theme":"default","showImages":"yes","elements":[{"component":"FaqElement","icon":null,"title":{"content":"HOW DO I START THE APPLICATION PROCESS FOR MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR?","tag":"h3"},"answer":"

To start your application, simply submit the application form via our website.

\n","componentModules":[],"editorID":1148,"parentEditorID":1147,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"What are the steps of the Admissions Process","tag":"h3"},"answer":"

1. Fill out the online application form: Candidates should complete the sections that appear in the online application form and upload the required documents. You can access the online application form.
2. Online assessment: Once you have submitted the online application and paid the application fee, you will receive a link to the online assessment, known as the Kira Assessment Kira. This allows the admissions team to get a sense of your personality and potential before proceeding to a possible interview. Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
3. Entrance exam*: Candidates are required to take either the GMAT, GRE, or IE Global Admissions Test ieGAT.
4. Personal Interview: Once you have completed the previous steps, the Admissions Committee will review your application and determine whether to advance you to the final interview phase. The interview will allow us to get to know you better, and further assess certain qualities, such as your personality, capacity for critical thinking, method of self-expression and other communication skills. Our objective is to gauge your potential as a part of IE University, developing a mutually beneficial relationship both personally and academically. This interview can be either face-to-face or via video conference.
5. Final Committee Decision: Once you have completed the application form, submitted the required documentation, and attended the personal interview, your application is reviewed by the University’s Admissions Committee. This is the last step of your application and it will take roughly 1-3 weeks for the Admissions Committee to get back to you with a final decision via e-mail. The first step to apply is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.

\n","componentModules":[],"editorID":1149,"parentEditorID":1147,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"Can I send my application even if I do not have all the requested documents with me at the moment?","tag":"h3"},"answer":"

Yes, once we receive your application, we will review the documentation you have submitted and inform you about the remaining items needed for your application.

\n","componentModules":[],"editorID":1150,"parentEditorID":1147,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHEN IS THE APPLICATION DEADLINE FOR THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR?","tag":"h3"},"answer":"

We operate on a rolling admissions basis so you can submit your application at any time. However, due to the large number of applications we receive, we recommend sending in your application early. 

\n","componentModules":[],"editorID":1151,"parentEditorID":1147,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"HOW LONG DOES THE ADMISSION PROCESS FOR THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR TAKE?","tag":"h3"},"answer":"

Once you've submitted all your documents and attended your interview, our Final Decision Committee will inform you of their decision within 1–3 weeks.

\n","componentModules":[],"editorID":1152,"parentEditorID":1147,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT ARE THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR DEGREE REQUIREMENTS?","tag":"h3"},"answer":"

Aside from a passion for market research and consumer behavior, there are no formal requirements for this program. We start with a Common Core Period to make sure you fill in any gaps before diving into the study plan.

\n

To study the Master in Market Research & Consumer Behavior, you have to complete either the IE Global Admissions test, the GRE or the GMAT.

