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Master in Strategic Marketing and CommunicationMaster in Creative Direction, Content & BrandingMaster in Digital MarketingMaster in Market Research & Consumer Behavior
At a glanceStrategic Management and Creators of GrowthCreativity for GrowthImplementing GrowthGrowth Mapping
Who is it for?For future-thinking professionals seeking a 360-degree vision of communication and marketing, who want to drive strategic decision-making and create business value.For creative professionals who want to produce innovative, impactful visual and digital media projects, from idea to execution, and align their creative skills to brand needs.For professionals looking to master digital tools and platforms, harness performance analytics and design integrated omnichannel marketing strategies.For professionals seeking a deeper understanding of consumer behavior, buyer needs, data analytics and marketing intelligence to drive company growth.
What you'll learnThe broadest, most strategic program to give you the marketing, branding, and communications language and framework needed to succeed.Express your identity through learning to develop visible, memorable and shareable strategy.Drive business performance and learn to execute digital campaigns across channels with data-led marketing technologies.Be the engine of insight to turn data and behavior into decisions through psychology and business intelligence.
Job RolesBrand/Marketing Strategist, Communications Lead, Corporate Reputation, Product or Brand ManagerCreative Strategist, Content/Brand Director, Design LeadGrowth Marketer, Performance Lead, E-Commerce/CRM LeadInsights/Analytics, Research Lead, Strategy Consulting, Behavioral Science Expert
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The Master in Creative Direction, Content & Branding offers a structured journey into business, branding and creative leadership.

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Beginning with a Common Core Period, you’ll collaborate with students across other Marketing, Communication & Sales programs while keeping the flexibility to pivot your path.

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Then, you’ll explore key areas including Digital Media and Technology, Visual Media and Creativity, and Business, Branding and Management. And as AI transforms content creation, you’ll learn to use it as a creative accelerator, allowing you to focus on directing ideas, brand narratives and multi-format content ecosystems.

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The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management. The program begins with a series of core subjects that you’ll study alongside students from every other Marketing, Communication & Sales program. This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.

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Outside of the Common Core Period courses, you’ll take a deep dive into four focus areas:

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Maximize the impact of digital media using the latest platforms and cutting-edge technology. You’ll work with real industry players as you implement your own communication strategy.

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Learn how to move and adapt within the industry. Prepare to succeed in any organization—or kick-start a venture of your own.

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Marketing and Communication Managers play a critical role within companies' Leadership Teams, particularly in today's rapidly evolving business landscape. They are integral to financial viability plans, as their departments shape the marketing mix to enhance customer loyalty, drive sales, and optimize costs. Moreover, they assist in minimizing risks and informing strategic decisions. To effectively contribute, Marketing and Communication Managers must grasp key financial concepts and develop financial acumen. This understanding enables them to generate value in their recommendations, aligning consumer perspectives with company objectives and operations.

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This highly interactive workshop emphasizes problem-driven thinking as essential for success across various ventures, including startups, corporations, and social enterprises. Participants engage in action-oriented, hands-on activities, fostering idea exchange, reflection, and experiential learning. By the workshop's end, attendees will recognize the entrepreneurial mindset, understand the role of value and creativity in opportunity identification, and leverage entrepreneurship to create sustainable and social impact.

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This class covers market research fundamentals and consumer behavior concepts essential for insight practitioners. It explores qualitative, quantitative, and neuromarketing methods, alongside insights into decision-making processes and behavioral economics. Emphasizing data-driven insights, students learn to identify market information, understand key consumer demographics, and develop strategies for business growth.

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This course equips students with essential theoretical and practical skills for Business Development & Sales in Marketing and Communication. It enhances strategic thinking and business acumen, preparing students for post-master's success. Students gain skills for global business development, explore decision-making psychology, and learn effective relationship-building strategies. Additionally, the course covers sales methodologies, customer journey impact, sales technology, and key analytics.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":598,"parentEditorID":597},"editorID":597,"parentEditorID":596}],"editorID":596,"parentEditorID":571}],"editorID":571,"parentEditorID":570}],"editorID":570,"parentEditorID":540},{"component":"StructureTabElement","title":"Terms","subtitle":"","metaTitle":"Terms","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"FIRST TERM","subtitle":"NOVEMBER-DECEMBER","metaTitle":"FIRST TERM","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":" Photography and Video Production","subtitle":"","metaTitle":" Photography and Video Production","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

In a world saturated with images, creating is not enough, you need to understand what makes an image meaningful. This course introduces you to photography and video as tools for communication. You will learn how to frame, compose, and produce visual content with intention, developing your ability to make decisions behind every image you create. Through hands-on projects, you will explore how images shape narratives, working with both technical tools and emerging technologies, including AI, as part of the creative process.

