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To tackle the challenges of today, and drive the progress of tomorrow. That is what we ask of ourselves, and what we build together.
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\n","componentModules":[],"editorID":343,"parentEditorID":341,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"WHAT MAKES THIS MASTER DIFFERENT?","tag":"h3"},"answer":"The Master in Digital Marketing at IE Business School is set apart by its hands-on learning style with practical labs, a unique balance of strategic and technical skills, courses taught by experienced practitioners and access to optional professional certifications. You'll also experience Madrid, a highly sought-after destination in Europe with access to the world's top companies. IE Business school offers vast networking opportunities through its alumni and faculty.
\nSource: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/
\n","componentModules":[],"editorID":344,"parentEditorID":341,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"ARE DUAL-DEGREE OPTIONS AVAILABLE?","tag":"h3"},"answer":"Yes, IE Business School allows you to combine the Master in Digital Marketing with either the Master in Management or the International MBA to graduate with two diplomas and broaden your market value.
\nSource: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/#dual-degrees
\n","componentModules":[],"editorID":345,"parentEditorID":341,"showFeedbackWidget":true},{"component":"AccordionElement","title":{"content":"HOW DOES THE MASTER IN DIGITAL MARKETING DIFFER FROM IE BUSINESS SCHOOL'S OTHER MARKETING PROGRAMS?","tag":"h3"},"icon":null,"titleSize":"xl","componentModules":[{"component":"Wysiwyg","anchorID":null,"theme":"defaultAlt","showHero":false,"image":null,"imageSize":"small","titleOption":false,"titleAlign":"left","title":"Lorem Ipsum","subtitle":"Lorem Ipsum","quote":"Lorem Ipsum","contentTitle":null,"introduction":null,"featuredVisualContent":{"image":{"component":"LinkableImage","editorID":348,"parentEditorID":347},"video":{"component":"Video","editorID":349,"parentEditorID":347}},"content":"| Master in Strategic Marketing and Communication | Master in Creative Direction, Content & Branding | Master in Digital Marketing | Master in Market Research & Consumer Behavior | |
|---|---|---|---|---|
| At a glance | Strategic Management and Creators of Growth | Creativity for Growth | Implementing Growth | Growth Mapping |
| Who is it for? | For future-thinking professionals seeking a 360-degree vision of communication and marketing, who want to drive strategic decision-making and create business value. | For creative professionals who want to produce innovative, impactful visual and digital media projects, from idea to execution, and align their creative skills to brand needs. | For professionals looking to master digital tools and platforms, harness performance analytics and design integrated omnichannel marketing strategies. | For professionals seeking a deeper understanding of consumer behavior, buyer needs, data analytics and marketing intelligence to drive company growth. |
| What you'll learn | The broadest, most strategic program to give you the marketing, branding, and communications language and framework needed to succeed. | Express your identity through learning to develop visible, memorable and shareable strategy. | Drive business performance and learn to execute digital campaigns across channels with data-led marketing technologies. | Be the engine of insight to turn data and behavior into decisions through psychology and business intelligence. |
| Job Roles | Brand/Marketing Strategist, Communications Lead, Corporate Reputation, Product or Brand Manager | Creative Strategist, Content/Brand Director, Design Lead | Growth Marketer, Performance Lead, E-Commerce/CRM Lead | Insights/Analytics, Research Lead, Strategy Consulting, Behavioral Science Expert |
The Master in Digital Marketing is taught by industry experts and designed to bring real-world digital challenges into the classroom.
\nYou’ll begin with a Common Core Period, connecting with peers across all our Marketing, Communication & Sales programs while exploring your ideal career direction.
\nOver three terms, you’ll build expertise in key areas including Strategic Marketing, Digital Marketing Tools and practical hands-on Labs. The program also equips you to work with AI-driven marketing systems, preparing you to design digital growth systems, optimize performance and interpret data to lead more successful, more scalable digital strategies.
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Yes, once we receive your application, we will review the documentation you have submitted and inform you about the remaining items needed for your application.
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