\n","componentModules":[],"editorID":1153,"parentEditorID":1147,"showFeedbackWidget":true}],"editorID":1147,"parentEditorID":1061}],"editorID":1061,"parentEditorID":215}],"editorID":215,"parentEditorID":214,"applyButton":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=MRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1155,"parentEditorID":1154}}},"editorID":1154,"parentEditorID":215},"downloadBrochureButton":{"component":"LinkModal","text":"CTA1","style":"primary","link":{"text":"Unlock Program Details","linkType":"modal","style":"primary","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":true,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#1","title":"PhD Program","subSlug":"/","anchor":"1","redirectedTo":27012},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1157,"parentEditorID":1156,"showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","detail":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","componentModules":{"component":"IntroFormElement","formTitle":"Want to know more?","formImage":{"component":"Image","title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"},"editorID":1159,"parentEditorID":1158},"editorID":1158,"parentEditorID":1157,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"}}}},"editorID":1156,"parentEditorID":215,"showIcon":true,"icon":"aDownload"}}],"sectionPosition":4,"key":"programTabsSection"},"relatedContent":{"component":"Section","name":"Related Content","modules":[{"anchorID":null,"component":"FloatingCTA","theme":"defaultAlt","headText":"More info","elements":[{"component":"FloatingCTAElement","title":"AI Call Assistant","icon":false,"iconSelection":"email","style":"primary","compOrLink":"component","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1163,"parentEditorID":1162,"showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","detail":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","componentModules":{"component":"IntroFormElement","formTitle":{"content":"AI Call Assistant","tag":"span"},"formImage":{"component":"Image","name":"Oxygen-image","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"name":"Oxygen-image","title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":1165,"parentEditorID":1164},"editorID":1164,"parentEditorID":1163,"anchorID":null,"hasImage":false,"scriptCodePortalId":null,"scriptCodeFormId":null,"formId":null,"typeOfDualMastersDegrees":null,"pathwayId":null,"programId":null,"tracksId":null,"scriptForm":"
\n\n"}},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":1166,"parentEditorID":1162},"RequestInfo":{"component":"RequestInfo","editorID":1167,"parentEditorID":1162},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":1168,"parentEditorID":1162}},"compOrLinkOrMailTo":"component","editorID":1162,"parentEditorID":1161},{"component":"FloatingCTAElement","title":"Book a call","icon":false,"iconSelection":"phone","style":"primary","compOrLink":"component","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1170,"parentEditorID":1169},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":1171,"parentEditorID":1169},"RequestInfo":{"component":"RequestInfo","editorID":1172,"parentEditorID":1169,"anchorID":null,"theme":"defaultAlt","image":{"component":"Image","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","alt":"A smiling woman with long hair wearing a patterned shirt.","veil":50,"file":{"id":197159,"name":"orianna-cirigliano-ie.webp","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","description":"","alt":"A smiling woman with long hair wearing a patterned shirt.","tags":["woman","smile","patterned shirt","long hair","portrait"],"url":"https://images.thesaurus.ie.edu/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","publicId":null,"damId":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","published":"2026-08-05T10:22:56.484Z","size":10496,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":1173,"parentEditorID":1172,"name":"Oxygen-image","gifImage":false},"name":"Orianna Cirigliano","role":"Program Specialist","title":{"content":"Título","tag":"h1"},"subtitle":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","detail":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","showIntro":true,"hasMeeting":true,"hasWhatsapp":false,"meetingLink":"","whatsappLink":"","whatsappMsg":"Thank you for your interest!","description":"

Schedule a personal consultation call with our Program Specialist and solve all your questions!

\n","componentModules":{"component":"IntroFormElement","formTitle":"MORE INFO","formImage":{"component":"Image","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","alt":"A smiling woman with long hair wearing a patterned shirt.","veil":50,"file":{"id":197159,"name":"orianna-cirigliano-ie.webp","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","description":"","alt":"A smiling woman with long hair wearing a patterned shirt.","tags":["woman","smile","patterned shirt","long hair","portrait"],"url":"https://images.thesaurus.ie.edu/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","publicId":null,"damId":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","published":"2026-08-05T10:22:56.484Z","size":10496,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":1175,"parentEditorID":1174,"name":"Oxygen-image","gifImage":false},"editorID":1174,"parentEditorID":1172,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"formId":"1121","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3","anchorID":null},"mode":"meetingLink"},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":1176,"parentEditorID":1169}},"editorID":1169,"parentEditorID":1161,"compOrLinkOrMailTo":"component"},{"component":"FloatingCTAElement","title":"Chat with us","icon":true,"iconSelection":"whatsapp","style":"primary","compOrLink":"component","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1178,"parentEditorID":1177},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":1179,"parentEditorID":1177},"RequestInfo":{"component":"RequestInfo","editorID":1180,"parentEditorID":1177,"anchorID":null,"theme":"defaultAlt","image":{"component":"Image","veil":50,"file":{"id":197159,"name":"orianna-cirigliano-ie.webp","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","description":"","alt":"A smiling woman with long hair wearing a patterned shirt.","tags":["woman","smile","patterned shirt","long hair","portrait"],"url":"https://images.thesaurus.ie.edu/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","publicId":null,"damId":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","published":"2026-08-05T10:22:56.484Z","size":10496,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":1181,"parentEditorID":1180,"title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","alt":"A smiling woman with long hair wearing a patterned shirt.","name":"Oxygen-image","gifImage":false},"name":"Orianna Cirigliano","role":"Program Specialist","title":{"content":"Título","tag":"h1"},"subtitle":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","detail":"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.","showIntro":true,"hasMeeting":true,"hasWhatsapp":false,"meetingLink":"","whatsappLink":"","whatsappMsg":"Thank you for your interest!","description":"