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Graphic design is not about arranging elements aesthetically, but rather about constructing meaning.

\n

Building on your foundation in visual communication, this course focuses on applying design principles with intention. You will work on case-based projects where concept, narrative, and context drive every decision. Through typography, composition, color, and layout, you will learn to translate ideas into visual systems that respond to a brief. The focus is not only on what you create, but on how you justify it, developing your ability to present, defend, and communicate your work with clarity. 

\n","layout":"L002","card":{"component":"BasicBoxedCard","editorID":606,"parentEditorID":605,"title":{"content":"The course objectives are:","tag":"h3"},"tag":null,"subtitle":null,"description":"\n","auxInfo":null,"link":{"component":"LinkModal","editorID":607,"parentEditorID":606},"link2":{"component":"LinkModal","editorID":608,"parentEditorID":606},"media":{"image":{"component":"LinkableImage","editorID":609,"parentEditorID":606},"video":{"component":"Video","editorID":610,"parentEditorID":606}}},"editorID":605,"parentEditorID":604}],"editorID":604,"parentEditorID":600},{"component":"StructureTabElement","title":"COPYWRITING","subtitle":"","metaTitle":"COPYWRITING","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Effective communication begins with mastering a simple but powerful tool: words. Copywriters are creators and storytellers, experts at writing texts that generate greater attention, interaction, engagement and conversations among their audiences. In this course, you will hone your abilities to craft compelling copy for a target audience.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":613,"parentEditorID":612},"editorID":612,"parentEditorID":611}],"editorID":611,"parentEditorID":600},{"component":"StructureTabElement","title":"STORYTELLING FOR SOCIAL IMPACT I: METHODOLOGY","subtitle":"","metaTitle":"STORYTELLING FOR SOCIAL IMPACT I: METHODOLOGY","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This first module introduces the methodology behind building meaningful communication strategies and campaigns. You will learn how to move from context to insight, from insight to concept, and from concept to action. The focus is on understanding problems, identifying relevant tensions, and transforming them into clear and powerful narratives. More than a theoretical framework, this course establishes the foundation for your final projects, where ideas will need to respond to real contexts and real audiences.

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This course explores the two pillars of modern brand communication: advertising and branded content. You’ll learn how to move from traditional “push” messaging to audience-driven storytelling, using brand insight, cultural relevance, and clear strategic objectives to shape creative decisions. Through hands-on projects, you’ll analyze brand identity and audiences, develop integrated multi-platform campaigns, and build professional pitches that connect concept, strategy, and execution. You’ll also strengthen production skills across photo and video—planning shoots, directing visual storytelling, and editing content—while using AI tools to support research and ideation and learning how to evaluate them critically.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":620,"parentEditorID":619},"editorID":619,"parentEditorID":618}],"editorID":618,"parentEditorID":617},{"component":"StructureTabElement","title":"Graphic Design II","subtitle":"","metaTitle":"Graphic Design II","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Design is no longer just about execution, it is about direction.

\n

In this course, you will move beyond making to focus on defining your voice as a creative. You will learn how to identify strong solutions, build references, and develop a critical eye towards design, trends, and visual culture. Through projects and analysis, you will refine your ability to make decisions, curate visual systems, and ensure coherence across outputs. Tools remain part of the process, but the emphasis is on criteria, intention, and the development of a clear point of view.

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Producing content is not just about execution, it is about translating ideas into experiences.

\n

In this course, you will explore the full production cycle, from concept to on-screen result, understanding how creative ideas are developed, structured, and brought to life.

\n

Through projects and collaborative work, you will define proposals, plan productions, and navigate the realities of the media industry. The focus is not only on making, but on understanding how decisions shape the final outcome, preparing you to operate within complex and fast-moving production environments.

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A brand is not what it says, it is what it means. This course focuses on understanding how brands are defined, positioned, and experienced. You will learn how to translate business objectives into strategic decisions, building the foundations that guide creative work.

\n

From defining core assets to shaping brand narratives, you will develop the ability to think beyond aesthetics, understanding how strategy informs every creative decision and ensures consistency across touchpoints.