Schedule a personal consultation call with our Program Specialist and solve all your questions!

\n","componentModules":{"component":"IntroFormElement","formTitle":"Chat with us!","formImage":{"component":"Image","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","alt":"A smiling woman with long hair wearing a patterned shirt.","veil":50,"file":{"id":197159,"name":"orianna-cirigliano-ie.webp","title":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","description":"","alt":"A smiling woman with long hair wearing a patterned shirt.","tags":["woman","smile","patterned shirt","long hair","portrait"],"url":"https://images.thesaurus.ie.edu/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","publicId":null,"damId":"orianna-cirigliano-ie-264ea028-5261-466a-84ab-43a790485c4d","published":"2026-08-05T10:22:56.484Z","size":10496,"width":200,"height":200,"orientation":"S","site":"global","folder":null,"position":"center"},"editorID":1183,"parentEditorID":1182,"name":"Oxygen-image","gifImage":false},"editorID":1182,"parentEditorID":1180,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","formId":"1123","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"anchorID":null,"formType":"type3"},"mode":"whatsappLink"},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":1184,"parentEditorID":1177}},"editorID":1177,"parentEditorID":1161,"compOrLinkOrMailTo":"component"},{"component":"FloatingCTAElement","icon":false,"iconSelection":"chat","title":"Apply","theme":"primary","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1186,"parentEditorID":1185},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":1187,"parentEditorID":1185},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":1188,"parentEditorID":1185},"RequestInfo":{"component":"RequestInfo","editorID":1189,"parentEditorID":1185}},"editorID":1185,"parentEditorID":1161,"style":"primary","compOrLink":"component","compOrLinkOrMailTo":"link","ctaLink":{"href":"https://my.ie.edu/en/applymas/?program=MDGM","newTab":true}},{"component":"FloatingCTAElement","title":"Unlock Program Details","icon":false,"iconSelection":"email","style":"primary","compOrLink":"component","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1191,"parentEditorID":1190,"showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":null,"detail":null,"componentModules":{"component":"IntroFormElement","formTitle":"WANT TO KNOW MORE?","formImage":{"component":"Image","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"},"editorID":1193,"parentEditorID":1192,"title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting."},"editorID":1192,"parentEditorID":1191,"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"}},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":1194,"parentEditorID":1190},"RequestInfo":{"component":"RequestInfo","editorID":1195,"parentEditorID":1190},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":1196,"parentEditorID":1190}},"editorID":1190,"parentEditorID":1161,"compOrLinkOrMailTo":"component","ctaLink":{"href":null,"linkTo":5534,"linkToURL":"https://www.ie.edu/school-politics-economics-global-affairs/programs/master-in-international-relations/overview/#form","noFollow":true,"title":"MASTER IN INTERNATIONAL RELATIONS","subSlug":"/overview","anchor":"form","redirectedTo":5534}},{"component":"FloatingCTAElement","title":"Chat with