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Creativity Boosters I & II is a series of workshops and sessions designed to expand how you think and create. Through hands-on experiences and interactions with professionals from different creative fields, you will explore new approaches, challenge your habits, and experiment with different ways of working. Each session connects back to your projects, helping you translate inspiration into ideas, and ideas into decisions. 

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This is where your Final Project begins to take shape.

\n

Working with real NGOs, you will learn how to understand context, identify relevant tensions, and define meaningful approaches to a communication challenge. The focus is on research, insight, and ideation, moving from understanding the problem to developing a clear and viable creative proposal. By the end of the term, you will have defined a concept that responds to a real brief and a real audience.

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This course equips you with the frameworks and tools to manage creative work with clarity, structure, and momentum. You’ll learn how to plan and lead creative projects from brief to delivery, balancing inspiration with timelines, budgets, team dynamics, and client expectations. Through practical methods used in the creative industries, you’ll build workflows for ideation, decision-making, feedback, and production, turning creativity into an organized process that supports better collaboration and stronger outcomes.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":638,"parentEditorID":637},"editorID":637,"parentEditorID":636}],"editorID":636,"parentEditorID":617},{"component":"StructureTabElement","title":"DATA VISUALIZATION & INFOGRAPHICS","subtitle":"","metaTitle":"DATA VISUALIZATION & INFOGRAPHICS","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Data is not the answer, it is the starting point.

\n

In this course, you will work across two phases: understanding and shaping. First, you will learn how to gather, read, and interpret data, using tools, including AI, to identify what is relevant. Then, you will translate those insights into visual narratives, using infographics to structure information, define hierarchies, and decide what to show, simplify, or emphasize.

\n

The focus is not just on representing data, but on directing it, turning information into clear and intentional communication.

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Storytelling is one of the most powerful ways we make sense of the world. In this course, you will explore how narratives evolve across formats, from traditional media to digital and emerging platforms. As boundaries between media blur, you will learn how stories adapt, expand, and connect across different channels. The focus is on understanding how narratives are constructed and experienced, strengthening your ability to connect ideas across formats and build more intentional storytelling.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":644,"parentEditorID":643},"editorID":643,"parentEditorID":642}],"editorID":642,"parentEditorID":617}],"editorID":617,"parentEditorID":599},{"component":"StructureTabElement","title":"THIRD TERM","subtitle":"APRIL-JULY","metaTitle":"THIRD TERM","metaDescription":"","componentModules":[{"component":"StructureTabElement","title":"Entertainment Media Production II","subtitle":"","metaTitle":"Entertainment Media Production II","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

You already know how to produce. Now it's about understanding where your work lives and how it travels. This course expands your range across formats, platforms, and outputs, while pushing you to think about how media projects become viable and visible in a competitive industry. The goal is not more content — it's content that moves.

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What you create shapes how reality is seen and understood.

\n

This course explores the ethical dimension of creative work, focusing on representation, meaning, and responsibility. You will analyze how images and narratives influence perception, and how creative decisions can reinforce or challenge existing perspectives. Through references and reflection, you will develop a more conscious approach to your own work, understanding that every creative decision carries intention and impact.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":651,"parentEditorID":650},"editorID":650,"parentEditorID":649}],"editorID":649,"parentEditorID":645},{"component":"StructureTabElement","title":"GOOD SERVICES","subtitle":"","metaTitle":"GOOD SERVICES","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

Services fail when they're built around assumptions instead of needs. In this course, you will learn how to design services that actually work — for users, for the business, and for the context they operate in. Using human-centered methodologies, you'll identify real problems, define what a solution needs to do, and develop proposals that balance experience, viability, and impact. Physical or digital, the question is always the same: does this create real value?

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Designing a digital product is not just about building it, but about understanding how it works within a larger system.

\n

In this course, you will learn how to structure, design, and develop digital products, moving from concept and architecture to UX/UI and WordPress implementation. You will work with content systems, technical frameworks, and AI-assisted workflows that reflect current professional practices.

\n

The focus is not only on creating a website, but on understanding how digital products are structured, optimized, and connected within real-world ecosystems. By the end of the course, you will have developed a fully functional WordPress-based product, supported by design, strategy, and optimization decisions.

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The creative industry is not what it looks like from the outside. This course gives you a clear-eyed view of how it actually operates — the economics, the precarity, the opportunities, and the tensions between creativity and commerce. You'll leave with a realistic understanding of how to build a sustainable career, without the mythology.