Students/Staff","icon":false,"iconSelection":"email","style":"primary","compOrLink":"component","componentModules":{"floatingCTALightbox":{"component":"FloatingCTALightbox","editorID":1198,"parentEditorID":1197},"floatingCTAMail":{"component":"FloatingCTAMail","editorID":1199,"parentEditorID":1197},"RequestInfo":{"component":"RequestInfo","editorID":1200,"parentEditorID":1197},"floatingCTAVideo":{"component":"FloatingCTAVideo","editorID":1201,"parentEditorID":1197}},"editorID":1197,"parentEditorID":1161,"compOrLinkOrMailTo":"link","ctaLink":{"href":null,"newTab":true,"linkTo":1021,"linkToURL":"https://www.ie.edu/chat-students-staff/","title":"Chat with Students and Staff","noFollow":true,"redirectedTo":1021}}],"iconVersion":false,"iconSelection":{"url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"},"editorID":1161,"parentEditorID":1160}],"sectionPosition":4,"key":"relatedContent"},"documentDownload":{"component":"Section","name":"Document Download","modules":[],"sectionPosition":4,"key":"documentDownload"},"categories":{"schoolsData":[{"value":3024,"name":3024,"title":"Business School"}],"pathWaysData":[{"value":3034,"name":3034,"title":"Marketing, Communication & Sales"}],"units":[{"value":48903,"name":48903,"title":"Masters","dataLanguages":[{"id":48903,"site":null,"page":null,"language":1},{"id":48910,"site":null,"page":null,"language":2}]}],"format":[{"value":60354,"name":60354,"title":"In Person","dataLanguages":[{"id":60354,"site":null,"page":null,"language":1},{"id":60360,"site":null,"page":null,"language":2}]}],"location":[{"value":60382,"name":60382,"title":"Europe","dataLanguages":[{"id":60382,"site":null,"page":null,"language":1},{"id":60395,"site":null,"page":null,"language":2}]},{"value":60384,"name":60384,"title":"Madrid","dataLanguages":[{"id":60384,"site":null,"page":null,"language":1},{"id":60393,"site":null,"page":null,"language":2}]},{"value":60387,"name":60387,"title":"Spain","dataLanguages":[{"id":60387,"site":null,"page":null,"language":1},{"id":60390,"site":null,"page":null,"language":2}]}],"language":[{"value":60351,"name":60351,"title":"English","dataLanguages":[{"id":60351,"site":null,"page":null,"language":1},{"id":60350,"site":null,"page":null,"language":2}]}],"duration":[{"value":60362,"name":60362,"title":"10 months","dataLanguages":[{"id":60362,"site":null,"page":null,"language":1},{"id":60380,"site":null,"page":null,"language":2}]}],"intake":[{"value":63463,"name":63463,"title":"September","dataLanguages":[{"id":63463,"site":null,"page":null,"language":1},{"id":63501,"site":null,"page":null,"language":2}]}],"modeStudy":[{"value":63502,"name":63502,"title":"Full-time","dataLanguages":[{"id":63502,"site":null,"page":null,"language":1},{"id":63505,"site":null,"page":null,"language":2}]}],"programType":[{"value":81383,"name":81383,"title":"Single Master","dataLanguages":[{"id":81383,"site":null,"page":null,"language":1},{"id":81384,"site":null,"page":null,"language":2}],"type":"category"}],"weightCategory":[{"value":84567,"name":84567,"title":"With weight","dataLanguages":[{"id":84567,"site":null,"page":null,"language":1}],"type":"category"}],"yearsExperience":[{"value":96010,"name":96010,"title":"Professional","dataLanguages":[{"id":96010,"site":null,"page":null,"language":1}],"type":"category"}]},"dateTime":"2023/04/28","weight":145,"shortName":"MRCB","onsite":true,"durationDataOnsite":[{"value":60362,"name":60362,"title":"10 months","code":"10-months","dataLanguages":[{"id":60362,"site":null,"page":null,"language":1},{"id":60380,"site":null,"page":null,"language":2}]}],"locationDataOnsite":[{"value":60384,"name":60384,"title":"Madrid","code":"madrid","dataLanguages":[{"id":60384,"site":null,"page":null,"language":1},{"id":60393,"site":null,"page":null,"language":2}]}],"forPeopleWho":"

…are motivated by consumer behavior, psychology and the data analytics side of market research and wish to gain in-depth insights into consumer needs.

\n","toBecome":"an interdisciplinary expert capable of leveraging consumer behavior and marketing intelligence to inform strategy and drive business growth.","reasonsWhy":"1. Develop practical expertise in consumer psychology, market research and analytics.\n2. Work on real projects with top companies such as Nielsen, Kantar & Telefónica.\n3. Learn from top-tier faculty who bring their real-world sector expertise to the classroom.","beyondTheProgram":"• Global Immersion Week\n• Social Impact Week\n• MARCOM Speaker Series\n• Optional certifications\n• Optional Career Sector Tracks\n• IE Career Portal\n• One-on-one career advising sessions","residentialPeriods":"Full-time in Madrid","cta2FromPT":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=MRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox"}}}},"imageFromHero":{"component":"Image","title":"header-mrcb","alt":"Master In Market Research & Consumer Behavior","veil":50,"file":{"id":181852,"name":"header-mrcb.jpeg","title":"header-mrcb","description":"","alt":"Master In Market Research & Consumer Behavior","tags":[],"url":"https://images.thesaurus.ie.edu/header-mrcb","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-mrcb","publicId":null,"damId":"header-mrcb","published":"2025-03-18T09:01:27.249Z","size":147868,"width":1744,"height":981,"orientation":"L","site":"global","folder":null,"position":"center"}},"quickFacts":[{"component":"QuickFactElement","title":"duration","detail":"10 months","editorID":208,"parentEditorID":207,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":209,"parentEditorID":207,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":210,"parentEditorID":207,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"September*","editorID":211,"parentEditorID":207,"icon":"calendar"},{"component":"QuickFactElement","title":"Format","detail":"In-person","editorID":212,"parentEditorID":207,"icon":"device"},{"component":"QuickFactElement","title":"MODE OF STUDY","detail":"Full-time","editorID":213,"parentEditorID":207,"icon":"time"}],"quickFactsSection":{"component":"Section","name":"Quick Facts Section","modules":[{"anchorID":null,"component":"ProgramQuickFacts","theme":"default","title":{"content":"Program quick facts title"},"elements":[{"component":"QuickFactElement","title":"duration","detail":"10 months","editorID":1214,"parentEditorID":1213,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":1215,"parentEditorID":1213,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":1216,"parentEditorID":1213,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"September*","editorID":1217,"parentEditorID":1213,"icon":"calendar"},{"component":"QuickFactElement","title":"Format","detail":"In-person","editorID":1218,"parentEditorID":1213,"icon":"device"},{"component":"QuickFactElement","title":"MODE OF STUDY","detail":"Full-time","editorID":1219,"parentEditorID":1213,"icon":"time"}],"editorID":1213,"parentEditorID":1212}],"sectionPosition":4,"key":"quickFactsSection"},"subtitleFromHero":"Drive consumer engagement through behavior analysis and effective strategies","logosFromHero":[],"newElement":false,"applyButton":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=MRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox"}}}},"downloadBrochureButton":{"component":"LinkModal","text":"CTA1","style":"primary","link":{"text":"Unlock Program Details","linkType":"modal","style":"primary","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":true,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#1","title":"PhD Program","subSlug":"/","anchor":"1","redirectedTo":27012},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","detail":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","componentModules":{"component":"IntroFormElement","formTitle":"Want to know