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":660,"parentEditorID":659},"editorID":659,"parentEditorID":658}],"editorID":658,"parentEditorID":645},{"component":"StructureTabElement","title":"WORKSHOP ON PORTFOLIO","subtitle":"","metaTitle":"WORKSHOP ON PORTFOLIO","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

A portfolio is not a collection of work, it is a statement of what you choose to show and why.

\n

This workshop introduces portfolio-thinking as a strategic tool to enter the creative industries. You will learn how to curate, structure, and present your work with clarity, developing a coherent narrative that reflects your strengths, direction, and potential.

\n

The focus is on positioning, not quantity, understanding how to select, organize, and communicate your work so it can be understood quickly in a professional context. Thinking of your portfolio as a curated selection rather than a full archive.

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Creativity Boosters I & II is a series of workshops and sessions designed to expand how you think and create. Through hands-on experiences and interactions with professionals from different creative fields, you will explore new approaches, challenge your habits, and experiment with different ways of working. Each session connects back to your projects, helping you translate inspiration into ideas, and ideas into decisions. 

\n","layout":"L007","card":{"component":"BasicBoxedCard","editorID":666,"parentEditorID":665},"editorID":665,"parentEditorID":664}],"editorID":664,"parentEditorID":645},{"component":"StructureTabElement","title":"STORYTELLING FOR SOCIAL IMPACT III: DISTRIBUTION AND CASE STUDY","subtitle":"","metaTitle":"STORYTELLING FOR SOCIAL IMPACT III: DISTRIBUTION AND CASE STUDY","metaDescription":"","componentModules":[{"anchorID":null,"component":"IntroTextCard","theme":"default","verticalSpacing":"medium","alignCardAndText":false,"title":null,"subtitle":null,"detail":"

This is where ideas become real.

\n

In the final stage of the project, you will develop, produce, and launch your campaign, working across formats and channels to bring your concept to life in a real-world context. You will define the final details, execute the work, and measure its impact, understanding how creative decisions translate into results. The focus is not only on delivery, but on how the project performs once it exists in the world.

\n

The process concludes with the development of a case study, the key piece that reflects your work throughout the program. It brings together strategy, concept, execution, and results, becoming a clear representation of how you think, create, and communicate as a creative professional.

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Creating work also means understanding how it is protected.

\n

In this short workshop, you will gain a practical overview of intellectual property, focusing on copyright and the rights of creators. Through real examples, you will understand how creative work is owned, shared, and used in professional contexts.

\n

The goal is to give you the clarity to navigate your work with awareness and confidence.

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In a world where content is constantly produced, the challenge is no longer access, but selection.

\n

This course explores creative direction as a process of defining, selecting, and organizing content with intention. You will analyze how ideas, references, and media are curated to build coherent narratives across formats and platforms.

\n

Rather than focusing on producing new content, the emphasis is on understanding how to work with what already exists, identifying what is relevant, and shaping it into meaningful and consistent creative directions.

\n

The goal is to strengthen your ability to navigate visual culture, develop criteria, and build narratives through selection, not just creation.

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This path focuses on developing a strong visual language through editorial systems and motion.

\n

You will deepen your ability to structure content, build coherent narratives, and express ideas across formats, working with typography, layout, and motion as tools for direction and communication.

\n

The emphasis is on refining your creative voice through form, producing work that is consistent, intentional, and portfolio-ready.

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EDITORIAL DESIGN AND NEW MEDIA
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Editorial design is where structure, narrative, and voice are consolidated into a professional outcome.

\n

In this course, you will develop a concept-driven editorial project, translating your ideas into a coherent publication across print or digital formats. The focus is on building a complete and consistent system, where typography, layout, and visual hierarchy respond to a clear narrative intention.

\n

Working at a professional level, you will refine your ability to make and justify design decisions, producing a piece that reflects your creative identity and can function as a key element of your portfolio.

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Motion is not just an effect, it is a way of communicating.

\n

In this course, you will learn how to use motion to expand and reinforce visual narratives. Working with Adobe After Effects, you will explore how timing, rhythm, and animation influence perception and meaning.

\n

The focus is on using motion with intention, understanding how it supports storytelling and enhances the clarity and impact of your ideas.

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This path responds to the evolving needs of the industry, adapting each year to explore formats, tools, and platforms that are shaping contemporary content creation.

\n

Rather than focusing on fixed disciplines, it addresses high-demand skills and emerging practices, allowing you to experiment with new ways of producing, distributing, and positioning content in a rapidly changing landscape.

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CONTENT CREATION FOR EXTENDED REALITIES
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Emerging technologies are constantly redefining how content is created and experienced.

\n

This course explores one of these evolving formats, adapting each year to focus on a specific medium or technology, from immersive environments to new content tools. You will learn how to conceptualize and develop content that responds to these formats, understanding their potential and limitations.

\n

The focus is on experimentation with purpose, identifying when and how these formats can add value to a creative idea.

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Content does not end when it is created, it evolves.

\n

This course explores how content is developed, distributed, and amplified across platforms, adapting each year to focus on a specific format or channel, such as podcasts or emerging media ecosystems.

\n

You will learn how to extend the life of content, identify opportunities for growth, and understand how ideas move and gain relevance in real-world contexts.

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The Final Project is a practical, team-based creative project developed throughout the program, with the assistance of academics and professionals in the field. 

In each period, students will work in teams to focus on specific practical areas and phases of the development of a visual and digital media strategy, creating narrative content for social impact. IE University has partnered with LLYC, a renowned global communication agency focused on the field of creative content production, in order to develop this project.

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Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.

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Optional Career Specializations

\n

Accelerate your career with specialized, industry-focused programs designed to transform master graduates into sought-after professionals.

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Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

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International experiences such as the Global Immersion Week and Social Impact Week are optional opportunities with limited capacity. Selection criteria may include academic standing, such as a student’s GPA.

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Students are responsible for their own travel and housing costs.

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The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

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Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

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Boost your career and network opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.

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Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Fever, McKinsey & Company, Interbrand and BYD, to name a few.

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Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.

\n

However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.

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Subtitle intro

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The study program takes place over 10 months. The program is structured as follows:

\n\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/study-plan/ 

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You can find the current program structure with course details here.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/study-plan/ 

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The final project involves working alongside global communication agency Llorente & Cuenca to design a visual and digital media strategy geared toward social impact, allowing you to apply your skills to a real brief for an NGO.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/study-plan/#programstructure 

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As AI reshapes content creation, this program prepares you to lead creative systems, not just produce solo assets. You’ll learn to craft compelling brand narratives and direct multi-format content ecosystems, all while using AI as a creative accelerator. The focus is on helping you move beyond “content producer” to become a “content orchestrator”, guiding storytelling across platforms with artistic and strategic vision.

\n","componentModules":[],"editorID":1041,"parentEditorID":1037,"showFeedbackWidget":true},{"component":"FaqElement","icon":null,"title":{"content":"ARE THERE INTERNATIONAL EXPERIENCES?","tag":"h3"},"answer":"

Yes, you can join the Global Immersion Week to network and gain international insights into career outcomes in international business markets or Social Impact Week to get first-hand experience developing MARCOM strategies while having a positive local impact. Recent destinations include London, Ghana, Amsterdam and South Africa.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/study-plan/#internationalexperience 

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It is possible to switch your program to another Marketing, Communication & Sales program after the Common Core Period, subject to academic review and availability.

\n

Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/study-plan/ 

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In today’s era of storytelling and digital innovation, becoming the next best you means channeling your unique creative voice and vision to craft content that inspires, engages and drives meaningful impact. Designed for the next generation of creative leaders, the Master in Creative Direction, Content & Branding teaches you how to strategize, direct and deliver content that resonates—across platforms, audiences and formats.

\n

But the journey to the next best you is also about uncovering who you are as a creative thinker and where your voice will make the most impact. Through a journey of discovery and transformation, you’ll tap into your potential and unlock the next best version of yourself, ready to make an impact and lead with confidence.

\n

Structured around the three core pillars of career, impact and purpose, the program gives you the clarity to direct your future with intention. Throughout the program, you’ll engage with impactful tools like the Career Discovery Accelerator, Impact Accelerator and Purpose Accelerator, which will guide you in building a high-impact career that reflects your values. Wherever your ambitions lie—whether in content management, advertising, web design or other roles that fuel your creativity—this is your space to push boundaries.

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What does your dream career look like? The Master in Creative Direction, Content & Branding is a transformative process that helps you define your end goals and explore the best options to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a unique fusion of creativity, strategy and practical experience to equip you with the dynamic skill set you’ll need to succeed in the creative sector, now and in the future.

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The Accelerators are an integral part of the program at IE Business School, guiding you through a transformative journey of self-discovery and growth. They provide essential knowledge, competencies, and skills in a focused and comprehensive way.

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You will receive a University Private Degree from IE University, designed for professional application and continual upskilling. IE University is officially recognized by Spanish authorities; private master’s programs are designed for professional application and uphold IE University’s standards of excellence.