more?","formImage":{"component":"Image","title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"}},"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"}}}},"showIcon":true,"icon":"aDownload"},"contactUsButton":{"component":"LinkModal"},"downloadBrochureHeroButton":{"component":"DescriptionButton","style":"primary","showLeftIcon":false,"showRigthIcon":true,"auxText":"Access all the information about the program","link":{"text":"Unlock Program Details","linkType":"modal","url":{"href":"","linkTo":null,"linkToURL":null,"newTab":false,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo"},"floatingCTAMail":{"component":"FloatingCTAMail"},"floatingCTALightbox":{"component":"FloatingCTALightbox","showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","detail":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","componentModules":{"component":"IntroFormElement","formTitle":{"content":"want to know more?","tag":"span"},"formImage":{"component":"Image","title":"Oxygen","alt":"Oxygen image","veil":50,"file":{"title":"Oxygen","alt":"Oxygen image","url":"https://images.qa.thesaurus.ie.edu/oxygenbg_2"}},"hasImage":false,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"}},"floatingCTAVideo":{"component":"FloatingCTAVideo"}}},"rightIcon":"aDownload"},"applyHeroButton":{"component":"DescriptionButton","style":"secondary","showLeftIcon":false,"showRigthIcon":false,"auxText":null,"link":{"text":"Apply","linkType":"url","url":{"href":"https://my.ie.edu/en/applymas/?program=MRCB","linkTo":null,"linkToURL":null,"newTab":true,"noFollow":false},"modal":{"requestInfo":{"component":"RequestInfo"},"floatingCTAMail":{"component":"FloatingCTAMail"},"floatingCTALightbox":{"component":"FloatingCTALightbox"},"floatingCTAVideo":{"component":"FloatingCTAVideo"}}}},"locationButton":{"component":"Link"},"landingLink":{"component":"LinkModal"},"activeSectionSlug":"/","activeSectionBase":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior"},"url":null,"workflowStatus":null,"modified":"2026-11-06T09:14:31.000Z","published":"2022-11-15T11:18:39.000Z","publicationScheduled":null,"pageLanguages":[{"siteId":28,"languageId":1,"pageId":27012,"title":"Master in Market Research & Consumer Behavior","locale":"en","isLive":true,"draftFromPage":null,"path":{"site":"/business-school","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/business-school","page":"/programs/masters/master-in-market-research-consumer-behavior/","compose":"/business-school/programs/masters/master-in-market-research-consumer-behavior/"},"url":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/"}],"templateId":"ProgramDetail","structuredData":"PROGRAMS","hash":"3ce09ba7-3b7f-4ad2-ae3e-190efb1d632c","origin":"GLOBAL","editable":false,"manuallyImported":true,"availableSites":[{"id":28,"name":"Business School"},{"id":3,"name":"Master Programs"},{"id":5,"name":"ie edu"},{"id":43,"name":"gloria"}],"canBeUnpublished":false,"editing":null,"draftFromPage":null,"haveDraftPage":null,"liveChanged":false,"contentChanged":true,"noTranslate":false,"mode":"detail","dimensions":{"dimensionsSelect":[],"values":null},"schemaVersion":"2.0.0","schemaVersionTimestamp":"2026-10-29T14:39:24.000Z","isLlmsEnabled":true,"canonicalSite":28,"breadcrumb":[{"label":"Home","fullPath":"https://www.ie.edu/business-school/"},{"linkTo":26217,"label":"The Programs","path":"/programs/","fullPath":"https://www.ie.edu/business-school/programs/"},{"linkTo":26711,"label":"Masters","path":"/programs/masters/","fullPath":"https://www.ie.edu/business-school/programs/masters/"}],"path":"/programs/masters/","fullPath":{"site":"/business-school","domain":"/pro-ie-edu","domainUrl":"https://www.ie.edu","language":"/business-school","page":"/programs/masters/master-in-market-research-consumer-behavior/","compose":"/business-school/programs/masters/master-in-market-research-consumer-behavior/"},"fullUrl":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/","originalGlobalPage":26922,"structuredDataContent":{"id":23783,"title":"Master in Market Research & Consumer Behavior","abstract":"

This program combines business, marketing, data analytics and consumer behavior to impart unique, actionable insights into the quantitative and qualitative side of market research for today's tech-first, globalized world.

\n","shortName":"MRCB","newElement":null,"weight":145,"dateTime":"2023/04/28","specializations":null,"duration":[{"id":60362,"label":"10 months"}],"format":[{"id":60354,"label":"In Person"}],"intake":[{"id":63463,"label":"September"}],"language":[{"id":60351,"label":"English"}],"location":[{"id":60382,"label":"Europe"},{"id":60384,"label":"Madrid"},{"id":60387,"label":"Spain"}],"modeStudy":[{"id":63502,"label":"Full-time"}],"pathWaysData":[{"id":3034,"label":"Marketing, Communication & Sales"}],"pathwaysExecutiveData":null,"subpathwaysExecutive":null,"programType":[{"id":81383,"label":"Single Master"}],"schoolsData":[{"id":3024,"label":"Business School"}],"units":[{"id":48903,"label":"Masters"}],"weightCategory":[{"id":84567,"label":"With weight"}],"yearsExperience":[{"id":96010,"label":"Professional"}],"imageFromHero":{"component":"Image","title":"header-mrcb","alt":"Master In Market Research & Consumer Behavior","veil":50,"file":{"id":181852,"name":"header-mrcb.jpeg","title":"header-mrcb","description":"","alt":"Master In Market Research & Consumer Behavior","tags":[],"url":"https://images.thesaurus.ie.edu/header-mrcb","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/header-mrcb","publicId":null,"damId":"header-mrcb","published":"2025-03-18T09:01:27.249Z","size":147868,"width":1744,"height":981,"orientation":"L","site":"global","folder":null,"position":"center"}},"subtitleFromHero":"Drive consumer engagement through behavior analysis and effective strategies","logosFromHero":[],"quickFacts":[{"component":"QuickFactElement","title":"duration","detail":"10 months","editorID":208,"parentEditorID":207,"icon":"calendar2"},{"component":"QuickFactElement","title":"language","detail":"English","editorID":209,"parentEditorID":207,"icon":"comment"},{"component":"QuickFactElement","title":"location","detail":"Madrid","editorID":210,"parentEditorID":207,"icon":"mapPoint"},{"component":"QuickFactElement","title":"intake","detail":"September*","editorID":211,"parentEditorID":207,"icon":"calendar"},{"component":"QuickFactElement","title":"Format","detail":"In-person","editorID":212,"parentEditorID":207,"icon":"device"},{"component":"QuickFactElement","title":"MODE OF STUDY","detail":"Full-time","editorID":213,"parentEditorID":207,"icon":"time"}],"contactUsButton":{"component":"LinkModal"},"landingLink":{"component":"LinkModal"},"applyButton":{"component":"LinkModal","text":"CTA2","style":"secondary","link":{"text":"Apply","linkType":"url","style":"secondary","url":{"url":"","linkTo":null,"newTab":true,"noFollow":false,"size":null,"icon":null,"linkContainer":null,"href":"https://my.ie.edu/en/applymas/?program=MRCB"},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox"}}}},"downloadBrochureButton":{"component":"LinkModal","text":"CTA1","style":"primary","link":{"text":"Unlock Program Details","linkType":"modal","style":"primary","url":{"url":"","linkTo":27012,"newTab":false,"noFollow":true,"size":null,"icon":null,"linkContainer":null,"href":null,"linkToURL":"https://www.ie.edu/business-school/programs/masters/master-in-market-research-consumer-behavior/#1","title":"PhD Program","subSlug":"/","anchor":"1","redirectedTo":27012},"modal":{"floatingCTALightbox":{"component":"FloatingCTALightbox","showIntroText":false,"title":{"content":"Título","tag":"h1"},"anchorID":null,"theme":"defaultAlt","subtitle":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","detail":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium.