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Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/study-plan/#programstructure 

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Next Best You is IE Business School’s developmental framework that aligns Your Career, Your Impact and Your Purpose. Over the course of the program, you’ll use tools like the Career Discovery Accelerator, Impact Skills Accelerator and Purpose Accelerator to shape a high-impact path that reflects your values.

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Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/next-best-you/ 

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IE Talent & Careers accompanies you throughout the Master in Creative Direction, Content & Branding, offering personalized coaching to help you define your professional direction and refine your portfolio, CV and digital presence. You’ll engage with recruiters through career fairs and industry events, connect with alumni and creative professionals, and access AI-powered tools plus lifetime entry to the IE Career Portal, ensuring continued support as your career in the creative industries takes shape and grows.

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Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/next-best-you/ 

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Top employers of the Master in Creative Direction, Content & Branding include Amazon, TikTok, HBO, Heineken, Swarovski, Nike, L’Oréal, LinkedIn, Leo Burnett, Mailchimp, Saffron, The Ritz-Carlton, Mediaplanet and more.

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Source: https://www.ie.edu/business-school/programs/masters/master-in-creative-direction-content-branding/next-best-you/ 

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The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. We take a holistic approach when evaluating each candidate in order to bring in the most talented people into our international classrooms.

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If you are non-EU candidate, we encourage you to confirm your place and begin your visa process as early as possible. Keep in mind that depending on your region, visa-related deadlines may apply. For more information, feel free to contact student.services@ie.edu or visit our dedicated page. 

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Optional Career Specializations: 6,000€**

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*Conditions:

\n\n

\n

Optional Career Specializations:**

\n

Enhance your master experience with a Career Specializations: a specialized, industry-focused learning journey designed to strengthen your expertise in areas such as Fashion, Luxury & FMCG or Sales & Ecommerce.

\n

*The Career Specializations is offered as an optional add-on to your program.

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*Students may also choose to complete it independently through our Lifelong Learning platform program.. Learn more here.

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We understand that you’re making a significant investment and we believe that maximizing the availability of payment plan options is important to making your Master in Creative Direction, Content & Branding affordable.

\n

Kindly note that plans with more than three consecutive installments will be charged 400€ for the administrative service it involves.

\n

For further information, please contact the Admissions Department.

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Our payment plans offer the following benefits:

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*Possible additional legalization and/or translation requirements might be applicable.

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*The Online Application Form is only the first step. An entrance exam is required to students. More details on “Entrance exam”.

**The validity of all previously mentioned English language certificates for IE University's admissions process is two years from the date you took the exam.

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You will have a personal interview (face-to-face or via online) with a manager of the Admissions Team.

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The first step to applying is to complete and submit the application form. You will need to register with your personal email on our platform and create a password so you can access it as many times as you need.

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1. Fill out the online application form: Candidates should complete the sections that appear in the online application form and upload the required documents. You can access the online application form.
2. Online assessment: Once you have submitted the online application and paid the application fee, you will receive a link to the online assessment, known as the Kira Assessment Kira. This allows the admissions team to get a sense of your personality and potential before proceeding to a possible interview. Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
3. Entrance exam*: Candidates are required to take either the GMAT, GRE, or IE Global Admissions Test ieGAT.
4. Personal Interview: Once you have completed the previous steps, the Admissions Committee will review your application and determine whether to advance you to the final interview phase. The interview will allow us to get to know you better, and further assess certain qualities, such as your personality, capacity for critical thinking, method of self-expression and other communication skills. Our objective is to gauge your potential as a part of IE University, developing a mutually beneficial relationship both personally and academically. This interview can be either face-to-face or via video conference.
5. Final committee decision: Once you have completed the application form, submitted the required documentation and attended the personal interview, your application is reviewed by the Admissions Committee. This is the last step of your application and it will take roughly one to three weeks for the Admissions Committee to get back to you with a final decision via email.

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Yes, once we receive your application, we will review the documentation you have submitted and inform you about the remaining items needed for your application.

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No, there is no deadline because we have a rolling admissions process, which means that you can apply at any time of the year. However, due to the large number of applications we receive, we encourage you to submit your application as soon as possible. Keep in mind that student visa processing time may vary from country to country—for more information, please visit Student Services. 

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The various stages of our admissions process aim to identify the areas of your academic and personal profile that make you unique and ensure that you fit in with our educational model. On average, the admissions process can take between four and six weeks, but it will always depend on each specific case. Places in our master’s programs are limited and are awarded on a first-come, first-served basis, by strict order of admission date.

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