\n","componentModules":{"component":"IntroFormElement","formTitle":"Want to know more?","formImage":{"component":"Image","title":"ieu-mcs-mrcb-cover","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","veil":50,"file":{"id":179839,"name":"MRCB_Thumbnail_298x400.jpeg","title":"ieu-mcs-mrcb-cover","description":"A digital design representing a master's program in market research and consumer behavior.","alt":"Two men are looking intently at a laptop screen, discussing something in an educational or professional setting.","tags":["market research","consumer behavior","digital design","education","master's program"],"url":"https://images.thesaurus.ie.edu/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","thumb":"https://images.thesaurus.ie.edu/w/215/h/161/mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","publicId":null,"damId":"mrcb-thumbnail-298x400-d5711d30-ae13-4add-a6fd-0e0f3bfaaeb3","published":"2026-02-09T16:26:02.580Z","size":136175,"width":298,"height":400,"orientation":"P","site":"global","folder":null,"position":"center"}},"hasImage":true,"scriptCodePortalId":"","scriptCodeFormId":"","scriptForm":null,"anchorID":null,"formId":"1005","typeOfDualMastersDegrees":null,"pathwayId":null,"programId":"2dcc8f71-5eec-e011-bd26-02bf0a09015e","tracksId":null,"formType":"type3"}}}},"showIcon":true,"icon":"aDownload"},"forPeopleWho":"

…are motivated by consumer behavior, psychology and the data analytics side of market research and wish to gain in-depth insights into consumer needs.

\n","toBecome":"an interdisciplinary expert capable of leveraging consumer behavior and marketing intelligence to inform strategy and drive business growth.","reasonsWhy":"1. Develop practical expertise in consumer psychology, market research and analytics.\n2. Work on real projects with top companies such as Nielsen, Kantar & Telefónica.\n3. Learn from top-tier faculty who bring their real-world sector expertise to the classroom.","beyondTheProgram":"• Global Immersion Week\n• Social Impact Week\n• MARCOM Speaker Series\n• Optional certifications\n• Optional Career Sector Tracks\n• IE Career Portal\n• One-on-one career advising sessions","residentialPeriods":"Full-time in Madrid","studyPlan":null,"locationImage":null,"locationButton":{"component":"Link"},"video":null,"blogsData":null},"templateConfig":{"defaultParent":null,"indexDefault":true,"modifiableOnPage":true,"defaultHeader":null,"defaultFooter":null,"templates":{"ProgramDetail":{"defaultHeader":77}}},"integrations":[{"id":50,"name":"Analytics GTM","type":"analytics","editable":false,"description":"This row is dedicated to reordering GTM with other add-ons. For any changes please visit the Analytics section","site":28,"contentHead":null,"contentBody":null,"contentBodyPosition":null,"contentPresence":{"presenceType":null,"relatedPages":null},"active":true,"scriptOrder":47},{"id":51,"name":"Analytics Datalayer","type":"datalayer","editable":false,"description":"This row is dedicated to reordering Datalayer with other add-ons. For any changes please visit the Analytics section","site":28,"contentHead":null,"contentBody":null,"contentBodyPosition":null,"contentPresence":{"presenceType":null,"relatedPages":null},"active":true,"scriptOrder":48}],"accessGrants":{"users":[],"roles":[]},"defaultLang":{"id":1,"locale":"en","language":"English","label":"EN","path":"/business-school","isDefault":true,"domain":{"id":2,"url":"https://www.ie.edu","slug":"/pro-ie-edu"},"home":"https://www.ie.edu/business-school"},"siteSlug":"/business-school","apiUrl":"https://api.thesaurus.ie.edu","publicApiUrl":"https://public-api.thesaurus.ie.edu","instance":"IEEDU"},"llmLinks":{"alternate":false,"describedby":false}}},"staticQueryHashes":[],"slicesMap":{}}